One of the late George Carlin’s most famous comedy bits was his list of oxymorons, or as he put it words that don’t go together with other words. He used examples such as ‘jumbo shrimp’, ‘exact estimate’ and ‘military intelligence’ to make his point. There is one more phrase I’d like to add to the […]
As the presidential election cycle heats up we are hearing more and more about how certain campaigns are making (and have made) imaginative use of data to help boost their candidates’ chances of success. A good example is a story I heard recently about the early stages of Michael Bloomberg’s now-abandoned campaign. According to the […]
It isn’t often that we get a chance to see ourselves as our children see us. But I recently received that gift when my daughter Jackie wrote the post, “My Life Growing Up with a Powerful CEO as a Mom” for the Daily Californian blog (cleverly called The Daily Clog). For those who don’t know, […]
When news came down the Thursday before HIMSS20 was set to begin that the conference had been cancelled due to covid-19 concerns, it was tough to tell whether that loud sigh that rippled across America was relief or exasperation. On the one hand, everyone who was on pins and needles waiting to see if their […]
Throughout my career, whenever I have done a SWOT (strengths, weaknesses, opportunities, threats) analysis with a health IT startup one of the most common weaknesses or threats their executives offer is the small size of their organizations. They may have the greatest innovation in healthcare since the Xray, but they fear it’s going to be […]
There are many great reasons companies hire a PR agency. Start-ups often do it to create a “larger than life” image in the marketplace. Having your executives interviewed by top industry trade media, or having your thought leadership published in top publications, helps build brand awareness and elevates the perception of the company’s position in […]
Jodi Amendola Forbes Councils Member Forbes Agency Council COUNCIL POST | Paid Program Leadership POST WRITTEN BY Jodi Amendola Jodi Amendola is CEO of Amendola, an award-winning healthcare and technology public relations and marketing agency based in Scottsdale, AZ. GETTY Ah, social media. Has any invention ever been simultaneously so loved and so hated? The […]
When it comes to finding the right PR and marketing agency, is bigger better? It depends who you ask. Early in my career as an agency leader, I was surprised that it was Amendola’s largest Fortune 500 clients who most clearly understood and could articulate the benefits of working with a smaller, boutique agency. As […]
Marketing, advertising and PR professionals know that words matter. And many companies are tweaking their internal and external communications to better reflect their mission and values. That might mean talking about those who work for you as “team members” to better reflect a belief that all employees contribute to the success of an organization. Similarly, […]
With HIMSS19 right around the corner, my team and I are excited about networking with current and prospective clients, reconnecting with old friends and colleagues, and facilitating meetings with the best healthcare and health IT media and analysts in the business. Even though HIMSS is a few days long, sometimes it seems like there aren’t […]
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