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AMENDOLA COMMUNICATIONS APPOINTS MEGAN SMITH AS SENIOR ACCOUNT DIRECTOR

Specialist in integrated communications and digital strategies joins award-winning healthcare PR team

SCOTTSDALE, Ariz., Nov.  27, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, today announced that Megan Smith has joined the agency as senior account director.

Megan H. Smith

Smith joins Amendola with more than a decade of public relations, marketing and account management experience in healthcare, technology and ecommerce. During her career, Smith has held increasingly responsible positions with Edelman and Dodge Communications, where she helped companies build and execute strategic communications and marketing programs, leveraging traditional PR, marketing communications and digital strategies to evolve, promote and protect her clients’ brands.

Most recently, Smith served as the Director of Client Services and ecommerce for EYStudios, a specialty ecommerce web design and development firm. In this role, she helped build relationships with more than 25 clients and provided counsel on how to grow their business through increasing traffic and improving conversions as well as content marketing.

“Megan brings a remarkable skillset and history of success in integrated communications campaigns and digital strategies to her role as senior account director,” said Jodi Amendola, CEO of Amendola Communications. “Her in-depth experience, proven creativity, and reputation for exceptional client relations will help ensure that our clients receive strategic guidance along the best path to continued growth.”

Smith holds an MBA in Marketing from Georgia State University and a bachelor’s degree in Public Relations from the University of Georgia.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

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CAREMINDr Engages Amendola Communications for Public Relations, Marketing and Content Development

SCOTTSDALE, Ariz., October 30, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR and marketing agency of record for CAREMINDr, a Silicon Valley-based mobile-enabled remote patient monitoring (mRPM) solution.

Amendola is leveraging a broad range of PR, marketing and content services to promote CAREMINDr’s innovative automated, turnkey mRPM solution to Medicare Advantage plans and other health plans and managed care organizations, physicians’ practices, employer groups and health systems. The CAREMINDr-Amendola collaboration is already shining a light on CAREMINDr’s thought leadership and innovation in the space, including published and accepted articles in leading media outlets such as Medical Economics, Healthcare IT News, Managed Healthcare Executive and AMGA’s Group Practice Journal.

Founded in 2017, CAREMINDr allows providers to efficiently monitor and “check in” with patients between appointments through automated, scheduled, condition-specific and clinically relevant patient-reported data capture. Consistent mobile communication, actionable insights and timely interventions enable providers to boost patient engagement to improve chronic care management, care transitions and outcomes. CAREMINDr offers health plans, health systems, physician groups and other organizations focused on population health management the tools needed to empower providers in achieving the Institute for Healthcare Improvement’s Triple Aim of lower costs, healthier populations and more satisfied patients.

“We knew we needed an experienced PR and marketing partner to tell CAREMINDr’s story about how we’re helping providers and payers improve patient engagement and outcomes while lowering healthcare costs,” said Harry Soza, CEO of CAREMINDr. “When I thought about the best agency I had worked with, Jodi Amendola and her team came to mind immediately. We chose Amendola because they have the healthcare industry expertise, media relationships and marketing strategies that will enable more health plans, health systems and medical practices to learn more about CAREMINDr and how we can optimize outcomes for their patients or members.”

Amendola is promoting CAREMINDr through numerous PR, marketing and content marketing programs, supported by Amendola’s top-tier media research and relations. The agency is working with CAREMINDr to increase brand awareness and thought leadership by communicating its core value proposition to target audiences, drawing on Amendola’s deep industry knowledge and significant media relationships in health IT. Amendola is also delivering a wide range of content demonstrating the thought leadership and expertise of CAREMINDr’s leaders, all of whom are leaders and innovators in various fields of healthcare, health insurance and population health management.

“CAREMINDr’s CEO Harry Soza is a serial healthcare tech entrepreneur who brings innovation and creativity to every project he touches; I’m so thrilled to be working with him again,” said Jodi Amendola, CEO of Amendola Communications. “The vast majority of Americans are active users of smartphones and other mobile devices, so CAREMINDr’s convenient, efficient and clinically relevant mRPM solution is a smart and timely way for providers and health plans to engage patients to take ownership of their own health for better outcomes and lower costs.”

