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SKYGEN USA Names Amendola Communications Its Public Relations Agency of Record

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Initial PR program leads to agency managing the national launch of new umbrella brand and reinvigorated company brands

Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), today announced it has been named as the public relations and content marketing agency of record for SKYGEN USA.

The agency was given the nod after successfully completing a six-month content marketing/pr program that saw it develop and place industry thought leadership articles, how-to articles, blog posts, case studies and other materials on behalf of the individual organizations that now make up SKYGEN USA. In its new role as agency of record, Amendola Communications helped launch the SKYGEN USA brand and will support the individual companies with a comprehensive national and trade media relations program. The agency will also provide ongoing strategic counsel on messaging as well as support for analyst relations, speaker opportunities and award nominations while continuing to create content.

“The initial public relations program was a success in our eyes,” said Christine Rudella, Director of Marketing for SKYGEN USA. “It was clear from the start that Amendola Communications understands healthcare and what drives the payer market, and they were able to help us articulate our expertise in a compelling way. Our growth plans are extremely aggressive so we needed an agency that could keep up.”

The Mequon, Wisconsin-based SKYGEN USA brand was launched in May 2015 to create opportunities for health payers as they face the challenges of the constantly shifting landscape of health insurance in the 21st Century. Companies under the SKYGEN USA umbrella are renowned leaders in their respective markets, including Wonderbox Technologies, Scion Dental, Vestica Healthcare, American Therapy Administrators and Ocular Benefits. The new powerhouse brand offers shared resources, synergies and integration to deliver heightened value to healthcare organizations including payers, providers, managed care organizations and delivery systems such as Accountable Care Organizations. SKYGEN USA recently announced the creation of Hylis Pharmacy Solutions, a leading-edge analytics company focused on bringing technology-driven intelligence to health plan sponsors, and plans to add additional organizations to its family of companies in the future.

Click on this link to learn more about SKYGEN USA: http://www.jsonline.com/business/health-carereform-brings-opportunity-for-skygen-b99518111z1-307263191.html

“The Affordable Care Act and myriad of other changes in the rapidly-shifting health insurance landscape have created tremendous challenges for payers,” said Jodi Amendola, CEO of Amendola Communications. “In many cases their existing technologies and methodologies are not suited to the realities of today’s market. The SKYGEN USA family of companies can help them overcome those challenges, putting them in a position to take advantage of new opportunities and grow their membership while significantly reducing the cost of delivering those benefits. We are looking forward to helping them bring that story to their customers and prospects.”

About SKYGEN USA

SKYGEN USA is a collection of benefit solution companies that brings together a distinguished mix of next-generation benefit management and technology tools for healthcare organizations. Business units under the SKYGEN USA brand include Wonderbox Technologies, Scion Dental, Vestica Healthcare, American Therapy Administrators, and Ocular Benefits, all of which are recognized leaders in their market niches. The joining of these respected organizations under the SKYGEN USA umbrella enables them to drive process improvements and dramatically reduce the cost of delivering benefits in an advancing healthcare economy. Payers may select the comprehensive solution or individual offerings to fit their requirements. For more information, please go to www.skygenusa.com.

About Amendola Communications

Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s A Team, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.

Media Contact: Marcia Rhodes, Regional Managing Director Amendola Communications 480.464-8412, ext. 15 mrhodes@ACmarketingPR.com

Amendola Communications Creates Brand Identity and Messaging for HealthTrio’s Smart Series

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New brand articulates HealthTrio’s ability to transform how payers approach business technology

Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), announced today it spearheaded a branding and messaging initiative for HealthTrio, the innovator in integrated, cloud-based, business solutions for health plans.

Amendola developed branding and messaging for Smart Series – HealthTrio’s expanded Software-as-as-Service (SaaS) offering designed to help payers run their businesses more efficiently. In addition to company and solution messaging, Amendola delivered logos for Smart Series, marketing collateral and booth design to support the product’s launch at America’s Health Insurance Plans (AHIP) Institute 2015.

“The changing healthcare landscape requires that payers streamline operations and make unprecedented cuts to administrative costs,” said Dominic Wallen, President of HealthTrio. “It was imperative that we communicate clearly to payers how Smart Series addresses that need. Amendola was the right partner to help us articulate that message and create a strong brand identity for the new solution.”

Smart Series is an integrated series of plug-and-play modules for payers that streamline administrative workflow and automate businesses processes. Amendola’s creative team built an identity for the Smart Series brand as a whole as well as for each individual solution module. The brand framework will adapt easily to include new modules as HealthTrio’s solution portfolio expands.

“HealthTrio’s Smart Series represents an innovative, low-risk, SaaS approach that can transform how payers build their technology infrastructure, “said Jodi Amendola, CEO of Amendola Communications. “We are pleased to have played a part in bringing this exciting solution to market.”

