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Amendola Nabs Hermes Creative Award for HSBlox Thought Leadership Campaign

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SCOTTSDALE, ARIZ., May 18, 2022 — The Association of Marketing and Communication Professionals has named Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, as a Gold Winner in the 2022 Hermes Creative Awards competition. Amendola earned the award in the Strategic Campaigns category for a thought leadership program the agency executed on behalf of value-based care (VBC) administration pioneer HSBlox.

In a VBC system, providers such as hospitals and doctors are paid by health insurers based on patient outcomes rather than the current ​“fee-for-service” model. Ultimately, payers reward medical providers for helping patients become healthier. 

The award-winning thought leadership campaign, which ran from February 2021 through February 2022, focused on raising awareness of data and payment exchange challenges—and solutions—associated with VBC models. Specifically, the program illustrated how HSBlox technology enables timely payment of services to social services agencies.

Amendola built a weekly cadence of media campaigns that included proactive, issues-based media pitching, company news and general thought leadership.​ Amendola successfully crafted new, creative story angles for media around emerging VBC models and secured briefings with top analyst firms covering payer markets.​

The campaign yielded impressive results, including 17 briefings with eight analyst firms, 19 pieces of vendor-neutral content placed in high-value media outlets and five podcast appearances.

“The value-based care landscape is a crowded, competitive market that makes it difficult for any one player to stand out,” agency CEO Jodi Amendola explained. “To set HSBlox apart, we targeted analysts and publications focused on value-based care and health equity and positioned HSBlox as an innovator and valued resource.”

HSBlox solutions assist healthcare stakeholders at the intersection of value-based care and precision health with a secure, information-rich approach to event-based, patient-centric digital healthcare processes—empowering whole health in traditional care settings, the home and in the community.

“Our team’s work armed HSBlox’s sales leaders with high-value content to help move prospects through the sales funnel by underscoring the value of their digital infrastructure for success in a value-based care environment,” Amendola said.

AMCP’s Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. AMCP consists of several thousand marketing, communication, advertising, public relations and digital media professionals.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, health IT and life sciences decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

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Media contact:

Marcia Rhodes

MRhodes@acmarketingpr.com

SyTrue Engages Amendola for Strategic PR and Marketing Services

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Award-winning Healthcare IT PR agency to collaborate with leader in modernizing payer workflows to amplify client successes and industry best practices

SCOTTSDALE, Ariz., April 5, 2022 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that SyTrue, the leader in modernizing payer workflows to reduce costs and increase efficiencies, has selected the firm as its agency of record to amplify client successes and industry best practices after a competitive review of agencies.

SyTrue enables healthcare payers to make sense of fragmented, dirty data, driving greater transparency that increases productivity, reduces costs and enhances revenue. SyTrue’s innovative clinical Natural Language Processing (NLP) Operating System NLP OS™ synthesizes, normalizes and transforms unstructured clinical data into a strategic enterprise-wide digital asset that catalyzes informed decision-making for risk adjustment, care coordination and payment integrity.

“As a result of fragmented, incomplete patient data, health plans routinely miss opportunities to improve payment integrity, risk adjustment and population health,” said SyTrue Founder and CEO Kyle Silvestro. “We look forward to partnering with Amendola to share the story of how SyTrue enables payers to make sense of disorganized data to increase productivity, reduce costs and enhance revenue.”

“Issues such as inaccurate payments, unneeded tests and procedures and overly complex pricing cost health plans millions of dollars a year in lost revenue,” said agency CEO Jodi Amendola. “With its NLP OS™ enterprise solution that reads and understands medical records, SyTrue is fundamentally improving the way healthcare experts interact with patient records.”

Amendola is implementing a comprehensive media and communications plan for SyTrue that will showcasethe company’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships. Recently, SyTrue announced that SyTrue payer clients benefited from 35% to 55% increases in productivity and ROIs between $13 and $28 per audit using SyTrue’s payment integrity tools and services. SyTrue also shared that in 2021, it capped off a year of tremendous growth in the company’s client base, number of employees and transaction volume.

About Amendola Communications

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About SyTrue
SyTrue, the leader in modernizing payer workflows to reduce costs and increase efficiencies, enables healthcare payers to make sense of fragmented, dirty data, driving greater transparency that increases productivity, reduces costs and enhances revenue. Healthcare payers must analyze extensive amounts of unstructured data to identify insights from patients’ episodic health records, which cannot be accessed by traditional methods of search and require expensive chart reviews. SyTrue’s innovative clinical Natural Language Processing (NLP) Operating System NLP OS™ synthesizes, normalizes and transforms unstructured clinical data into a strategic enterprise-wide digital asset that catalyzes informed decision-making for risk adjustment, care coordination and payment integrity. Developed by clinicians and data scientists with deep healthcare domain expertise, SyTrue’s solutions boost the productivity of review teams and generate higher ROI on chart reviews through greater accuracy, speed, repeatability and scalability. SyTrue is trusted by top-tier health plans who have leveraged NLP OS™ to process more than 10 billion health records, yielding insights that lead to increased efficiencies and improvements in financial performance.

