TAGNOS engages Amendola for strategic public relations and content marketing services

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Healthcare agency to elevate awareness programs for “care traffic control” and the orchestration of clinical logistics automation

SCOTTSDALE, Ariz., Oct. 22, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced that TAGNOS has hired the agency to provide strategic PR and content marketing services.

TAGNOS, located in Aliso Viejo, Calif., develops leading clinical logistics automation for hospitals and clinics. TAGNOS’ software-as-a-service (SaaS) platform is designed to orchestrate hospital workflows by infusing AI and machine learning into the practice of medicine to improve the patient experience, reduce wait times, improve staff efficiency and optimize supply and equipment utilization.   

Amendola Communications CEO Jodi Amendola said: “TAGNOS offers a unique and proven clinical logistics automation solution that can be used in hospital and medical systems nationwide, with the potential to expand in other outpatient and emergency settings. We are looking forward to helping them expand their industry awareness and lead generation capabilities through valuable, strategic PR and marketing communications.”

Specific to operating rooms (ORs), the patented TAGNOS OR workflow solution aggregates and analyzes data from radio frequency identification (RFID) tags on patient wristbands, as well as information from hospital systems, to provide real-time insights into patient journeys through the surgical suite. According to TAGNOS, with its OR solution, hospital systems can realize a reduction of more than 12% in OR turnover times.

For emergency departments (EDs), TAGNOS ED workflow solution uses a machine-learning and artificial intelligence (AI)-driven application and location data to smooth unpredictable settings by making sense of patients and data, providing unified workflows, and improving team communication.

The solution is also used for hospital and medical center enterprise-wide asset tracking, allowing clinical personnel and staff to find needed equipment without unnecessary footsteps.  

Insights are communicated via the TAGNOS app to OR/ED teams’ handheld devices, eliminating the need for other time-consuming activities such as telephone calls, computer logins or physically tracking down team members.

“We were drawn to Amendola’s expertise in healthcare and health IT as well as their insider perspective based on the team’s work with major health systems,” said Neeraj Bhavani, CEO and founder of TAGNOS. “Amendola’s media and analyst relationships as well as their industry accolades for their strategic approach to PR and marketing are already bringing us results. Our relationship will enhance TAGNOS’ ability to spread the word about our proven solutions for orchestrating healthcare delivery.”

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About TAGNOS

TAGNOS is the clinical logistics automation solution healthcare teams use to orchestrate the functional aspects of care delivery.  Our company offers a wide range of products and services designed to support OR and ED patient flow as well as asset and supply management. TAGNOS is the only company with an AI application that uses machine learning combined with real-time data capturing capabilities to provide a system that continually updates and adjusts its operational intelligence to provide sustained improvement. Our system is configurable with custom notification and escalation workflows and flexible communication options including iOS or Android app, SMS or integration with existing mobile platforms. By transforming raw data into actionable intelligence, TAGNOS helps hospitals and health systems Orchestrate Excellence.  For more information visit tagnos.com, or follow on LinkedIn, Twitter and Facebook.

Media contact:
Chris Currington
Amendola Communications
314.799.1987
ccurrington@acmarketingpr.com

Amendola Celebrates 16 Years of Shining the Light on the Best Brands in Healthcare Technology

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Industry’s top public relations and marketing agency commemorates anniversary with $100,000 in-kind donation to the Help In Healing Home Foundation

SCOTTSDALE, Ariz. Oct. 10, 2019 As the healthcare industry makes a generational shift to preventive, value-based care, one public relations and marketing agency more than any other has helped promote the visionary organizations driving this significant change. Amendola Communications, an award-winning full-service, data-driven marketing and PR agency, is proud to announce its “Sweet 16” anniversary year in business.

Healthcare is the top economic driver in the United States and increasingly around the world. The global market for preventive healthcare technologies and services alone is expected to reach $432 billion by 2024, according to evaluations from Grand View Research. Amendola has added dozens of companies from the sector to its client roster, and presently serves over 50 healthcare and healthcare IT clients. In 2018, Amendola ranked 3rd largest agency in the Phoenix Business Journal’s “Largest Phoenix-Area Public Relations Firms.”

“I often marvel that we started out with just a handful of employees and customers, and here we are today as the top agency in our industry with over 50 accounts; most of whom are full-service clients. That is the power of hard work and dedication and a true reflection of the talented team here at Amendola,” said Jodi Amendola, the agency’s CEO.

