Amendola Updates
- Peerbridge Health Chooses Amendola for Public Relations Program to Educate Market on Remote Heart Failure DetectionApril 23, 2024 - 5:41 am
- The Best Rule in AP Style Is About Animals with NamesApril 17, 2024 - 6:11 am
- Lindus Health Partners with Amendola for PR Program to Promote Groundbreaking Model that Streamlines End-to-End Clinical Trials for Life SciencesApril 4, 2024 - 6:00 am
- The First Rule of Professional Writing: Don’t Bury the LedeApril 3, 2024 - 6:03 am
- Consistency, Quiet Determination Keys To Realizing AchievementMarch 20, 2024 - 7:11 am
Why Are You Reading This?
/0 Comments/in Blog /by Morgan LewisNews Flash: There is a lot of written content on the web. That means it is challenging to grab a reader’s attention and even more difficult to hold it. One study, from way back in 2014, found online readers generally click away after 15 seconds. Five years and billions of smartphones later, it’s probably closer […]
Time to Spring Clean Your PR Strategy
/0 Comments/in Blog /by Amendola CommunicationsThe sun is shining, the birds are chirping, and the flowers and trees are blooming. It’s that time of the year when I think about Spring cleaning, especially living in Atlanta where everything inside and out is covered in pollen. As I was dusting my entire house last weekend trying to rid it of the […]
It’s not you. It’s your brand. Is brand ambiguity stunting your sales growth?
/0 Comments/in Blog /by Jenn CohenOver the last fifteen years, I’ve participated in more corporate messaging workshops than can be counted. Inevitably, at a certain point during the workshop, the facilitator will ask the collective group: “Who ARE we?” Typically, the marketing leaders are quick to reiterate the company’s vision or mission statement, while sales leaders rattle verbiage from their […]