Click on the pictures above to read individual bios
Jodi Amendola, CEO
Jodi is a hands-on leader providing strategic direction and ongoing involvement in all phases of client public relations and marketing programs. She has placed client stories in The Wall Street Journal, The New York Times and top-tier trade journals in various market niches.
Previously, Jodi held several positions during 14 years at CPR Communications, a national PR and marketing firm specializing in healthcare and technology. She was also a co-founder of CPR Financial Communications consultancy that focused on early-stage technology and biotech/medical device companies. In 2000, the company was purchased by Shandwick International, a member of the InterPublic Group of Companies (NYSE:IPG).
Jodi serves as Board Member, chair of the AzHIMSS Marketing & Communications Committee, which supports the communication and outreach needs of the chapter. Jodi is a member of WBL, an exclusive group of 3,500 senior executive women in healthcare leaders. She is also an active member of the National Charity League, Inc. and has served on numerous boards including the Arizona Friends of Foster Children Foundation, the X2 Health network, a non-profit exclusive executive women’s health network, and the Community Resource Council of Bergen County. She received her Bachelor of Science degree in Mass Communications and Media Studies from Boston University.
Ted Amendola, President/COO
Prior to co-founding Amendola Communications, Ted served as business development director and technical advisor for the western division of a national marketing communications firm. He played a key role in the agency's western expansion and business development in healthcare and technology markets.
Todd Stein, Vice President
Stein Communications, he delivered marketing, communications and PR services for clients including the American Hospital Association, IDX Systems (now GE), Welch Allyn, Wolters Kluwer Health, HIMSS, the California Healthcare Association and Allscripts. Todd also worked for 15 years as a freelance journalist for numerous West Coast and national publications, and as a staff writer for the Sacramento Bee and San Francisco Business Times. He has been honored by the League of American Communications Professionals (for marketing writing); by the California Society of Professional Journalists (for magazine feature writing); and by PRSourceCode's 'Top Tech Communicators' survey (for corporate public relations).
Tara Stultz, Vice President
Tara Stultz is a PR/marketing and content leader with more than 20 years of strategic healthcare communications experience. She has worked closely with healthcare IT, managed care, medical device and pharmaceutical companies; major health systems such as Cleveland Clinic and Stanford Health; medical societies; and other healthcare clients to conceive and execute successful and engaging marketing, PR/media relations and content marketing initiatives. She has launched and relaunched several national and international websites for physicians and healthcare providers. With deep expertise in a wide-ranging number of therapeutic areas, her writing acumen includes everything from highly clinical physician-bylined articles to compelling ad copy to messaging platforms. Prior to her focus on marketing and PR, Tara was a healthcare journalist and editorial leader. She served as executive editorial director of the Healthcare Group at Advanstar Communications, where she managed dozens of editors, writers and multimedia professionals. She led the launch of an innovative content marketing division at Advanstar focused on interactive multimedia projects for pharma and medical device clients, and oversaw national CME and sales/marketing conferences for Pharmaceutical Executive magazine.
She led the editorial content for several high-profile national healthcare publications such as the No. 1-ranked physician practice management brand Medical Economics, as well as Managed Healthcare Executive, Formulary, Drug Topics, Contemporary Pediatrics, Contemporary Ob/Gyn, Geriatrics and others. Under Tara’s leadership, these titles consistently earned top readership rankings and won numerous national awards, including “most improved” from ASBPE and “Brand of the Year” from MM&M for Medical Economics. Advanstar and the Healthcare Businesswomen’s Association (HBA) recognized Tara for her leadership with the prestigious HBA “Rising Star” award. Her writing has earned the American Business Press’ top honor, the Neal Award, which is often referred to as “the Pulitzer Prize of the business press” — as well as dozens of other national and regional editorial awards. Tara got her start as a newspaper reporter and has served as a marketing professional for a physician’s practice and at a community college. She was editor-in-chief of Chiropractic Economics magazine for five years and served as chief content officer of a start-up company providing web-based medical content for physicians in India. Tara earned her bachelor of journalism degree (BJ) from the University of Missouri-Columbia, where she served as president of the Journalism Students’ Association.