Giving back to the healthcare community

In honor of its 16th anniversary, Amendola Communications is making a $100,000 in-kind donation to the Help In Healing Home Foundation, a nonprofit organization that provides an affordable “home away from home” to recuperating patients and their families.

“We feel so fortunate to be in a position to use our healthcare marketing and PR expertise for such a compassionate cause. I strongly believe in giving back, especially to patients and the healthcare profession that cares for them. They are the motivation driving everything our clients do,” Amendola added.

16 years of promoting breakthrough companies

Amendola helped put some of the most important healthcare and healthcare technology companies on the map, from early stage startups to publicly-traded companies. By extension, this has expanded the recognition and use of predictive analytics, machine learning, automated communication between providers and payers, integrated healthcare coordination, air medical transport, evidenced-based chiropractic care, and many, many other impactful solutions.

“Amendola has been our full-service agency partner for three years now. They understand our messaging and how to approach the market in many cases better than we do,” said David Lareau, CEO of Medicomp.

He continued, “I chalk up our public relations and marketing success to two factors. One, Amendola knows the healthcare and healthcare IT industries inside out and delivers the media results and marketing creativity to prove it. Two, and just as important, the agency is a true believer in our own mission to upend the status quo.”

JaeLynn Williams, executive vice president at Air Methods, also weighed in. “A year with Amendola exceeded our expectations. We were just starting to build out our marketing and communications team and Amendola really helped us bridge key gaps as that team came on board,” explained Williams.

She continued, “While we were looking for a PR partner, what we got was a group who today helps us with our PR, social media, digital marketing, content marketing and has also helped us with messaging and crisis communications. Amendola is an excellent complement to our new marketing team.”

Jay Deady, CEO of Recondo Technology, said Amendola is his go-to PR agency for healthcare technology. “The agency has worked with me at three different companies now. For Recondo Technology, Amendola’s extensive media relationships and relentless focus on getting meaningful media opportunities for us has kept our message well ahead of the competition’s for years,” Deady noted.

Another client, Leslie Falk, senior vice president at Health Catalyst, explained why Amendola has been one of the company’s trusted communications agencies for more than seven years. “Our Amendola team has extensive PR and marcom expertise. They are wise, responsible and innovative; and committed to the success of our clients and our organization,” said Falk.

Every year, Amendola helps its clients amass billions in media impressions, securing placements in top-tier trade and national publications that span from Healthcare IT News, Becker’s Hospital Review, STAT, Modern Healthcare, and Healthcare-Informatics, to USA Today, the New York Times, WSJ, The Hill, Barron’s, Harvard Business Review and countless others.

In addition to PR, the agency offers full-service programs that include digital and content marketing, lead generation and sales enablement, social media, branding, crisis management and design/marketing communications.

Industry recognition

Along with client accolades, the agency has picked up plenty of awards over the years, including from PRNews, Bulldog Reporter and PRSourceCode. The agency has also garnered considerable recognition from the industry and top editors and reporters. Last year, PR News named Amendola CEO Jodi Amendola one of the Top Women in PR, while giving the agency an honorable mention in the Platinum Awards for content marketing work for Health Catalyst. Other honorable mentions in the category included Coca-Cola, Liquid Plum-R and Johnson & Johnson.
“I’ve worked quite a bit with Amendola staff over the past 15 years and I must say they are professional, thorough, helpful, and will go far out of their way to get me everything I need to help put together a good story,” affirmed Bill Siwicki, managing editor of Healthcare IT News.

Help In Healing Home Fundraiser
Amendola encourages its friends and colleagues in the healthcare industry to support Help In Healing Home. Learn more at www.helpinhealinghome.org. Those in the Phoenix-Scottsdale area can meet organization officials at its Nov. 4 Community Breakfast Fundraiser. Register for tickets at https://www.classy.org/event/community-breakfast-2019/e237208.

Media Contact:
Marcia Rhodes
Amendola Communications
mrhodes@acmarketingpr.com
Ph: 480.664.8412 ext. 15

Amendola Promotes Marcia Rhodes to Vice President

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SCOTTSDALE, Ariz., September 11, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has promoted Marcia Rhodes to the position of Vice President, the agency announced today. The promotion is the latest in a steady progression of responsibility for Rhodes, who originally joined the agency in 2013 as Regional Managing Director before being promoted to National Managing Director. In each position, Rhodes held many integral roles in client relations, operations and human resources.

