Award-winning Amendola Communications CEO will take a lead role in driving not-for-profit foundation’s marketing, public relations, and social media efforts
SCOTTSDALE, Ariz., October 23, 2018 – Amendola Communications further cemented its reputation as one of the leading public relations, marketing communications, social media and content marketing agencies specializing in healthcare and healthcare IT (HIT) with a focus on giving back with today’s announcement that its CEO Jodi Amendola has been unanimously appointed to the Board of the Help In Healing Home Foundation.
In addition to her personal involvement with the Foundation, which offers low-cost lodging and care to patients (and their caregivers) recovering from major surgeries and transplants as well as those undergoing long-term cancer treatment, Jodi will leverage her team of PR and marketing experts to help execute programs for the Foundation.
Jodi and her agency have won numerous awards, including PR News naming her to its ranking of Top Women in PR for 2017; Amendola Communications’ designation by PR Source Code as a “Best-of-the-Best” PR agency nationwide for several years; and the agency being named as a top Healthcare Agency in Ragan and PR Daily’s Ace Awards.
Jodi has delivered high-impact public relations and marketing campaigns for the healthcare and HIT industries for 30 years. She is an active member of the National Charity League and has served on numerous boards, including AzHIMSS, the Arizona Friends of Foster Children Foundation and the X2 Health network, a non-profit executive women’s health network, DARE NJ, and the Community Resource Council.
“I can honestly say that I have never seen a potential appointee generate so much enthusiastic support,” said Ron L. Jones, president and CEO of the Help In Healing Home Foundation. “Jodi brings an expertise that we have largely lacked up until now, so we look forward to learning from her and taking advantage of her experience and advice. She is also a thoughtful, caring person who brings a tremendous amount of energy into the room. We look forward to working closely with Jodi and her team.”
The Help In Healing Home Foundation is located in long-term leased facilities at the Village at Mayo Clinic, adjacent to the Mayo Clinic Hospital in Phoenix. The complex accommodates up to 84 patients and caregivers in 4,900-square-foot Southwestern-style “casitas” that include amenities such as six private bedrooms and bathrooms, a living room, conversation pit, dining room, full kitchen, library, and laundry room. Despite the quality of its offerings, the Foundation only charges $45 per night—far less than even a budget-priced hotel would charge—while offering access to world-class facilities, clinicians and staff. Most of its residents come from the Southwestern United States, although the Foundation accepts patients from all across the world.
“The Help In Healing Home Foundation does tremendous work in treating not just the bodies, but the spirits, of patients who face long, difficult recoveries from life-altering procedures,” Jodi said. “Most are extra vulnerable to illnesses, so they need to stay in a protected environment. The Foundation helps take isolation and loneliness out of that situation by creating a community that lets patients share experiences and interact with others in similar circumstances while still protecting their health.”
Jodi became aware of the Foundation last year when she and her daughter volunteered there for a National Charity League event. “We had an amazing experience and I am proud to serve as a Board member for such a great organization,” Jodi said. “I look forward to helping them further their mission.”
As a 501(c)3 not-for-profit, the Foundation depends on the generous support of private donors to continue its mission. Jodi and her team will develop a marketing plan to help make potential donors aware of the great work the Help In Healing Home Foundation is doing and to drive the communications to help the organization meet and exceed its fundraising goals.
As CEO of one of the largest PR agencies based in the Phoenix area, Jodi was asked to join the Board both as a result of her passion for developing award-winning marketing and publication relations programs for healthcare and HIT, and for her demonstrated commitment to giving back.
She recently served as a judge for the Healthcare Marketing IMPACT Awards sponsored by Advertising Age and Modern Healthcare. Locally in the Phoenix/Scottsdale area, she participated in a PERCH panel on go-to-market strategy and sales for hospitals and health systems targeted at health tech start-ups. She also was the featured speaker at a National Charity League spring kick-off meeting, where she shared her entrepreneurial experiences with middle school and high school girls.
About the Help In Healing Home Foundation
The Help In Healing Home Foundation at the Village at Mayo Clinic enables patients recovering from life-altering procedures such as organ, bone marrow, and stem cell transplants as well as cancer patients to enhance their healing process in a secure, warm, and compassionate environment. Its series of 4,900-square-foot Southwestern-style “casitas” can house up to 84 patients and their caregivers while offering a home-like environment that includes individual bedrooms and bathrooms, a living room, kitchen, dining room, library, and conversation pit. As an independent, 501(c)3 not-for-profit organization, the Help In Healing Home relies on private donors to continue its mission. For more information or to make a donation, visit: www.helpinghealinghome.org.