Marcia Rhodes, Vice President
As part of Amendola’s leadership team, Marcia oversees HR and operations in addition to managing accounts and conducting media training. She has been quoted in the Wall Street Journal, Chicago Sun-Times, San Jose Mercury News, Columbus Dispatch, The Houston Chronicle, The Arizona Republic, Phoenix Business Journal and several trade publications. Marcia earned a M.A. in International Communications from the University of Washington and a B.A. in Broadcast Journalism from the University of the Philippines. She has been honored by the League of American Communications Professionals (for web site development and a client testimonial video) and by the International Association of Business Communicators (for newsletter writing).
Matt Schlossberg, Senior Account & Content Director
His areas of focus included privacy and security, mobile health, big data, clinical and business intelligence, project management, health IT evaluation, Nursing Informatics, and EHR adoption/implementation. He also served as a reporter, communication/marketing strategist, blogger, and copywriter, working on several eNewsletters and a peer-reviewed journal. In 2011, he received the HIMSS Award of Excellence for the creation and development of the HIMSS YouTube channel. Matt also played a critical role on the communications team, developing branding and marketing strategies for the Annual HIMSS Conference & Exhibition, the largest health IT meeting in North America. Matt's experience prior to HIMSS included extensive and award-winning work within trade and B2B publishing, including original reporting and editing for print, digital, and web publications for the dental professional and horticulture industry.
Michelle Noteboom, Senior Account and Content Director
She was also a freelance writer and marketing communications specialist for various healthcare IT publications and vendors, including Healthcare IT News, HL7 Standards, The Health Care Blog, healthfinch, and HCS. Previously Noteboom spent 22 years in healthcare IT sales and sales management with Misys Healthcare Systems. She holds a BA in Economics from the University of Texas at Austin and an MBA from Texas State University.
Ken Krause, Senior Account and Content Director
of Content Services at Tech Image, Chicago's leading independent technology public relations firm, where he spent 14 years. His work contributed to clients being acquired by Oracle (Octetstring), IBM (Initiate Systems), Verint Opus Group), eFax (Protus) and Daifuku Webb (Wynright Corporation). Ken also served as Marketing Communications Manager at ASAP Software (now a part of Dell).His earlier career includes stints as an Account Manager at Marketing Support, Inc. and McKee Advertising and as a Senior Copywriter for Meyer/Fredericks. He holds a B.A. in Speech Communications with a Radio-TV-Film emphasis from Northern Illinois University.
Philip Anast, Senior Account Director
Prior to joining Amendola Communications, Philip worked at Chicago-based PR firm Tech Image, serving in various roles over his 15-year tenure, including managing client programs, providing strategic counsel, pitching new business, growing client relationships, teaching best practices and managing finances. During that time, he served several clients targeting the healthcare/HIT sector, including NEC Display Solutions, IBS (now Iptor Supply Chain Systems) and Cleo. Philip also has worked in the technology practices of Hill and Knowlton and Porter Novelli. He began his PR career at U.S. Robotics and 3Com. Philip holds bachelor’s and master’s degrees in journalism from Northwestern University.
Amy Koehlmoos, Senior Account Director
company, have built a foundation of knowledge that she draws upon to provide clients with strategic counsel and tactical execution plans. Amy previously held senior level marketing and public relations positions at Sonifi Health (then LodgeNet Healthcare), Sonifi (then LodgeNet Interactive), The Evangelical Good Samaritan Society, Avera McKennan Hospital and University Health Center and Woods Bros Realty. Amy earned a journalism degree from The University of Nebraska-Lincoln and enjoys using her talents to help non-profit organizations.
