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PR Pros and Marketers: Take On Your Toughest Challenges with These Tips from Amendola

Healthcare and Health IT full service agency Amendola Communications shares insights on preventing and mitigating a crisis, ending a publicity dry spell and proving that PR and marketing work

SCOTTSDALE, Ariz., July 30, 2019—PR and marketing aren’t for the faint of heart. If we’re not trying to talk a reporter into writing about our company, we’re pleading with them not to write something that was spilled in an interview. One minute we’re confidently explaining how marketing will enable sales, only to find ourselves tongue-tied when asked exactly how to measure those efforts.

Fear not, PR and marketing pros: you can do this! Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, offers one of the most informative blogs available for taking on our profession’s most persistent problems. Check out some of our top posts this summer that give insight on crisis management, getting more pitches accepted, and yes—measuring all of our stellar results.

To receive more tips like these from more than a dozen of the agency’s experts,

subscribe to the blog today.

How to break a pitching losing streak

You don’t have to be a crack marketer to get that a product based on a market want is more likely to succeed than one that isn’t. On the public relations side, however, there’s a tendency to pitch stories we want a journalist to cover—instead of the other way around. No wonder then our pitches go unanswered or directed to e-Siberia: the reporter’s junk inbox. So how do we devise pitches that uncannily match a journalist’s interests and beat? In this informative post, Amendola’s managing director shares his tips for pitches that do exactly that. Read the full post here.

Nix media interview nervousness

We’ve seen it happen time and again. Someone who seems perfectly at ease whenever we  encounter them becomes a different person altogether in a media interview. Suddenly, their confidence is replaced with an uncontrollable urge to ramble on and on in a fruitless search of a point—any point. Unfortunately, that’s one of your few spokespeople. What to do? Start by watching this very short video from one of Amendola’s media training gurus. Even applying just a few of her tips can make a quick difference. Check out the video post here.

Create a better crisis response plan

You’ve spent considerable time putting together a crisis management plan that, hopefully, covers all the bases. But something important feels like it’s missing…something that could derail even the best laid plan if you can’t remember it. Here’s what it is: more of a focus on what to do before and after the crisis. One of the most important prior to a crisis—having enough goodwill on hand to survive it. Read all of the essential components here.

Make sure your marketing and PR measures up

If you can’t measure it, it didn’t happen, according to a frequently repeated maxim in our profession. Trouble is, when you try to figure out how to measure your own campaigns, you often wonder if you’re doing it right. There seem to be so many different opinions out there on the topic, and so much confusing lexicon. Until this blog post from an Amendola expert on PR and marketing metrics. We should all keep this terrific list on hand that details the top metrics that prove the impact of marketing and PR. Access the full list here.

What’s in a blog? In the Amendola blog, quite a bit! We cover all aspects of public relations and marketing, tackling difficult subjects with tried and tested strategies. A go-to source for communications professionals, the blog publishes on a weekly basis and features subject matter experts in every aspect of publicizing and marketing healthcare and health IT companies.

Media Contact:
Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com

HMS Engages Amendola to Drive Expansion Through PR and Media Relations

SCOTTSDALE, Ariz., July 23, 2019 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the public relations and media relations partner for HMS, a leading healthcare technology company that helps healthcare organizations reduce costs and improve health outcomes.

Amendola will utilize a broad range of integrated PR, media relations and content development services to drive greater industry awareness of HMS’ innovative technology, analytics and engagement solutions that save public and commercial payers, as well as employers and at-risk healthcare providers, billions of dollars annually while helping consumers lead healthier lives. Chiefly, Amendola will be driving brand awareness of the HMS’ population health management solutions through earned thought leadership content, media outreach campaigns, conference speaking opportunities, as well as strategic PR counsel and planning.

“We need a savvy and skilled partner to hit the ground running as we expand our fast-growing population health management suite as well as our industry leading coordination of benefits and payment integrity solutions,” said HMS Chief Marketing and Strategy Officer Maria Perrin. “Amendola’s decades-long healthcare and health technology expertise and experience is impressive, but what excites us the most is the proven results they’ve delivered for clients across a wide range of trade, national and local media, as well as through social platforms. Amendola is a perfect partner to help us generate the type of awareness and growth we’re pursuing in the highly competitive healthcare market.”