About CAREMINDr

CAREMINDr, a Silicon Valley company, is led by a team of experienced healthcare executives, technology experts and leading physicians that deliver proven technology solutions to healthcare organizations nationwide. CAREMINDr leverages the power of mobile-enabled remote patient monitoring (mRPM) to bridge the gap between physician appointments for stronger patient engagement and more efficient population health management. The automated, turnkey solution enables physicians to effortlessly “check in” on patients between visits. Patients conveniently and efficiently provide biometric, objective and subjective data. This approach monitors health status and social determinants, on a condition-dependent, clinically relevant schedule. The mRPM approach enables physicians to reduce ED visits and unnecessary hospital admissions and readmissions, while improving patient engagement, outcomes and satisfaction. Find out more at www.caremindr.com

Media Contact:
Tara Stultz
Amendola Communications
440.225.9595
tstultz@acmarketingpr.com

Jodi Amendola, a PR News ‘Top Women in PR’ Honoree, Appointed to Board of Help In Healing Home Foundation

Award-winning Amendola Communications CEO will take a lead role in driving not-for-profit foundation’s marketing, public relations, and social media efforts

SCOTTSDALE, Ariz., October 23, 2018 – Amendola Communications further cemented its reputation as one of the leading public relations, marketing communications, social media and content marketing agencies specializing in healthcare and healthcare IT (HIT) with a focus on giving back with today’s announcement that its CEO Jodi Amendola has been unanimously appointed to the Board of the Help In Healing Home Foundation.

In addition to her personal involvement with the Foundation, which offers low-cost lodging and care to patients (and their caregivers) recovering from major surgeries and transplants as well as those undergoing long-term cancer treatment, Jodi will leverage her team of PR and marketing experts to help execute programs for the Foundation.

Jodi Amendola

Jodi and her agency have won numerous awards, including PR News naming her to its ranking of Top Women in PR for 2017; Amendola Communications’ designation by PR Source Code as a “Best-of-the-Best” PR agency nationwide for several years; and the agency being named as a top Healthcare Agency in Ragan and PR Daily’s Ace Awards.

Jodi has delivered high-impact public relations and marketing campaigns for the healthcare and HIT industries for 30 years. She is an active member of the National Charity League and has served on numerous boards, including AzHIMSS, the Arizona Friends of Foster Children Foundation and the X2 Health network, a non-profit executive women’s health network, DARE NJ, and the Community Resource Council.

“I can honestly say that I have never seen a potential appointee generate so much enthusiastic support,” said Ron L. Jones, president and CEO of the Help In Healing Home Foundation. “Jodi brings an expertise that we have largely lacked up until now, so we look forward to learning from her and taking advantage of her experience and advice. She is also a thoughtful, caring person who brings a tremendous amount of energy into the room. We look forward to working closely with Jodi and her team.”

The Help In Healing Home Foundation is located in long-term leased facilities at the Village at Mayo Clinic, adjacent to the Mayo Clinic Hospital in Phoenix. The complex accommodates up to 84 patients and caregivers in 4,900-square-foot Southwestern-style “casitas” that include amenities such as six private bedrooms and bathrooms, a living room, conversation pit, dining room, full kitchen, library, and laundry room. Despite the quality of its offerings, the Foundation only charges $45 per night—far less than even a budget-priced hotel would charge—while offering access to world-class facilities, clinicians and staff. Most of its residents come from the Southwestern United States, although the Foundation accepts patients from all across the world.

“The Help In Healing Home Foundation does tremendous work in treating not just the bodies, but the spirits, of patients who face long, difficult recoveries from life-altering procedures,” Jodi said. “Most are extra vulnerable to illnesses, so they need to stay in a protected environment. The Foundation helps take isolation and loneliness out of that situation by creating a community that lets patients share experiences and interact with others in similar circumstances while still protecting their health.”

Jodi became aware of the Foundation last year when she and her daughter volunteered there for a National Charity League event. “We had an amazing experience and I am proud to serve as a Board member for such a great organization,” Jodi said. “I look forward to helping them further their mission.”

As a 501(c)3 not-for-profit, the Foundation depends on the generous support of private donors to continue its mission. Jodi and her team will develop a marketing plan to help make potential donors aware of the great work the Help In Healing Home Foundation is doing and to drive the communications to help the organization meet and exceed its fundraising goals.

