Veteran Tech PR Pro Joins Amendola Communications

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Philip Anast Named Senior Account Director

SCOTTSDALE, Ariz., July 19, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that Philip Anast has joined the agency as Senior Account Director. Anast will create and manage client programs, provide strategic counsel and positioning, and pitch media and other digital influencers for the agency’s healthcare/healthcare IT clients.

To download a picture of Anast, click here.

Anast brings 22 years of experience building, managing and executing PR programs for technology providers. He most recently served as vice president of client services for Tech Image, a digital PR agency and subsidiary of SmithBucklin, the world’s largest association management company. As executive team member at Tech Image, Anast was responsible for administering best practices, managing finances and overseeing client relationships in the agency’s hardware-software practice.

During his almost 16 years at the firm, he served supply chain, data integration and digital display clients targeting the HIT vertical and was a regular attendee of RSNA in Chicago since 2008, positioning client diagnostic monitors and other technologies with radiology and other imaging publications. He also served the telecommunications and unified communications sectors, working with providers and equipment manufacturers.

Agency CEO Jodi Amendola said: “Philip brings a deep set of skills and experience launching companies, brands and products across a broad spectrum of technologies, so we look forward to his delivering value to our healthcare/HIT clients. His knowledge positioning technology clients targeting the HIT vertical will bring new perspectives to our already strong Amendola PR and marketing teams.”

“Over the years, I gained familiarity with the work of Jodi and her team, and am grateful for the opportunity now to contribute to Amendola’s growth,” Anast said. “The pace of change affecting today’s businesses is unprecedented, especially in the healthcare sector. New technologies and advances in medicine and approaches to healthcare are disrupting the status quo. I look forward to working with our clients to use the power of storytelling to ensure their unique capabilities and ingenuity reach the right influencers.”

Anast holds M.S. and B.S degrees in Journalism from Northwestern University in Evanston, Ill.

Media Contact: Jodi Amendola | 480.664.8412 x 11 | jamendola@ACmarketingPR.com

Amendola Communications Brings Healthcare Journalist Brandon Glenn Onboard the A-Team

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Former bureau chief at MedCity News and senior editor at Medical Economics to direct client accounts at healthcare IT public relations agency

SCOTTSDALE, Ariz., June 13, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, welcomes Brandon Glenn to the “A-Team.” In his role of account director, Glenn will obtain media coverage and produce top-tier content for the agency’s healthcare and health IT clients. Glenn’s hire signals the agency’s continued commitment to build a roster of talent with deep ties to healthcare IT and business media.

For a headshot of Brandon Glenn, click here.

Amendola Communications CEO Jodi Amendola said, “We’re delighted to have Brandon join us. We expect his industry familiarity and keen reporting skills will quickly result in meaningful media coverage for our clients and heightened awareness of their brands.”

She added, “As a versatile and skilled writer, Brandon will also help us fulfill our clients increasing requests for quality content that differentiates them in a crowded healthcare IT market.”

Glenn brings nearly a decade-and-a-half of journalism and marketing communications experience to his role at Amendola. He gained knowledge and experience in the healthcare industry as Ohio bureau chief at MedCity News, which covers the business of innovation in healthcare, and as a senior editor with Medical Economics, a publication that focuses on issues of importance to primary care physicians. Most recently, he worked in communications with a publicly traded company, handling media relations, content marketing, social media and internal communications.

Glenn began his journalism career as a reporter with Crain’s Cleveland Business and, later, Crain’s Chicago Business. Previously, he worked as an analyst with global consulting firm Accenture. He earned a master’s degree in journalism from Northwestern University’s Medill School of Journalism and a bachelor’s degree in economics from Purdue University.

“I’m excited to join the accomplished team of public relations and marketing experts at Amendola Communications, which I can personally attest is one of the most respected public relations agencies among healthcare IT media professionals,” Glenn said. “I look forward to helping our clients connect with leading healthcare IT journalists and publications to share their stories and advance their businesses.”

