SCOTTSDALE, ARIZ. – March 12, 2019 – Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that Louie Holwerk has joined the agency as Senior Writer. An award-winning healthcare IT writer and content marketer, Holwerk will create a wide variety of PR and marketing materials for the agency’s healthcare/healthcare IT clients.
Holwerk’s specializations include revenue cycle management (RCM), healthcare predictive analytics, and industry and regulatory trends through the lens of how they impact providers, patients, and communities. Prior to joining Amendola, he led the strategic messaging, PR writing, and content marketing efforts at ZirMed, which subsequently merged with Navicure to form Waystar.
In addition to his healthcare IT experience, Holwerk held key communications roles at Groupon during its meteoric growth, and successfully steered strategic sales communications as the company shifted from an email- to a search-driven business. Most recently, he provided consulting services to early-stage startups as well as industrial manufacturing and specialty RCM firms. He began his career as a freelance writing and visual arts professional.
Agency CEO Jodi Amendola said: “Louie’s strong background in content marketing is the perfect complement to his health IT knowledgebase. Increasingly, our clients look to us to assist them in optimizing their content performance and marketing funnel while also conducting strategic, impactful PR activities. We’re excited to have him on board as part of the A-Team.”
“Having worked with Amendola on the client side, I’m thrilled to be joining a team of world-class marketing and PR professionals,” Holwerk said. “I’m also looking forward to working with Amendola’s clients—they’re changing the game in healthcare, and contributing to their storytelling and content-marketing efforts is a true honor.”
Holwerk holds a B.S. in Journalism from the University of Wisconsin-Madison, where he also earned certificates in Folklore and Creative Writing. He holds an MFA in Writing from the School of the Art Institute of Chicago.
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