“HMS is an established health tech leader with an impressive track record of saving billions of dollars for their customers, while helping to improve health outcomes for consumers,” said Jodi Amendola, CEO of Amendola Communications. “That’s why we are excited to partner with them as they expand their footprint in the growing population health management market segment with solutions that are both unique and drive real results.”

Founded in 1974, HMS is based in Irving, Texas, with more than 2,500 employees in 25-plus offices across the country. HMS’ customer base includes more than 40 state Medicaid programs and more than 325 health plans, including 23 of the top 25 health plans nationally based on membership. Customers also include more than 150 private employers, the Centers for Medicare and Medicaid Services, the Centers for Disease Control and Prevention, the Department of Veterans Affairs, pharmacy benefit managers and risk-bearing provider organizations, including independent practice associations, hospital systems, ACOs and specialty care organizations. The company is a wholly owned subsidiary of HMS Holdings Corp., traded on NASDAQ (ticker: HMSY), and certified by HITRUST.

Amendola will promote HMS through numerous PR and content development programs, supported by Amendola’s top-tier industry and media relations. The agency will work with HMS to deliver to federal, state and commercial payers and risk-bearing provider organizations a broad range of targeted content, drawing on Amendola’s deep industry knowledge and diverse media relationships in healthcare, business and consumer media. Amendola also will be responsible for driving coverage of HMS’ leaders and highlighting how analytics can identify, stratify and guide members and patients toward healthier and adherent behaviors and away from adverse events, emergency department utilization and hospitalizations.

About HMS

HMS advances the healthcare system by helping healthcare organizations reduce costs and improve health outcomes. Through our industry-leading technology, analytics and engagement solutions, we save billions of dollars annually while helping consumers lead healthier lives. HMS provides a broad range of coordination of benefits, payment integrity, care management and consumer engagement solutions that help move the healthcare system forward.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

 

 

 

 

 

 

 

 

 

HIT PR Veteran Jodi Amendola Named Finalist on PR News’

2019 Top Women in Healthcare Awards

SCOTTSDALE, Ariz. – July 9, 2019 – Amendola Communications founder and CEO Jodi Amendola has been named a finalist for the PR News Top Women in Healthcare for 2019 award. The prestigious award recognizes the most innovative women in the healthcare public relations space. Amendola was singled out for her work leading and executing high-performing global communications campaigns for leaders in healthcare information technology, biotech and beyond.

Jodi Amendola

Other award finalists include executives from some of the nation’s best-known healthcare organizations, including Blue Cross NC, UnitedHealthcare, Optum, and Dignity Health.

Amendola is a recognized HIT PR veteran, who has won numerous industry awards, including PR News’ Top Women in PR for 2017, PRSourceCode’s “Top PR Pro” award (multiple years) and an elite Forty-Under-40 Business Leader by the Phoenix Business Journal.

Amendola and her team have created high-impact PR and marketing campaigns for an extensive client roster that has included Intel, McKesson, Allscripts, Health Catalyst, etc. Founded in 2004, Amendola Communications has been recognized by PRSourceCode as a “Best-of-the-Best” agency nationwide for several years, and the firm has been named a top Healthcare Agency in Ragan and PR Daily’s Ace Awards.

Amendola is an active member of the National Charity League and has served on numerous leadership boards, including AzHIMSS, the Arizona Friends of Foster Children Foundation, X2 Health Network, D.A.R.E. NJ and the Community Resource Council.

Most recently, Amendola was unanimously appointed to the board of the Help in Healing Home Foundation, a not-for-profit organization in Phoenix that offers low-cost lodging and care to patients recovering from major surgeries or awaiting transplants. Amendola Communications provides pro bono marketing and promotional PR support for the Foundation.

“I am so grateful for this honor and want to acknowledge my colleagues, clients, employees, associates and family who have supported me along the way,” said Jodi Amendola. “Being recognized by PR News is an honor that inspires me to give back. I am so proud of our agency’s mission to accelerate the market success of innovative health and healthcare technology companies, playing a vital role in improving the health of people everywhere.”

