Entries by Brandon Glenn

The 4 Essential Components of a Strong Case Study

While every tool in the PR arsenal from press releases to bylines offer value in generating attention, a strong case study has the potential to stand above the rest as a real-world example of how a vendors’ product helped a customer solve a vexing business problem. A strong case study can help a company begin […]

Podcasts: 4 Tips to Prepare for a Great Guest Interview

Someday, you may be able to tell your grandchildren you lived through the golden age of podcasts. From the humble beginnings of first being listed in iTunes in 2005 to the emergence of “Serial” as the medium’s first breakout star in 2014, podcasts have evolved from “the nichiest, wonkiest content platforms to a star-studded, self-contained […]