Amendola Taps Philip Anast for General Manager Position

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SCOTTSDALE, Ariz., June 30, 2020 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has promoted Philip Anast to the position of General Manager, the agency announced today. Anast is a PR agency veteran with more than two decades of experience in account leadership and executive roles at B2B, healthcare/health IT and technology agencies. In alignment with Amendola’s policy to promote from within, Anast previously served as a Senior Account Director at Amendola, providing strategy and oversight for numerous client accounts over the past three years.

As General Manager, Anast is taking on a number of leadership roles. On a daily basis, he handles employee and client relations, and is managing agency-wide best practices. He also manages major agency projects and evaluates and implements new products and services that expand the agency’s digital marketing, social media and analytics capabilities.

“Philip has built an impressive career at PR agencies of all sizes and is ideally suited for the role of Amendola’s General Manager,” said Jodi Amendola, founder and CEO of Amendola Communications. He is objective, solutions-oriented, and cares about agency employees and clients. Philip is not only an exceptional account director, he also brings to the table strong managerial experience.”

In addition to his General Manager role, Anast serves as strategist for a number of accounts.

Anast has served in senior positions in large and small agencies over the years. Prior to joining Amendola,  Anast was Vice President at Chicago-based PR firm Tech Image. During his 15-year tenure there, Anast was instrumental in managing client programs, providing strategic counsel, pitching new business, growing client relationships, teaching best practices and managing finances.

During his prolific career, Anast has provided public relations expertise to clients such as HP, Language Analysis Systems, Motorola, PricewaterhouseCoopers, Kaufman Hall, Vocera (VCRA), Capsule Technologies, Lightbeam Health and others.

“I’m pleased to step into the role of General Manager at Amendola. I see Amendola growing on multiple levels, including our client portfolio, service offerings and account director and support teams,” Anast said. “My chief goal for the new role is to set us up for success as we expand our footprint in public relations, digital and content marketing, and social media.”

Members of the media can access Anast’s bio here.

About Amendola Communications 
Amendola is an award-winning, national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known established brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact:
Marcia G. Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

Bulldog PR Awards 2020 Honors Amendola for Air Methods Crisis Management Campaign and Vocera Product Launch

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SCOTTSDALE, Ariz. June 4, 2020 Amendola Communications announced today that it has won two 2020 Bulldog PR Awards, solidifying the company’s reputation as a top public relations (PR) and marketing communications agency for healthcare and health IT. The Bulldog PR Awards, which celebrate the best and brightest corporate communications and PR efforts, honored Amendola with a Gold award for a Crisis Communication campaign for its client Air Methods and a Silver award for a Business-to-Business (B2B) Product Launch campaign for long-time client Vocera Communications.

“We are proud to be recognized for the hard work that our team put into executing both metrics-driven campaigns,” said Jodi Amendola, CEO of Amendola. “From September 1, 2018 to July 30, 2019, Air Methods saw their positive PR coverage double from 28% to 45%. The success of the Vocera campaign in generating both traditional and new media hits will serve as a blueprint for future product introductions.”

AIR METHODS

“Amendola Helps Air Methods’ Reputation Take Flight” campaign took Gold in the Best Crisis Management category. Emergency air medical transport service Air Methods called upon Amendola after facing ongoing negative coverage about their pricing model which had been misrepresented by former patients in the media. Amendola took innovative steps through social media outreach, proactive storytelling, localized base engagements, and digital media to change the public perception of Air Methods and the quality of media coverage about the company.

Amendola created an all-encompassing, 40-page, multi-pronged crisis communications playbook to anticipate and help address a myriad of potential challenges. Additionally, the agency crafted a proactive storytelling pipeline that included information about Air Methods’ business goals to curb balance bills, showcased positive patient stories and highlighted the innovative clinical processes that Air Methods created that were impacting the industry. With the proactive storytelling, a large element of the strategy was to implement Air Methods’ first-ever integrated marketing campaign to leverage more channels than ever before to ensure all stakeholders received the message.

By placing a human face on the company Air Methods has been able to use their visibility as an industry leader to encourage other changes to industry practices. For example, it eliminated “memberships” that offered little value if patients were transported by a different company and is now pushing the industry as a whole to do the same.

