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Peerbridge Health Chooses Amendola for Public Relations Program to Educate Market on Remote Heart Failure Detection

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SCOTTSDALE, Ariz., April 23, 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, today announced that it has been selected to implement a national PR program by Peerbridge Health, developer of a hospital-grade, remote diagnostic and monitoring platform that harnesses artificial intelligence (AI) for early detection of heart failure and other conditions.  

“Amendola comes highly recommended by healthcare technology peers, giving us confidence that its industry-specific expertise and successful track record will produce valuable results,” said Chris Darland, CEO of Peerbridge Health. “We look forward to working with Amendola to educate the industry on the life-saving potential of early detection of heart failure through AI-enabled remote monitoring technology, which we are able to offer at a significantly lower cost compared to traditional methods.”  

More than 6 million Americans live with heart failure, and each year around 1 million new cases are diagnosed in adults 55 years of age and over. Heart failure is the second-leading cause of hospitalization in the U.S. and the leading cause of hospitalization among adults 65 and older. 

To reduce the impact of heart failure, Peerbridge Health has developed the Peerbridge Cor™, an AI-enabled, 3-lead, 2-channel wireless ambulatory ECG device. A recent feasibility trial showed the device had a nearly 96% accuracy rate in identifying heart failure in patients utilizing ECG as the only input. 

“Heart failure is a serious condition that is often only diagnosed after a visit to the emergency room,” said agency CEO Jodi Amendola. “We are pleased to partner with Peerbridge Health in its efforts to extend access to care, improve outcomes for cardiac patients, and reduce the financial burden of this disease.”   

About Amendola 

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn. 

About Peerbridge Health 

Peerbridge Health is revolutionizing cardiac care as the first company to bring the quality and accuracy of hospital-grade cardiac diagnostics to the home. The company’s AI-enabled device, Peerbridge Cor™, includes a three-lead, patented AECG wearable device that features a design based on the Einthoven Triangle. The Peerbridge platform leverages ECG to diagnose and monitor the most important elements of cardiac care at a lower cost than ever before. Data captured provides actionable insights that promote early invention, reduce hospital visits and saves lives. For more, go to peerbridgehealth.com or visit our LinkedIn page. 

Media Contact: 

Marcia G. Rhodes, mrhodes@acmarketingpr.com 

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Lindus Health Partners with Amendola for PR Program to Promote Groundbreaking Model that Streamlines End-to-End Clinical Trials for Life Sciences

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SCOTTSDALE, Ariz., April 4, 2024 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced that it has been selected by Lindus Health, an “anti-CRO” running radically faster, more reliable clinical trials for life science pioneers, to implement a national PR Program.

Lindus Heath chose Amendola to help the company drive awareness and interest in its unified technology, site services, and CRO services package that enables sponsors to run faster, higher-quality studies for regulatory approvals and payor access.

Amendola is implementing a comprehensive PR plan to demonstrate Lindus Health’s industry-leading technology and services, accomplishments, customer wins, and industry partnerships.

“New drugs and healthcare treatments must undergo clinical trials to show they are safe and effective, but it has gotten exponentially more time consuming and expensive for sponsors to run these clinical trials,” said Meri Beckwith, Co-Founder of Lindus Health. “We are thrilled to work with Amendola to demonstrate to the market how Lindus Health’s new model offers more rapid, high-quality clinical trials together with transparent pricing.”

Lindus Health has created a new “all-in-one” model for running end-to-end clinical trials, which includes everything that a traditional research organization does to operate a study – protocol writing, trial design, patient recruitment, and clinical operations delivery – but without the traditional headaches, delays, and extra costs.  The company is passionate about using the highest-quality scientific methods available and homegrown cutting-edge technology, including AI, to conduct radically faster, more reliable clinical trials.

“Leaders from across the life sciences industry are tired of the status quo of CROs substantially overrunning on timelines, constantly issuing change orders based on hourly billing that cause budget overruns, and providing poor customer service,” said agency CEO, Jodi Amendola. “Lindus Health is poised to transform how clinical trials are executed and we look forward to raising awareness across the industry.”