As CEO of one of the largest PR agencies based in the Phoenix area, Jodi was asked to join the Board both as a result of her passion for developing award-winning marketing and publication relations programs for healthcare and HIT, and for her demonstrated commitment to giving back.

She recently served as a judge for the Healthcare Marketing IMPACT Awards sponsored by Advertising Age and Modern Healthcare. Locally in the Phoenix/Scottsdale area, she participated in a PERCH panel on go-to-market strategy and sales for hospitals and health systems targeted at health tech start-ups. She also was the featured speaker at a National Charity League spring kick-off meeting, where she shared her entrepreneurial experiences with middle school and high school girls.

About the Help In Healing Home Foundation

The Help In Healing Home Foundation at the Village at Mayo Clinic enables patients recovering from life-altering procedures such as organ, bone marrow, and stem cell transplants as well as cancer patients to enhance their healing process in a secure, warm, and compassionate environment. Its series of 4,900-square-foot Southwestern-style “casitas” can house up to 84 patients and their caregivers while offering a home-like environment that includes individual bedrooms and bathrooms, a living room, kitchen, dining room, library, and conversation pit. As an independent, 501(c)3 not-for-profit organization, the Help In Healing Home relies on private donors to continue its mission. For more information or to make a donation, visit: www.helpinghealinghome.org.

Media Contact:
Tara Stultz
Amendola Communications
440.225.9595
tstultz@acmarketingpr.com

PeriGen Taps Amendola Communications for Fully Integrated Marketing Plan

SCOTTSDALE, Ariz., October 9, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that PeriGen, an innovator of perinatal early warning systems, has engaged Amendola to develop and implement a fully integrated marketing and PR program. Based on a prior engagement, PeriGen is now looking to the firm to focus on thought leadership, content marketing, and lead generation and nurturing.

 

The United States currently has the worst maternal morbidity in the developed world (26.4 deaths per 100,000 live births), and studies have demonstrated that more than 50 percent of bad outcomes in childbirth are preventable. To address these preventable complications in both mothers and babies, PeriGen has developed artificial intelligence (AI)-powered solutions that automate the identification of early warning signs during labor, supporting clinicians with standardized analysis and timely alerting of troubling trends so that they can follow protocols in a more consistent and timely way.

 

Amendola will leverage a broad range of marketing, public relations and content strategies to promote PeriGen’s market-leading maternal and fetal surveillance systems. The content marketing will include bylined articles and website content and will highlight the thought leadership and subject matter expertise of PeriGen’s leadership and its clinical end users. This includes a recently published USA Today Letter to the Editor addressing maternal mortality.

 

“We are extremely glad to be working with Amendola Communications in a more expanded capacity,” said Matthew Sappern, CEO of PeriGen. “We feel that their public relations and marketing capabilities, specific to the health IT industry, are unparalleled. With their strategic guidance and personnel, we will greatly increase the awareness of PeriGen and what our solutions can do to lower negative outcomes during childbirth.”

 

PeriGen has developed PeriWatch™ Vigilance™, a new fetal and maternal early warning system (EWS) that automatically identifies patients whose conditions are worsening, facilitating more timely interventions. Able to work alongside existing perinatal systems, PeriWatch Vigilance is an early warning system that alerts care teams to clinical trends that may require intervention.

 

“PeriGen is a visionary company that gives clinicians the tools they need to improve—and even save—babies’ and moms’ lives,” said Jodi Amendola, CEO of Amendola Communications. “We will be leveraging our deep health IT and healthcare experience to spread the word about the important work that PeriGen is doing to combat complications during labor and delivery. Together, we will execute strategic marketing programs and develop content that will increase awareness among healthcare and insurance organizations of the strong clinical and financial outcomes that PeriGen’s solutions deliver.”

 

About PeriGen

PeriGen offers innovative perinatal software solutions that incorporate artificial intelligence (AI) to enhance clinical efficiency and standardization of care during childbirth. Led by skilled OB practitioners and IT visionaries, PeriGen has created the PeriWatch platform to provide consistent analysis and efficient display of complex data in real-time to promote better human recognition and communication about impending problems during labor. With PeriWatch clinicians can spend more time on direct patient care and less time on manual calculations and data manipulation. To learn more, visit www.perigen.com; follow us on TwitterLinkedInYouTube, and Facebook; or call 984.208.4250 or email.