About HealthTrio

HealthTrio helps health plans, third-party administrators and risk-sharing organizations like ACOs run their businesses more efficiently. The company’s cloud-based automation and integration platform, in conjunction with its pre-integrated solution modules, can serve as a complete technology solution or can complement and augment existing solutions. HealthTrio’s affordability, adaptability, plug-and-play simplicity, automated workflow and speed to value enable health plans and TPAs to make a smooth transition to a value-based industry. HealthTrio is committed to developing and integrating adaptable, ontarget technology solutions that support its customers current and long-term success. For more information, visit Healthtrio.com.

About Amendola Communications

Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s A Team, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.

Media Contact: Jodi Amendola, CEO Amendola Communications 480.664-8412, ext. 11 jamendola@ACmarketingPR.com

Amendola Communications Rebrands MedSaveUSA

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Client’s new name, ArroHealth, reflects rapid trajectory to front of market for risk adjustment and HEDIS services

Amendola Communications (AC), a nationally recognized and award- winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), announced today it created the new name, logo and other rebranding elements for MedSave USA, now known as ArroHealth.

Amendola’s marketing acumen was tapped to position ArroHealth as the industry leader in risk adjustment and HEDIS services that provide accuracy, intelligence and impact; essential capabilities for serving ArroHealth’s client base, which includes the majority of the top 10 national health plans as well as many local and regional plans.

“Working with Amendola is a wonderfully creative experience. We are very happy with the results a distinctive brand that perfectly captures the over-arching promise ArroHealth makes to the marketplace,” stated Glen Moller, CEO of ArroHealth.

ArroHealth undertook its rebranding effort to highlight the company’s unique capabilities in a risk- adjustment market where vendor performance had historically lacked accuracy, transparency and reliable financial impact. The name ArroHealth conveys all of these benefits, along with speed, skill, forward motion and on-target performance.

“To be effective, a company’s name and tagline must be simple yet memorable, and communicate a compelling value proposition, “said Jodi Amendola, CEO of Amendola Communications. “We are very pleased to have devised a name that so appropriately reflects ArroHealth’s people and solutions.”

In addition to the naming and rebranding project, Amendola is also the PR agency of record for ArroHealth.

About ArroHealth

ArroHealth formerly MedSave USA is a leading national provider of payment-accuracy analytics and data-driven interventions. For 20 years, ArroHealth has delivered technology-powered solutions and unsurpassed value to health plans and provider organizations. ArroHealth’s proprietary technology includes a web-based monitoring platform that delivers 24/7 access and performance transparency to clients. For more information, visit www.arrohealth.com.

About Amendola Communications

Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the bestknown brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s A Team, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.

Media Contact: Marcia Rhodes, Regional Managing Director Amendola Communications 480.664-8412, ext. 15mrhodes@ACmarketingPR.com

Recondo Technology Selects Amendola to Drive Market Visibility

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Amendola to boost awareness of Recondo Technology’s cloud-based revenue cycle solutions

Amendola Communications new business momentum continues to accelerate in 2015. The nationally recognized and award-winning public relations and marketing firm specializing in healthcare and health information technology (HIT) today announced it has been named the public relations agency of record for Recondo Technology. Amendola will support the Recondo brand across all communications channels from traditional PR including media relations, events, and thought leadership opportunities, to content marketing and social media.

Headquartered in Greenwood Village, Colo., Recondo’s breakthrough cloud computing solutions connect providers, payers and patients throughout the healthcare revenue cycle. Recondo Technology delivers cloud-based revenue cycle management software and services to healthcare providers on both the patient access front end through to claims processing and claims status on the back end, resulting in more timely and accurate payments. The company’s solutions help more than 900 hospitals and health systems to manage their revenue cycle to ensure proper payments and deliver operational efficiencies and cost savings.

Recondo will benefit from Amendola’s deep healthcare and healthcare IT industry knowledge and relationships and will provide a full range of PR services including messaging and positioning, strategic counsel, media and analyst relations, content development, and management and support for speaker and award opportunities.

“Healthcare patient access and payment processing is a staggering $480 billion annual expense in the U.S “said Jay Deady, CEO of Recondo. “It’s a complex system that is challenging for all involved. Our solutions can help providers reduce costs so they can redirect that money into delivering better care. I have worked with Amendola twice before at previous companies so I’ve seen firsthand how their creativity and knowledge of the market and media can help us broadcast our story. I’m excited to be working with them once again and I am confident that their results will be outstanding.”

