Amendola Updates
- Stop Being Boring! Healthcare B2B Storytelling With Humor and HumanityMay 1, 2024 - 6:11 am
- Peerbridge Health Chooses Amendola for Public Relations Program to Educate Market on Remote Heart Failure DetectionApril 23, 2024 - 5:41 am
- The Best Rule in AP Style Is About Animals with NamesApril 17, 2024 - 6:11 am
- Lindus Health Partners with Amendola for PR Program to Promote Groundbreaking Model that Streamlines End-to-End Clinical Trials for Life SciencesApril 4, 2024 - 6:00 am
- The First Rule of Professional Writing: Don’t Bury the LedeApril 3, 2024 - 6:03 am
Case Studies: Understanding the Difference Between Results and Activities
/0 Comments/in Blog /by Ken KrauseCase studies (aka customer stories) are one of the most powerful tools in an organization’s marketing arsenal. And for good reason. If you are an unknown or little-known company, a great case study that names the customer can provide you with instant credibility. Many (most?) organizations are fairly risk-averse, which means they’re reluctant to take […]
“The Elements of Style” Never Loses Luster for Lovers of Language
/0 Comments/in Blog /by Philip AnastWhile our digital age has ushered in not a few changes with respect to the written word and how we communicate, there is a 100+-year-old book that still has something to offer our sophisticated new world. The Elements of Style, written by William Strunk Jr. and later updated by E.B White, is a valuable reference […]
COVID-19 Has Robbed Us of a Lot; Let’s Not Forget the Gift of Gratitude
/0 Comments/in Blog /by Jodi AmendolaCOVID-19 brought a year filled with uncertainty, change and lots of hardship. The impact of the pandemic has taken its toll on many of us. With the election behind us, Thanksgiving around the corner, and 2021 ahead, let’s be grateful for the many gifts we have, the successful marketing programs achieved and both our personal […]