 

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

 

 

 

 

 

 

 

 

 

PatientPing Taps Amendola to Support Strategic Growth Initiatives

SCOTTSDALE, Ariz., Sept. 25, 2018—Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that PatientPing has selected Amendola as its agency of record to lead its PR and marketing strategy. PatientPing is a Boston-based care coordination platform that reduces the cost of healthcare by seamlessly connecting providers with crucial information about shared patients.

Amendola will leverage a broad range of public relations, marketing and content services to help drive PatientPing’s expansion of a nationwide community of providers coordinating care through real-time notifications, or “Pings,” that keep providers informed when patients receive care anywhere across the continuum. Amendola will craft engaging content to showcase the thought leadership and expertise of PatientPing’s corporate leadership and the success stories of its end users.

“Amendola came highly recommended to us by a leading healthcare data analytics company whose amazing success with the agency speaks volumes,” said Jay Desai, PatientPing co-founder and CEO. “Amendola hit the ground running and we’re excited about working together to spread the word about how the PatientPing platform enables providers, payers and other healthcare organizations to leverage real-time data to achieve the shared goal of improving the efficiency of the healthcare system—and ultimately, achieving better patient satisfaction and outcomes.”

Amendola will work with PatientPing to increase brand awareness and engagement by crystallizing its core value proposition to target audiences and drawing on Amendola’s deep industry knowledge and top-tier media relationships in health IT.

“Safe and effective care coordination and transitions continue to challenge healthcare organizations,” said Jodi Amendola, CEO of Amendola Communications. “This partnership is rewarding for the Amendola team because our strategy and tactics will increase awareness among key stakeholders that they can effectively address this challenge with PatientPing’s proven solutions that share real-time patient information across care teams in any location.”

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About PatientPing
PatientPing is a Boston-based care coordination platform that reduces the cost of healthcare by seamlessly connecting providers to coordinate patient care. The platform allows providers to collaborate on shared patients through Pings–real-time notifications when patients receive care–and Stories–important patient context at the point of care–and allows provider organizations, payers, governments, individuals and the organizations supporting them to leverage this real-time data to reach their shared goals of improving the efficiency of our healthcare system. For more information, please visit www.patientping.com.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

CTG Chooses Amendola Communications as North American Public Relations Partner

SCOTTSDALE, Ariz., August 28, 2018—Although they say you can’t go home again, don’t tell that to CTG, a provider of reliable information technology (IT) solutions and services to organizations in North America and Western Europe. Amendola Communications, a nationally recognized, award-winning public relations and marketing agency, announced today that it has been selected as CTG’s public relations agency of record in North America across all of its lines of business. This marks the second PR engagement between Amendola and CTG, in addition to a number of individual projects that the two firms have worked on together.

CTG’s PR program will focus on promoting the company’s solutions in various industries, including healthcare and life sciences, tech, oil and gas, manufacturing, and a strong strategic staffing offering across all lines of business. The Amendola team will apply its industry expertise, longstanding relationships with editors and writers, and content development capabilities to help CTG expand its business.

“We are very excited to be working with Amendola Communications again, especially with their extraordinary communication experience, media relationships and knowledge, and proven reputation for results,” said Amanda LeBlanc, Chief Marketing Officer and VP, Marketing of CTG. “CTG’s strategic plans for growth will require a strong PR partner that can help us rise above a crowded field. Our clients have told us that our reliability, in terms of doing what we say we’ll do, on time and on budget, is one of our greatest assets. We feel the same about Amendola Communications. We are looking forward to taking full advantage of the knowledge and expertise of their entire team.”

For more than 50 years, CTG has built a reputation as the most reliable IT services provider across multiple industries. The company delivers high-value, industry-specific strategies, solutions, services, and staffing. The company boasts a Fortune 1000 client list that spans 74 of the 83 major industries defined by the Standard Industrial Classification (SIC) codes, many of them with long-standing relationships.

Amendola will support CTG with a comprehensive media relations program, pitching the knowledge and experience of its numerous subject matter experts for interviews and contributed content as well as bringing its press releases to the attention of the media. The agency will also provide event-related media support, support for speaker opportunities and content development, webinar programming guidance, as well as collaborating with the CTG team on new ways to take advantage of social media.

