Entries by Jodi Amendola

Health Care or Healthcare? Here’s the Answer You Won’t Find in an AP Stylebook

Marketing, advertising and PR professionals know that words matter. And many companies are tweaking their internal and external communications to better reflect their mission and values. That might mean talking about those who work for you as “team members” to better reflect a belief that all employees contribute to the success of an organization. Similarly, […]

That Ol’ PR Magic…Real Examples from Amendola Clients

The question I hear most often from new clients and prospects is, “How do we know if PR program is working and how can we measure our success?” It’s not an easy question! To begin with, the goal of PR is to increase brand awareness…and that’s not an easily quantifiable objective. It almost always comes […]

You Just Never Know – the Networking Lesson My Parents Taught Me

Some people network the traditional way. They attend networking events, dinners, and happy hours. Or they join membership organizations, serve on boards, etc. The planned socials are not really my thing, though. Rather, I have built much of our public relations agency’s success on being open to engaging others, at just about any time, place […]

The Value of Gratitude

A Secret “Trick” to Add to Your 2018 PR & Marketing Strategy With Thanksgiving around the corner, it got me thinking…one day simply isn’t enough to contemplate all there is to be grateful for. Especially when adding our professional blessings to the mix, like the partners, colleagues and employees who contribute to our success. So […]

Veteran Tech PR Pro Joins Amendola Communications

Philip Anast Named Senior Account Director SCOTTSDALE, Ariz., July 19, 2017—Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that Philip Anast has joined the agency as Senior Account Director. Anast will create and manage client programs, provide strategic counsel and positioning, and pitch media and other […]

Industry Analysts’ Predictions for 2017

HIMSS is now a distant memory and you’re struggling to remember what happened last week, let alone the show’s key takeaways. Never fear, I’ve got you covered! I reached out to several top industry analysts with whom I’ve worked for years, as well a Health 2.0 co-founder, and summarized the key themes. Consider it your […]

HIMSS Is Over….Now What?

At our agency we think of HIMSS as our “Christmas.” We face similar time pressures and high expectations as those in retail leading up to the holiday, but as one team member says, “HIMSS is the ‘Happiest Time of Year.” Like the annual family gatherings, we see clients, media, analysts and industry leaders all in one […]