“Lincoln’s Mentors” Imparts Importance Of Archetypes For Life

Michael J. Gerhardt’s book, “Lincoln’s Mentors,” teaches us about the thirst for knowledge and ambition of our 16th president. While Abraham Lincoln was an imperfect human being, we learn about the ways this self-made man educated himself and drew courage and insights from others during his lifetime. It is a model from which we can learn how to intentionally seek out others to become “better angels of our nature” – in the workplace and in our personal lives.

The University of North Carolina professor traces Lincoln’s humble beginnings and perseverance to make something of himself – to be esteemed by his countrymen.

Of particular importance is how Lincoln sought out various mentors in life. They came from three groups:

  • Books
  • Historical figures
  • People he met and from whom he solicited counsel

Books

In his early life, Lincoln struggled to access books. Yet, he never wasted an opportunity when he did get his hands on one to read and re-read it. For Lincoln, the Bible, “Aesop’s Fables,” Shakespeare, the Declaration of Independence, the Constitution, and “The Pilgrim’s Progress” were ones he cherished.  They influenced not only his character but also his oratory and the way he commanded language in his writings. They also influenced his relationships, leadership and vision for the country.

Historical figures

In this camp, Lincoln counted figures like George Washington, Thomas Jefferson, Andrew Jackson and Chief Justice John Marshall as mentors who shaped his vision for life and for his country. With Jackson, in particular, he saw a figure who sought to preserve the Union at all costs, even as South Carolina threatened to secede as early as 1832.

Personal mentors

This last group of individuals were those with whom Lincoln had relationships of varying degrees – people like John Todd Stuart and Orville Browning of Illinois, and Whig Party stalwarts Henry Clay and Daniel Webster, as well as Zachary Taylor. Clay had the most influence on Lincoln’s political philosophy, one could argue, as Lincoln was first a member of the Whig Party. Lincoln built his case for the Emancipation Proclamation based, in part, on what he learned from his mentor Clay over many decades.

An important note about mentorship: Lincoln was not best friends with all the aforementioned. With some, there was affinity and later distance. But mentorship does not necessarily translate to friendship. His mentors provided him different points of view to consider as he learned to compromise when it made sense and when to hold his position unfettered.

Secondly, Lincoln did not parrot his mentors. He learned from their successes and mistakes and made their substance his own.

For 21st Century individuals like ourselves, it would seem that our digital age presents us with no shortage of mentorship opportunities. 

While we can connect with people on LinkedIn and other social networks, it takes concerted effort to build mentorship relationships and nurture them. 

Here are three suggestions for successfully building and nurturing mentor relationships:

  1. Take mentorship relationships seriously. Be respectful of a mentor’s time and make the most of the encounter
  2. Come prepared for meetings. Do your homework to make conversations thoughtful and meaningful
  3. Mentor others. While gleaning the insights of experienced individuals can advance your career and broaden your personal strengths, “paying it forward” provides its own rewards.

While digital tools like e-mail, texting and Zoom are great, my hope is that in our quasi-post-COVID-19 world, we will once again have more opportunities for face-to-face encounters with individuals who inspire us to be “better angels of our nature.” By investing in mentor relationships, we can take a page from Lincoln’s playbook, and take the chance to listen, learn and grow.

Health IT – A Patient’s Experience

Amendola Communications specializes in healthcare, health IT, and life sciences PR and marketing. A benefit of my employment is that my day is filled with reading interesting innovations.

I research articles for social media, locate editorial calendars from trade publications, and proof press releases before I set them up on the wire. My knowledge in the field has grown substantially over the eight years I’ve been at Amendola Communications.

It’s only in the past two years or so, however, that I’ve been able to experience these healthcare innovations on a personal level. While most of our clients are B2B, meaning businesses selling to other businesses, I’m starting to see several of the products have real meaning in my personal life.

This is a great lesson for marketers. Because the more we can see them from the patient’s side, the better we’ll be able to focus on what’s important to both patients and physicians.

Here are some of the technologies I’m pleased to say are turning out to be everything we’ve said they are.

PMDP – prescription drug monitoring programs: These programs allow my clinicians – either primary care, in the ER or in an urgent care setting – to pull in all current prescriptions from not only the large chain drug store I use, but also a compounding pharmacy for one special prescription. I’m handed a printout of medications pulled from the PMDP and I simply verify.

Electronic prescribing: I can’t remember the last time I had to take a printed prescription to the pharmacy to be filled. Physicians can simply send my prescriptions or refills electronically and I’m sent a text message when they are ready to be picked up.

