Amendola Updates
- Stop Being Boring! Healthcare B2B Storytelling With Humor and HumanityMay 1, 2024 - 6:11 am
- Peerbridge Health Chooses Amendola for Public Relations Program to Educate Market on Remote Heart Failure DetectionApril 23, 2024 - 5:41 am
- The Best Rule in AP Style Is About Animals with NamesApril 17, 2024 - 6:11 am
- Lindus Health Partners with Amendola for PR Program to Promote Groundbreaking Model that Streamlines End-to-End Clinical Trials for Life SciencesApril 4, 2024 - 6:00 am
- The First Rule of Professional Writing: Don’t Bury the LedeApril 3, 2024 - 6:03 am
The Value of the Vendor-Neutral Opportunity
/0 Comments/in Blog /by Ken KrauseOne of the biggest changes that has happened in healthcare IT (HIT) public relations over the last 10 years is the increased demand for vendor-neutral byline articles, blog posts, and other materials. It makes sense from the publications business model perspective. With ever-thinner margins they can’t afford to keep a legion of writers on-staff, or […]
The importance of feedback in PR from media, to writing to client relationships
/0 Comments/in Blog /by Linda HealanLike many around the world, I enjoyed watching the Winter Olympic Games. I love the fanfare of the competition, tracking medal counts and seeing well-known athletes winning gold again. Shaun White is my hero! Like many around the world, I enjoyed watching the Winter Olympic Games. I love the fanfare of the competition, tracking medal […]
When Worlds Collide: Is the Merging of PR and Marketing a Good Thing?
/0 Comments/in Blog /by Matt SchlossbergBefore social media, cross-platform campaigns and general business trends toward greater economy and efficiency of services, public relations and marketing though often collaborators were two distinct disciplines. Despite a kind of “kissing cousins” relationship, each had its own mission and purpose. In today’s world, however, public relations and marketing are connected in ways that are […]