“CTG is an incredible company with a long history of doing great work for its clients, so we are delighted to have them back on our client roster,” said Jodi Amendola, CEO of Amendola Communications. “They have a stellar reputation in healthcare, which is where Amendola began and where we first began our working relationship.  Today, we’re looking forward to working with them to generate opportunities to increase visibility beyond just the healthcare space to all the industries that CTG serves. It says a lot about us that they chose to return, and in an expanded capacity.”

About CTG:

Over the last three decades, CTG has provided reliable IT solutions and services to more than 145 enterprise information management clients. Our more than 500 Information Management professionals help clients recognize the true business value of their data by transforming, managing, and visualizing it through our solution suite. Our EIM services have helped meet the unique needs of companies in various industries, including manufacturing, energy, government, healthcare and life sciences, telecommunications, and financial services. CTG has operations in North America, Western Europe, and India. The company regularly posts news and other important information online at www.ctg.com.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

Amendola Communications Adds Award-Winning Healthcare Journalist and Experienced Public Relations Professional as Senior Writer

SCOTTSDALE, Ariz., August 23, 2018—Amendola Communications, a nationally recognized, award-winning healthcare and healthcare information technology public relations and marketing agency, announced today that Morgan Lewis Jr. has joined the agency as Senior Writer. An award-winning healthcare journalist and experienced public relations professional, Lewis will create a wide variety of PR content for the agency’s healthcare/healthcare IT clients.

Morgan Lewis Jr.

Lewis brings 20 years of journalism and PR writing experience, focused almost exclusively on business and healthcare. He most recently served as Senior Copywriter at MERGE Atlanta, formerly Dodge Communications, an integrated healthcare PR and marketing communications agency. As Senior Copywriter, Lewis created ghostwritten bylined thought leadership articles, white papers, case studies, blog posts, website copy and other pieces of strategic PR and marketing content for dozens of healthcare and healthcare IT clients over four years.

Before joining MERGE Atlanta, Lewis was an independent healthcare and healthcare IT writer creating content for several PR agency clients, as well as crafting his own bylined articles that appeared in publications such as Medscape, Physicians Practice, Managed Healthcare Executive, Medical Economics and Chiropractic Economics. Lewis previously served as Senior Editor at Medical Economics, where he focused on healthcare IT, and won three writing awards from the American Society of Healthcare Publication Editors (ASHPE), including two Gold Awards.

Agency CEO Jodi Amendola said: “Morgan’s knowledge and experience as a healthcare journalist and PR copywriter will be tremendous assets to our growing team and expanding list of diverse clients. Morgan is not only an exceptional writer, but he is also a strategic collaborator who understands how to engagingly share clients’ messages amidst a rapidly changing industry.”

Lewis holds a bachelor’s degree in English-Journalism from Miami University of Ohio.

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Media Contact:  Marcia Rhodes | 480.664.8412 ext. 15 | mrhodes@acmarketingpr.com

 

 

What to do when PR is “not working”

What to do when PR is “not working”

Every so often a client will tell us they aren’t sure our PR (public relations) efforts are working. The first time a client expressed that sentiment to me I was immediately defensive – because we had been placing well-written bylines in industry publications, coordinated multiple interviews and helped them populate their website with meaningful press releases and blog posts.

Then the client went on say he was basing his opinion on the fact that his company hadn’t seen an uptick in sales leads since starting their PR program six months earlier – which immediately stopped me from obsessing. I then realized that my client 1) didn’t have a firm grasp of what public relations is and isn’t, and, 2) didn’t understand what his company could and should be doing internally to leverage our PR efforts to advance other organizational goals – including the generation of more sales leads.

In case you ever find yourself wondering if PR is working for your company – and what to do if it’s not – here are a few thoughts on what public relations is and isn’t, as well as some suggestions to help your organization maximize the value of its PR initiatives.

Back to basics: what’s PR anyway?

At a high level, PR involves raising public awareness about a company, including its leadership in the industry, unique offerings and differentiating qualities. Public relations professionals focus on making companies top-of-mind within their specific industry niche.