About Lindus Health

Lindus Health is an anti-CRO running radically faster and more reliable trials for life science pioneers – bringing ground-breaking treatments to patients more quickly. Lindus Health does this thanks to a commercial model that aligns incentives (fixed-priced quotes per study, with milestone-based payments), marrying a world-class clinical operations team with its unique software platform, and access to 30 million Electronic Health Records. Clinical trials are the biggest bottleneck to advances in healthcare and by removing this constraint they aim to improve health for everyone. They handle the end-to-end execution of clinical studies, including design, patient recruitment, clinical data capture, monitoring and project management.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

Media Contact: Marcia G. Rhodes, mrhodes@acmarketingpr.com

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Managed IT, Cybersecurity Leader Anatomy IT Selects Amendola for Strategic PR Services

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Award-winning, full-service health IT agency to help educate hospitals, physicians’ practices on using technology to deliver exceptional patient care

SCOTTSDALE, Ariz., Dec. 12, 2023 – With cybersecurity attacks keeping healthcare CIOs up at night, Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is pleased to announce that Anatomy IT has selected the firm for strategic PR services. Amendola will promote Anatomy IT’s important role guiding healthcare organizations in the use of technology and cybersecurity solutions.

Amendola is implementing a comprehensive PR plan to demonstrate Anatomy IT’s industry-leading technology and services, new offerings, accomplishments, customer wins, and industry partnerships.

“Amendola came highly recommended to us for its unrivaled healthcare and health IT PR knowledge, bench strength and media relationships,” Anatomy IT CEO Frank Forte said. “They hit the ground running and have already delivered amazing results. We look forward to a long and successful partnership.”

Agency CEO Jodi Amendola said: “Anatomy IT enables mid-size healthcare organizations to realize the same information technology efficiency and scalability benefits as large healthcare systems at a fraction of the cost. We are excited to promote its important initiatives and differentiators to the marketplace to showcase Anatomy IT’s unrivaled healthcare IT and cybersecurity expertise that enable healthcare providers of all sizes to deliver exceptional patient care.”

Anatomy IT has consistently demonstrated its ability to adapt and innovate with its comprehensive platform, including managed IT, cybersecurity, cloud, value-based care services, HIPAA compliance, and strategic IT planning. Recently, Anatomy IT was recognized on the prestigious Inc. 5000 list of the fastest-growing private companies in America for 2023.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About Anatomy IT

Anatomy IT helps healthcare providers deliver exceptional patient care through technology and cybersecurity solutions. With 30+ years of experience, we understand healthcare organizations’ unique risks, opportunities, and challenges. Anatomy IT is one of the largest and fastest-growing healthcare IT companies, partnering with over 1,750 clients serving 38,000 healthcare staff nationwide, including ASCs, physician groups, and hospitals.

Media Contact: Marcia G. Rhodes for Amendola, mrhodes@acmarketingpr.com

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SnapCare Selects Amendola for Strategic Messaging, Marketing & PR Services to Introduce New Name & Platform to the Healthcare Continuum

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SCOTTSDALE, Ariz., Nov. 9, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that it has been selected by SnapCare™, an AI-enabled workforce marketplace that serves the entire continuum of care. On the heels of leading SnapCare’s corporate relaunch, which included changing its name and introducing a new business model, Amendola is implementing a comprehensive PR and thought leadership program.

“SnapCare is entering the next phase of its corporate identity and rolling out a new platform that will transform healthcare workforce management. It’s essential that we deliver our message to the right audiences in a thorough and compelling manner,” said Robin Milne, Chief Marketing Officer, SnapCare. “Amendola was a natural choice for its expertise and experience in digital health PR and marketing.”

SnapCare’s tech-enabled platform offers healthcare facilities complete visibility into the ideal talent mix for their unique needs and associated costs. Its workforce solutions significantly improve client savings and efficiencies, minimizing the need for intermediate agencies, returning control to healthcare facilities, and ensuring total transparency in pay and pricing.

According to Jodi Amendola, CEO of Amendola Communications, “It’s no secret that healthcare is struggling with staffing shortages. It’s more than a problem. It is a crisis that will continue to escalate as healthcare workers retire, transition to new roles, or just quit their jobs. We are delighted to introduce SnapCare’s timely and much needed new platform, which offers a unique approach to the problem.”

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About SnapCare​

SnapCare™ is an AI-enabled workforce marketplace that serves the entire continuum of care. Our platform offers healthcare facilities complete visibility into the ideal talent mix for their unique needs and associated costs. We designed our workforce solutions to significantly improve client savings and efficiencies, minimizing the need for intermediate agencies, returning control to healthcare facilities, and ensuring total transparency in pay and pricing. Our pioneering technology and comprehensive services offer a smarter way for facilities to manage their workforce needs and deliver quality patient care. ​

For more information, visit SnapCare.com and follow SnapCare on LinkedIn and YouTube.

