Some executives dedicate ample time and effort to media interview preparation – studying the journalist’s previous coverage, developing carefully considered talking points – while others, not so much. Guess which ones are typically more pleased with the outcomes of their interviews? Nonetheless, it’s important to keep the significance of media interviews in perspective. Unlike a […]
About Brandon Glenn
Brandon Glenn is a veteran journalist and marketing and communications professional, with experience in content marketing, social media, media relations and news writing. He gained a deep knowledge of the health IT industry while working as a reporter and editor for MedCity News, which covers the business of innovation in healthcare, and as a senior editor with Medical Economics, a publication that focuses on issues of importance to primary care physicians. In these positions, he also wrote extensively about the hospitals, pharmaceuticals and medical devices industries.
Brandon began his journalism career as a reporter with Crain’s Cleveland Business and, later, Crain’s Chicago Business. Earlier, he was an analyst with consulting firm Accenture.
Brandon earned a master’s in journalism from Northwestern University’s Medill School of Journalism and holds a bachelor’s degree in economics from Purdue University.
Entries by Brandon Glenn
While every tool in the PR arsenal from press releases to bylines offer value in generating attention, a strong case study has the potential to stand above the rest as a real-world example of how a vendors’ product helped a customer solve a vexing business problem. A strong case study can help a company begin […]
In most cities, a sports star leaving to join another team wouldn’t quite reach the level of crisis. No doubt, the world has countless far more serious and urgent problems. But Cleveland’s a little different than most cities. Egos are a bit more fragile here after decades of job loss, population decline, environmental damage, and […]
Someday, you may be able to tell your grandchildren you lived through the golden age of podcasts. From the humble beginnings of first being listed in iTunes in 2005 to the emergence of “Serial” as the medium’s first breakout star in 2014, podcasts have evolved from “the nichiest, wonkiest content platforms to a star-studded, self-contained […]
A recent webinar sponsored by Cision explored several changes in media relations over the last few years and offered tips on steps healthcare IT (HIT) organizations should take to prosper in this new reality. The webinar was led by Michael Smart, a PR pro who says he has trained more than 7,000 communicators in his […]
Admit it, reporters and editors: Many of you are a little curious to learn about tips for journalists considering a career in public relations, or at least you have been at some point. That’s OK. No one could blame you and you’ve got plenty of reasons: Newspapers have hemorrhaged so many jobs over the last […]
- Programmatic Advertising – The New Drip CampaignsMarch 20, 2019 - 7:03 am
- Central Logic Engages Amendola for Strategic PR and Marketing Strategy and ServicesMarch 19, 2019 - 5:00 am
- Why Sales Is Content Marketing’s Best Friend (and the Importance of Being a Good Buddy)March 13, 2019 - 7:06 am
- Amendola Communications Adds Content Marketer and Healthcare IT Specialist as Senior WriterMarch 12, 2019 - 6:00 am
- Your Agency Partner – Team Extension or Another Vendor?March 6, 2019 - 7:04 am