Marcia-Rhodes

As one of only two Vice Presidents in an agency that leans toward a flat hierarchy, Rhodes will continue to lead many of the agency’s client accounts, conduct media training and continue to build out the operational and human resources infrastructure that has made the agency a textbook example of the 21st century workplace flexible, nimble and tech-enabled, with strongly collaborative teams located throughout the country. Rhodes will also spearhead new recruitment programs to support the agency’s rapid expansion into digital marketing, analytics and event management.

“Marcia leads by example in everything she does, whether it’s working tirelessly to amplify our clients’ national and trade media coverage; onboarding new Amendola hires with her typical warmth and thoroughness; or making sure that our remote teams have the most up-to-date tools and processes they need for client success. Additionally, she is a highly respected mentor to numerous Amendola employees,” said Jodi Amendola, CEO of Amendola.

She added, “Marcia has taken on the well-deserved role of Vice President with her usual commitment to excellence. I can’t overstate how much she has helped to shape Amendola’s ideal culture to become the agency it is today; one that is known for high-performance, harmony and intellectual curiosity.”

Rhodes is a recognized public relations and marketing communications leader who has honed her skills over more than two decades. She has served in PR executive leadership roles in companies that, in addition to six years at Amendola, include WorldatWork, Six Sigma Academy, and Accenture, where she worked for 11 years.

Not only is Rhodes skilled in securing broad media coverage and coveted awards and speaking slots for Amendola clients, her own insights have been featured in publications that include the Wall Street Journal, Chicago Sun-Times, San Jose Mercury News, Columbus Dispatch, The Houston Chronicle, The Arizona Republic, Phoenix Business Journal and several trade publications.

“This is such an exciting time for Amendola; our agency is growing as we continue to add the most innovative companies in healthcare to our client portfolio. It is a joy to recruit the best PR and marketing talent and set them up for success with what I believe is the most flexible, supportive and dynamic agency in the industry,” said Rhodes.

Amendola has a policy of promoting from within whenever possible. To nurture future leaders in the agency, employees are encouraged to regularly learn new skills and take on new responsibilities. Amendola also has a strong culture of mentoring and teamwork that further contributes to professional development. Each employee is assigned a “champion” or mentor, and teamwide collaboration is a feature of every client account.

Rhodes earned a M.A. in International Communications from the University of Washington and a B.A. in Broadcast Journalism from the University of the Philippines. She has been honored by the League of American Communications Professionals (for web site development and a client testimonial video) and by the International Association of Business Communicators (for newsletter writing).

Media Contact

Joy DiNaro
Amendola Communications
847.809.0406
jdinaro@acmarketingpr.com

How Social Media Can Make Or Break Your Business’s Reputation

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Jodi Amendola Forbes Councils Member

Forbes Agency Council COUNCIL POST Leadership

POST WRITTEN BY

Jodi Amendola

Jodi Amendola is CEO of Amendola, an award-winning healthcare and technology public relations and marketing agency based in Scottsdale, AZ.

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GETTY

Ah, social media. Has any invention ever been simultaneously so loved and so hated?

The dream, of course, is that social media connects us all in a community of understanding and shared experiences. We hope that others will share their experiences and connection to our brand and that their followers will do the same. It does happen sometimes. But there’s also a darker side to all that sharing — one that businesses must be aware of.

We’ve all heard stories about how viral videos (think: United Airlines) or other posts on major social platforms can damage an organization’s reputation. What starts out small can quickly gain momentum, and all of a sudden, you have a very visible PR crisis on your hands. …

https://www.forbes.com/sites/forbesagencycouncil/2019/08/09/how-social-media-can-make-or-break-your-businesss-reputation/#71cd4eb6dbd4

PR Pros and Marketers: Take On Your Toughest Challenges with These Tips from Amendola

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Healthcare and Health IT full service agency Amendola Communications shares insights on preventing and mitigating a crisis, ending a publicity dry spell and proving that PR and marketing work

SCOTTSDALE, Ariz., July 30, 2019 PR and marketing aren’t for the faint of heart. If we’re not trying to talk a reporter into writing about our company, we’re pleading with them not to write something that was spilled in an interview. One minute we’re confidently explaining how marketing will enable sales, only to find ourselves tongue-tied when asked exactly how to measure those efforts.

