Jessica Smith is a seasoned healthcare writer with a passion for compelling narratives. She has more than 17 years of experience creating strategic marketing materials for payers, providers, and consumers in the healthcare IT market, and has developed content for numerous sales campaigns, product launches, acquisitions, and employee engagement initiatives.
Before joining Amendola, Jessica served as senior writer of content operations and marketing communications at Change Healthcare, partnering with both payer- and provider-focused lines of business to create targeted white papers, case studies, articles, podcasts, videos, infographics, press releases, and product brochures to drive sales and market visibility. Her areas of focus included the company’s clinical decision support and enterprise imaging solutions.
Her previous experience includes more than a decade in marketing publications at McKesson, where she managed collateral creation, marketing campaigns, customer newsletters, and digital content for the company’s internal and external websites. Her areas of focus included the company’s population and risk management, capacity management, and strategic intelligence solutions. Jessica also worked in corporate communications at PPD, a global CRO, supporting its finance, quality, and IT teams and writing for the company’s intranet.
Jessica holds a Bachelor of Arts degree in English, with a minor in Psychology, from Duke University, as well as a Master of Fine Arts degree in Creative Writing (Nonfiction) from the University of North Carolina at Wilmington.