VOCERA COMMUNICATIONS

“Vocera Calls on Amendola to Introduce Smartbadge Wearable Communications Device” campaign took Silver in the Best B2B Product Launch category. Vocera Communications, whose mission is to simplify and improve the lives of healthcare professionals and patients, while enabling hospitals to enhance quality of care and operation efficiency, launched a voice-activated communications badge, the Smartbadge. A new category of wearable communication devices, the “Smartbadge” enables clinicians to communicate using all the options available in the expanded Vocera Platform voice calling, messaging, clinical alerts/alarms and more.

With intentions of making a splash from the start, Vocera turned to Amendola to develop an integrated PR/marketing strategy that encompassed generating quick visibility during the introductory period (January-February) while also being sustainable throughout 2019. To seed early coverage, Amendola pre-pitched a press release to healthcare and national media journalists, including broadcast media and podcasts. Furthermore, the plan called for the creation of various writing pieces as it relates to communication in healthcare, aggressive content marketing efforts for infographics, and the submission of Vocera executives for a broad range of speaking opportunities.

The initiative resulted in 29 high value, single-focus features or interviews, four byline placements, three confirmed speaker opportunities, and a prestigious MedTech Breakthrough Award. Additionally, the campaign significantly impacted its Twitter presence resulting in 173% rise in @mentions received, 145% rise in new followers, 312% increase in retweets, 429% increase in click-throughs, and nearly 50% rise in impressions to 12,200.

About Amendola  
Amendola is an award-winning national public relations, marketing communications, digital and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit”https://www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn. 

Media Contact: 
Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com

Jodi Amendola Honored as One of Ragan’s “Top Women in Communications”

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Amendola Communications CEO recognized in the “Leader” category for her outstanding achievements in building a high-performing PR and marketing agency

SCOTTSDALE, Ariz., May 19, 2020 Ragan Communications confirmed what most healthcare and health IT companies (and her employees) already know when it recognized Jodi Amendola in the “Leaders” category in its inaugural “Top Women in Communications” Awards.

Ms. Amendola was honored for her achievements in leading Amendola Communications to become an award-winning, “go-to” agency for PR and marketing within the healthcare and health IT industries. The agency has consistently developed award-winning campaigns and programs for start-ups, mid-tier and large industry organizations, and has helped take multiple clients to initial public offerings, merger and acquisition or other positive financial outcomes.

“I am thrilled to receive this recognition from Ragan, but none of it would be possible without our great clients and the outstanding team we have built,” said Amendola, who is CEO of her eponymous agency. “When I first started Amendola Communications there were just three of us working out of a spare bedroom. It was hard to imagine then that one day we would have 25 brilliant PR and marketing professionals spread across every region of the country and more than 40 of the top healthcare and health IT companies on our client roster. It’s been an incredible journey so far, and the best is yet to come. I am grateful and humbled to receive this award, and to stand with so many other tremendous women leaders.”

Ragan’s Top Women in Communications Awards are presented annually to women who are making a significant impact in their day-to-day job and career, advancing the profession while accelerating growth for their organizations. A Top Woman in Communication inspires she is fearless and an indefatigable player in the game. To qualify in the Leader category, the nominee must lead with conviction and empathy, and have a team that looks up to her.

Amendola Communications has been on a hot streak this awards season. The agency recently had three client campaigns earn recognition in the 2019 MarCom Awards, and won “Campaign of the Year” for its work with client Health Catalyst in the Business Intelligence Group 2019 Public Relations and Marketing Excellence Awards.

About Amendola
Amendola is an award-winning national public relations, marketing communications, digital and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit https://www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact: 
Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com

Amendola Communications Advises How to Break Through the COVID-19 News Cycle

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Healthcare PR and marketing agency offers guidance on getting your message out to a significantly reduced pool of reporters

SCOTTSDALE, Ariz., May 5, 2020 The global COVID-19 pandemic continues to dominate almost the entire news cycle. And with good cause, given its devastating impact on every aspect of our lives. Still, it poses challenges to break through, compounded by mass furloughs in the media of reporters, producers and other staff.  That makes it harder to get messages out about any topic, especially those unrelated to COVID-19.

