Scottsdale, Ariz., December 6, 2016—Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced that Lisa Chernikoff has joined the agency in the role of account director. Chernikoff will create marketing and PR content and manage accounts for multiple healthcare technology-focused clients to drive brand awareness and introduce new programs, products, and services.
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Chernikoff has over a decade of experience in marketing and public relations. She began her career at the University of Michigan Health System where she developed her passion for healthcare. She then spent four years at the American Health Information Management Association (AHIMA) where she drove communications strategy for the organization’s certification programs and student membership initiatives.
Before joining the Amendola team, Chernikoff served as the director of marketing at Procured Health where she spearheaded the company’s marketing and PR efforts. While at the Chicago-based healthcare IT startup, she launched an integrated marketing and communications strategy with an emphasis on content creation and thought leadership, and secured countless media placements. Prior to Procured Health, Chernikoff served as the head of marketing at Chicago-based healthcare IT company, Strata Decision Technology, where she first connected with the Amendola Communications team as a client.
Agency CEO, Jodi Amendola said, “Lisa’s expertise in developing integrated communications strategies for healthcare organizations makes her a great asset to our already strong team. She firmly understands the industry and what healthcare IT companies must do to succeed in the new world of value-based care. We are excited to welcome her to Amendola to help serve our rapidly expanding client base.”
“I’ve always been impressed with Amendola’s top-tier client base—and more importantly, the agency’s ability to position clients as thought leaders while also delivering quantifiable results,” said Chernikoff. “I am excited to work with and learn from this talented team, who are the best in healthcare IT, during such an exciting time in the industry.”
Chernikoff has a bachelor’s degree in communications studies from the University of Michigan in Ann Arbor.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact: Jodi Amendola | 480.664.8412 x 11 | jamendola@ACmarketingPR.com