Ken Krause | Amendola Communications

About Ken Krause

An award-winning writer for his work in advertising, marketing and public relations, Ken Krause has a diverse background that includes more than 30 years of combined agency- and client-side experience. Ken has in-depth experience in technology products and services, healthcare, supply chain, consumer electronics and other vertical markets. He previously served as Vice President of Content Services at Tech Image, where he spent 14 years. Ken also served as Marketing Communications Manager at ASAP Software (now a part of Dell). His earlier career includes stints as an Account Manager at Marketing Support, Inc. and McKee Advertising and as a Senior Copywriter for Meyer/Fredericks.

Entries by Ken Krause

The Myth of the Global PR Agency

August 24, 2016 /0 Comments/in Blog /by Ken Krause

One of the most persistent myths in public relations is the concept of the global PR agency. As it’s generally thought of, a global PR agency would be one where a homogenous team of like-minded PR experts spread out in offices all over the world works together to deliver outstanding, cohesive results in every market […]

When it Comes to Health IT Marketing, Tell the Time

July 20, 2016 /0 Comments/in Blog /by Ken Krause

Long before I entered the world of health IT marketing, I remember my father telling me “Ask an engineer what time it is and he’ll tell you how the clock was made.” I don’t actually recall the reason he said it although there must’ve been one since he wasn’t one to speak in adages normally […]

So, You Got Stuck Creating a Marketing Newsletter

June 9, 2016 /0 Comments/in Blog /by Ken Krause

It’s happened to me. It’s happened to my friends. Sooner or later it happens to just about everyone in marketing communications. Someone (usually someone who doesn’t have to execute it) decides, “Hey, let’s create a marketing newsletter!” and the next thing you know it’s your job to pull it together out of cotton candy and […]

The Hidden Value a Great Healthcare/Health IT PR Agency Brings

May 12, 2016 /0 Comments/in Blog /by Ken Krause

When healthcare and health IT organizations send out an RFP, they tend to think in terms of things they want targeted agencies to do. They tend to talk in terms of deliverables, e.g., write and distribute X number of press releases, perform media and analyst relations, secure speaking opportunities, write case studies and so forth. […]

What HIT Writing Needs is More Cowbell

March 22, 2016 /0 Comments/in Blog /by Ken Krause

When I first started writing on healthcare and health IT (HIT) topics, one of the pieces of advice I was given was that anything I write should keep in mind that the audience is highly educated, with advanced degrees and serious mindsets. Basically Ferris Buehler’s teacher. Buehler? Buehler? But if the headline to this blog […]