About Amendola Communications

Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact:
Marcia Rhodes | 480.664.8412 ext. 15 | mrhodes@acmarketingpr.com

Bridge Therapeutics Selects Amendola for Strategic Guidance and Thought Leadership Program for Anticipated Launch of New Pain Management Therapy

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Scottsdale, Ariz. May 30, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that Bridge Therapeutics, Inc., has selected Amendola as its agency of record. Bridge Therapeutics, an innovative development-stage specialty pharmaceutical company, will be pursuing FDA and European Medicines Agency (EMA) approval of a patented (U.S. Patent #8410092) novel drug combination for the treatment of chronic pain in opioid-experienced patients.

Bridge selected Amendola after a rigorous agency review process. Amendola will provide a broad range of public relations and thought leadership services that promote Bridge Therapeutics as a pioneer and innovator in improving the lives of patients living with chronic pain through safer, more effective, and less addictive pain management.

Bridge Therapeutics investigational drug compound BT-205 is a unique combination of two synergistic chronic pain drugs the partial-agonist opioid buprenorphine and the NSAID meloxicam delivered in a state-of-the-art sublingual formulation. BT-205 is being developed to replace dangerous, full-agonist opioid-based drugs with a safer and more effective medication.

“We are excited that Amendola Communications will help us to bring our message about safer approaches to those struggling with chronic pain and addiction to the market,” said Alton Kelley, director of business development for Bridge Therapeutics. “Chronic pain affects more 100 million Americans today, which the Institutes of Medicine report is more than diabetes, heart disease and cancer combined. As we go through the FDA and EMA approval and commercialization process, we look forward to partnering with Amendola to help us educate the market about the benefits of replacing dangerous opioid-based drugs with a safer and more effective therapy for those struggling with chronic pain and addiction.”

BT-205 has the potential to be a new treatment option for healthcare providers around the world, and to offer patients an alternative chronic pain therapy. When dosed as a combination drug, buprenorphine and meloxicam have stronger pain relief effects, which allows the use of low dosage strengths of both and reduces the potential for negative side-effects.

Amendola Communications will provide targeted strategic public relations services, including media research, media relations, and the generation of top-tier awards and speaking opportunities. The agency will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of Bridge Therapeutics key opinion leaders (KOLs), including bylined articles, poster presentations, press releases and other materials.

“Bridge Therapeutics offers an exciting and innovative approach to addressing the opioid addiction crisis facing our nation today,” said Jodi Amendola, CEO of Amendola Communications. “Addictive chronic pain drugs today kill more Americans than road crashes, and yet the massive chronic pain market in the United States still lacks a non-addictive pain medication. We look forward to promoting Bridge Therapeutics and its key opinion leaders as the company continues to go through its regulatory approval and commercialization process.”

About Amendola Communications

Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

About Bridge Therapeutics

Bridge Therapeutics, based in Birmingham, Ala., is an innovative development-stage specialty pharmaceutical company pursuing U.S. Food and Drug Administration (FDA) and European Medicines Agency (EMA) approvals of a patented (U.S. Patent #8410092) drug combination, BT-205, for the treatment of chronic pain in opioid-experienced patients. The investigational drug BT-205 is a unique combination of two synergistic chronic pain drugs the partial-agonist opioid buprenorphine and the NSAID meloxicam delivered in a state-of-the-art sublingual formulation. The dosing and delivery method will be a commercial advantage over the current alternatives. Bridge Therapeutics’ goal is to make the BT-205 compound and other investigational new drug candidates available to millions of patients in which addictive and potentially dangerous full-agonist opioids such as oxycodone and morphine are ineffective and/or unsatisfactory. The company is focused on improving the lives of patients living with chronic pain by developing new approaches to pain management that are safer, more effective, and less addictive. For more information, visit www.bridgetherapeutics.com.

