Another year, another Cision “State of the Media” report. The 2020 edition, which represents the 11th annual report in the series, surveyed more than 3,200 journalists from across the globe to provide a picture of today’s media landscape. While much of the yearly report generally reads like PR 101 for experienced public relations professionals, it […]
For attendees, a user conference is a little like a mini-vacation. It’s an opportunity to bask in the luxury of being a valued customer, perhaps with a stay at a beachside resort with catered meals and evenings of receptions with open bars. Not a bad assignment if you can get it. For the marketing and […]
The more corporate blogs change, the more they stay the same. A 2016 post on Amendola’s blog lists the primary benefits a corporate blog can deliver, which all ring true three-and-a-half years later. Those advantages include: building SEO and attracting visitors to your site, providing a platform to exchange ideas with prospects and customers, strengthening […]
For establishing thought leadership, there are few more effective tools in the public relations toolbox than byline articles. Like the opinion column in the editorial section of our increasingly vanishing newspapers, the byline presents an opportunity for the author to share her personal take on a topic that is generating media attention or controversy. Generally, […]
Anyone who’s been in the media, marketing or communications industries has likely seen hundreds. If you’re an ex-reporter-turned-PR-guy like me, then you’ve no doubt seen thousands. Unfortunately, I’m not talking about performance bonuses or letters of adoration from admirers. I’m talking about new-hire press releases. Just about everybody issues them, but not exactly every media […]
Closing a venture capital (VC) investment is a big deal for any young company. After all, less than 1 percent of all U.S. companies receive VC money. A VC investment represents market validation. An experienced group of industry veterans has decided that your company holds the promise and potential to make them (and maybe even […]
Some executives dedicate ample time and effort to media interview preparation studying the journalist’s previous coverage, developing carefully considered talking points while others, not so much. Guess which ones are typically more pleased with the outcomes of their interviews? Nonetheless, it’s important to keep the significance of media interviews in perspective. Unlike a new product […]
While every tool in the PR arsenal from press releases to bylines offer value in generating attention, a strong case study has the potential to stand above the rest as a real-world example of how a vendors’ product helped a customer solve a vexing business problem. A strong case study can help a company begin […]
In most cities, a sports star leaving to join another team wouldn’t quite reach the level of crisis. No doubt, the world has countless far more serious and urgent problems. But Cleveland’s a little different than most cities. Egos are a bit more fragile here after decades of job loss, population decline, environmental damage, and […]
Someday, you may be able to tell your grandchildren you lived through the golden age of podcasts. From the humble beginnings of first being listed in iTunes in 2005 to the emergence of “Serial” as the medium’s first breakout star in 2014, podcasts have evolved from “the nichiest, wonkiest content platforms to a star-studded, self-contained […]
Peerbridge Health Chooses Amendola for Public Relations Program to Educate Market on Remote Heart Failure DetectionApril 23, 2024 - 5:41 am
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