Fear not, PR and marketing pros: you can do this! Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, offers one of the most informative blogs available for taking on our profession’s most persistent problems. Check out some of our top posts this summer that give insight on crisis management, getting more pitches accepted, and yes measuring all of our stellar results.

To receive more tips like these from more than a dozen of the agency’s experts,

subscribe to the blog today.

How to break a pitching losing streak

You don’t have to be a crack marketer to get that a product based on a market want is more likely to succeed than one that isn’t. On the public relations side, however, there’s a tendency to pitch stories we want a journalist to cover instead of the other way around. No wonder then our pitches go unanswered or directed to e-Siberia: the reporter’s junk inbox. So how do we devise pitches that uncannily match a journalist’s interests and beat? In this informative post, Amendola’s managing director shares his tips for pitches that do exactly that. Read the full post here.

Nix media interview nervousness

We’ve seen it happen time and again. Someone who seems perfectly at ease whenever we encounter them becomes a different person altogether in a media interview. Suddenly, their confidence is replaced with an uncontrollable urge to ramble on and on in a fruitless search of a point any point. Unfortunately, that’s one of your few spokespeople. What to do? Start by watching this very short video from one of Amendola’s media training gurus. Even applying just a few of her tips can make a quick difference. Check out the video post here.

Create a better crisis response plan

You’ve spent considerable time putting together a crisis management plan that, hopefully, covers all the bases. But something important feels like it’s missing something that could derail even the best laid plan if you can’t remember it. Here’s what it is: more of a focus on what to do before and after the crisis. One of the most important prior to a crisis having enough goodwill on hand to survive it. Read all of the essential components here.

Make sure your marketing and PR measures up

If you can’t measure it, it didn’t happen, according to a frequently repeated maxim in our profession. Trouble is, when you try to figure out how to measure your own campaigns, you often wonder if you’re doing it right. There seem to be so many different opinions out there on the topic, and so much confusing lexicon. Until this blog post from an Amendola expert on PR and marketing metrics. We should all keep this terrific list on hand that details the top metrics that prove the impact of marketing and PR. Access the full list here.

What’s in a blog? In the Amendola blog, quite a bit! We cover all aspects of public relations and marketing, tackling difficult subjects with tried and tested strategies. A go-to source for communications professionals, the blog publishes on a weekly basis and features subject matter experts in every aspect of publicizing and marketing healthcare and health IT companies.

Media Contact:
Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com

HMS Engages Amendola to Drive Expansion Through PR and Media Relations

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SCOTTSDALE, Ariz., July 23, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the public relations and media relations partner for HMS, a leading healthcare technology company that helps healthcare organizations reduce costs and improve health outcomes.

Amendola will utilize a broad range of integrated PR, media relations and content development services to drive greater industry awareness of HMS’ innovative technology, analytics and engagement solutions that save public and commercial payers, as well as employers and at-risk healthcare providers, billions of dollars annually while helping consumers lead healthier lives. Chiefly, Amendola will be driving brand awareness of the HMS’ population health management solutions through earned thought leadership content, media outreach campaigns, conference speaking opportunities, as well as strategic PR counsel and planning.

“We need a savvy and skilled partner to hit the ground running as we expand our fast-growing population health management suite as well as our industry leading coordination of benefits and payment integrity solutions,” said HMS Chief Marketing and Strategy Officer Maria Perrin. “Amendola’s decades-long healthcare and health technology expertise and experience is impressive, but what excites us the most is the proven results they’ve delivered for clients across a wide range of trade, national and local media, as well as through social platforms. Amendola is a perfect partner to help us generate the type of awareness and growth we’re pursuing in the highly competitive healthcare market.”

“HMS is an established health tech leader with an impressive track record of saving billions of dollars for their customers, while helping to improve health outcomes for consumers,” said Jodi Amendola, CEO of Amendola Communications. “That’s why we are excited to partner with them as they expand their footprint in the growing population health management market segment with solutions that are both unique and drive real results.”

Founded in 1974, HMS is based in Irving, Texas, with more than 2,500 employees in 25-plus offices across the country. HMS’ customer base includes more than 40 state Medicaid programs and more than 325 health plans, including 23 of the top 25 health plans nationally based on membership. Customers also include more than 150 private employers, the Centers for Medicare and Medicaid Services, the Centers for Disease Control and Prevention, the Department of Veterans Affairs, pharmacy benefit managers and risk-bearing provider organizations, including independent practice associations, hospital systems, ACOs and specialty care organizations. The company is a wholly owned subsidiary of HMS Holdings Corp., traded on NASDAQ (ticker: HMSY), and certified by HITRUST.

