Get Your Marketing and PR Programs Ready for Summer

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Healthcare IT public relations agency Amendola Communications offers three ideas to help keep marketing and PR programs filled with energy and enthusiasm

SCOTTSDALE, Ariz., April 24, 2019 As we near the end of spring, we’re reminded that vacation season is just around the corner. But while we firmly believe busy marketers and PR professionals deserve plenty of fun in the sun, we know that a good communications strategy never takes a day off.

That’s why Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, offers three suggested posts from its blog to keep your PR programs fresh, vital and effective–even during the laziest days of summer. (To receive more tips like these from more than a dozen of the agency’s experts, be sure to subscribe to the blog today.)

Take a holistic approach to your content strategy

We’ve all heard that these days content is king. But all too often organizations focus more on delivering a high volume of content rather than whether that content will actually help them achieve their business objectives. The best results come when organizations build cohesive, holistic campaigns based on well-defined strategies instead of posting individual pieces on whatever happens to capture their interest that day. Read the full post here.

Make the most of your professional PR writer

Speaking of content, once the holistic strategy is in place, it’s time to start getting the organization’s subject matter experts together with the writer who will help them turn their expertise into PR gold. While it can be difficult for these experts (especially those at the executive level) to think about adding a call with a writer to their already busy schedules, the rewards are great if those calls are approached correctly. Here are five tips to assure everyone is happy with the process and the outcome.

Follow these tips for a terrific media interview every time

After doing a few successful media interviews it can be easy for busy executives to fall into the trap of feeling like they don’t need to do much to prepare anymore. But interview opportunities are like snowflakes. Each has its own unique characteristics that can throw even the most experienced veterans off-message if they’re not ready. This blog post explains some of the basics interviewees should do every time to optimize every media conversation and to make sure that they don’t inadvertently say something they don’t want to see in a media outlet.

Amendola’s blog covers all things public relations and marketing. A go-to source for communications professionals, the blog publishes on a weekly basis and features subject matter experts in every aspect of publicizing and marketing healthcare technology companies.

Media Contact:
Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com

Holon Solutions Taps Amendola to Advance its Standing as the Leading Liberator of Healthcare Data

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Healthcare PR agency to expand Holon’s reach through media relations and marketing

SCOTTSDALE, Ariz., April 16, 2019 – Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that Holon Solutions has chosen Amendola as its primary agency of record. This partnership for media relations and PR will support Holon as they work to bring true interoperability to the healthcare space.

Holon Solutions, based in Alpharetta, Georgia, is leading the industry in data liberation, leveraging technology to surface data from any electronic health record (EHR) or third-party solution and bring those insights directly to the point of care.

Julie Mann, Chief Commercial Officer, Holon Solutions noted that Amendola’s work with other health IT leaders made for a natural partnership: “Holon’s technology works with virtually any EHR or data repository, unlocking data to support providers as they work to bring better care to patients. Because of the experience Amendola has working in this space, they genuinely understand the importance of bringing an interoperability standard to the industry. We’re excited to have their help as we work to spread our message and expand the adoption of our vendor-agnostic solution.”

“Holon Solutions is solving an important problem that has been plaguing the healthcare space for far too long. Their technology genuinely has a positive impact on patient care through improved data access,” said agency CEO Jodi Amendola. “We are pleased to help them expand their industry presence through advanced public relations. I genuinely believe in the Holon mission. It’s an honor to work with them, as they strive to free patient data from disparate systems that hinder effective analytics.”

As part of a comprehensive media relations plan, Amendola will secure placements that highlight the interoperability crisis and how Holon’s technology is solving the problem. In addition, a larger communications strategy will include press releases, contributed content, speaking engagements, and potential awards as Holon’s leadership and customers are positioned as industry thought leaders. Amendola will also be working with Holon to expand its marketing efforts, helping the company to reach new customers in need of data liberation that supports value-based care initiatives.