Mobile health applications: Like so many Americans, I suffer from migraines. My neurologist suggested a mobile app called Migraine Buddy. It allows me to track my migraines, symptoms, medications taken, possible triggers, sleeping patterns, and much more. There are reports that I can pull to give my neurologist necessary information about the number and severity of attacks. There are so many mobile health apps out there; it’s nice when your physician works with you to identify one that not only works for you but works for them as well.

Remote patient monitoring: Not long ago, my father was in the hospital and a cardiologist gave him a heart loop monitor. It is designed to monitor the heart’s function and report it back to the cardiologist via a wi-fi transmitter kept in the bedroom. Each night while my father slept, the day’s cardiac activities were sent to the doctor’s computer. In my father’s case, it was discovered that while he slept, his heart would stop beating several times a minute. He had a pacemaker installed which regulated his heartbeat.

Telemedicine: Especially in 2020, most patients probably got to experience at least one telemedicine visit with a doctor. I used it a few times before COVID-19 as it was convenient and free of charge with my health insurance. But during 2020 and so far into the start of 2021, almost all my care providers are opting for virtual care. Indeed, the industry has seen over 8,000% growth based on insurance claims. 

Patient portals: My primary physician’s group, including my neurologist, has a patient portal in which I can request an appointment, send a private message to any member of staff, or save medical documents. For me, it’s an easy way to communicate with my care givers. It’s like a secure email system and I get answers more quickly than playing phone tag.

There are even more innovations that will be coming soon. The Centers for Medical and Medicaid Services (CMS) has issued interoperability rules that will make it so hospitals and health systems, through updates from their electronic health records vendors, will allow patients to download their medical records onto their smartphones.

This was supposed to be in effect already, but physicians have enough stress handling the pandemic. So CMS is extending the deadline for the healthcare system to comply.

Reading about our clients’ innovations through bylined articles, press releases and social media is intriguing. However, it’s also exciting to be experiencing these advancements in the real world.

The Key to Creating Successful Podcasts for Your Business

Podcasting has entered the mainstream. More than one-third (37%) of Americans age 12 and over listen to podcasts at least every month and 24% listen weekly, according to Edison Research. Given that this data is from a report published last March, you can be assured the numbers today are higher.

My colleague Brandon Glenn wrote an excellent post in May 2018 offering tips to healthcare professionals who may be appearing as guests on a podcast. While that advice still stands, these days your company may be considering launching a podcast of its own.

That’s what one of Amendola’s clients recently did. And that client, the Foundation for Chiropractic Progress (F4CP), has done an outstanding job! F4CP is a non-profit organization dedicated to educating the public about the benefits of chiropractic care.

Its podcast, Adjusted Reality, debuted in late December and had 1,000 downloads in the first five days. In a world where most podcasts don’t survive past seven episodes, that’s an extremely successful launch.

So what did F4CP do right? A bunch of things.

They have an engaging, upbeat host in Dr. Sherry McAllister. They settled on a format that works for them (interview). They snagged high-profile guests for their first three episodes, including Dr. Deepak Chopra.

And they have a clever name for the podcast. (Actually, Amendola VP Tara Stultz gets credit for coming up with the title Adjusted Reality, while an F4CP intern came through with the equally clever tagline, “Trusted by the Adjusted.”)

There are other things F4CP did well, including a smart launch strategy and effective promotion. But what I want to focus on in this post is the most important element of all in ensuring your podcast can attract and build an audience: quality content.

Podcasts are no different than any other medium of communication. If you have nothing to say, or don’t know what to say, you are doomed to failure.

The good news is that your business already should know what it wants to communicate, and it also should know its target audience. Both of those will help you devise a winning content formula for a podcast.

It’s also critical to tie your podcast content strategy to your business strategy. That should be easy.

You want to raise awareness of your brand in your target audience. You want to position your company as a thought leader and trusted source of information.

And you want to establish a relationship with your target audience. All of these eventually will pay off in revenue and business growth.

Podcasts are particularly effective in helping establish relationships and positioning yourself as a thought leader because they are a very human form of communication. The voice is a powerful instrument for connecting with other people.

We’ve all been drawn in by charismatic speakers, whether we heard them in person, on the radio, or television. Podcasts also leverage the power of the human voice.

But only if that voice has something to say that resonates with your intended audience! Which gets back to your content.

Your podcast can’t be a sales pitch. All that will accomplish is to drive away listeners.

Instead you want to address their needs and concerns in a way that is helpful to them. In other words, provide value. That’s the same strategy you would use in crafting a thought-leadership piece or an op-ed.

Podcasts are a dynamic way to reach your target audience. They can be a lot of work, but there’s a real payoff when you realize you’re making a connection with people and building a reputation as a trusted authority. But it all starts with your content strategy.