Media contact: Marcia G. Rhodes, Amendola Communications, mrhodes@acmarketingpr.com

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Avalon Healthcare Solutions Selects Amendola for Strategic PR Services 

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Award-winning healthcare PR agency partners with world’s first and only lab insights company to amplify thought leadership and company achievements

SCOTTSDALE, Ariz., June 6, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that Avalon Healthcare Solutions, a leading provider of technology-enabled laboratory benefit management and lab insights solutions, has chosen the firm to amplify client successes, thought leadership, and industry best practices.

“The importance of lab insights to the transition to value-driven care, cost control and improved disease management has been long overlooked,” said Bill Kerr, MD, CEO of Avalon. “We’re teaming with Amendola to raise awareness of our solutions and how they help health plans, clinicians and patients ensure the right test is performed, for the right care at the right cost. We chose Amendola for its deep industry knowledge and media connections and we look forward to collaborating with its experts to further our business.”

Amendola is implementing a comprehensive content marketing, communications, and media relations plan for Avalon aimed at showcasing the company’s value proposition, technology and services, new offerings, accomplishments, customer wins, and industry partnerships.

“This will be my fifth time working with Amendola over the past 20 years,” said Michele Norton, MS, RN, Senior Vice President of Product Marketing at Avalon. “I hire them wherever I go because they are simply the best at what they do. They’re part of my formula for success.”

Welcoming Avalon to the agency roster, Amendola CEO Jodi Amendola said, “It’s so gratifying when former clients bring you on board to help their new companies. Avalon is an exciting partner to work with, not just for its innovative offerings, but because the company has repeatedly been singled out for its exemplary workplace culture and leadership. It is an honor to work with such a thoughtful and forward-looking business.”

Avalon provides healthcare plans with lab benefit management solutions and analytics to better manage lab testing in order to control costs, ensure appropriate treatment protocols, and provide actionable insights for earlier disease detection.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About Avalon Healthcare Solutions    

Avalon Healthcare Solutions is the world’s first and only Lab Insights company, bringing together our proven Lab Benefit Management solutions, lab science expertise, digitized lab values, and proprietary analytics to help healthcare insurers proactively inform appropriate care, reduce costs, and improve clinical outcomes. Working with health plans across the country, the company covers more than 38 million lives and delivers 8-12% outpatient lab benefit savings. Avalon is pioneering a new era of value-driven care with its Lab Insights Program that captures, digitizes, and analyzes lab results in real-time to provide actionable insights for earlier disease detection, ensuring appropriate treatment protocols, and driving down overall costs.

For more information about Avalon, visit www.avalonhcs.com.

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Media Contact:

Marcia G. Rhodes

Amendola Communications

mrhodes@acmarketingpr.com

Amendola Honored as a Top Agency for 2023 by PR Daily 

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Healthcare, health tech and life sciences-focused agency wins for the second year in a row 

SCOTTSDALE, Ariz., May 2, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is proud to announce that it has been named a 2023 Top Small Agency of the Year by Ragan’s PR Daily. Amendola also won the award in 2022. 

PR Daily’s Top Agencies Awards recognize firms that conceive and execute outstanding PR and marketing campaigns. The Small Agency of the Year award goes to top agencies with annual revenues between $5 million and $15 million. Winners were selected based on the strength of award entry forms submitted by thousands of agencies from across the globe.  

“To be recognized as one of the best small agencies in the world for two consecutive years is simply amazing. These awards were made possible only through the efforts of our outstanding team,” said agency CEO Jodi Amendola. “Like every agency we’ve had to deal with fallout from the pandemic, but we’ve never wavered on our standards or our commitment to delivering the best results for our clients.”  

“I have worked with team Amendola for more than 15 years and the reason is simple – it’s all about the results they deliver,” said Greg Miller, Chief Growth Officer, Lumeon. “Team Amendola is fun and easy to work with and what they deliver is much more than just PR. They have deep relationships with industry analysts and journalists, but they also create great articles, content and white papers that get attention, help us build our pipeline and drive opportunities for the sales team.” 

Winners of PR Daily’s Top Agencies Awards will be honored at a ceremony and luncheon on June 14 at the Yale Club in New York City.  

About Amendola 

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn. 

Media Contact: 

Marcia G. Rhodes, mrhodes@acmarketingpr.com 

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Kalderos Selects Amendola for Strategic PR Services 

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Award-winning healthcare PR agency partners with data infrastructure and analytics leader to amplify thought leadership and company achievements

SCOTTSDALE, Ariz., April 4, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that Kalderos, creator of the world’s first Drug Discount Management platform, has chosen the firm to amplify client successes, thought leadership, and industry best practices.