To navigate this difficult news environment, Amendola Communications, a national public relations, marketing and social media agency, offers several key suggestions. The agency has successfully used a number of strategies to secure placements for clients in outlets that include the Boston Globe, Business Insider, Computerworld, ABC News–Dallas, CBS News-Chicago, Forbes, US News & World Report, Wall Street Journal, Yahoo! News, Fierce Healthcare, Healthcare IT News, HealthLeaders, MedPage Today, STAT, and dozens of other national and trade media outlets.

“Pitch feel-good news. People need to hear goodwill stories now more than ever,” said Jodi Amendola, CEO of Amendola. “Pitch stories that educate and spark thinking. Be a true thought leader. What sorts of things will people want or need in the post-COVID-19 world to get back to normal. Start priming the pump with such stories now.”

These and other tips are included in a Forbes article by Ms. Amendola. Read the byline here: https://www.forbes.com/sites/forbesagencycouncil/2020/05/01/how-to-break-through-an-all-consuming-news-cycle/#43e9d9346e48

Looking for additional guidance? The Amendola blog is one of the industry’s most comprehensive collections of advice on all things PR and marketing. Subscribe to the blog today.

About Amendola
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact: 
Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com

Amendola Expands, Adds Three Seasoned Healthcare & Tech PR & Marketing Pros To Its A-Team

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Blend of corporate and agency expertise in pharma, healthcare, healthcare IT and tech uniquely positions agency for ongoing growth

SCOTTSDALE, Ariz., March 12, 2020 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and digital marketing agency announced today that it has added three new account directors: Sofia Kosmetatos, Nicole Rodriguez and Matt Pera. They will be responsible for creating and managing client programs, providing strategic counsel and positioning, and pitching media and other digital influencers for the agency’s healthcare and healthcare IT clients.

“It’s a very exciting time for Amendola as we continue to grow and expand,” said Jodi Amendola, CEO, Amendola. “The deep experience, diverse skills and relationships that Sofia, Nicole and Matt bring are essential to our continued growth. By hiring top talent, we can continue to deliver innovative, flexible and creative approaches so that our clients rise above the noise.”

Sofia Kosmetatos, senior account director

Sofia Kosmetatos, senior account director

Based in Washington, D.C., Kosmetatos will create and manage healthcare and health IT client programs, provide strategic counsel and messaging, and reach media and other digital influencers for the agency’s clients.

Kosmetatos brings nearly 20 years of public relations and journalism experience, including a dozen in healthcare and health IT. Most recently, she served as director of public affairs for West Health, a family of nonprofit organizations dedicated to lowering healthcare costs to enable successful aging. She worked closely with senior executives and researchers on multifaceted, data-driven initiatives to raise awareness of West Health’s policy research and overall brand among healthcare media and other key stakeholders such as legislators, regulators, advocacy organizations and policy experts.

Before joining West Health, Kosmetatos was director of media relations and online communications for the National Quality Forum, a healthcare quality organization engaged in measurement and innovation. Previously, she led communications for the American Health Quality Association, the trade organization representing Medicare’s Quality Improvement Organizations.

Earlier in her career, Kosmetatos was an award-winning reporter who covered the business of healthcare for The Detroit News.

Kosmetatos earned a Master of Journalism degree from the University of Maryland and a Bachelor of Arts degree from the University of Pennsylvania.

Nicole Risdall Rodriguez, senior account director

Nicole Risdall Rodriguez, senior account director

Rodriguez brings more than 15 years of marketing communications, public relations and business development experience in the pharmaceutical sciences, finance and health technology industries. Before joining the Amendola team, Rodriguez worked for Experian Health, where she delivered impactful creative services through the development and execution of integrated marketing campaigns and thought leadership initiatives.

Rodriguez has served as the catalyst for award-winning marketing and public relations campaigns that successfully integrate branding, product positioning, advertising, digital marketing, video, public relations, and event marketing to positively and seamlessly promote corporate identity and brand-specific campaigns on behalf of several Fortune 500 companies. Throughout her career, she has worked at the intersection of healthcare and science/technology at agencies including Syneos Health, H+K Strategies, MSL Group, and Burson Cohn & Wolfe.