About Holon Solutions

Holon Solutions is a healthcare information technology company that liberates the data to liberate the care, putting the right information in front of the right people at the right time through our reimagined interoperability platform. Holon empowers risk-bearing organizations to optimize patient outcomes and financial performance by surfacing actionable, patient-specific insights directly to the point of care. Holon’s agnostic platform CollaborNet® surfaces contextual insights within the provider workflow, seamlessly shares clinical data from health plans and vendors, and automates documentation exchange and referrals across health communities independent of the technologies in play. Our team of innovators is focused on removing the administrative burden from clinicians through our patented, sensor-based solutions. We are grateful to be recognized by Healthcare Informatics as the “2018 Innovator of the Year for Value-Based Care.”

For more information about how Holon helps healthcare organizations fulfill the promise of value-based care, visit www.holonsolutions.com.

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Media Contact:

Linda Healan

Amendola Communications

404-725-7117

Lhealan@acmarketingpr.com

 

 

Amendola Appoints Seasoned Communications and Public Relations Leader Jennifer Cohen as Senior Account Director

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SCOTTSDALE, Ariz., April 2, 2019 Amendola, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that Jennifer Cohen has joined the agency as senior account director. Cohen will create and manage client programs and initiatives, provide strategic counsel, and represent the agency’s healthcare/healthcare IT clients in front of media and digital influencers.

Jenn Cohen

Cohen brings to the agency nearly 15 years of experience building, managing and executing marketing, communication and PR programs. Having worked for companies such as Change Healthcare and NextGen Healthcare, Cohen has a wealth of experience leading high-performing teams; building and executing strategic communications and marketing programs; and leveraging PR and innovative digital strategies to transform and protect her clients’ brands.

Most recently Cohen held the role of corporate communications director for NextGen Healthcare, where she served as a C-suite advisor, guiding the executive leadership team through a brand transformation and two strategic acquisitions. Additionally, she led employee and client communications, public and media relations, and investor relations, ensuring relevant and consistent communications to both internal and external stakeholders.

Prior to NextGen Healthcare, Cohen served as director of strategic product marketing and communications for Change Healthcare, one of the largest independent healthcare IT companies in the United States, servicing customers across the entire care continuum.

“Jenn brings a rich portfolio of skills and relevant experience developing comprehensive marketing, communication and PR strategies for companies of all sizes,” said the agency’s CEO Jodi Amendola. “Her deep understanding of the healthcare/HIT landscape and extensive experience leading M&A strategies will bring additional capabilities to the robust and diverse Amendola PR and marketing team.”Cohen holds a bachelor of arts degree in journalism and strategic media planning from Arizona State University.

Media Contact: Marcia Rhodes, 480.664.8412, ext. 15, mrhodes@ACmarketingPR.com

Central Logic Engages Amendola for Strategic PR and Marketing Strategy and Services

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Healthcare agency to build thought leadership and share of voice for transfer center solutions company

SCOTTSDALE, Ariz., March 19, 2019 Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that Central Logic has engaged the agency to provide strategic PR and marketing communications services.

Central Logic, based in Salt Lake City, Utah, is a leader in transfer center technology solutions. Its data-driven transfer center platform ensures patients get access to the right care without delay.

Central Logic CEO Angie Franks noted that the company’s people and products are key to the success of the transfer centers it works with. “The Amendola team understands not only our communications objectives, but also our commitment to driving better clinical outcomes for patients and delivering a financial ROI for our clients. We’re excited to work with them to spread that message.”

“Central Logic has an experienced leadership team with both business acumen and a deep appreciation of the challenges that providers and referring physicians face, especially when it comes to timely, safe and efficient patient transfers,” said agency CEO Jodi Amendola. “Increasing their share of voice in healthcare through thought leadership, content development and media placements isn’t just a PR win for Central Logic, it’s a win for all of the hospital and health system leaders who can learn from them.”

Amendola will create a comprehensive media relations plan that will include securing media placements to showcase the results Central Logic’s partnerships drive. A multi-pronged communications approach will include press releases and media pitches, contributed content, speaking engagements and awards to position the team as subject matter experts and thought leaders. In addition, Amendola will assist with videos and marketing activities to help with lead generation and sales enablement.