The Top Women in Healthcare Awards Luncheon will take place on July 16, 2019 at The Yale Club in New York City. The event will bring together female leaders from a wide range of healthcare organizations, all working to better the lives of patients and the broader community through their work.

Media contact:

Marcia Rhodes, Amendola Communications

mrhodes@acmarketingpr.com

480.664.8412 ext. 15

 

 

 

 

 

 

 

Amendola Communications Expands Marketing and Communications Team, Appointing Stacy State as Senior Account Director  

SCOTTSDALE, Ariz., May 29, 2019—Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that Stacy State has joined the team as a senior account director. State will create and manage integrated marketing and communications programs, develop lead-generation initiatives, provide strategic counsel, and tell clients’ stories to targeted audiences by leveraging media relations and influencer relationships and strategies.

Stacy State

State brings nearly 20 years of marketing and product development experience across several healthcare verticals including providers, payers and health IT platform vendors. Having held marketing leadership roles at healthcare companies such as Humana and ZirMed (now Waystar), she has a proven track record of driving growth through lead generation strategies; developing and executing strategic communications and marketing programs; and leveraging PR and innovative digital strategies to transform brands.

“Amendola has a stellar reputation in the industry, and I’m excited to join an award-winning team of healthcare and health IT experts committed to the success and growth of our clients,” State said.

The agency’s CEO Jodi Amendola said clients will benefit from State’s marketing expertise as well as her ability to advance PR strategies to drive tangible business results for healthcare innovators, ranging from start-ups to mid-size and Fortune 100 companies. “Stacy’s deep knowledge of the healthcare industry ecosystem and extensive experience leading marketing strategies will allow her to bring immediate positive results for our clients,” Amendola said.

Prior to Amendola, State held the role of director of marketing for Advantum Health, a billing services company focused on physician and hospital billing. At Advantum, she served on the executive leadership team, creating a new brand for the company and guiding them through three strategic acquisitions.

Before that, State served as the director of enterprise marketing for ZirMed, a revenue cycle management company. State played an integral role in introducing ZirMed to the hospital and health system market and increasing year-over-year revenue bookings by millions of dollars. At Humana, she led initiatives that included new product development, mergers and acquisitions, clinical program communications, and customer messaging and engagement.

State earned her MBA from Indiana University and her bachelor of arts degree in sociology from the University of Kentucky.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

Air Methods Engages Amendola for Full-Service PR, Content, Marketing & Digital Strategy and Execution

SCOTTSDALE, Ariz., May 7, 2019 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the outsourced marketing and PR partner for Air Methods, the leading air medical services provider that delivers lifesaving care to more than 70,000 people every year.

Amendola will elevate Air Methods’ position within the industry through a broad range of integrated PR, media relations, digital marketing, crisis planning, messaging and content development services. Through the engagement, Amendola will develop and execute a holistic plan that educates the healthcare and aviation markets on Air Methods’ offerings. The program also will showcase stories of how Air Methods saves lives by delivering high-quality “critical care in the air” and transport for trauma and emergency medical situations.

“We conducted an agency search and it was clear that Amendola would provide the strategic guidance and tactical execution we needed,” said JaeLynn Williams, executive vice president of sales and marketing for Air Methods. “Amendola is hands down the best integrated healthcare PR and marketing partner we could have imagined! They have executed beyond expectations and have quickly elevated our positioning among healthcare providers, insurers and most importantly, patients, demonstrating our vital role within the healthcare continuum.”

Williams added, “Amendola’s broad healthcare industry expertise, along with their strongly established media relationships, will ensure that all stakeholders have a clear view of how crucial air medical services are to millions of Americans, and how Air Methods leads our industry in care quality, safety and patient advocacy.”

Founded in 1980 with one helicopter and a single hospital contract, Air Methods has grown to the largest air medical service provider in the country, with more than 300 bases serving 48 states. Today, Air Methods is an essential healthcare service in rural areas where 85 million Americans are within an hour of critical care facilities only if transported by air.