Rodriguez is a graduate of California State University, Fullerton (CSUF) earning her Bachelor of Arts degree in Communications and Public Relations, with a minor in Sociology.

Matt Pera, account director

Pera has more than a decade of experience leading PR strategy for clients with a range of products and offerings including telehealth platforms, data management and protection, cybersecurity, Software as a Service, network connectivity, AI and more. Previously an award-winning reporter and news editor, he also works with businesses to create various types of content, including thought leadership articles, press releases, web content, blog posts, case studies, and white papers.

Before joining Amendola, Pera was responsible for raising awareness and achieving industry and top-tier media placements for healthcare tech and pharma companies within the University of Chicago’s startup incubator and tech transfer arm, the Polsky Center for Entrepreneurship and Innovation. Prior to that, he served as an account lead for the Chicago-based PR firm Tech Image, where he managed strategy for global clients across a variety of industries.

Pera received a Bachelor of Arts degree in Journalism and English from Indiana University.

About Amendola
Amendola is an award-winning national public relations, marketing communications, digital and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact: 
Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com

CareMount Medical and CareMount Health Solutions Engages Amendola for Strategic PR and Marketing Strategy and Services

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Healthcare agency to build thought leadership for population health management solutions provider

SCOTTSDALE, Ariz., Feb. 25, 2020 Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that CareMount Medical has engaged the agency to provide strategic public relations and marketing communications services. 

CareMount Health Solutions, a physician-owned management services organization that is affiliated with CareMount Medical, is a leader in delivering population health management services including care coordination and clinical programs, data analytics, financial and actuarial analysis, and quality gap closure.

Additionally, CareMount’s Next Generation Accountable Care Organization (ACO) generated $778,583 in shared savings in 2018 as part of the Centers for Medicare & Medicaid Services’ Next Generation ACO Model initiative, one of just 38 Next Generation ACOs nationally to achieve earned savings for the time period.

“CareMount is pleased to have Amendola help us secure exposure for our key thought leadership areas such as value-based care, population health, and our enterprise-wide analytics platform,” said Scott D. Hayworth, M.D., President and CEO of CareMount. “We are pleased to partner with Amendola to help spread the word about our highly successful network development strategy and our expertise in helping our partners position themselves for the changing healthcare environment.”

“CareMount Medical is the largest independent multispecialty medical group in New York State

and enjoys a long and distinguished history as a provider of world-class care for its patients,” said agency CEO Jodi Amendola. “We are proud to partner with CareMount as it builds on its success, while also helping the broader provider industry lay the foundation for the value-based processes that are critical to the future of healthcare.”

Amendola will create a comprehensive media relations plan that will include securing media placements to showcase the results of CareMount’s population health management program. A multi-pronged communications approach will include press releases and media pitches, contributed content, speaking engagements and awards to position the CareMount team as subject matter experts and thought leaders.

About Amendola

Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

About CareMount Medical P.C.

CareMount Medical, P.C. is the largest independent multispecialty medical group in New York State, providing comprehensive medical care of the highest quality to over 665,000 patients in more than 45 locations throughout Westchester, Putnam, Dutchess, Columbia, and Ulster counties and New York City. Founded in 1946 as Mount Kisco Medical Group, CareMount has grown to over 650 physicians and advanced practice professionals representing 50 different medical specialties. CareMount is affiliated with world-class organizations including Massachusetts General Hospital, Memorial Sloan Kettering Cancer Center, and Northwell Health. CareMount offers on-site laboratory and radiology services, endoscopy and infusion suites, and operates eight urgent-care centers. Our physicians are frequently recognized as best doctors in respected publications and have been featured in lists including New York Magazine’s “Best Doctors,” Westchester and Hudson Valley Magazine’s “Top Doctors” as well as in Castle Connolly Medical’s “Top Doctors.” For additional information about CareMount Medical and its specialties, please visit: www.caremountmedical.com. 

