6 Reasons Why You (and Your Company) Should Participate in National Healthcare IT Week

On this blog we often talk about how to use PR and marketing to help build the brand and drive sales for healthcare and healthcare IT (HIT) products. Most of the time the activities we discuss require some significant effort. But there’s an online event coming up next week that can actually pay big dividends with considerably less of an investment on your part: National Healthcare IT Week. Here’s the skinny…

Who: Thought leaders, Health IT companies and future Healthcare IT entrepreneurs

What: National Healthcare IT Week #NHITweek

When: October 8th – October 12th

Where: Online and locally

Why: It’s easy, relevant, it’s a great cause and great for building trust as a brand

Founded by HIMSS and the Institute for e-Policy, U.S. National Health IT Week (NHIT Week) is a nationwide awareness week focused on catalyzing actionable change within the U.S. health system through the application of information and technology. The week-long event is celebrated through partner-driven, national and local events along with online conversations through social media. It’s easy to get involved, so what’s the holdup?

Social media is often misunderstood as an unnecessary evil, especially in healthcare, but it is an amazing tool that allows you to reach your audience in a way that was never possible before. While developing and maintaining an online community does take time and resources, events like this allow users to reap some of the benefits quickly.

Even if you don’t have an internal social media coordinator or an amazing agency managing your online presence, you can still participate in National Healthcare IT Week and other similar events. Here are six reasons to jump on board if you haven’t already.

  1. Engage with like-minded people and companies. These types of events create a community around the cause. By finding like-minded people you may be able to make beneficial connections that wouldn’t be possible otherwise.
  2. Gain a better understanding of the conversation. Conversations during these events come from a variety of perspectives. It’s common to get stuck viewing the world with tunnel vision by reviewing the same new sites, having favorite writers and viewpoints.
  3. Find new influencers. Participating in events like this including tweet chats are a great way to quickly find people with similar ideals with your company. You might find people experiencing problems you can solve.
  4. Gain trust with your target market. Trust is one of the most important aspects of the customer experience. These events offer a condensed time-frame that allows you to be a part of the conversation. It’s a great opportunity to show other users that your company actually wants to help.  Humanize your brand and spread awareness for the cause.
  5. Stay top of mind. Your competitors are likely participating in these events. Stay top of mind with your prospects and target market. Bonus: you will be top of mind with good sentiment.
  6. Take advantage of scalability. These events allow your organization to really adjust your involvement based on your resources. Participate in every aspect or do what you can with the time you and your team have available.

Here’s how you can get involved:

  • Become a partner
  • Share on social media
  • Share your story
  • Create or participate in an event locally

Be sure to let us know how you participate in the comments below too!

Jenna Warner
Communications Manager - Amendola Communications
Jenna brings a wide range of experience in business and marketing paired with a fresh perspective on the health IT industry. She launched her professional career in the non-profit space with the Muscular Dystrophy Association. While there she became well-versed in a broad range of healthcare topics, participating in patient interactions as well as organizing fundraising campaigns. She provides Amendola clients with creative social media planning and research, content management and media relations.

In her collegiate career, Jenna was an award-winning mentor for business students sharing her passion for marketing and success. She honed her skills with several agency internships and a semester-long consulting project. She led her team in creating the market research and entrance proposal that was presented to the company in Italy.

Her “can do attitude” got her to the top of Mount Kilimanjaro in August 2016 and she has the same drive at work. She graduated from Millikin University with a B.S. in Marketing.
Tags: , , , ,
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *