Amendola Updates
- Stop Being Boring! Healthcare B2B Storytelling With Humor and HumanityMay 1, 2024 - 6:11 am
- Peerbridge Health Chooses Amendola for Public Relations Program to Educate Market on Remote Heart Failure DetectionApril 23, 2024 - 5:41 am
- The Best Rule in AP Style Is About Animals with NamesApril 17, 2024 - 6:11 am
- Lindus Health Partners with Amendola for PR Program to Promote Groundbreaking Model that Streamlines End-to-End Clinical Trials for Life SciencesApril 4, 2024 - 6:00 am
- The First Rule of Professional Writing: Don’t Bury the LedeApril 3, 2024 - 6:03 am
The Key To Writing Marketing Copy That Gets Results
/0 Comments/in Blog /by Chris NerneySuccessful marketers are persuasive. Whatever their medium – print, audio, video – the content and messages they create consistently prompt their target audience to take action. There are multiple schools of thought about effective marketing, not to mention plenty of marketing and copywriting “experts” (legit or self-proclaimed) willing to offer you their insights through books, […]
How To Plan Communications For Your Next Crisis
/0 Comments/in Blog /by Philip AnastA recent cyberattack on a fuel pipeline has hospital and health system officials rethinking what they need to do better to protect their own networks from breaches and the huge consequences that can result. For communications professionals at such institutions, rehearsing such crisis scenarios and what should follow can be the difference between saving a […]
Why “Writer’s Block” Isn’t Really Writer’s Block—And How to Fix It
/0 Comments/in Blog /by Michelle PonteIn the 1994 book Bird by Bird, author Anne Lamott dispenses advice legendary among writers on how to write a draft worthy of hitting send. Her key gem (and the only piece of advice I recall after nearly 30 years): “Just write a “sh***ty first draft.” That short sentence is the mantra that informs every […]