About Central Logic

For health systems, managing patient transfers is a life-saving endeavor. Central Logic is a pioneer in the space and was founded solely to support this mission. Our flexible, purpose-built solutions provide superior real-time visibility and unmatched business intelligence to optimize the operations of health system patient flow command centers. Clients count on Central Logic to deliver strong growth, find new ways to improve patient outcomes and make their operations more effective, today and into the future. Based in Utah, Central Logic is an industry leader with a 96% customer retention rate working to get patients the right care, at the right place, without delay. For more information, visit www.centrallogic.com.

Media Contact:

Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

Amendola Communications Adds Content Marketer and Healthcare IT Specialist as Senior Writer

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SCOTTSDALE, ARIZ. March 12, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that Louie Holwerk has joined the agency as Senior Writer. An award-winning healthcare IT writer and content marketer, Holwerk will create a wide variety of PR and marketing materials for the agency’s healthcare/healthcare IT clients.

Holwerk’s specializations include revenue cycle management (RCM), healthcare predictive analytics, and industry and regulatory trends through the lens of how they impact providers, patients, and communities. Prior to joining Amendola, he led the strategic messaging, PR writing, and content marketing efforts at ZirMed, which subsequently merged with Navicure to form Waystar.

In addition to his healthcare IT experience, Holwerk held key communications roles at Groupon during its meteoric growth, and successfully steered strategic sales communications as the company shifted from an email- to a search-driven business. Most recently, he provided consulting services to early-stage startups as well as industrial manufacturing and specialty RCM firms. He began his career as a freelance writing and visual arts professional.

Agency CEO Jodi Amendola said: “Louie’s strong background in content marketing is the perfect complement to his health IT knowledgebase. Increasingly, our clients look to us to assist them in optimizing their content performance and marketing funnel while also conducting strategic, impactful PR activities. We’re excited to have him on board as part of the A-Team.”

“Having worked with Amendola on the client side, I’m thrilled to be joining a team of world-class marketing and PR professionals,” Holwerk said. “I’m also looking forward to working with Amendola’s clients they’re changing the game in healthcare, and contributing to their storytelling and content-marketing efforts is a true honor.”

Holwerk holds a B.S. in Journalism from the University of Wisconsin-Madison, where he also earned certificates in Folklore and Creative Writing. He holds an MFA in Writing from the School of the Art Institute of Chicago.

Media Contact: Marcia Rhodes | 480.664.8412 x 15 | mrhodes@acmarketingpr.com

VisiQuate Engages Amendola for Strategic PR, Marketing and Content Program

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Award-winning health IT agency to elevate thought leadership for top healthcare business analytics solutions leader

SCOTTSDALE, Ariz., Feb. 26, 2019 Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has been selected as the agency of record for VisiQuate, a leader in business analytics serving healthcare enterprises.

VisiQuate previously engaged Amendola to launch a successful media relations campaign, which drove the decision to expand the engagement. With the expanded program, Amendola will implement a broad range of PR, marketing and content strategies to generate awareness around VisiQuate’s healthcare business analytics solutions including Ana, the industry’s first virtual Chief Artificial Intelligence Officer. VisiQuate’s solutions enable healthcare organizations to connect disparate data sources, automate complex business processes, and adopt artificial intelligence (AI) and machine learning to transform the way healthcare organizations use data to eliminate the waste involved with revenue cycle management.

“Healthcare technology solutions, when powered by AI and machine learning, is rapidly being recognized and welcomed across the industry,” said Brian Robertson, CEO of VisiQuate. “We chose to expand our existing partnership with Amendola due to their unmatched healthcare technology expertise, strategy and relationships that lead to high-value engagements with media, industry influencers and stakeholders across the healthcare continuum.”

“VisiQuate is shaking up healthcare analytics as we know it,” said Jodi Amendola, CEO of Amendola. “From developing the industry’s first virtual Chief Artificial Intelligence Officer to their solutions focused on improving cash flow while also improving patient outcomes, their contributions are allowing clinicians to focus on delivering quality care rather than time-intensive administrative burdens. We look forward to a strong continued partnership with VisiQuate to build thought leadership, drive awareness and deliver measurable results.”