Media Contact: Tara Stultz | 440.225.9595 | tstultz@acmarketingpr.com

Healthcare IT Agency, Amendola Communications, Releases Top 7 Blog Posts for Spring Cleaning your PR & Marketing

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Agency insiders give tips to refresh and reenergize content marketing, tradeshows, social media and more

SCOTTSDALE, AZ., May 9, 2017 With more than half of the year still on the horizon, healthcare IT marketers and communicators are evaluating next steps to promote their companies. To jumpstart creative thinking, check out the following series of blog posts from Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency.

“The Four P’s to Think Like a Marketer.” As marketers prepare their budgets, a few perennial questions emerge. Should more of the budget be allocated to content marketing or advertising? On trade shows or public relations? There is no shortage of options vying for the marketer’s dollar, but savvy marketers get that a balanced approach is better than risking most of their budget on a single strategy. With that, a terrific process exists to get the most results out of existing resources.

“Don’t Judge a Book by its Sales: Tips for Making Your Book a Relationship Magnet.” It’s a marketing vehicle tapped by relatively few companies, but a book can attract attention, credibility and leads galore. For executives seeking to establish their thought leadership or steer their way to media attention, penning an authoritative book could be the most direct path they take.

“Content Marketing: Remember to Ask “And Then?” A blog post or video that’s gone viral, a webinar that attracted lots of sign-ups”¦too often these are considered ideal end goals, when what they really should be are the starting points. Wise marketers plan ahead to make sure there’s always a next step in place to guide prospects to the sale.

“Tips for Social Media Success.” A social media presence is almost as important as a brick-and-mortar address, at least from a public relations and marketing standpoint. Yet for many companies, social media remains an enigma, especially with so many social media platforms to learn and navigate. And make no mistake, each does have its own set of best practices. The good news is there are universal guidelines to quickly become a competent practitioner of social media marketing and PR.

“HIMSS is Over, Now What?” Sure, HIMSS is several months in the rear view mirror. But there is still time left to leverage the investment made in the show, and act on the contacts and opportunities that were made to secure analyst coverage, bylines and more.

“The Press Release: Marketing’s Swiss Army Knife.” Just like the Swiss Army knife performs a multitude of functions, so too does the press release. In fact, this staple of public relations turns out to have a surprisingly versatile set of benefits for marketers, from SEO to lead gen. This is in addition to the good public relations and media attention that a strong press release can still generate.

“How to Make the News, Even When You’re Not the Headline.” Companies often hire PR agencies with the intent of getting front page coverage on USA Today or the Wall Street Journal or to star in an in-depth feature in a widely read trade publication. However, such a score rarely happens at the beginning of one’s PR effort; even Steve Jobs had to wait years to become a media darling. However, there are plenty of other ways to garner attention from the press that are of great value to any company.

Amendola’s blog posts cover all things public relations and marketing. A go-to source for communications professionals, the blog publishes on a weekly basis and features over a dozen subject matter experts in every aspect of publicizing and marketing healthcare technology companies.

About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact:
Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com

Meridian Medical Management Selects Amendola Communications as Content Creation Partner

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SCOTTSDALE, Ariz., April 04, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that Meridian Medical Management, a leading provider of revenue cycle, business intelligence, EMR and system integration services for large, multi-specialty physician groups and academic practice plans, has engaged the agency for its content creation services.

“Meridian Medical Management requires an agency that understands our market and produces quality results,” said Bill Stone, executive vice president of sales & marketing for Meridian Medical Management. “We searched for a partner with the ability to elevate and extend our marketing reach. Amendola Communications experience and capabilities in our industry will be of great benefit as we continue to grow and gain market traction.”

With more than 20 years of experience, Meridian Medical Management aids independent medical groups and leading academic medical centers, helping them realize new revenue sources. The company promotes quality and revenue growth initiatives through delivering technology, analytics and revenue cycle services to its customers.

“Meridian Medical Management enables healthcare organizations to optimize their revenue cycle, including identifying new opportunities,” said Jodi Amendola, CEO of Amendola Communications. “Our proven track record in promoting healthcare IT companies will be valuable in getting the word out about Meridian. We are excited to work with Meridian to develop content that will drive their marketing goals.”

