Amendola Updates
- Stop Being Boring! Healthcare B2B Storytelling With Humor and HumanityMay 1, 2024 - 6:11 am
- Peerbridge Health Chooses Amendola for Public Relations Program to Educate Market on Remote Heart Failure DetectionApril 23, 2024 - 5:41 am
- The Best Rule in AP Style Is About Animals with NamesApril 17, 2024 - 6:11 am
- Lindus Health Partners with Amendola for PR Program to Promote Groundbreaking Model that Streamlines End-to-End Clinical Trials for Life SciencesApril 4, 2024 - 6:00 am
- The First Rule of Professional Writing: Don’t Bury the LedeApril 3, 2024 - 6:03 am
So You Want to Be in the Wall Street Journal
/0 Comments/in Blog /by Ken KrauseMost PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A feature article in the Wall Street Journal” […]
Health Care or Healthcare? Here’s the Answer You Won’t Find in an AP Stylebook
/0 Comments/in Blog /by Jodi AmendolaMarketing, advertising and PR professionals know that words matter. And many companies are tweaking their internal and external communications to better reflect their mission and values. That might mean talking about those who work for you as “team members” to better reflect a belief that all employees contribute to the success of an organization. Similarly, […]
Five Tips for Working with your PR Writer
/0 Comments/in Blog /by Morgan LewisAs a PR writer, I often ghostwrite bylined articles for clients. These articles typically involve interviewing the CEO or another thought leader at the company so I can gather information for a first draft. But they are also helpful for giving me a sense of the executive’s or physician’s voice and learning about their goals […]