To help raise a company’s profile, a PR firm will often capitalize on national industry trends to showcase an organization’s capabilities, differentiators, innovation and/or expertise. PR companies also promote members of a client’s executive team as industry thought leaders, either through media interviews or the placement of bylined, thought-leadership articles.

On the other hand, PR is not:

  • A lead generation service – though occasionally a well-placed interview does attract new prospects.
  • My octogenarian father doesn’t fully understand what my PR job entails and often tells people I handle things like writing catchy slogans, creating magazine ads and coordinating promotional campaigns. Of course, these are all functions that fall under the advertising umbrella and not traditional PR activities.
  • Marketing, which primarily focuses on the promotion and selling of specific products and services.

One final point of clarification: though advertising, lead-generation and marketing are not considered PR activities, many PR firms – including Amendola – offer these services, as well as content creation, social media, strategic counseling and more.

PR: a marathon and not a sprint

PR is often described as a marathon, rather than a sprint, because it typically takes months – even years – to realize the fruits of your PR labor. But a well-crafted and strategic PR program usually delivers the desired results over time. Within our firm, for example, we’ve witnessed small start-ups grow into industry leaders. We’ve also seen clients who have realized their exit goals after PR campaigns helped them appear on the radar of companies looking for investment and acquisition opportunities.

If you are just a few months into a PR program and questioning why your CEO still hasn’t appeared in the Wall Street Journal, you may want to check the marathon mile marker and reframe your expectations. Results rarely happen overnight – and this is particularly true if you don’t have end-users or executives willing and able to talk to media, or if you are in an over-crowded market niche.

Amplifying the value of PR efforts

If you’re anxious to see results from your PR program, here are a few best practices to help amplify the value of your PR efforts:

Social media. Any time a new interview or thought-leadership is published, share the news on your social media channels, including LinkedIn, Twitter and Facebook. Also consider sending an e-blast of the article (or a link) to your customers and prospects. Be sure to include relevant hashtags and a short summary. Do share the article link multiple times, though try to mix up the messaging each time.

While you do want to leverage all placements, make sure too that your social media content includes more than self-promotion. You’ll gain new followers faster if you also post commentary on industry news or share interesting articles that are not directly related to your organization. To be seen as an industry thought leader you must demonstrate awareness of the broader market, and not just what’s going on in your company.

Here are some additional social media best practices to consider.

Stay fresh.  Try to maintain a regular cadence when issuing press releases, posting new blog posts and publishing thought leadership articles. Companies sometimes struggle with this, especially organizations that must secure content approval from multiple team members. However, fresh news and commentary should be a priority as it helps keep your company top-of-mind with the media, prospects and customers.

Also, be sure your website is updated with new content on an ongoing basis. When dropping a press release to the media, the news should also be immediately shared on your site. Similarly, add links or summaries of interviews and bylined articles as soon as they’re published, and regularly add new blogs on relevant topics. Visitors will return to your site more often if it’s seen as a source of interesting and regularly-updated content.

Cultivate thought leaders. For many company executives, the role of industry thought leader comes naturally. For others, talking to the media about current opportunities and future trends is more of a struggle.

If you have executives who find it challenging to communicate the company’s key messages or share their vision for the industry, encourage them to invest time in media training. Many PR firms offer this service and can help executives craft jargon-free messaging, as well as provide tips for delivering their story clearly and succinctly.

An additional tip for thought leaders: make yourself readily available to media when opportunities arise. Editors appreciate leaders who make themselves assessible and will remember the courtesy, should your company ever need a favor from a member of the media.

Find more tips for thought leaders here.

How does your organization evaluate the effectiveness of its PR efforts?

Kaufman Hall Taps Amendola Communications as PR Agency of Record to Support Strategic Growth Initiatives

SCOTTSDALE, ARIZ. – August 7, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, announced today its selection as the agency of record for Kaufman Hall, a leading provider of management consulting services, enterprise performance management and decision support software.

Amendola won the business after a competitive agency review process. It will provide strategic counsel, media relations and content development for Kaufman Hall’s three industry sectors, healthcare, financial institutions and higher education. The agency will build upon Kaufman Hall’s stellar brand reputation in these industries for its software and management consulting services.

