Entries by Margaret Kelly

Amplifying Your Press Release With Assets

One of my guilty pleasures is watching animal videos – because who doesn’t love otters having fun in the water or cows playing with balls? The captivating power of photos and videos should also be considered when creating a press release. When your company wins a contract, achieves a major award or releases a new […]

Press Release Headlines: When Short Is Just Right

A famous saying in my family is, “Our family is SO short, our family tree is a bush.” Ba dum bum. Seriously, there are certain times when being short and sweet is right on point. Example: press release headlines. My colleague Brandon Glenn recently wrote a blog about the 2021 State the of Press Release […]

Health IT – A Patient’s Experience

Amendola Communications specializes in healthcare, health IT, and life sciences PR and marketing. A benefit of my employment is that my day is filled with reading interesting innovations. I research articles for social media, locate editorial calendars from trade publications, and proof press releases before I set them up on the wire. My knowledge in […]

7 Tips for Making Your Press Release a Success

Most journalists (36%) still receive their news from the good old press release. As a PR professional, you are responsible for getting the news your client wants to disseminate in front of as many relevant people as possible. But in 2020 when the usual news topics have been turned on their head, how do you […]

5 Reasons to Invest in Your Future, Despite the Scary Past

Welcome to Q3, 2020. What does that mean for how public relations and marketing departments will invest in their futures? Q4 will be the time to finalize budgets for 2021. After a tumultuous year including a pandemic, record unemployment, civil unrest and a to-be-determined presidential election, not to mention murder hornets and whatever else the […]

5 Tips on How to Write Social Media in a One-Subject World

AKA #WantToUseNewHashtags! As any public relations professional will tell you, making your story stand out from the rest of the noise is what we’re paid the big bucks to do. Press releases, bylines, blogs and case studies are the stuff of dreams. Internally, this is how it’s done: your Amendola team is comprised of an […]

Setting Up Your Website for Social Success

In the good old days of the Internet (we’re talking the 1990s here), clients grappled with the decision to jump on the newest marketing scheme the website. Advertising and PR agencies, as well as marketing directors, had widely divergent opinions about several components that are now taken for granted. The conversation has gone from, “Do […]