News Flash: There is a lot of written content on the web. That means it is challenging to grab a reader’s attention and even more difficult to hold it. One study, from way back in 2014, found online readers generally click away after 15 seconds. Five years and billions of smartphones later, it’s probably closer […]
About Morgan Lewis
Morgan Lewis is an award-winning business and healthcare writer that brings 20 years of journalism and PR writing experience, focused almost exclusively on business and healthcare. Most recently, Lewis was a writer at MERGE Atlanta (formerly Dodge Communications), where he wrote thought leadership articles, white papers, case studies, blog posts, website copy and other pieces of PR and marketing content for dozens of healthcare and healthcare IT clients over four years.
Prior to that, he was an independent writer and editor focused on healthcare and health IT, creating content for clients that appear in national publications and websites. Lewis started his writing career at a daily newspaper and then business publications in the Greater Cleveland, Ohio area, where he won eight feature writing awards from Cleveland regional and state journalism organizations. Lewis then joined Medical Economics magazine, the leading business resource for primary care physicians, where he won three writing awards from the American Society of Healthcare Publication Editors (ASHPE), including two Gold Awards. He earned a bachelor’s degree in English-Journalism from Miami University of Ohio.
Entries by Morgan Lewis
As a PR writer, I often ghostwrite bylined articles for clients. These articles typically involve interviewing the CEO or another thought leader at the company so I can gather information for a first draft. But they are also helpful for giving me a sense of the executive’s or physician’s voice and learning about their goals […]
Amendola Communications’ blog is designed to share our knowledge of public relations and marketing communications, but also to help other marketing professionals gain an understanding of how PR can and should be integrated into their campaigns. Based on our blog’s most-viewed posts of 2018, it appears readers are interested in a much broader variety of […]
Prior to joining Amendola Communications, I was a senior editor at Medical Economics, the largest monthly business management journal for primary care practices. Before that, I was a senior editor at a couple monthly city business publications as well as a daily newspaper reporter. The journalistic experience has proven invaluable as a public relations writer […]
- Reverse Engineer Your Story-TellingMay 22, 2019 - 6:08 am
- Why Are You Reading This?May 15, 2019 - 6:06 am
- Time to Spring Clean Your PR StrategyMay 8, 2019 - 6:04 am
- Air Methods Engages Amendola for Full-Service PR, Content, Marketing & Digital Strategy and ExecutionMay 7, 2019 - 6:00 am
- It’s not you. It’s your brand. Is brand ambiguity stunting your sales growth?May 1, 2019 - 6:05 am