Media Contact:

Marcia Rhodes | Mrhodes@acmarketingpr.com

Vim Engages Amendola Communications for PR and Marketing Services

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Award-winning Healthcare IT PR agency and healthcare technology platform partner to amplify client successes and industry best practices

SCOTTSDALE, Ariz., Oct. 14, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that Vim, a leading technology company building digital infrastructure for health plans, care providers, and the members they mutually serve, has selected the firm to amplify client successes and industry best practices after a competitive review of agencies.

Vim uses technology to seamlessly connect payers to providers at healthcare’s last mile: clinical workflow at the point of care. The healthcare technology company’s product capabilities address critical cost, quality, and experience to improve healthcare and drive accelerated provider performance and enhanced member experience at a fraction of the effort or cost of existing approaches.

“After thoughtful consideration, we chose Amendola as our public relations firm of record,” said Oron Afek, CEO and co-founder of Vim. “We were impressed by their team’s deep knowledge of the healthcare and health tech space, connections within the industry, and proven track record of successful representation. We’re excited to collaborate with them and share our unique value with the market.”

“This is an important time in healthcare as the industry reexamines its traditional reimbursement structures and looks for opportunities to make long-term improvements that benefit patients,” said agency CEO Jodi Amendola. “By interfacing with both payers and providers, Vim offers services that can affect change in a meaningful way. We are eager to assist Vim in their ambitious efforts to better align the American healthcare system towards value-based care models.”

Amendola is implementing a comprehensive media and communications plan for Vim that will showcase the company’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships.

About Amendola Communications

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About Vim

Founded in 2015, Vim connects data to workflow at healthcare’s “last mile”: within clinical operations at the point of patient care. Health plans, patients, and medical providers of every size – from independent practitioners to integrated delivery systems – use Vim software to connect data and care across the health system. Vim’s mission is to power affordable, high quality health care through seamless connectivity. For more information, please visit getvim.com.

Media Contact: Marcia Rhodes, Amendola Communications, mrhodes@acmarketingpr.com

Orion Health Engages Amendola Communications for Public Relations and Content Creation

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Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), is pleased to announce that Orion Health has selected Amendola as its PR agency of record for the United States providing media relations and content creation services.

Orion Health, a large, global healthcare data technology firm with U.S. headquarters in Scottsdale, Ariz., is improving healthcare now while also anticipating what’s ahead with its scalable technology that drives interoperability. With more than 100 million patient records in its systems worldwide, Orion Health’s open-data platform serves as an end-to-end solution for effective management of all types of clinical, genomic, social and environmental data. This data can then be leveraged to identify and prioritize patients needs, effectively manage patient care, and proactively drive wellness.

“We chose Amendola Communications because of our synergy and cultural fit,” said Wayne Oxenham, president-North America at Orion Health. “Amendola shares our vision of using health IT to improve our healthcare system. They have the industry knowledge as well as media and analyst relationships to help shine a light on the innovative work that we are doing at Orion Health to transform healthcare.”

Amendola Communications will provide broad PR and marketing services, including media research, aggressive media relations, and securing top-tier awards and speaking opportunities. The agency also will be responsible for delivering a range of content demonstrating the thought leadership and expertise of Orion Health’s subject matter experts, including bylined articles, blog posts, press releases and other materials.

“The work that Orion Health is doing to further precision medicine and the tools they provide are critical in creating individualized, targeted treatment plans that engage patients and improve preventive health and outcomes,” said Jodi Amendola, CEO of Amendola Communications. “Our deep experience in this area positions us perfectly to strategically share with the market the details about Orion’s leadership and innovation  as well as the many success stories of customers using their open-data platform.”

The timing couldn’t be better, Amendola said, given that precision medicine is such a high priority right now. For example, the U.S. government’s newly launched Precision Medicine Initiative (PMI) calls for $215 million in fiscal year 2016 to support research in this area “with the goal of developing more effective ways to prolong health and treat disease.”

About Orion Health

Orion Health is a technology company that provides solutions which enable healthcare to over 100 million patients in more than 25 countries. Its open technology platform seamlessly integrates all forms of relevant data to enable population and personalized healthcare around the world. The company employs over 1,250 people globally and is committed to continual innovation, investing over 30 percent of total operating revenue year to date in research and development, to cement its position at the forefront of Precision Medicine. For more information visit www.orionhealth.com.

About Amendola Communications

Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact: Marcia Rhodes | 480.664-8412 | mrhodes@ACmarketingPR.com