Entries by Linda Healen

Time to Spring Clean Your PR Strategy

The sun is shining, the birds are chirping, and the flowers and trees are blooming. It’s that time of the year when I think about Spring cleaning, especially living in Atlanta where everything inside and out is covered in pollen. As I was dusting my entire house last weekend trying to rid it of the […]

Getting To Your Happy Place at HIMSS19

HIMSS19 is fast approaching and for a successful conference, you are likely already planning and preparing. The Amendola team is in full swing preparing clients for the big show in Orlando, from product announcements, media kit development and booth collateral to social media campaigns and on-site support for press interviews and analyst briefings. We’ve written […]

Content Calendar: A Key Component to any Strategic PR Plan

Oftentimes public relations professionals think of content calendars as a tool for marketing communications programs. Having an internal editorial calendar is absolutely important for any content program.  Since an integrated public relations campaign has evolved from just media relations, PR pros should also consider a content calendar as part of their overall strategic PR plan. […]