Lisa Chernikoff, Senior Account and Content Director
Then, as the marketing leader at Strata Decision Technology, a Chicago-based healthcare IT company, Lisa collaborated with the executive team to support the company’s rapid growth with a strong integrated marketing and communications plan. Most recently, at Procured Health, a Chicago-based startup, she launched a content marketing and media relations program to emphasize the company’s thought leadership. At Procured Health, Lisa also launched a new executive webinar series and secured countless speaking engagements to increase brand awareness. Lisa has a bachelor's degree in communications studies from the University of Michigan in Ann Arbor.
Megan Smith, Senior Account Director
Megan also worked at Edelman on the corporate team in the Atlanta office. During her time there, she was responsible for developing and executing integrated communications marketing plans for B2B and technology clients. Most recently, Megan served as the director of client services and as e-commerce consultant for EYStudios, a specialty web design and development firm. In this role, she helped build relationships with clients and provided counsel on how to grow their business through increasing traffic and improving conversions as well as content marketing.
Megan earned her MBA in Marketing from Georgia State University and her bachelor’s degree in Public Relations from the University of Georgia.
Linda Healan, Senior Account and Content Director
Prior to entering the public relations field, Linda earned a bachelor’s degree in Journalism/Public Relations from Georgia State University in 1993. She is a member of the Public Relations Society of America (PRSA) and active in the PRSA Georgia Chapter. She is also a member of the Technology Association of Georgia (TAG) and served on the public relations committees heading Georgia Technology Forum 1998 and 1999, and Georgia Technology Celebration in 2003.
Jenn Cohen, Senior Account Director
Prior to joining Amendola Jenn served as Director of Corporate Communications for NextGen Healthcare, where she directed all employee, partner and client communications, investor relations, crisis communications, M&A communication strategy, and media relations. During her time there, Jenn established a PR strategy and helped lead a complete brand transformation, including new corporate messaging and positioning. Prior to, Jenn led strategic marketing communications for Change Healthcare, one of the largest public health tech companies in the United States. Jenn is experienced in change management, having developed communication strategies for countless acquisitions, divestitures, and a multi-billion dollar merger between Change Healthcare and McKesson Technology Solutions. Additionally, she has led numerous rebranding initiatives and launched multiple thought leadership and executive visibility programs. She holds a BA in Journalism and Strategic Media Planning from Arizona State University.
Stephanie Janard, Content and Account Director
Medita, and others in the high tech space, and high-end lodging properties. In addition, Stephanie has written for media outlets including the Raleigh News & Observer and The Daily Courier in Forest City, North Carolina, where her weekly column is in its third year of print and online publication. Her volunteer interests include involvement with the Rutherford County Humane Society (RCHS), a local companion animal rescue group, and being a volunteer radio host for WNCW, an acclaimed public radio station broadcast over most of Western North Carolina and upstate South Carolina, with worldwide listenership via the Internet.
Brandon Glenn, Account Director
Brandon began his journalism career as a reporter with Crain’s Cleveland Business and, later, Crain’s Chicago Business. Earlier, he was an analyst with consulting firm Accenture.
Brandon earned a master’s in journalism from Northwestern University’s Medill School of Journalism and holds a bachelor’s degree in economics from Purdue University.
Rachael Britnell, Account Director
These programs generated qualified leads to significantly grow the sales pipeline and provided tools to support the sales team. She also oversaw the organization’s conference planning committee that handled marketing and logistics for trade shows. Rachael is well-versed in content marketing, media relations and social media. She earned her undergrad degree in marketing and advertising at Eastern Illinois University and a master’s degree in integrated marketing communications from Roosevelt University.
Morgan Lewis, Senior Writer
Prior to that, he was an independent writer and editor focused on healthcare and health IT, creating content for clients that appear in national publications and websites. Lewis started his writing career at a daily newspaper and then business publications in the Greater Cleveland, Ohio area, where he won eight feature writing awards from Cleveland regional and state journalism organizations. Lewis then joined Medical Economics magazine, the leading business resource for primary care physicians, where he won three writing awards from the American Society of Healthcare Publication Editors (ASHPE), including two Gold Awards. He earned a bachelor’s degree in English-Journalism from Miami University of Ohio.