The agency will work to elevate the Meridian brand to the forefront of the healthcare revenue cycle and analytics market. Under this agreement, Amendola will be responsible for delivering content demonstrating the thought leadership and expertise of Meridian Medical Management ‘s subject matter experts including blog posts, case studies and other materials.

About Meridian Medical Management
Meridian Medical Management, a portfolio company of The Gores Group, is a leading provider of revenue cycle, business intelligence, EMR and system integration services for large, multi-specialty physician groups and academic practice plans. Leveraging over a decade of experience, Meridian’s team of professionals provides revenue cycle performance, business intelligence and practice growth to some of the most prestigious medical groups in the country. For more information, please visit www.m3meridian.com.

Media Contact: Marcia Rhodes | 480.664.8412 ext. 15 | mrhodes@acmarketingpr.com

Zynx Healthcare Taps Amendola for Public Relations, Content Creation and Marketing Strategy

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Scottsdale, Ariz. March 15, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that Zynx Health, a market leader in providing evidence- and experience-based clinical improvement solutions and part of the Hearst Network, has selected Amendola Communications as its agency of record. Amendola will provide a broad range of public relations and content services that promote Zynx Health as a pioneer and innovator in the delivery of clinical solutions that improve the quality, safety and efficiency of healthcare.

“The Amendola team has impressed us with their in-depth knowledge of the healthcare IT space, as well as their commitment to going that extra mile to meet our needs, such as helping to secure a recent interview with the industry-leading blog, HIStalk,” said Kevin Daly, president of Zynx Health. “Not only has Amendola represented Zynx Health before but one of our executive management team members has worked with Amendola at two companies with stellar results. We are confident that they are the right partner to help us create excellent content and achieve our PR goals as we launch new solutions into the marketplace.”

Amendola Communications will provide broad public relations and marketing services, including media research, media and analyst relations, and the generation of top-tier awards and speaking opportunities. The agency will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of Zynx Health’s subject matter experts, including bylined articles, blog posts, press releases and other materials.

“Zynx is a KLAS-recognized leader in healthcare IT based on their long history of delivering evidence-based clinical decision support solutions that improve patient safety and the delivery of quality care,” said Jodi Amendola, CEO of Amendola Communications. “We’ve worked with Zynx in the past and we look forward to promoting its new leadership team as thought leaders/visionaries as the company continues to enhance and expand its portfolio of solutions that help reduce variations in clinical care, financial performance, and clinician documentation.”

Zynx Health was founded around a mission to improve the quality, safety, and efficiency of healthcare. For more than 20 years, Zynx Health has empowered thousands of healthcare organizations and clinicians to align their clinical decision support, strategies, and workflows around the standardization and infusion of evidence-based vital information and experience-based best practices. Over the years, Zynx Health has earned numerous awards for its products and was recently named the 2017 KLAS Category Leader for Clinical Decision Support Order Sets.

About Zynx Health
Zynx Health, part of the Hearst Health network, provides healthcare professionals with vital information and processes that guide care decisions and reduce complexity across the entire patient journey in a way that leads to healthier lives for all. Zynx is a pioneer and market leader in evidence- and experience-based clinical solutions that help health systems improve patient outcomes, financial outcomes, clinical engagement and technology performance. With Zynx Health, healthcare organizations exceed industry demands for delivering high-quality care at lower costs under value-based reimbursement models. To learn more, visit zynxhealth.com or call 855.367.ZYNX.

About Hearst Health
The Hearst Health network includes FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MedHOK, Hearst Health International, Hearst Health Ventures and the Hearst Health Innovation Lab (www.hearsthealth.com). The mission of Hearst Health is to help guide the most important care moments by delivering vital information into the hands of everyone who touches a person’s health journey. Each year in the U.S., care guidance from the Hearst Health network reaches 84 percent of discharged patients, 177 million insured individuals, 60 million home health visits, and 3.1 billion dispensed prescriptions.