Amendola will promote Air Methods through numerous PR and content development programs, supported by Amendola’s top-tier industry and media relations. The agency will work with Air Methods to enlighten providers, payers and patients about Air Methods’ critical care value proposition through a broad range of targeted content, drawing on Amendola’s deep industry knowledge and diverse media relationships in healthcare, business and consumer media. Amendola also will be responsible for delivering a range of content demonstrating the thought leadership and expertise of Air Methods leaders and highlighting examples of the many patient lives that have been saved thanks to its skilled and experienced air medical professionals.

“Air Methods’ story of lifesaving and innovative emergency medical care is inspiring,” said Jodi Amendola, CEO of Amendola Communications. “We value their trusted partnership and are excited to share their story as well as insight from Air Methods’ leaders with more providers, insurers and consumers across a spectrum of media outlets, social and digital platforms.”

About Air Methods

Air Methods (www.airmethods.com) is the leading air medical provider, delivering lifesaving care to more than 70,000 people every year. With nearly 40 years of air medical experience, Air Methods is the preferred partner for hospitals and one of the largest community-based providers of air medical services. United Rotorcraft is the Company’s products division specializing in the design and manufacture of aeromedical and aerospace technology. Air Methods’ fleet of owned, leased or maintained aircraft features more than 450 helicopters and fixed wing aircraft.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

 

 

 

 

 

 

 

 

 

Get Your Marketing and PR Programs Ready for Summer

Healthcare IT public relations agency Amendola Communications offers three ideas to help keep marketing and PR programs filled with energy and enthusiasm

SCOTTSDALE, Ariz., April 24, 2019—As we near the end of spring, we’re reminded that vacation season is just around the corner. But while we firmly believe busy marketers and PR professionals deserve plenty of fun in the sun, we know that a good communications strategy never takes a day off.

That’s why Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, offers three suggested posts from its blog to keep your PR programs fresh, vital and effective–even during the laziest days of summer. (To receive more tips like these from more than a dozen of the agency’s experts, be sure to subscribe to the blog today.)

Take a holistic approach to your content strategy

We’ve all heard that these days content is king. But all too often organizations focus more on delivering a high volume of content rather than whether that content will actually help them achieve their business objectives. The best results come when organizations build cohesive, holistic campaigns based on well-defined strategies instead of posting individual pieces on whatever happens to capture their interest that day. Read the full post here.

Make the most of your professional PR writer

Speaking of content, once the holistic strategy is in place, it’s time to start getting the organization’s subject matter experts together with the writer who will help them turn their expertise into PR gold. While it can be difficult for these experts (especially those at the executive level) to think about adding a call with a writer to their already busy schedules, the rewards are great if those calls are approached correctly. Here are five tips to assure everyone is happy with the process – and the outcome.

Follow these tips for a terrific media interview—every time

After doing a few successful media interviews it can be easy for busy executives to fall into the trap of feeling like they don’t need to do much to prepare anymore. But interview opportunities are like snowflakes. Each has its own unique characteristics that can throw even the most experienced veterans off-message if they’re not ready. This blog post explains some of the basics interviewees should do every time to optimize every media conversation—and to make sure that they don’t inadvertently say something they don’t want to see in a media outlet.

Amendola’s blog covers all things public relations and marketing. A go-to source for communications professionals, the blog publishes on a weekly basis and features subject matter experts in every aspect of publicizing and marketing healthcare technology companies.

Media Contact:
Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com

 

 

Holon Solutions Taps Amendola to Advance its Standing as the Leading Liberator of Healthcare Data

Healthcare PR agency to expand Holon’s reach through media relations and marketing 

SCOTTSDALE, Ariz., April 16, 2019 – Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that Holon Solutions has chosen Amendola as its primary agency of record. This partnership for media relations and PR will support Holon as they work to bring true interoperability to the healthcare space.

Holon Solutions, based in Alpharetta, Georgia, is leading the industry in data liberation, leveraging technology to surface data from any electronic health record (EHR) or third-party solution and bring those insights directly to the point of care.