Amendola is implementing a comprehensive PR plan to demonstrate Kalderos’ industry-leading technology and services, new offerings, accomplishments, customer wins, and industry partnerships.

“Drug discount programs are complex and multilayered, creating challenges for manufacturers seeking to reduce revenue leakage and bolster program integrity,” said Brent Dover, CEO of Kalderos. “Through our partnership with Amendola, we look forward to showcasing how Kalderos’ collaborative network enables drug manufacturers, covered entities and payers to remove obstacles to seamless communication for the good of patients. And there is no better agency to do this than Amendola. I have worked with Jodi Amendola and her team at three other companies over a 25-year span and their client service, industry knowledge and top-notch results are what keep me coming back.”

Welcoming Kalderos to the Amendola agency roster, Amendola CEO Jodi Amendola states, “It is an incredible honor to work with the Kalderos team to educate the industry on how Kalderos’ Drug Discount Management solutions enable manufacturers to verify duplicate discounts, mitigate revenue leakage, and provide true data transparency. The company, the platform, and the people are fantastic, and we look forward to sharing their story to help pharma manufacturers manage drug discounts and reduce noncompliance.”

Kalderos recently introduced Kalderos for Manufacturers, a new portal designed exclusively for drug manufacturers to ensure a simplified, more efficient way to process drug discount claims. The new purpose-built product suite will allow manufacturers to better leverage Kalderos’ one-of-a-kind multi-sided platform proven to improve efficiency across drug discount programs.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About Kalderos    

Kalderos is a data infrastructure and analytics company that created the world’s first Drug Discount Management platform, simplifying drug discount program compliance for all stakeholders. The platform applies sophisticated data models and machine learning to identify and resolve noncompliance, with collaboration-oriented solutions built for both drug manufacturers and covered entities. Based in Chicago, Kalderos was founded in 2016 by a team dedicated to reducing inefficiencies in the U.S. healthcare system, empowering everyone to focus on the health of people. More information can be found at www.kalderos.com.

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Media contact:

Marcia Rhodes

Amendola Communications

mrhodes@acmarketingpr.com

Amendola Honored for Market-Moving Public Relations and Marketing Work

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Healthcare, health tech and life sciences-focused agency recognized by PRWeek for Best in Health Innovation PR campaign and Gartner for Small Idea, Big Impact podcast launch

SCOTTSDALE, Ariz., March 14, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is proud to announce that it has been singled out by two professional organizations for outstanding work performed on behalf of clients.

Amendola has been named a finalist in the 2023 PRWeek Healthcare Awards in the Best in Health Innovation category. Amendola designed and led a PR strategy to raise awareness within the healthcare industry of Talkdesk, a provider of contact center software. PRWeek’s awards showcase and celebrate the best campaigns, projects, agencies, in-house teams and individuals across the fast-growing healthcare and pharmaceutical PR sectors.

The agency also is a finalist in the Gartner Marketing and Communications Awards in the Small Idea, Big Impact category for its work on behalf of Medicomp Systems, a provider of diagnostically connected patient data solutions. Amendola worked with Medicomp to create and launch the popular Tell Me Where IT Hurts podcast, which has helped the client reach a wider audience and develop deeper relationships within the healthcare community. The Gartner Awards are a global, annual program to recognize leading marketing and communications professionals and initiatives that have achieved real, measurable business outcomes.

Winners of both competitions will be announced May 24.    

“Recognition from our peers is always wonderful,” said agency CEO Jodi Amendola. “Even more importantly, each of the initiatives recognized by the judges made a market-moving difference for our clients, and that’s what we’re most proud of.”

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

Media Contact:

Marcia G. Rhodes, mrhodes@acmarketingpr.com

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Qventus Engages Amendola for Strategic PR and Marketing Services

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Award-winning Healthcare IT PR Agency and Care Operations Automation Leader Partner to Bring World-Class Operations to Health Systems

SCOTTSDALE, Ariz., Sept. 14, 2022 – Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, announced that Qventus, the leader in AI-powered software for care operations automation, has selected the firm to amplify client successes and industry best practices.

Qventus knows manual operational processes are holding health systems back from improving resource utilization, reducing staff workload, and growing strategic revenue. To address these challenges, health systems across the country are automating their care operations — the operational activities involved in the delivery of care, such as OR access and growth, discharge planning, and more. Qventus provides AI-powered automation software that simplifies everything from growing OR revenue to improving discharge planning and transitions of care.

