Entries by Ken Krause

Trade Shows and Events: Four Ways to Improve Your ROI

Whether you personally believe trade shows are the land of opportunity or merely a relic of a bygone era where primitive being skulked through the aisles without the benefit of a smartphone, there is no question that they are still a fact of life for many of us. In fact, some (such as, oh, I […]

Maximizing the Value of PR Placements

The big day has finally arrived. After rearranging schedules, sweating out interviews or writing deadlines, and walking the line between “persistent” and “pest” your PR placement has seen the light of day. Huzzah! (I am bound and determined to bring back “huzzah” as something  people say when something great occurs.) It feels like a weight […]

So You Want to Be in the Wall Street Journal…

Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A feature article in the Wall Street Journal” […]

Keeping Up with Changes to the AP Stylebook

The writing “Bible” for public relations is the AP stylebook. Anytime a PR professional (or anyone writing for media publication for that matter) is unsure of what to do, such as whether to capitalize an executive’s title in a press release, a quick glance at the print or online version will provide the correct answer. […]

6 Common Interview Mistakes to Avoid

While it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field. Unlike marketing, where you have the ability to manage every aspect of the process, in PR there are a lot of variables over which you have no control. Those variables can lead to some […]

If You Really Want to Sell Products, Lose the Jargon

Having worked across a number of industries during my career, I feel pretty safe in saying no industry loves it jargon (and acronyms) like healthcare. The general technology industry probably comes in a close second, but for pure technical mumbo-jumbo you can’t beat healthcare. Part of it, I think, is that the healthcare industry is […]