Amendola will create and execute a comprehensive, strategic plan that will include securing trade and national media placements to showcase the strong outcomes revenue cycle professionals have had when working with VisiQuate. Press releases and contributed content will position the team as thought leaders, while speaking opportunities and awards will continue to showcase the innovative and disruptive work being done to improve patient outcomes through the use of better business intelligence.

About VisiQuate

VisiQuate is an expert managed service that helps clients achieve peak business health. With advanced AI capabilities, VisiQuate integrates complex data and presents it as role-personalized insights and actionable workflows. Root causes, trends, and opportunities become clear, leading to real-world results. VisiQuate’s virtual AI assistant, Ana, is informed by the experience of industry leaders and delivers reports within seconds of being asked, suggesting next steps that yield greater value. To learn more, visit www.visiquate.com.

Media Contact:
Jenn Cohen
Amendola Communications

404.759.3933
jcohen@acmarketingpr.com

HIMSS19 Educational Session Recommendations from Amendola, Healthcare IT’s Top PR/Marketing Agency

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Clients’ technologies to shine brightly at largest health IT event of the year

SCOTTSDALE, Ariz. Feb. 6, 2019 Innovative technologies from Amendola health IT clients will be highlighted in a number of key educational sessions presented by the clients’ end users at HIMSS19, which takes place Feb. 11,15, 2019, in Orlando.

“This year marks Amendola’s 15th anniversary and the 15th consecutive year that our agency will have a presence at HIMSS,” said Jodi Amendola, CEO of the award-winning healthcare and health IT marketing and public relations agency. “It’s been amazing to see how much the conference has grown in the nearly 20 years I’ve been attending and gratifying to see the tangible results that healthcare organizations are realizing from our clients’ technologies, which will be highlighted in these presentations.”

The speakers, who in a few of the sessions are joined by the technology vendors as co-presenters, will explain how they have overcome some of the biggest healthcare challenges of today by leveraging solutions from Amendola clients, including Alliance for Better Health, Arcadia.io, Ayasdi, Bernoulli, Health Catalyst, Medicomp Systems, Recondo Technology, SAP, SCIO Health Analytics, VisitPay, Vivify Health and Vocera.

Accountable Care Organizations

Predictive Analytics for Data-Driven Care Management Beth Israel Deaconess Care Organization (BIDCO), a leading, value-based accountable care organization participating in five risk-based contracts, will discuss how to leverage predictive analytics to identify patients most likely to benefit from care coordination. Details: Presented by Sarika Aggarwal, MD, MHCM, Chief Medical Officer of BIDCO, and Bill Gillis, MS, Chief Information Officer; 2:30,3:30 pm Wed. Feb. 13, Room W208C. Highlights technology from Arcadia.io.

Building a Quality-Driven Narrow SNF Network CareMount ACO, a physician-owned multispecialty medical group participating as a Medicare Next Generation ACO in the Hudson Valley, will explain how it leveraged a population health platform to aggregate data needed to develop a narrow Preferred Provider Network of skilled nursing facilities, home health and other ancillary providers. Details: Presented by Peter Kelly, MBA, Executive Director of CareMount ACO, and Richard Morel, MD, MMM, FCAP, Deputy Chief Medical Officer; 11:30 am,12:30 pm Wed. Feb. 13, Room W315A. Highlights technology from Arcadia.io.

AI and Machine Learning

Cloud Analytics: A Fast Lane to Enable Real-World Evidence Mercy, one of the largest Catholic health systems in the country, is powering data-driven healthcare with artificial intelligence, machine learning and predictive analytics to benchmark best practices across its 44 acute care and specialty hospitals. As a result, Mercy is uncovering cost savings, improving patient outcomes, and creating new revenue streams to monetize data. Details: Presented by Curtis Dudley, VP of Performance Solutions, Mercy; 9:45,10:15 am Mon. Feb. 11, Rosen Centre Executive Ballroom I. Highlights technology from SAP.