“In the current healthcare environment, where providers are being squeezed from all sides, Recondo’s cloud-based no-touch technology streamlines patient access and relieves 90 percent of the burden of managing insurance claims in the back office, said Jodi Amendola, CEO of Amendola. Marrying our strong healthcare background with our media relations expertise, this new relationship with Recondo further strengthens our position as leaders in the healthcare IT industry. We are especially thrilled that Jay Deady hired us based on our past successes in working together, and I look forward to the opportunity to work with him and his team again.”

About Recondo Technology

Recondo’s cloud-based solutions deliver financial clarity to all participants within the healthcare revenue cycle. Named the No. 1 hottest company in healthcare by Modern Healthcare in 2013, Recondo empowers more than 900 hospitals with solutions that connect providers, payers and patients to ensure proper payments across the care continuum. The company’s software and expertise streamline operations and bring efficiencies and cost savings to patient access through to payment processing a continuum today where inaccuracy and inefficiencies currently cost U.S. healthcare a staggering $480 billion per year.

About Amendola Communications

Amendola Communications is a full-service, national public relations, social media and marketing communications firm serving the healthcare, healthcare IT, pharmaceutical, and high tech industries. AC’s award-winning PR pros combine creativity, a strategic approach and tactical excellence to implement targeted programs that contribute to clients bottom-line success. Their deep industry knowledge and long-standing media, blogger and analyst relationships enable them to position clients as thought leaders and differentiate them from the competition. For more information, visit www.acmarketingpr.com, follow us on Twitter, LinkedIn or Facebook.

Media Contact: Todd Stein Amendola Communications Ph: 916-346-4213 Email: tstein@acmarketingpr.com

Sentrian Selects Amendola Communications to Launch the World’s First Remote Patient Intelligence Company

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Amendola Communications today announced it has been selected as the public relations agency of record for Sentrian, the Remote Patient Intelligenceâ company aspiring to eliminate all preventable hospitalization.

Sentrian, recognized by the START program as one of the world’s highestpotential and most disruptive technology companies, aspires to eliminate all preventable hospitalization by leveraging the revolution in remote biosensors and machine learning to detect patient deterioration early, before it becomes acute.

The award-winning Amendola team helped to formally launch Sentrian at Singularity University’s Exponential Medicine Conference in San Diego, Nov. 10, delivering significant positive media coverage of the launch in Healthcare IT News, Hospitals & Health Networks, MedCity News, and several other leading healthcare IT trade publications.

Sentrian chose to partner with Amendola Communications based on the agency’s deep experience in healthcare and HIT public relations and marketing. The agency will provide a full range of PR services including strategic counsel, media and analyst relations, content development, and management and support for speaker and award opportunities.

“We were attracted to Amendola Communications by the creative strengths and media savvy of their veteran team, whose collective experience representing startups and public companies is unmatched in the healthcare IT space,” said Dean Sawyer, Co-Founder and CEO of Sentrian. “In the short time we’ve worked together they have proven the value of their deep relationships with key media and demonstrated again and again their ability to work collaboratively in the highenergy do-or-die mode of a technology startup.”

In addition to Sawyer, who is a former senior executive of Allscripts and Physicians Interactive, Sentrian’s leadership team includes Chief Medical Scientist Martin Kohn, MD, MS, FACEP, previously Chief Medical Scientist for Care Delivery Systems in IBM Research.

Sentrian’s platform is currently being tested by large health insurance plans in controlled studies involving thousands of patients. The company expects to announce the results of those studies in 2015.

About Sentrian

Sentrian, the first Remote Patient Intelligence company, aspires to eliminate all preventable hospitalization by leveraging the revolution in remote biosensors and machine learning to detect patient deterioration early, before it becomes acute. Sentrian’s value proposition to healthcare organizations is to provide a cloud-based remote patient monitoring and analytics platform intended to dramatically reduce preventable hospital admissions, increase the efficiency and effectiveness of care teams and improve quality metrics such as HEDIS and Star ratings. The Sentrian platform is designed to seamlessly integrate with existing healthcare information systems and clinical workflows, facilitating adoption. Find us at www.sentrian.com, on Twitter and LinkedIn.

About Amendola Communications

Amendola Communications is a full-service, national public relations, social media and marketing communications firm serving the healthcare, healthcare IT, long-term care, pharmaceutical, and high tech industries. AC’s award-winning PR pros combine creativity, a strategic approach and tactical excellence to implement targeted programs that contribute to clients bottom-line success. Their deep industry knowledge and long-standing media, blogger and analyst relationships enable them to position clients as thought leaders and differentiate them from the competition. For more information, visit www.acmarketingpr.com, follow them on Twitter, LinkedIn or Facebook.

CONTACT: Marcia Rhodes Amendola Communications Ph: (480) 664-8412, ext. 15 Email: mrhodes@acmarketingpr.com