About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact: Michelle Ronan Noteboom | 512,426.2870| mnoteboom@acmarketingpr.com

Clarify Health Solutions Selects Amendola Communications for Public Relations and Content Creation

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SCOTTSDALE, Ariz., February 14, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, is pleased to announce that it has been selected as the agency of record for Clarify Health Solutions. Amendola will utilize a broad range of public relations and content services to promote Clarify Health’s belief that real-time care guidance powered by predictive analytics can orchestrate the far better healthcare journeys that we all deserve.

“Clarify Health’s mission is to improve healthcare and make a meaningful impact through our unique real-time care traffic control system,” said Jean Drouin, MD, CEO and co-founder of Clarify Health. “We searched for an agency that would serve as a partner and foster broad awareness and industry connections. Amendola shares our ambitions and has the knowledge and experience to help us reach our goals as we grow.”

Clarify Health has built a breakthrough digital care guidance system that seamlessly integrates powerful analytics, artificial intelligence, real-time patient navigation and smart workflows. Its analytics platform currently processes over 200 million records to illuminate the care and practices of over three million patients and a million physicians. Using AI to surface actionable insights and identify issues before they occur, Clarify supports clinicians and hospitals in delivering more precise and personalized care that is also more affordable. Clarify Health brings together committed and passionate colleagues with backgrounds in big data and AI engineering from financial services together with extensive clinical operations expertise.

Amendola will work with Clarify Health to increase brand awareness and thought leadership by delivering its core value proposition to target audiences, drawing on its deep industry knowledge and significant media relationships in healthcare IT. Amendola will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of Clarify Health’s subject matter experts.

“Value-based care has broad implications for the healthcare industry and creates opportunities for companies that can execute on a vision to improve healthcare delivery,” said Jodi Amendola, CEO of Amendola Communications. “Our knowledge of the healthcare IT space and proven track record of elevating clients will be instrumental in helping Clarify Health reach its PR objectives. We are excited to work with their team.”

About Clarify Health
Clarify Health Solutions believes that patients and those who care for them deserve far better care. Clarify Health works to improve the lives of patients and their caregivers by delivering an innovative real-time care guidance platform that enables more satisfying, better outcome, higher value healthcare. The Clarify Health digital platform seamlessly integrates powerful analytics, artificial intelligence, real-time patient navigation and smart workflows to proactively guide patients and their caregivers through personalized care journeys. Providers and payers receive faster, more actionable insights to deliver more delightful care. Clarify Health brings together committed and passionate colleagues with backgrounds in big data and AI engineering from financial services together with extensive clinical operations expertise. For more information, please visit http://www.clarifyhealth.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact | Marcia Rhodes | Ph: 480.664.8412, ext. 15 | mrhodes@ACMarketingPR.com

Amendola Communications Welcomes Former Health Management Technology Editor to its A-Team

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Chad Van Alstin Joins Healthcare/Healthcare IT Agency as Content & Media Relations Manager

SCOTTSDALE, Ariz., January 31, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced that Chad Van Alstin has joined the agency in the role of Content & Media Relations Manager. Van Alstin will create public relations and marketing content and proactively pitch and secure media coverage for the agency’s healthcare/healthcare IT clients.

To download a picture of Van Alstin, click here.

Van Alstin brings an award-winning background in media and journalism, having written for a variety of newspapers, magazines, and web publications. Prior to working for Amendola, Van Alstin served as a writer and accounts manager for a branding company that produces custom publications for a variety of service-based businesses, including major healthcare product manufacturers. Most recently, he served as the features editor for Health Management Technology, a print and digital publication that covers healthcare IT and policy.

Agency CEO, Jodi Amendola, said, “We worked with Chad during his time at Health Management Technology and were impressed with his industry knowledge and client services. We’re pleased to have him as a member of our growing team. Chad’s experience with content marketing and knowledge of the healthcare IT space make him a natural fit, and his familiarity with our clients will undoubtedly help us to serve them better.”

