You’ve heard it before but it bears repeating. Public relations is all about relationships. To succeed, you need a team that has dedicated years to building the abiding relationships that drive coverage. (They wouldn’t call it “earned coverage” if it was easy.) The Amendola team has cultivated relationships with all the top journalists, bloggers, influencers and publishers whose attention you crave.
More a science than an art, successful public relations programs all share three key ingredients: integrated communications; creative and proactive outreach with targeted pitching; and yes, we’ll say it again long-standing industry relationships to leverage.
Integrated Communications Strategies
The first step is to understand who you are, where you’ve been, and where you want to go. We meet with your executive team and dedicated agency contacts for a comprehensive due diligence session on your messaging, corporate identity, past public relations initiatives, and strategic business goals. Then we construct strategies to create market opportunities and produce successful PR campaigns that support new product launches, market expansion and strategic acquisitions.
Strategic Plan
Amendola will build a strategic plan customized to meet your specific communications objectives. Our integrated communications program will incorporate industry research and a comprehensive analysis of industry opportunities so we can quickly deliver results and create value.
Implementation
Our talented team will implement a comprehensive, multi-faceted and energetic program that includes a combination of public relations, media relations, print and online marketing, advertising, tradeshows and other complementary initiatives. Our targeted efforts and strong relationships with key reporters and industry influencers will position your company’s executives as thought leaders on targeted topics.
Review
As part of our ongoing process, Amendola will regularly evaluate the effectiveness of the communications strategy to ensure it evolves and reflects changes in the marketplace and your company.
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Customers, prospects and influencers are increasingly tuning out traditional, intrusive marketing communications in favor of the sort of useful, customer-focused information that effective content marketing delivers. At Amendola, we pride ourselves on building content marketing programs that focus with laser-like precision on the “sweet spot” between our clients’ key audiences and their business needs.
Amendola’s proven content marketing programs can be customized to fit your needs, whether you just want a professional editor to review your homegrown content, or a soup-to-nuts turnkey program. We can draft and edit original content and guest contributions, as well as curate industry materials and then slice and dice the information to maximize the value of each item.
We will combine our industry expertise with knowledge gained during interviews with your experts to create keyword-rich, timely content that resonates with your customers and prospects and that earns high search engine rankings. The result is a nearly ubiquitous content marketing program that positions your company as a trusted, go-to resource, expands brand awareness, enhances lead generation and supports sales.
Once your content marketing program is in place, we help you measure its effectiveness and make refinements to ensure it’s achieving if not exceeding your goals.
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As a full-service communications agency, Amendola blends creative marketing with ongoing public relations initiatives to intrigue and inspire your clients, prospects and influencers at every touch point.
Working closely with the PR team, our marketing gurus transform your messaging into brand logos, ads, sales collateral, websites and interactive marketing campaigns that visually communicate your values, vision and technical prowess.
Our marketing services include:
Branding
Advertising
Digital / Online Marketing
Marketing Collateral & Direct Mail
Website Design & Development
Event / Tradeshow Planning
Content Creation
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Strategic management is the flip side of reactive short-term thinking. It’s a process that helps you identify long-term opportunities and threats, mobilize assets to address them and carry out a successful implementation strategy. At Amendola, we draw on our decades of healthcare/health IT experience to connect the dots in your strategy and develop communications that drive you to your goal.
Whether you’re starting a new company, launching a product, or positioning for an acquisition, Amendola provides the strategic guidance you need to ensure the initiative is a hit with media, customers, prospects, investors and other key audiences.
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Our corporate strategy and counsel services include:
Corporate and product positioning
Competitive research and intelligence
Customer segmentation
Branding audit
Public relations
Media monitoring
New media
Social media management
SOCIAL MEDIA
Whether you’re an edgy startup or a big brand, social media represents a powerful channel for your voice and content. Want to make your brand more visible? Build customer loyalty? Raise your search engine rankings? Increase inbound traffic? Amendola can drive your success with all of these initiatives by elevating your social media presence.
The Amendola team will take you beyond listening to true engagement social media style. We’ll help you identify and reach market influencers, manage your reputation, develop content and distribute it across all relevant communication platforms. Of course, we’ll also provide strategies for measuring and reporting on social media tactics to provide insight
into their impact on your bottom line.
For more information about our services, Contact Us today!
Our social media services include:
Social media strategic counsel to ensure all outlets are used optimally and harmoniously to achieve maximum exposure
Content creation for Twitter, Facebook and corporate blogs
Social media monitoring & management for Twitter, Facebook, YouTube, LinkedIn and other key social media platforms
Maximizing search engine optimization (SEO) in social media initiatives, social media campaigns and contests
Blog monitoring
Integration with marketing & PR campaigns