Driving Physician Engagement and Patient Outcomes with Artificial Intelligence Vituity, a multispecialty partnership of physicians, improved population health and enhanced patient experience by developing AI-driven real-time clinical decision support tools. Details: Presented by Dipti Patel-Misra, PhD, MBA, Chief Data and Analytics Officer, Vituity, and Joshua H. Tamayo-Sarver, MD, PhD, FACEP, BCCI, CPHIMS, Vice President, Informatics; 10 11 am Thurs. Feb. 14, Room W207C. Highlights technology from Health Catalyst.

How AI Enabled a Community Hospital to Tackle Clinical Variation and Reduce Length-of-Stay Flagler Hospital saved an average of $1,350 per case, reduced the average length of stay by two days, and decreased readmissions by seven times eliminating nearly $850,000 in costs by tapping into powerful, unsupervised AI technology. Details: Presented by Michael Sanders, FAAFP, MD, CMIO, Flagler Hospital; 11:40 am 12 pm Mon. Feb. 11, Rosen Centre Junior Ballroom F. Part of the HIMSS19 Machine Learning & AI for Healthcare pre-conference symposium. Highlights technology from Ayasdi.

Machine Learning to Predict Risk and Enhance Efficiency A regional health system in New York applied machine learning to multiple data sources to create a risk model that identifies high- and low-risk patients to reduce 30-day readmissions. Details: Presented by Simer Sodhi, Director of Data Management and Analytics, Westchester Medical Center; 10:45 11:05 am Mon. Feb. 11, Rosen Centre Junior Ballroom F. Part of the HIMSS19 Machine Learning & AI for Healthcare pre-conference symposium. Highlights technology from Health Catalyst.

Inpatient Monitoring

A Business and Clinical Case for Continuous Surveillance Virtua Memorial Hospital leveraged continuous capnography monitoring in a medical-surgical unit to detect adverse clinical events while also mitigating artifacts related to patient movement, suspect measurements and other medical device-generated alarm signals. Details: Presented by Leah Baron, MD, former Chief of the Department of Anesthesiology at Virtua Memorial Hospital, and John Zaleski, PhD, CPHIMS, CAP, Chief Analytics Officer, Bernoulli; 10 11 am Thurs. Feb. 14, Room W206A. Highlights technology from Bernoulli.

Improving Sepsis Care with Data Analytics Allina Health developed and implemented a comprehensive, data-driven approach for early identification and reduced variation in sepsis care. Details: Presented by Mischa Adams, MSN, RN, CCRN, Clinical Standard Coordinator, Allina Health, and Sarah Jenson, MS, Analytics Director, Health Catalyst/Allina Health; 1 2 pm Thurs. Feb. 14, Room W206A. Highlights technology from Health Catalyst.

Patient Experience

Restore Human Connections with Collaboration and Technology The University of Chicago Medicine designed effective approaches to improve the human experience, collaborating with clinical and information and technology leaders to drive positive human connections and transformative change in healthcare. Details: Presented by Sue Murphy, RN, Chief Experience Officer, University of Chicago Medicine, and Diane M. Rogers, CPXP, ACC President, Contagious Change, LLC; 11:30 am 12:30 pm Wed. Feb. 13, Room W204A. Highlights technology from Vocera.

Population Health and Chronic Condition Management

Enhancing Patient Care with Physician-Driven Documentation Phoenix Children’s Hospital’s ongoing clinical documentation improvement initiative enables efficient, structured documentation, but also allows the organization to harness patient data to create real-time clinical dashboards for more effective care for patients with chronic disease. Details: Presented by Vinay Vaidya, MD, Vice President and Chief Medical Informatics Officer, Phoenix Children’s Hospital, and Michael Shishov, MD, Division Chief of Pediatric Rheumatology; 1:30 2:30 pm Tues. Feb. 12, Room W311A. Highlights technology from Medicomp Systems.