Amendola will promote HMS through numerous PR and content development programs, supported by Amendola’s top-tier industry and media relations. The agency will work with HMS to deliver to federal, state and commercial payers and risk-bearing provider organizations a broad range of targeted content, drawing on Amendola’s deep industry knowledge and diverse media relationships in healthcare, business and consumer media. Amendola also will be responsible for driving coverage of HMS’ leaders and highlighting how analytics can identify, stratify and guide members and patients toward healthier and adherent behaviors and away from adverse events, emergency department utilization and hospitalizations.

About HMS

HMS advances the healthcare system by helping healthcare organizations reduce costs and improve health outcomes. Through our industry-leading technology, analytics and engagement solutions, we save billions of dollars annually while helping consumers lead healthier lives. HMS provides a broad range of coordination of benefits, payment integrity, care management and consumer engagement solutions that help move the healthcare system forward.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

HIT PR Veteran Jodi Amendola Named Finalist on PR News

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2019 Top Women in Healthcare Awards

SCOTTSDALE, Ariz.  July 9, 2019 Amendola Communications founder and CEO Jodi Amendola has been named a finalist for the PR News Top Women in Healthcare for 2019 award. The prestigious award recognizes the most innovative women in the healthcare public relations space. Amendola was singled out for her work leading and executing high-performing global communications campaigns for leaders in healthcare information technology, biotech and beyond.

Jodi Amendola

Other award finalists include executives from some of the nation’s best-known healthcare organizations, including Blue Cross NC, UnitedHealthcare, Optum, and Dignity Health.

Amendola is a recognized HIT PR veteran, who has won numerous industry awards, including PR News’ Top Women in PR for 2017, PRSourceCode’s “Top PR Pro” award (multiple years) and an elite Forty-Under-40 Business Leader by the Phoenix Business Journal.

Amendola and her team have created high-impact PR and marketing campaigns for an extensive client roster that has included Intel, McKesson, Allscripts, Health Catalyst, etc. Founded in 2004, Amendola Communications has been recognized by PRSourceCode as a “Best-of-the-Best” agency nationwide for several years, and the firm has been named a top Healthcare Agency in Ragan and PR Daily’s Ace Awards.

Amendola is an active member of the National Charity League and has served on numerous leadership boards, including AzHIMSS, the Arizona Friends of Foster Children Foundation, X2 Health Network, D.A.R.E. NJ and the Community Resource Council.

Most recently, Amendola was unanimously appointed to the board of the Help in Healing Home Foundation, a not-for-profit organization in Phoenix that offers low-cost lodging and care to patients recovering from major surgeries or awaiting transplants. Amendola Communications provides pro bono marketing and promotional PR support for the Foundation.

“I am so grateful for this honor and want to acknowledge my colleagues, clients, employees, associates and family who have supported me along the way,” said Jodi Amendola. “Being recognized by PR News is an honor that inspires me to give back. I am so proud of our agency’s mission to accelerate the market success of innovative health and healthcare technology companies, playing a vital role in improving the health of people everywhere.”

The Top Women in Healthcare Awards Luncheon will take place on July 16, 2019 at The Yale Club in New York City. The event will bring together female leaders from a wide range of healthcare organizations, all working to better the lives of patients and the broader community through their work.

Media contact:

Marcia Rhodes, Amendola Communications

mrhodes@acmarketingpr.com

480.664.8412 ext. 15

DisposeRx Engages Amendola for Strategic PR, Content, Social Media and Marketing Strategy and Services

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Healthcare agency to elevate PR and marketing program for drug disposal company

SCOTTSDALE, Ariz., June 11, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced today that DisposeRx, Inc., has hired the agency to provide strategic PR and marketing services, including media relations, content creation, marketing materials and social media.

DisposeRx, based in Sanford, NC, is committed to the eradication of leftover medications through its innovative, at-home technology. Through its proprietary blend of FDA-approved materials, DisposeRx provides an eco-friendly, site-of-use solution for the disposal of unused medications, meaning a drug can be safely, quickly and efficiently neutralized and disposed of wherever leftover drugs are kept, including the home medicine cabinet. The ability to bring the solution to the problem of leftover medications is especially important for opioids and other prescription drugs, which can lead to accidental poisonings especially in children and to drug diversion, abuse and death.