“It can be challenging for health systems to understand the enormous strategic, operational, and financial value they can attain by automating care operations. We needed an agency with a deep knowledge of healthcare IT to help us tell the story of what’s possible,” said Greg Schneider, Chief Marketing Officer, Qventus. “Amendola is a proven PR leader in the healthcare and healthcare IT space. They have the expertise, energy and industry connections to tell our story.”

Qventus, which is based in Mountain View, Calif., earlier this year raised $50 million in growth capital, an investment that will allow it to expand its technology to additional hospitals and health systems across the United States.

“Eliminating waste and achieving greater operational efficiencies is essential for hospitals and health systems to remain fiscally sound. Qventus has shown it can help its clients accomplish that,” said agency CEO Jodi Amendola. “Working with companies whose services truly benefit the industry makes our job more rewarding and fulfilling.”

Amendola, which beat out multiple agencies in an extensive review, is implementing a comprehensive media and communications plan for Qventus that will showcasethe company’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About Qventus

Qventus is the leading provider of AI-based software for care operations automation. Integrating with EHRs, the Qventus platform uses AI, machine learning, and behavioral science to power best-practice solutions for inpatient, perioperative, emergency department, and command center settings. As a partner to leading health systems and hospitals across the country, including Boston Medical Center, M Health Fairview, Saint Luke’s Health System, ThedaCare, and UAMS Health, Qventus delivers proven outcomes, including 30-50% fewer excess days, 1 full day reduction in length of stay, and over 2 new cases added per operating room per month. For more, visit www.qventus.com.

Media Contact:

Marcia G. Rhodes

Amendola Communications

mrhodes@acmarketingpr.com

Bulldog PR Awards 2022 Honors Amendola for HSBlox Value-Based Care Campaign

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SCOTTSDALE, Ariz. July 7, 2022 – Amendola announced today that it has won a 2022 Bulldog PR Award in the Best Thought Leadership category for its HSBlox campaign, solidifying the company’s reputation as a top public relations (PR) and marketing communications agency for healthcare and health IT. The Bulldog PR Awards, which celebrate the best and brightest corporate communications and PR efforts, honored Amendola with a Bronze award for a campaign it developed to increase awareness of HSBlox in the value-based care (VBC) space.

The overarching goal of the campaign was to communicate the challenges of VBC models and the ways in which HSBlox uses contract modeling, network build-out, contract administration, permissioned data exchange and payment technologies to integrate traditional medical networks with non-medical ones (i.e., social services agencies, community-based organizations) to bring VBC administration to fruition. Amendola set on a course of creating third-party references by engaging industry analysts and media outlets. The firm researched top healthcare industry analysts, reporters and publications covering VBC, social determinants of health (SDOH), and health equity. Amendola then built a weekly cadence of media campaigns, alternating among proactive, issues-based pitching; HSBlox news; and thought leadership. 

Amendola drafted pitches and contributed content that added new elements to the media and analyst coverage over the last few years.  For example, while most coverage focused on the need to address SDOH in VBC program models, fewer articles discussed the challenges of incorporating digitized unstructured data in a way that made it part of a patient’s entire medical record for whole-person health. Lastly, Amendola pitched briefings with top analyst firms covering VBC and the payer markets. 

The campaign secured 17 briefings with eight different analyst firms over a 10-month period. Those briefings resulted in four analyst reports or blog posts, 19 pieces of vendor-neutral contributed content, and five podcast appearances. 

“We are proud to be recognized for the hard work that our team put into executing this brand awareness campaign,” said agency CEO, Jodi Amendola. “Our PR initiatives enabled HSBlox sales leaders to leverage the earned content created by the campaign to escort prospects through the sales funnel and underscore the importance of the digital infrastructure needed to successfully achieve VBC models.”

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About HSBlox

HSBlox is an Atlanta-based technology company empowering healthcare organizations with the tools and support to deliver value-based care (VBC) successfully and sustainably.  HSBlox’s CureAlign® platform enables healthcare organizations to administer value-based programs, including contract modeling, network build-out, contract administration, permissioned data exchange and payment. Recently, the company released CureAlign 3.5, combining its Contract Builder and modeling capabilities with its Contract Library for seamless deployment of value-based programs. Along with CureAlign’s one-of-a-kind hierarchical approach to VBC participant onboarding, alternative payment models can combine global reimbursement programs with episode-specific arrangements to deliver unparalleled transparency in pursuit of the Quintuple Aim for healthcare improvement.

Follow HSBlox on LinkedIn to see the latest about value-based program administration or visit www.hsblox.com to read more about scaling of value-based programs.

Media contact:

Marcia Rhodes

Amendola Communications

mrhodes@acmarketingpr.com