Cracking the Code to Better Quality and Financial Outcomes Rush Health describes how it used advanced analytics to improve the way it manages risk, resulting in improved patient care and enhanced revenue. Details: Presented by James Grana, PhD, Chief Analytics Officer, Rush Health, and Bala Hota, MD, Chief Analytics Officer, Rush University Medical Center; 1:30 2:30 pm Tues. Feb. 12, Room W206A. Highlights technology from SCIO Health Analytics.

Remote Monitoring Shows Significant Pop Health Benefits University of Pittsburgh Medical Center and the Ontario Telemedicine Network utilized remote patient monitoring to improve patient engagement and outcomes for chronic disease management. Details: Presented by Andrew Watson, Vice President, Clinical Information Technology Transformation, University of Pittsburgh Medical Center, and Laurie Poole, Vice President, Clinical Innovation, Ontario Telemedicine Network; 10:30 11:30 am Tues. Feb. 12, Room W315B. Highlights technology from Vivify Health.

Patient-Centered Referral Workflow Automation Steward Health Care Network automated referral workflows improve efficiency, care coordination and patient satisfaction. Details: Presented by Heather Trafton, PA-C, MBA, Senior Vice President of National MSO Operations, Steward Health Care Network, and Kristin Ottariano, MS, Director of Medicaid Operation; 2:30 3:30 pm Thurs. Feb. 14, Room W206A. Highlights technology from Arcadia.io.

Doing Well by Doing Good: Finding the ROI Social Care Programs This invitation-only roundtable focuses on the outcomes and ROI of treating social needs. The session will focus on identifying disconnects in the current system, and the opportunities for innovations in technology and collaboration to play an important role in the solutions. Details: 3 4 pm Tues. Feb. 12, Hyatt Regency, Room Hyatt Rock Springs II. Highlights key thought leaders from Alliance for Better Health.

Revenue Cycle Management

How Web Bots Freed $20 Million from a Billing Bottleneck Avera Health improved cash flow by $20 million dollars in its first year, while reducing aged A/R accounts by almost half, after automating claim status follow-up with healthcare insurance companies using AI technology. Details: Mary Wickersham, MHA, Vice President, Central Business Office Services, Avera Health, and Ryan Ayres, Vice President, Product Management, Recondo Technology; 4:15 5:15 pm Tues. Feb. 12, Room W308A. Highlights technology from Recondo Technology.

The Patient Behind the Bill: Creating a More Satisfying Financial Journey St. Luke’s Health System in Boise fundamentally re-imagined the patient financial journey, creating a personalized experience that offers patients transparency, choice and control over billing obligations while turning bad debt into consistent payments. Details: Presented by Michael Rawdan, Senior Director, Revenue Cycle & Patient Experience, St. Luke’s Health System; 11:00 11:35 am Mon. Feb. 11, Rosen Centre Grand Ballroom D. Part of the HIMSS19 pre-conference Revenue Cycle Solutions Summit. Highlights technology from VisitPay.

Media Contact:
Marcia Rhodes
Amendola

mrhodes@acmarketingpr.com
Ph: 480.664.8412 ext. 15

Alliance for Better Health engages Amendola communications for marketing services

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PR and marketing firm to help the organization communicate its goal of transforming the care delivery system

SCOTTSDALE, Ariz., January 29, 2019 Amendola, a nationally recognized, award-winning health care and technology public relations and marketing agency, is pleased to announce that it has partnered with Alliance for Better Health to provide PR and marketing services to the organization.

Amendola will help Alliance for Better Health develop its PR strategy and collaborate with the organization to develop an integrated, coordinated marketing plan.

“Alliance for Better Health’s mission, its innovative approach to building health equity, and its focus on addressing social determinants of health is admirable and inspirational. We expect to see great things from this organization in the coming years and we’re excited to help them get the word out about the amazing work they’re doing,” said CEO Jodi Amendola.

The New York-based Alliance for Better Health’s innovation program is providing more than $5 million to dozens of organizations in the Capital Region to demonstrate new concepts that are proactive in maximizing the health of individuals and, as a result, reducing the need for medical care and the financial burden of that care on individuals, business and taxpayers.