“At its core, Kaufman Hall solves complex business problems for its clients. In a similar vein, we require a communications agency that not only understands the complexities and nuances of what we do but also can bring big ideas to the table and execute on them,” said Rob Kunzler, chief marketing officer of Kaufman Hall. “Amendola’s experienced team has demonstrated its ability to deliver value and its commitment to working closely with us to form a trusted, long-term partnership.”

“We’re excited to partner with Kaufman Hall, which has been helping executives to navigate rapid market changes in healthcare, finance and higher education for more than 30 years,” said Jodi Amendola, chief executive officer of Amendola Communications. “The company has built its reputation on consulting, performance improvement technologies, and data and analytics—and even more importantly, on its strong customer base of top-tier organizations that rely on its counsel and expertise.

Our collaboration will help to further elevate Kaufman Hall’s thought leaders’ profiles among journalists, prospective clients and key stakeholders across industries.”

About Kaufman Hall

Kaufman Hall provides software and management consulting to help organizations realize sustained success amid changing market conditions. Since 1985, Kaufman Hall has been a trusted advisor to boards and executive management teams, helping them incorporate proven methods into their strategic planning and financial management processes, and quantify the financial impact of their plans and strategic decisions to consistently achieve their goals.

Kaufman Hall services use a rigorous, disciplined, and structured approach that is based on the principles of corporate finance. The breadth and integration of Kaufman Hall advisory services are unparalleled, encompassing strategy; performance improvement; financial and capital planning; cost transformation; treasury and capital markets management; and mergers, acquisitions, partnerships, and joint ventures.

Kaufman Hall software includes the Axiom Suite, providing sophisticated, flexible performance management solutions that empower finance professionals to analyze results, model the future, and optimize organizational decision making. Solutions for long-range planning, budgeting and forecasting, performance reporting, capital planning, and cost accounting deliver decision support, reporting, and analytics within an integrated software platform. Kaufman Hall’s Peak Software empowers healthcare organizations with clinical benchmarks, data, and analytics to provide a higher quality of care for optimized performance and improved patient outcomes.

Media Contact:  Marcia Rhodes | 480.664.8412 ext. 15 | mrhodes@acmarketingpr.com

 

 

 

 

 

VisitPay Selects Amendola Communications for Public Relations and Content Development

SCOTTSDALE, Ariz., June 5, 2018—Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR agency of record for VisitPay.

Amendola will utilize a broad range of public relations and content services to promote VisitPay’s market-leading platform for fully automated patient financial engagement.

Founded in 2010, VisitPay is the developer of a cloud-based platform used by major providers to deliver transparency, choice and control to patients managing healthcare financial transactions and outstanding balances. Through VisitPay, patients can access a complete and comprehensive accounting of their financial obligations, as well as critical health plan and healthcare information, through health system-branded portals.

For health systems, VisitPay’s proprietary analytics tailors consistent and fully compliant financing options to the unique needs of individual patients and their families, creating a simplified billing experience that drives both higher payment rates and improved patient satisfaction scores.

“VisitPay counts some of the largest and most innovative health systems as clients. We wanted a public relations agency that could capitalize on that momentum,” said Will Reilly, Vice President of Marketing at VisitPay. “Amendola’s deep experience in health IT will help us shape and lead the conversation on patient financial experience.”

Amendola will promote VisitPay through a number of public relations and content marketing programs, supported by Amendola’s top-tier media research and relations. The agency will work with VisitPay to increase brand awareness and thought leadership by delivering its core value proposition to target audiences, drawing on its deep industry knowledge and significant media relationships in health IT. Amendola will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of VisitPay’s corporate and client-based leadership.

“Hospitals and health systems are challenged with uncovering the tools and strategies for bringing transparency, choice and control to the patient financial experience,” said Jodi Amendola, CEO of Amendola Communications. “Our collective experience in the patient-as-payer space will be instrumental in helping VisitPay reach its public relations objectives.”

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About VisitPay
VisitPay is the first and only platform for Patient Financial Health. The culmination of seven years learning and development, this proprietary cloud-based platform enables health systems to dramatically increase the amount paid on patient balances because patients can finally exercise control over their financial health. VisitPay is proudly headquartered in Boise, Idaho, one of the most livable cities in the country, where it has assembled a powerful team focused on predictive analytics, user-driven software design and consumer finance. More information about the company and its solutions can be found at www.visitpay.com.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com