Julie Mann, Chief Commercial Officer, Holon Solutions noted that Amendola’s work with other health IT leaders made for a natural partnership: “Holon’s technology works with virtually any EHR or data repository, unlocking data to support providers as they work to bring better care to patients. Because of the experience Amendola has working in this space, they genuinely understand the importance of bringing an interoperability standard to the industry. We’re excited to have their help as we work to spread our message and expand the adoption of our vendor-agnostic solution.”

“Holon Solutions is solving an important problem that has been plaguing the healthcare space for far too long. Their technology genuinely has a positive impact on patient care through improved data access,” said agency CEO Jodi Amendola. “We are pleased to help them expand their industry presence through advanced public relations. I genuinely believe in the Holon mission. It’s an honor to work with them, as they strive to free patient data from disparate systems that hinder effective analytics.”

As part of a comprehensive media relations plan, Amendola will secure placements that highlight the interoperability crisis and how Holon’s technology is solving the problem. In addition, a larger communications strategy will include press releases, contributed content, speaking engagements, and potential awards as Holon’s leadership and customers are positioned as industry thought leaders. Amendola will also be working with Holon to expand its marketing efforts, helping the company to reach new customers in need of data liberation that supports value-based care initiatives.

About Holon Solutions

Holon Solutions is a healthcare information technology company that liberates the data to liberate the care, putting the right information in front of the right people at the right time through our reimagined interoperability platform. Holon empowers risk-bearing organizations to optimize patient outcomes and financial performance by surfacing actionable, patient-specific insights directly to the point of care. Holon’s agnostic platform CollaborNet® surfaces contextual insights within the provider workflow, seamlessly shares clinical data from health plans and vendors, and automates documentation exchange and referrals across health communities independent of the technologies in play.  Our team of innovators is focused on removing the administrative burden from clinicians through our patented, sensor-based solutions.  We are grateful to be recognized by Healthcare Informatics as the “2018 Innovator of the Year for Value-Based Care.”

For more information about how Holon helps healthcare organizations fulfill the promise of value-based care, visit www.holonsolutions.com.

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Media Contact:

Linda Healan

Amendola Communications

404-725-7117

Lhealan@acmarketingpr.com

 

 

VisiQuate Engages Amendola for Strategic PR, Marketing and Content Program

Award-winning health IT agency to elevate thought leadership for top healthcare business analytics solutions leader

SCOTTSDALE, Ariz., Feb. 26, 2019Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has been selected as the agency of record for VisiQuate, a leader in business analytics serving healthcare enterprises.

VisiQuate previously engaged Amendola to launch a successful media relations campaign, which drove the decision to expand the engagement. With the expanded program, Amendola will implement a broad range of PR, marketing and content strategies to generate awareness around VisiQuate’s healthcare business analytics solutions—including Ana, the industry’s first virtual Chief Artificial Intelligence Officer. VisiQuate’s solutions enable healthcare organizations to connect disparate data sources, automate complex business processes, and adopt artificial intelligence (AI) and machine learning to transform the way healthcare organizations use data to eliminate the waste involved with revenue cycle management.

“Healthcare technology solutions, when powered by AI and machine learning, is rapidly being recognized and welcomed across the industry,” said Brian Robertson, CEO of VisiQuate. “We chose to expand our existing partnership with Amendola due to their unmatched healthcare technology expertise, strategy and relationships that lead to high-value engagements with media, industry influencers and stakeholders across the healthcare continuum.”

“VisiQuate is shaking up healthcare analytics as we know it,” said Jodi Amendola, CEO of Amendola. “From developing the industry’s first virtual Chief Artificial Intelligence Officer to their solutions focused on improving cash flow while also improving patient outcomes, their contributions are allowing clinicians to focus on delivering quality care rather than time-intensive administrative burdens. We look forward to a strong continued partnership with VisiQuate to build thought leadership, drive awareness and deliver measurable results.”

Amendola will create and execute a comprehensive, strategic plan that will include securing trade and national media placements to showcase the strong outcomes revenue cycle professionals have had when working with VisiQuate. Press releases and contributed content will position the team as thought leaders, while speaking opportunities and awards will continue to showcase the innovative and disruptive work being done to improve patient outcomes through the use of better business intelligence.