Alliance for Better Health CEO Jacob Reider, M.D., is passionate about addressing social determinants of health, but recognizes there’s still a lot of work to do to raise awareness of its benefits. “It’s so important, but many managed care organizations, community-based organizations and independent physicians struggle to effectively adopt best practices and coordinate services,” Reider said. “Engaging Amendola is just part of our commitment to helping organizations promote the health of people and communities.”

Amendola will be responsible for creating a comprehensive media relations plan that will include securing trade, national and local media placements to showcase the results CMOs, CBOs and IPAs have had when working with Alliance for Better Health. Press releases and contributed content will position the team as content experts and thought leaders and secure speaking opportunities and awards.

About Alliance for Better Health

Alliance for Better Health engages medical and social service providers in developing innovative solutions to promote the health of people and communities, with a goal of transforming the care delivery system into one that incentivizes health and prevention. Established in 2015 as a Performing Provider System in the New York State Delivery System Reform Incentive Payment program (DSRIP), Alliance partners with more than 2,000 providers and organizations across a six- county area in New York’s Tech Valley and Capital Region.

Amendola Communications Appoints Rachael Britnell Account Director

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Branding and digital marketing specialist brings a strong health IT background to healthcare and technology PR and marketing agency

SCOTTSDALE, Ariz., Jan. 8, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, today announced that Rachael Britnell has joined the agency as account director.

Britnell specializes in health IT brand marketing and creative and strategic campaign planning, management and implementation. Well-versed in content marketing, media relations and social media, Britnell is a perfect fit with Amendola’s emphasis on digital marketing and lead generation.

“What impressed us about Rachael was her strong ability to communicate our clients’ brand messages. She’s a pro at driving awareness,” said CEO Jodi Amendola. “Like the rest of our team, she also has a strong background in and knowledge of the healthcare technology industry.”

Britnell most recently served as marketing leader at Strata Decision Technology, which develops software tools and decision-making processes for senior financial and operational decision-makers in the healthcare industry. At Strata, Britnell developed and drove the company’s marketing strategy and oversaw the management of marketing programs and campaigns tied to generating brand awareness.

“Amendola’s increasing emphasis on an integrated marketing approach and the opportunity to position clients as thought leaders through creative storytelling truly excites me,” Britnell said. “The healthcare industry is changing so fast, and Amendola’s elite client base has a passion for the innovation that’s driving that change.”

Britnell earned her undergraduate degree in marketing and advertising at Eastern Illinois University in Charleston, Illinois, and holds a master’s degree in integrated marketing communications from Roosevelt University in Chicago.

Media Contact: Marcia Rhodes | 480.664.8412 x 15 | mrhodes@acmarketingpr.com

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AMENDOLA COMMUNICATIONS APPOINTS MEGAN SMITH AS SENIOR ACCOUNT DIRECTOR

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Specialist in integrated communications and digital strategies joins award-winning healthcare PR team

SCOTTSDALE, Ariz., Nov.  27, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, today announced that Megan Smith has joined the agency as senior account director.

Megan H. Smith

Smith joins Amendola with more than a decade of public relations, marketing and account management experience in healthcare, technology and ecommerce. During her career, Smith has held increasingly responsible positions with Edelman and Dodge Communications, where she helped companies build and execute strategic communications and marketing programs, leveraging traditional PR, marketing communications and digital strategies to evolve, promote and protect her clients’ brands.

Most recently, Smith served as the Director of Client Services and ecommerce for EYStudios, a specialty ecommerce web design and development firm. In this role, she helped build relationships with more than 25 clients and provided counsel on how to grow their business through increasing traffic and improving conversions as well as content marketing.

“Megan brings a remarkable skillset and history of success in integrated communications campaigns and digital strategies to her role as senior account director,” said Jodi Amendola, CEO of Amendola Communications. “Her in-depth experience, proven creativity, and reputation for exceptional client relations will help ensure that our clients receive strategic guidance along the best path to continued growth.”

Smith holds an MBA in Marketing from Georgia State University and a bachelor’s degree in Public Relations from the University of Georgia.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

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