Media Contact:

Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

Top PR and Marketing Posts from the Amendola Blog in 2019

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Featured posts from Amendola Communications include those syndicated by Bulldog Reporter, a popular PR publication.

SCOTTSDALE, Ariz., Jan. 7, 2020 PR and marketing pros looking for some inspirational reading are invited to check out the top blog posts of 2019 by the team at Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency. The following posts from the Amendola blog were among the most popular this past year, receiving extensive views and shares with some also picked up by industry outlets like Bulldog Reporter.

Take a look for insight into how to win national press, extend the shelf life of media placements and more. Then subscribe to the Amendola blog today at https://www.acmarketingpr.com/blog/.

“So You Want to Be in the Wall Street Journal” Breaking into national media is the toughest nut to crack in public relations, no way around it. But for companies willing to take the steps outlined in this post, national coverage is definitely possible for the coming year. Heads up: It calls for patience and a pitch with exceptional substance. Read more >>

“Maximizing the Value of PR Placements” Congratulations on that enviable article or byline your awesome story (and publicist) just scored for you! Time to circulate it on social media, with prospects, your mom and then what? Turns out there’s quite a bit more you can do with a media placement long after its publication date.Read more >>

“The Science of Marketing and Public Relations” Question for marketers: if asked to prove how your marketing campaigns are paying off, can you give tangible, impressive specifics? For too many in our profession, the answer is a sheepish “not really,” but it simply doesn’t have to be going into a new year. Regroup your team and reground your campaigns in the proven, solid fundamentals of measuring marketing and PR, all captured in one concise post.Read more>>

And lastly, a Readers’ Choice, the blog’s most popular post two years running:

Going in AP Style Let’s own it with pride: the PR and marketing profession is a natural habitat for grammar geeks! And when in doubt if we’re “writing it right,” the first source we turn to is the venerable AP manual. That’s not to say we don’t occasionally find ourselves surprised by some AP guidelines and in this perennially popular post, we take a closer look at the top five that tend to trip people up the most.Read more>>

The above are just a small sample of the wealth of free but top notch guidance for PR and marketing professionals. Give yourself a gift and subscribe to the Amendola blog to receive weekly advice from subject matter experts in every aspect of publicizing and marketing healthcare and health IT.

About Amendola
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact: 
Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com

TransformativeMed Engages Amendola For Strategic Public Relations and Content Marketing Services

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Healthcare agency to increase awareness of solutions to combat physician burnout; return joy to the practice of medicine

SCOTTSDALE, Ariz., Dec. 17, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced that TransformativeMed has engaged the agency to provide strategic PR and content marketing services.

TransformativeMed, located in Seattle, provides apps embedded inside the EHR, which have proven to enhance workflow and clinician efficiency and makes the EHR usable thereby helping to reduce physician stress and burnout. The company believes that EHRs and disjointed technology have led to increased instances of physician burnout, but with the right tools and technology, joy can be brought back to the practice of medicine for clinicians.

The company’s Core Workflow Suite standardizes and streamlines the EHR user interface, with specialty-specific and disease-specific workflows. Clinical data, which is often scattered throughout the EHR, is organized and presented to providers in the way they prefer, empowering them to make decisions faster, handoff patient cases more efficiently and receive critical updates about patient progress.

“TransformativeMed has put a lot of time and development into their EHR solutions and what they offer to the clinicians at hospitals and health systems across the world,” said Jodi Amendola, CEO of Amendola Communications. “We are incredibly happy to be partnering with them in their mission of making clinicians happy with their EHRs and their ability to therefore provide better patient care”•and Amendola has the industry contacts and resources to help them firmly plant their message in the market.”

TransformativeMed also extends the reach of the EHR to the clinician’s mobile device so they have accurate, relevant patient information wherever they are. With secure messaging and notifications powered by artificial intelligence, communications across the care team are harmonized and always in sync.

“We believe that happy clinicians provide better care and we also believe that the EHR should work the way providers always thought it would,” said Doug Cusick, CEO of TransformativeMed. “We are excited because we know Amendola can help us spread the word that there is actually a cure for the EHR usability problem. Our leadership team has worked successfully with Amendola in the past, so partnering with Amendola was a natural next step in our growth journey.”

