Entries by Jessica Smith

Your Corporate Messaging Needs A Makeover

Recently, I was listening to a podcast featuring the CEO of a healthcare tech company that’s doing fantastic things in a new way—an actual innovator, as much as that word is overused. The podcast wasn’t sponsored, so the line of questioning was broad and geared toward thought leadership. In response to the host’s first question, […]

Kindly Do The Needful: Coping With Outcomes Anxiety

In healthcare, we’re always talking about improving patient outcomes, clinical and financial outcomes, or even the mind-numbing phrase ‘operational outcomes,’ whatever that means. Recently, I’ve been thinking about the intersection of language and performance anxiety, and I keep circling around the concept of what I’ve been calling outcomes anxiety. Our inability to control the future […]