Healthcare marketing and public relations agencies work closely with clients on crafting effective messages designed to gain the attention of (and prompt action from) their potential customers, investors, media outlets, awards organizations, conference organizers, and other target audiences. Clients and agencies routinely rely on email and collaborative platforms such as Slack and Teams to communicate […]
Healthcare PR and marketing agency pros work with multiple clients at a time. That’s a lot of technologies, services, business strategies, marketing messages, workflows, timelines, and personalities to understand and manage. It’s easy for us to feel overwhelmed because healthcare technology clients by definition are working on cutting-edge technologies that can be challenging to […]
Anyone who has been in marketing eventually is advised to “write like an eighth grader.” People who offer this advice may cite legitimate literacy studies showing that the “average American” reads at the level of a seventh- or eighth-grader. If that is true (especially since more than 90% of adult Americans 25 years or older […]
It takes a combination of hubris, masochism and bad judgment to write a blog post about the importance of writing quality blog posts. Reporting for duty. Chicago web design and development company Orbit Media recently released its 8th annual blogging survey, and it is full of detailed data that should allow me to easily knock […]
Smart healthcare companies invest in creating a quality digital presence, primary through their websites. I’ve launched my share of sites over the years and can tell you that a lot of planning, debate, creativity, and effort go into every facet of a company’s website, whether it’s brand new or overdue for a revamp. Decisions must […]
Successful marketers are persuasive. Whatever their medium – print, audio, video – the content and messages they create consistently prompt their target audience to take action. There are multiple schools of thought about effective marketing, not to mention plenty of marketing and copywriting “experts” (legit or self-proclaimed) willing to offer you their insights through books, […]
There are hundreds, maybe even thousands, of healthcare podcasts available to listeners in 2021. There even are podcast networks devoted exclusively to healthcare topics. For healthcare professionals, these podcasts can provide valuable information. They also offer a platform for healthcare pros to get their messages across as podcast guests. But how do you get on […]
Podcasting has entered the mainstream. More than one-third (37%) of Americans age 12 and over listen to podcasts at least every month and 24% listen weekly, according to Edison Research. Given that this data is from a report published last March, you can be assured the numbers today are higher. My colleague Brandon Glenn wrote […]
Peerbridge Health Chooses Amendola for Public Relations Program to Educate Market on Remote Heart Failure DetectionApril 23, 2024 - 5:41 am
The Best Rule in AP Style Is About Animals with NamesApril 17, 2024 - 6:11 am
Lindus Health Partners with Amendola for PR Program to Promote Groundbreaking Model that Streamlines End-to-End Clinical Trials for Life SciencesApril 4, 2024 - 6:00 am
The First Rule of Professional Writing: Don’t Bury the LedeApril 3, 2024 - 6:03 am
Consistency, Quiet Determination Keys To Realizing AchievementMarch 20, 2024 - 7:11 am