###

About Amendola

Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

About TransformativeMed

TransformativeMed dramatically improves the usability of Electronic Health Records (EHRs), with specialty-specific and disease-specific workflows, which are embedded within the EHR. The Core Work Manager and Core Diabetes App securely synchronize clinical workflow, tasks, alerts, notifications and messages to harmonize the care team and create seamless communication across clinicians, using any device, including mobile. With TransformativeMed, clinicians are happier and clinical work is streamlined, more efficient, less costly and safer. Learn more at TransformativeMed.com.

Media Contact:

Christopher Currington

Amendola Communications

ccurrington@acmarketingpr.com

314.799.1987

Amendola Communications Wins “Campaign of the Year” in Business Intelligence Group 2019 Public Relations and Marketing Excellence Awards Competition

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Agency earns top honors for its “unicorn” campaign positioning client Health Catalyst for a successful initial public offering

SCOTTSDALE, Ariz. Nov. 21, 2019 Amendola Communications continues its award-winning momentum with today’s announcement that it earned the “Campaign of the Year” honors in the Business Intelligence Group’s (BIG) 2019 Public Relations and Marketing Excellence Awards for its “unicorn” public relations and content campaign for client Health Catalyst. (A “unicorn” is a privately held company valued at more than $1 billion.) The organization, one of the public relations (PR) and marketing agencies for healthcare and health IT which recently celebrated its Sweet 16 anniversary, received this honor after recently taking two Gold Awards and an Honorable Mention in the 2019 MarCom Awards.

The Health Catalyst campaign, “Revealing a Unicorn: Health Catalyst Joins the $1 Billion Club,” was created to help the client broaden the traditional scope of its PR and content program. Rather than being 100 percent focused on urging more health systems to consider adopting the company’s Late-Binding Enterprise Data Warehouse and shortening the sales cycle, the program expanded to helping Health Catalyst acquire an infusion of working capital through an Initial Public Offering (IPO).

The entry details how Amendola launched a multi-pronged PR and content strategy. Amendola began setting up interviews between company officials and reporters/editors that cover the investor sector. At the same time, it continued and expanded Health Catalyst’s award-winning customer success stories program, pitched interviews with company executives who could educate healthcare leaders on general healthcare trends and timely topics, developed and pitched press releases and set up meetings with key general and healthcare-specific analyst groups. These efforts enable Amendola to snare 19 interview opportunities, produce 18 press releases, create six customer success stories and deliver three byline articles. Amendola also wrote and submitted seven speaker abstracts and six award entries in six months, all of which helped lead to a successful IPO in July 2019.

“When we began with Health Catalyst they were just a small start-up with a great idea, so earning an award for a PR and content program that helped them reach “unicorn’ status is particularly gratifying,” said Jodi Amendola, CEO of Amendola Communications. “Yet there’s also some irony in the fact that the program we developed for them is anything but a unicorn. It’s actually typical of the level of quality and dedication we give to every account, helping them address their PR and marketing needs and grow their businesses. I am proud of our entire team and the great work they do every day, so it’s nice to see some of that work recognized and rewarded by BIG.”

The BIG Public Relations and Marketing Excellence Awards was launched in 2014 to reward public relations agencies, departments and people whose work delivered exceptional performance and innovative approaches. They are designed to reward and recognize those individuals and organizations who largely go unrecognized for helping to build great brands and products of world-class organizations.

About Amendola Communications 
Amendola is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A-Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com  
Ph: 480.664.8412 ext. 15

Amendola Communications Earns Triple Honors in 2019 MarCom Awards

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Agency receives high marks for Medicomp Systems integrated marketing, Lumeris and Health Catalyst public relations programs

SCOTTSDALE, Ariz. Nov. 4, 2019 Amendola Communications proved once again why it is one of the top public relations (PR) and marketing agencies for healthcare and health IT by earning Gold for two programs in two categories as well as an Honorable Mention for another in the 2019 MarCom Awards, an international competition for marketing and communication professionals. The agency, which recently celebrated its Sweet 16 anniversary, received a Gold award for integrated marketing for its client Medicomp Systems, a Gold award for public relations for Lumeris, and Honorable Mention for its PR program for Health Catalyst.

