As a dutiful student and practitioner of public relations, corporate communications, and journalism, I have become intimately familiar with AP style – like it or not. For example, I know that “Wi-Fi” is for some reason capitalized at all times and hyphenated regardless of where it’s used in a sentence. I know that the word […]
The sad state of local news in the U.S. is hardly news to anyone who has spent time in public relations and journalism. News outlets across the nation are continually going out of business, creating “news deserts” where communities are largely devoid of any reliable sources of credible information. Though often overlooked, local news outlets […]
Now that it looks like the much-anticipated but always-farfetched Elon Musk vs. Mark Zuckerberg cage fight is unlikely to happen, we’ll all have to settle for X vs. Threads. By now, we all know that Threads is Meta’s answer to Musk’s struggling X (formerly Twitter), which continues to deteriorate amid plunging advertising revenue and rising […]
We’ve all been there – sitting in a meeting that could have easily ended a half-hour ago – but for some reason, the meeting just crawls on and on. One person may go off on a tangent that may be mildly interesting but has no relevance to the meeting’s objectives. Another person may ask a […]
The Oxford comma represents the rare example of a debate among grammar nerds that has spilled over into pop culture – at least a little bit. From Vampire Weekend beginning a song with the pressing question of “Who gives a f— about an Oxford comma?” to a court case whose outcome hinged on the lack […]
There are a few yearly traditions Americans rally behind and await with eager longing and hushed anticipation – birthdays, holidays and the publishing of Cision’s “State of the Press Release” report. The 2021 version of this annual 20-something-page paean to the press release – brought to you by the people who profit the most from […]
Group brainstorming sessions are largely a waste of everyone’s time. Before I’m burned at the stake for corporate heresy, consider that this seemingly controversial statement isn’t just coming from me. Google “Why brainstorming doesn’t work” and you’ll surface a plethora of articles from leading publications like Harvard Business Review, Inc., Fast Company, The Washington Post […]
As artificial intelligence (AI) continues its inexorable march towards consuming more and more jobs previously done by humans, it may be a question of when, rather than if, humans become the new horses. Think, for a minute, about how absolutely essential horses were to the economy 200 years ago. With much of the economy still […]
Of all the deliverables we routinely encounter in public relations, none presents as much of a challenge as the humble byline. Press releases are necessarily to-the-point and formulaic. Blog posts are often quick-and-dirty shorter pieces that are meant to quickly touch on a specific topic, rather than delve in deeply. (White papers don’t qualify as […]
Nobody expects perfection, and certainly not on the first attempt. That’s why we always anticipate that the written content we produce for clients will need at least one round of edits – and maybe more. The editing process is without a doubt a key component of content development, ironing the rough edges of copy into […]
Peerbridge Health Chooses Amendola for Public Relations Program to Educate Market on Remote Heart Failure DetectionApril 23, 2024 - 5:41 am
The Best Rule in AP Style Is About Animals with NamesApril 17, 2024 - 6:11 am
Lindus Health Partners with Amendola for PR Program to Promote Groundbreaking Model that Streamlines End-to-End Clinical Trials for Life SciencesApril 4, 2024 - 6:00 am
The First Rule of Professional Writing: Don’t Bury the LedeApril 3, 2024 - 6:03 am
Consistency, Quiet Determination Keys To Realizing AchievementMarch 20, 2024 - 7:11 am