On this blog we often talk about how to use PR and marketing to help build the brand and drive sales for healthcare and healthcare IT (HIT) products. Most of the time the activities we discuss require some significant effort. But there’s an online event coming up next week that can actually pay big dividends […]
Some people network the traditional way. They attend networking events, dinners, and happy hours. Or they join membership organizations, serve on boards, etc. The planned socials are not really my thing, though. Rather, I have built much of our public relations agency’s success on being open to engaging others, at just about any time, place […]
A Secret “Trick” to Add to Your 2018 PR & Marketing Strategy With Thanksgiving around the corner, it got me thinking”¦one day simply isn’t enough to contemplate all there is to be grateful for. Especially when adding our professional blessings to the mix, like the partners, colleagues and employees who contribute to our success. So […]
Last month was atypical for sure. I had two clients call and ask me, “How can we be a better client?” Wow! In all of my years in public relations & marketing, I don’t believe that has ever happened before. One of the clients actually said, “You’ve always been there for us and have done […]
Philip Anast Named Senior Account Director SCOTTSDALE, Ariz., July 19, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that Philip Anast has joined the agency as Senior Account Director. Anast will create and manage client programs, provide strategic counsel and positioning, and pitch media and […]
HIMSS is now a distant memory and you’re struggling to remember what happened last week, let alone the show’s key takeaways. Never fear, I’ve got you covered! I reached out to several top industry analysts with whom I’ve worked for years, as well a Health 2.0 co-founder, and summarized the key themes. Consider it your […]
At our agency we think of HIMSS as our “Christmas.” We face similar time pressures and high expectations as those in retail leading up to the holiday, but as one team member says, “HIMSS is the “Happiest Time of Year.” Like the annual family gatherings, we see clients, media, analysts and industry leaders all in […]
Like so many companies, you want to promote your company brand and unique value proposition far and wide. But convincing others to pull the trigger on hiring a PR agency is proving to take more time than you anticipated. Or, perhaps you’re the one who isn’t sold yet on bringing in agency expertise. It’s a […]
I often tell my clients that selecting a PR agency is much like selecting a spouse. It’s an intimate relationship; we often talk with our own clients several times a day on the phone and email, so we know how important it is for agencies and their clients to “click.” As for finding this perfect […]
Cloud technology gets a lot of deserving recognition for equipping organizations with a modern IT infrastructure at a fraction of the time and upfront cost it would require to build one in-house. In an interesting paradox, the value of hiring a public relations agency is less perceived, even though the benefits are much the same […]
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