When water and the DisposeRx powder are added to medications in a pill bottle and shaken, the drugs dissolve and a gel is formed, rendering the medications unavailable and unusable; the contents can then be thrown away in the household trash, reducing diversion, exposure and harm. This is the only site-of-use disposal method that uses a government-approved prescription vial with a child-resistant closure to capture the drugs and is eco-friendly when discarded.

As John Holaday, PhD, chairman, founder and CEO of DisposeRx says: “Because the powder and water are added to the prescription vial itself, as the leftover pills dissolve, they become part of the gel solution.” Compared to current suggested disposal guidelines, DisposeRx’s packets are met with the highest level of customer satisfaction. DisposeRx is available with opioid prescriptions free-of-charge at leading pharmacies across the United States.

Dr. Holaday says he and DisposeRx leadership decided to work with the Amendola team because of their deep expertise and contacts in healthcare, as well as their understanding of the societal significance of DisposeRx as an extremely important disposal mechanism. “As a nation, we are all extremely concerned about the after-effects of prescriptions that are left in medicine cabinets and can be diverted, contributing to the opioid epidemic and other societal and public health problems,” Dr. Holaday said. “Our mission is to educate consumers about the need for proper leftover medication management, and Amendola is our strategic weapon in reaching decision-makers and influencers quickly, as well as helping us accelerate our continued growth. With our efforts and Amendola’s support, we can tackle the major issue of eco-friendly, at-home, site-of-use disposal, and shed light on the tragic consequences of drug diversion and the environmental consequences of improperly disposing of leftover medications.”

Jodi Amendola, CEO of Amendola, said that the agency is focusing on advancing DisposeRx’s important mission to educate stakeholders such as retail pharmacists, health plans, pharmacy benefit managers and healthcare providers about practical, convenient, cost-effective and safe medication disposal. “Increasing the adoption of DisposeRx packets can decrease the potential misuse of leftover drugs, including accidental poisonings, overdoses and death,” she said. “Our public relations and marketing programs will directly address the question, “What do I do with my unused medications to prevent misuse, while also protecting the environment?'”

Amendola is implementing a comprehensive media relations plan that will include aggressive media relations to showcase the results of DisposeRx’s innovation, partnerships and social responsibility and community involvement. A multi-pronged communications approach will include press releases and media engagement; bylined thought leadership articles; and speaking engagements and awards to position DisposeRx as subject matter experts and thought leaders. In addition, Amendola will manage multi-media, interactive marketing activities to fuel DisposeRx’s adoption and lead generation.

About DisposeRx Packets

DisposeRx packets contain a blend of proprietary solidifying materials that provide an at-home, site-of-use solution for the neutralization and eco-friendly disposal of unused medications. When water and DisposeRx powder are added to drugs in a prescription vial and shaken, the drugs are chemically and physically sequestered in a viscous polymer gel. DisposeRx is made of materials that are FDA approved for oral medications. For more information and to order DisposeRx packets, please visit our website at: https://disposerx.com/

About DisposeRx, Inc.

Located in North Carolina, DisposeRx, Inc. is a drug disposal company with a mission to eradicate the misuse of unused medications through innovative at-home, site-of-use technology. The company is spearheading programs to educate consumers and communities about at-home, site-of-use medication disposal solutions to prevent drug addiction and poisonings, overdoses and deaths. DisposeRx’s easy-to-use disposal solution empowers users to secure a healthier home by facilitating the efficient disposal of unwanted medications.

Media Contact:

Tara Stultz
Amendola Communications
440.225.9595
tstultz@acmarketing.com

Amendola Communications Expands Marketing and Communications Team, Appointing Stacy State as Senior Account Director

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SCOTTSDALE, Ariz., May 29, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that Stacy State has joined the team as a senior account director. State will create and manage integrated marketing and communications programs, develop lead-generation initiatives, provide strategic counsel, and tell clients’ stories to targeted audiences by leveraging media relations and influencer relationships and strategies.