MEDICOMP SYSTEMS
“Amendola Increases Brand Awareness and Lead Gen for Medicomp Systems” was a Gold Winner in the Marketing/Promotion Campaign, Integrated Marketing category. The entry described how Amendola helped Medicomp Systems elevate its market presence and visibility as a thought leader with must-have solutions. The program centered around Medicomp Systems’ solutions, which are co-designed with physicians to transform the disorganized, complex arrays of medical information possessed by hospitals and health systems into structured, clinically relevant data delivered at the point of care.

Medicomp Systems’ solutions solve a major pain point for healthcare organizations frustrated by the difficulty of obtaining usable information from their electronic health records (EHRs). Playing off of that, Amendola developed simple, succinct messaging built on the theme “We fix EHRs where they hurt.” The agency then developed an integrated campaign that combined data sheets, eBooks, print ads, infographics, email blasts, trade show booth graphics, Jumbo-Tron displays and a website overhaul with a comprehensive PR program that delivered more than 25 media mentions, and 20 media interviews.

LUMERIS
Also winning Gold, this time in the Communications/Public Relations, Public Relations Program category, was “Lumeris Takes Advantage of Medicare Advantage Plans with Mutual of Omaha.” This program focused on promoting how Lumeris, a company that helps health systems, providers and health plans deliver value-based care and improve outcomes through population health management, was now collaborating with Mutual of Omaha across the country on the launch of its new Medicare Advantage plans, a fast-growing segment of the health insurance market.

Amendola created and executed a strategic and comprehensive PR program that included content creation, media relations, messaging through social media channels and paid digital advertising. The integrated program was designed not only to deliver specific support to Mutual of Omaha’s plans but also to increase the industry’s awareness that Lumeris is the must-have partner for organizations transitioning to value-based care. The program resulted in multiple interview opportunities for Lumeris, Mutual of Omaha and its customers, including 23 media interviews and Q&As in the first six months.

Additionally, within the first 24 months Amendola researched, drafted and distributed more than 25 separate press releases. The agency’s social media expertise resulted in dramatic increases in click-through rates for pay-per-click advertising, sponsored content, Outbrain and similar programs while reducing the cost-per-click significantly. Amendola also organized a webinar and created scripts for two Medicare Advantage-themed videos for the Lumeris website, created and executed a survey of health system leaders to gauge industry awareness and perceptions of Medicare Advantage plans, and developed an infographic highlighting the results.

HEALTH CATALYST
Amendola earned an Honorable Mention in the Communications/Public Relations, Public Relations Program category for “Revealing a Unicorn: Health Catalyst Joins the $1 Billion Club.” The program describes how Amendola helped Health Catalyst shift gears in 2019 from a focus on encouraging more health systems to look into the company’s unique Late-Binding Enterprise Data Warehouse and shortening the sales cycle, the agency was also asked to help Health Catalyst acquire an infusion of working capital through an Initial Public Offering (IPO).

To meet this need, Amendola embarked on a multi-pronged PR and content strategy that began with setting up interviews between company officials and reporters/editors in investor public relations. The strategy also included a continuation and expansion of the company’s award-winning customer success stories program, pitching interviews with company executives to educate healthcare leaders about general trends and timely topics, developing and pitching press releases and setting up meetings with key general and healthcare-specific analyst groups. In all, Amendola secured 19 interview opportunities, produced 18 press releases, six customer stories and three byline articles. It also created and submitted seven speaker abstracts and six award entries in six months, all of which helped lead to a successful IPO in July, 2019.

“While our main focus is always on delivering outstanding results for our clients, it’s also nice to be fated for those efforts by our peers,” said Jodi Amendola, CEO of Amendola Communications. “Our account teams work hard to develop creative, effective programs that help our clients stand out in the noisy, crowded healthcare field. These are just two of many examples. We are proud to accept these awards, and thank the judges for recognizing the quality of our work in integrated marketing and PR.”

Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com  
Ph: 480.664.8412 ext. 15