Gienna Shaw, Senior Writer
As editor-in-chief for FierceMarkets’ healthcare group, including its two flagship publications, FierceHealthcare and FierceHealthIT, she created and managed online, e-newsletter, webinar and eBook content. As a freelancer, she’s contributed bylined articles to a variety of publications, including Health Data Management, Health Tech Magazine, Health System Specialist, FDA News, and more. A veteran of the health IT trade show circuit, she has participated in and moderated panel discussions on some of the hottest topics in healthcare IT.
Louie Holwerk, Senior Writer
An award-winning technology and health IT writer, Louie brings a deep portfolio of experience to Amendola Communications. He specializes in various facets of healthcare technology, including revenue cycle management (RCM), healthcare predictive analytics, and industry and regulatory trends through the lens of how they impact providers, patients, and communities. Beyond his healthcare IT experience, Louie held key communications roles at Groupon during its meteoric growth, and successfully steered strategic sales communications as the company shifted from an email- to a search-driven business.
Most recently, he provided consulting services to an early-stage hospitality startup as well as industrial manufacturing and RCM firms. His experience prior to joining Amendola includes leading the strategic messaging, thought leadership, and content marketing efforts at ZirMed, Inc. (now Waystar), which subsequently merged with Navicure (now Waystar) under the deal-making umbrella of Bain Capital.
Louie holds a B.S. in Journalism from the University of Wisconsin-Madison, where he also earned certificates in Folklore and Creative Writing. He holds an MFA in Writing from the School of the Art Institute of Chicago.
Joy DiNaro, Media Relations Director
accounts; building LinkedIn pages for companies and their top executives; developing social media strategies and advising clients on execution strategies; and helping clients manage their online reputations. Joy previously served as Interactive Brand Manager at NextMedia360, where she helped organizations enhance their traditional broadcast presence with online and social marketing.
Chad Michael Van Alstin, Content & Media Relations Manager
Before becoming a marketing professional, Chad worked voluntarily to promote various social advocacy groups, political campaigns, and student organizations. The roles he filled included outreach, event planning, and live interviews of prominent politicians.
He was the previous editor for Fit 941, a Tampa Bay sports and fitness magazine, where he wrote on health, wellness, and covered local athletic competitions.
Earlier in his career, Chad penned a regular opinion column in the Virginia Tech newspaper, The Collegiate Times. He won an award from the Virginia Press Association for his work.
Outside of work, Chad keeps his skills sharp with creative writing, photography, and media-production-centric hobbies. He holds a B.A. in Mass Communication from Virginia Tech and an A.A. in Media Communication
Margaret Kelly, Research Coordinator
Before joining Amendola Communications, Margaret served as the public relations agency and graphic artist liaison for a local company. In that role, she scheduled all media interviews for the company CEO, and managed all marketing placements, eNewsletters, website updates and marketing collateral materials.
Margaret is a recipient of the Home Builder Association’s coveted MAME (Major Achievements in Merchandising Excellence) Award for Best Website. She has lectured at the Home Builder’s Association of Central Arizona on website development and at ASU’s Del Web School of Construction on marketing.
Helen Basey, Project Manager
The family relocated to San Antonio, Texas with her husband’s company in 2001 followed by a move to Scottsdale, Arizona in 2002. For the last five years, Helen has worked as the Director of Marketing for Southwest Spine and Sports, a physicians practice specializing in Physical Medicine and Rehabilitation.
Now a US Citizen, with her husband and two high-school girls (senior & sophomore), she loves to hike with her rescue puppy, play tennis, travel with family and adventure with friends.
Michelle Smith, Assistant Account Executive
fundraising, event planning and volunteer coordination with numerous nonprofit organizations in the Scottsdale area. Prior to joining Amendola, Michelle served as a marketing and communications manager for Confinity Management, a high-tech consulting company. She holds a Bachelor of Science in Marketing from Arizona State University.