About VisiQuate

VisiQuate is an expert managed service that helps clients achieve peak business health. With advanced AI capabilities, VisiQuate integrates complex data and presents it as role-personalized insights and actionable workflows. Root causes, trends, and opportunities become clear, leading to real-world results. VisiQuate’s virtual AI assistant, Ana, is informed by the experience of industry leaders and delivers reports within seconds of being asked, suggesting next steps that yield greater value. To learn more, visit www.visiquate.com.

Media Contact:
Jenn Cohen
Amendola Communications

404.759.3933
jcohen@acmarketingpr.com

Alliance for Better Health engages Amendola communications for marketing services

PR and marketing firm to help the organization communicate its goal of transforming the care delivery system

SCOTTSDALE, Ariz., January 29, 2019 – Amendola, a nationally recognized, award-winning health care and technology public relations and marketing agency, is pleased to announce that it has partnered with Alliance for Better Health to provide PR and marketing services to the organization.

Amendola will help Alliance for Better Health develop its PR strategy and collaborate with the organization to develop an integrated, coordinated marketing plan.

“Alliance for Better Health’s mission, its innovative approach to building health equity, and its focus on addressing social determinants of health is admirable and inspirational. We expect to see great things from this organization in the coming years and we’re excited to help them get the word out about the amazing work they’re doing,” said CEO Jodi Amendola.

The New York-based Alliance for Better Health’s innovation program is providing more than $5 million to dozens of organizations in the Capital Region to demonstrate new concepts that are proactive in maximizing the health of individuals and, as a result, reducing the need for medical care and the financial burden of that care on individuals, business and taxpayers.

Alliance for Better Health CEO Jacob Reider, M.D., is passionate about addressing social determinants of health, but recognizes there’s still a lot of work to do to raise awareness of its benefits. “It’s so important, but many managed care organizations, community-based organizations and independent physicians struggle to effectively adopt best practices and coordinate services,” Reider said. “Engaging Amendola is just part of our commitment to helping organizations promote the health of people and communities.”

Amendola will be responsible for creating a comprehensive media relations plan that will include securing trade, national and local media placements to showcase the results CMOs, CBOs and IPAs have had when working with Alliance for Better Health. Press releases and contributed content will position the team as content experts and thought leaders and secure speaking opportunities and awards.

About Alliance for Better Health

Alliance for Better Health engages medical and social service providers in developing innovative solutions to promote the health of people and communities, with a goal of transforming the care delivery system into one that incentivizes health and prevention. Established in 2015 as a Performing Provider System in the New York State Delivery System Reform Incentive Payment program (DSRIP), Alliance partners with more than 2,000 providers and organizations across a six- county area in New York’s Tech Valley and Capital Region.

AMENDOLA COMMUNICATIONS APPOINTS MEGAN SMITH AS SENIOR ACCOUNT DIRECTOR

Specialist in integrated communications and digital strategies joins award-winning healthcare PR team

SCOTTSDALE, Ariz., Nov.  27, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, today announced that Megan Smith has joined the agency as senior account director.

Megan H. Smith

Smith joins Amendola with more than a decade of public relations, marketing and account management experience in healthcare, technology and ecommerce. During her career, Smith has held increasingly responsible positions with Edelman and Dodge Communications, where she helped companies build and execute strategic communications and marketing programs, leveraging traditional PR, marketing communications and digital strategies to evolve, promote and protect her clients’ brands.

Most recently, Smith served as the Director of Client Services and ecommerce for EYStudios, a specialty ecommerce web design and development firm. In this role, she helped build relationships with more than 25 clients and provided counsel on how to grow their business through increasing traffic and improving conversions as well as content marketing.

“Megan brings a remarkable skillset and history of success in integrated communications campaigns and digital strategies to her role as senior account director,” said Jodi Amendola, CEO of Amendola Communications. “Her in-depth experience, proven creativity, and reputation for exceptional client relations will help ensure that our clients receive strategic guidance along the best path to continued growth.”

Smith holds an MBA in Marketing from Georgia State University and a bachelor’s degree in Public Relations from the University of Georgia.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

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