Stacy State

State brings nearly 20 years of marketing and product development experience across several healthcare verticals including providers, payers and health IT platform vendors. Having held marketing leadership roles at healthcare companies such as Humana and ZirMed (now Waystar), she has a proven track record of driving growth through lead generation strategies; developing and executing strategic communications and marketing programs; and leveraging PR and innovative digital strategies to transform brands.

“Amendola has a stellar reputation in the industry, and I’m excited to join an award-winning team of healthcare and health IT experts committed to the success and growth of our clients,” State said.

The agency’s CEO Jodi Amendola said clients will benefit from State’s marketing expertise as well as her ability to advance PR strategies to drive tangible business results for healthcare innovators, ranging from start-ups to mid-size and Fortune 100 companies. “Stacy’s deep knowledge of the healthcare industry ecosystem and extensive experience leading marketing strategies will allow her to bring immediate positive results for our clients,” Amendola said.

Prior to Amendola, State held the role of director of marketing for Advantum Health, a billing services company focused on physician and hospital billing. At Advantum, she served on the executive leadership team, creating a new brand for the company and guiding them through three strategic acquisitions.

Before that, State served as the director of enterprise marketing for ZirMed, a revenue cycle management company. State played an integral role in introducing ZirMed to the hospital and health system market and increasing year-over-year revenue bookings by millions of dollars. At Humana, she led initiatives that included new product development, mergers and acquisitions, clinical program communications, and customer messaging and engagement.

State earned her MBA from Indiana University and her bachelor of arts degree in sociology from the University of Kentucky.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

Air Methods Engages Amendola for Full-Service PR, Content, Marketing & Digital Strategy and Execution

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SCOTTSDALE, Ariz., May 7, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the outsourced marketing and PR partner for Air Methods, the leading air medical services provider that delivers lifesaving care to more than 70,000 people every year.

Amendola will elevate Air Methods’ position within the industry through a broad range of integrated PR, media relations, digital marketing, crisis planning, messaging and content development services. Through the engagement, Amendola will develop and execute a holistic plan that educates the healthcare and aviation markets on Air Methods’ offerings. The program also will showcase stories of how Air Methods saves lives by delivering high-quality “critical care in the air” and transport for trauma and emergency medical situations.

“We conducted an agency search and it was clear that Amendola would provide the strategic guidance and tactical execution we needed,” said JaeLynn Williams, executive vice president of sales and marketing for Air Methods. “Amendola is hands down the best integrated healthcare PR and marketing partner we could have imagined! They have executed beyond expectations and have quickly elevated our positioning among healthcare providers, insurers and most importantly, patients, demonstrating our vital role within the healthcare continuum.”

Williams added, “Amendola’s broad healthcare industry expertise, along with their strongly established media relationships, will ensure that all stakeholders have a clear view of how crucial air medical services are to millions of Americans, and how Air Methods leads our industry in care quality, safety and patient advocacy.”

Founded in 1980 with one helicopter and a single hospital contract, Air Methods has grown to the largest air medical service provider in the country, with more than 300 bases serving 48 states. Today, Air Methods is an essential healthcare service in rural areas where 85 million Americans are within an hour of critical care facilities only if transported by air.

Amendola will promote Air Methods through numerous PR and content development programs, supported by Amendola’s top-tier industry and media relations. The agency will work with Air Methods to enlighten providers, payers and patients about Air Methods’ critical care value proposition through a broad range of targeted content, drawing on Amendola’s deep industry knowledge and diverse media relationships in healthcare, business and consumer media. Amendola also will be responsible for delivering a range of content demonstrating the thought leadership and expertise of Air Methods leaders and highlighting examples of the many patient lives that have been saved thanks to its skilled and experienced air medical professionals.

“Air Methods’ story of lifesaving and innovative emergency medical care is inspiring,” said Jodi Amendola, CEO of Amendola Communications. “We value their trusted partnership and are excited to share their story as well as insight from Air Methods’ leaders with more providers, insurers and consumers across a spectrum of media outlets, social and digital platforms.”

About Air Methods

Air Methods (www.airmethods.com) is the leading air medical provider, delivering lifesaving care to more than 70,000 people every year. With nearly 40 years of air medical experience, Air Methods is the preferred partner for hospitals and one of the largest community-based providers of air medical services. United Rotorcraft is the Company’s products division specializing in the design and manufacture of aeromedical and aerospace technology. Air Methods’ fleet of owned, leased or maintained aircraft features more than 450 helicopters and fixed wing aircraft.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com