Entries by Morgan Lewis

Why Are You Reading This?

News Flash: There is a lot of written content on the web. That means it is challenging to grab a reader’s attention and even more difficult to hold it. One study, from way back in 2014, found online readers generally click away after 15 seconds. Five years and billions of smartphones later, it’s probably closer […]

Amendola Communications Top 10 Blog Posts of 2018

Amendola Communications’ blog is designed to share our knowledge of public relations and marketing communications, but also to help other marketing professionals gain an understanding of how PR can and should be integrated into their campaigns. Based on our blog’s most-viewed posts of 2018, it appears readers are interested in a much broader variety of […]

5 Confessions of a Former Healthcare Trade Publication Editor

Prior to joining Amendola Communications, I was a senior editor at Medical Economics, the largest monthly business management journal for primary care practices. Before that, I was a senior editor at a couple monthly city business publications as well as a daily newspaper reporter. The journalistic experience has proven invaluable as a public relations writer […]