“I’ve had the pleasure of working with Amendola over the past couple of years, and I’ve really gotten to know their clients and their team. As editor of Health Management Technology, I received calls and pitches from various PR reps but the Amendola folks really stood out for their industry knowledge,” Van Alstin said. “In addition, Amendola represents many of the HIT industry’s most prestigious companies  and the list is growing. I am excited to be part of the team.”

Van Alstin holds a B.A. in Mass Communication from Virginia Tech in Blacksburg, VA.

About Amendola Communications

Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact: Jodi Amendola | 480.664.8412 x 11 | jamendola@ACmarketingPR.com

Medicomp Systems Selects Amendola Communications as PR, Marketing and Content Development Partner

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Thought leadership and brand awareness program aims to help more clinicians worldwide

Scottsdale, Ariz.Jan. 17, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that it has been chosen as the agency of record by Medicomp Systems, a physician-driven provider of contextual patient data solutions. Amendola is executing public relations, social media and content marketing strategy and programs for Medicomp, with a focus on thought leadership.

“As we began planning for 2017, we realized that we needed a strategic partner to help us share the powerful story of not only what we offer for healthcare providers but also how it makes a real difference for clinicians and patients on a daily basis. We chose Amendola because of the team’s industry expertise and ability to deliver not just unique ideas but also meaningful results starting in week one,” said David Lareau, chief executive officer at Medicomp. “Amendola came highly recommended to us by several sources and we could not be happier with their strategic guidance and tactical execution.”

Medicomp’s Quippe suite of solutions is designed to mirror physicians cumulative knowledge and experience and transform complex arrays of medical information into structured, clinically relevant data at the point-of-care. The company’s innovative technology enables healthcare organizations of any size throughout the world to enhance care quality, workflow efficiencies and regulatory compliance.

Quippe helps healthcare organizations to optimize their existing electronic medical records (EMR) and provide better information for clinicians, while also improving clinical documentation and increasing clinician productivity. Leading hospitals and health systems such as Phoenix Children’s Hospital, as well as over 100,000 users/day, rely on Medicomp’s clinician-designed technology to improve the quality and efficiency of care delivery.

“Medicomp’s solutions enhance the usability of EMRs, which have long been a source of dissatisfaction for clinicians and the hospital administrators who field their complaints. Now, rather than replacing an entire EMR installation, healthcare organizations can make it better by providing the right information at the right time for clinicians,” said Jodi Amendola, CEO at Amendola. “We’re excited to partner with Medicomp to promote a technology that helps clinicians to deliver top-quality patient care because that’s what we believe healthcare is all about.”

About Amendola Communications

Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.

About Medicomp Systems

In 1978, Medicomp Systems pioneered its patented MEDCIN© Knowledge Engine, co-designed with physicians, to transform disorganized, complex arrays of medical information into structured, clinically relevant data at the point-of-care. Leveraging its flagship engine, Medicomp’s Quippe suite of solutions uniquely delivers longitudinal patient information within a problem-oriented clinical view, mirroring the way physicians think and work to drive optimal patient outcomes. Quippe also includes wizard-based documentation functionality, which integrates into existing clinical workflows and EHRs, enabling health systems to further enhance EHR usability. With Quippe, healthcare organizations of all sizes can satisfy quality measures and regulatory compliance, increasing physician productivity while effectively positioning themselves for future market demands. Today, leading hospitals and health systems such as Phoenix Children’s Hospital and over 100,000 users/day rely on Medicomp’s proven domain expertise and clinician-designed technology to improve the quality and efficiency of care delivery. For more information, please visit http://www.medicomp.com/.

Media Contact: Lisa Chernikoff | 734-678-5513 | lchernikoff@acmarketingpr.com

Healthcare IT Agency, Amendola Communications, Features Top Blogs of 2016

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Healthcare IT Agency, Amendola Communications, Features Top Blogs of 2016

Agency insiders share tips for getting noticed at HIMSS, securing coverage by the New York Times and more

SCOTTSDALE, Ariz., Jan. 3, 2017 Healthcare IT companies seeking strategic tips and advice for their 2017 public relations efforts can start by checking out a series of blog posts from Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency. In brief, here are Amendola’s top posts of 2016 covering a range of topics from how to land national press to leading your company out of a healthcare PR crisis.

