Branding and digital marketing specialist brings a strong health IT background to healthcare and technology PR and marketing agency
SCOTTSDALE, Ariz., Jan. 8, 2019 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, today announced that Rachael Britnell has joined the agency as account director.
Britnell specializes in health IT brand marketing and creative and strategic campaign planning, management and implementation. Well-versed in content marketing, media relations and social media, Britnell is a perfect fit with Amendola’s emphasis on digital marketing and lead generation.
“What impressed us about Rachael was her strong ability to communicate our clients’ brand messages. She’s a pro at driving awareness,” said CEO Jodi Amendola. “Like the rest of our team, she also has a strong background in and knowledge of the healthcare technology industry.”
Britnell most recently served as marketing leader at Strata Decision Technology, which develops software tools and decision-making processes for senior financial and operational decision-makers in the healthcare industry. At Strata, Britnell developed and drove the company’s marketing strategy and oversaw the management of marketing programs and campaigns tied to generating brand awareness.
“Amendola’s increasing emphasis on an integrated marketing approach and the opportunity to position clients as thought leaders through creative storytelling truly excites me,” Britnell said. “The healthcare industry is changing so fast, and Amendola’s elite client base has a passion for the innovation that’s driving that change.”
Britnell earned her undergraduate degree in marketing and advertising at Eastern Illinois University in Charleston, Illinois, and holds a master’s degree in integrated marketing communications from Roosevelt University in Chicago.
Media Contact: Marcia Rhodes | 480.664.8412 x 15 | firstname.lastname@example.org
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