“Be a Media Darling.” A media darling is someone who knows how to engage the media by delivering pithy sound bites that reporters love and audiences remember. Being engaging not only helps build your brand, it keeps you high on a reporter’s list of go-to sources as well. Here is an example of how being quotable got Amendola’s client, Chris Bowen, chief privacy and security officer at ClearDATA, mentioned in USA Today. In the article, It’s East vs West in Healthcare, Bowen said, “Sometimes it’s not as comfortable as you think, straddling a barbed-wire fence like that.” Here’s a tip: Before your next scheduled media interview, write down the key message you want to convey. Then go the extra step of formulating a sound bite.

“How to Get Your Startup Covered by The New York Times.” The Times coverage of healthcare IT seems to consist almost entirely of IBM Watson Health (it helps to be one of the world’s great brands) and of large health insurance and pharmaceutical companies. Conspicuously absent from their coverage is your average startup with a Series A round in the low 8-figures, and two or three marquis clients who may or may not be willing to talk to the press. The odds of such a company getting ink in the New York Times are slightly worse than the odds of being struck by lightning while speeding. And yet, sometimes, under the right circumstances and with the right preparation lightning does strike. Case in point: Amendola client Zipongo, a three-year-old San Francisco-based startup with about 50 employees, $10 million in funding, and one brilliant idea.

“Getting Noticed at HIMSS: Four Insider Tips from Industry Journalists.” With 125 credentialed press floating among a sea of 43,000-plus attendees and over 1,300 HIMSS exhibitors, rising above the noise takes hard work, tactical planning, and a little bit of luck to land the coverage your company desires. So how can you make the most out of your HIMSS investment and improve your chances of getting noticed among press, analysts, and ultimately, potential customers? We asked four respected healthcare IT journalists what advice they would give to attending vendors to maximize their efforts, remain relevant, and stand out among an overly “transformative,” “disruptive,” “innovative,” and “solution”-saturated HIMSS conference world.

“7 Factors for Finding Your Agency Soul Mate.” Selecting a PR agency is much like selecting a spouse. It’s an intimate relationship; we often talk with our own clients several times a day on the phone and email, so we know how important it is for agencies and their clients to “click.” As for finding this perfect PR match, it’s a lot like real life dating. With 25 years of experience running an agency, our founder and CEO Jodi Amendola has identified a foolproof vetting process with 7 key factors.

“What HIT Writing Needs is More Cowbell.” If the headline to this blog post made you smile, conjuring up visions of Will Farrell in a shirt two sizes too small and Christopher Walken being, well, Christopher Walken, it proved an important point: At the end of the day, clinicians and HIT leaders put their pants on one leg at a time just like everyone else. Even if they don’t make hit records once their pants are on. Yes, there is a time to be serious and straightforward, such as in a journal article or a white paper. But in many other materials, a reference to pop culture, common quotes or other more consumer-oriented areas can put just the right amount of cowbell into your message.

Vlog: “How to Handle a Media Crisis.” In this video blog listen to Marcia Rhodes, Regional Managing Director at Amendola Communications, explain why preparing a PR crisis plan is as important as having a fire escape route.

“The Rise of Sponsored Content Or Is It Content Marketing Or Is It Native Advertising?” These terms have some subtle and not-so-subtle distinctions they are anything but one and the same. It’s important to understand the difference to ensure digital marketing program execution follows your strategy.

Amendola’s blog posts cover all things public relations and marketing. A go-to source for communications professionals, the blog publishes on a weekly basis and features over a dozen authors who are subject matter experts in every aspect of publicizing and marketing healthcare technology companies.

Tweet this: #PR insiders share tips for getting noticed at #HIMSS, securing coverage by @nytimes and more http://bit.ly/2aLriaQ | #HIT @AmendolaComm

About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact:
Marcia Rhodes | 480.664.8412 ext. 15 | mrhodes@acmarketingpr.com