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HMS Engages Amendola to Drive Expansion Through PR and Media Relations

SCOTTSDALE, Ariz., July 23, 2019 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the public relations and media relations partner for HMS, a leading healthcare technology company that helps healthcare organizations reduce costs and improve health outcomes.

Amendola will utilize a broad range of integrated PR, media relations and content development services to drive greater industry awareness of HMS’ innovative technology, analytics and engagement solutions that save public and commercial payers, as well as employers and at-risk healthcare providers, billions of dollars annually while helping consumers lead healthier lives. Chiefly, Amendola will be driving brand awareness of the HMS’ population health management solutions through earned thought leadership content, media outreach campaigns, conference speaking opportunities, as well as strategic PR counsel and planning.

“We need a savvy and skilled partner to hit the ground running as we expand our fast-growing population health management suite as well as our industry leading coordination of benefits and payment integrity solutions,” said HMS Chief Marketing and Strategy Officer Maria Perrin. “Amendola’s decades-long healthcare and health technology expertise and experience is impressive, but what excites us the most is the proven results they’ve delivered for clients across a wide range of trade, national and local media, as well as through social platforms. Amendola is a perfect partner to help us generate the type of awareness and growth we’re pursuing in the highly competitive healthcare market.”

“HMS is an established health tech leader with an impressive track record of saving billions of dollars for their customers, while helping to improve health outcomes for consumers,” said Jodi Amendola, CEO of Amendola Communications. “That’s why we are excited to partner with them as they expand their footprint in the growing population health management market segment with solutions that are both unique and drive real results.”

Founded in 1974, HMS is based in Irving, Texas, with more than 2,500 employees in 25-plus offices across the country. HMS’ customer base includes more than 40 state Medicaid programs and more than 325 health plans, including 23 of the top 25 health plans nationally based on membership. Customers also include more than 150 private employers, the Centers for Medicare and Medicaid Services, the Centers for Disease Control and Prevention, the Department of Veterans Affairs, pharmacy benefit managers and risk-bearing provider organizations, including independent practice associations, hospital systems, ACOs and specialty care organizations. The company is a wholly owned subsidiary of HMS Holdings Corp., traded on NASDAQ (ticker: HMSY), and certified by HITRUST.

Amendola will promote HMS through numerous PR and content development programs, supported by Amendola’s top-tier industry and media relations. The agency will work with HMS to deliver to federal, state and commercial payers and risk-bearing provider organizations a broad range of targeted content, drawing on Amendola’s deep industry knowledge and diverse media relationships in healthcare, business and consumer media. Amendola also will be responsible for driving coverage of HMS’ leaders and highlighting how analytics can identify, stratify and guide members and patients toward healthier and adherent behaviors and away from adverse events, emergency department utilization and hospitalizations.

About HMS

HMS advances the healthcare system by helping healthcare organizations reduce costs and improve health outcomes. Through our industry-leading technology, analytics and engagement solutions, we save billions of dollars annually while helping consumers lead healthier lives. HMS provides a broad range of coordination of benefits, payment integrity, care management and consumer engagement solutions that help move the healthcare system forward.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

 

 

 

 

 

 

 

 

 

DisposeRx Engages Amendola for Strategic PR, Content, Social Media and Marketing Strategy and Services

Healthcare agency to elevate PR and marketing program for drug disposal company

SCOTTSDALE, Ariz., June 11, 2019 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced today that DisposeRx, Inc., has hired the agency to provide strategic PR and marketing services, including media relations, content creation, marketing materials and social media.

DisposeRx, based in Sanford, NC, is committed to the eradication of leftover medications through its innovative, at-home technology. Through its proprietary blend of FDA-approved materials, DisposeRx provides an eco-friendly, site-of-use solution for the disposal of unused medications, meaning a drug can be safely, quickly and efficiently neutralized and disposed of wherever leftover drugs are kept, including the home medicine cabinet. The ability to bring the solution to the problem of leftover medications is especially important for opioids and other prescription drugs, which can lead to accidental poisonings—especially in children—and to drug diversion, abuse and death.

When water and the DisposeRx powder are added to medications in a pill bottle and shaken, the drugs dissolve and a gel is formed, rendering the medications unavailable and unusable; the contents can then be thrown away in the household trash, reducing diversion, exposure and harm. This is the only site-of-use disposal method that uses a government-approved prescription vial with a child-resistant closure to capture the drugs and is eco-friendly when discarded.

As John Holaday, PhD, chairman, founder and CEO of DisposeRx says: “Because the powder and water are added to the prescription vial itself, as the leftover pills dissolve, they become part of the gel solution.” Compared to current suggested disposal guidelines, DisposeRx’s packets are met with the highest level of customer satisfaction. DisposeRx is available with opioid prescriptions free-of-charge at leading pharmacies across the United States.

Dr. Holaday says he and DisposeRx leadership decided to work with the Amendola team because of their deep expertise and contacts in healthcare, as well as their understanding of the societal significance of DisposeRx as an extremely important disposal mechanism. “As a nation, we are all extremely concerned about the after-effects of prescriptions that are left in medicine cabinets and can be diverted, contributing to the opioid epidemic and other societal and public health problems,” Dr. Holaday said. “Our mission is to educate consumers about the need for proper leftover medication management, and Amendola is our strategic weapon in reaching decision-makers and influencers quickly, as well as helping us accelerate our continued growth. With our efforts and Amendola’s support, we can tackle the major issue of eco-friendly, at-home, site-of-use disposal, and shed light on the tragic consequences of drug diversion and the environmental consequences of improperly disposing of leftover medications.”

Jodi Amendola, CEO of Amendola, said that the agency is focusing on advancing DisposeRx’s important mission to educate stakeholders such as retail pharmacists, health plans, pharmacy benefit managers and healthcare providers about practical, convenient, cost-effective and safe medication disposal. “Increasing the adoption of DisposeRx packets can decrease the potential misuse of leftover drugs, including accidental poisonings, overdoses and death,” she said. “Our public relations and marketing programs will directly address the question, ‘What do I do with my unused medications to prevent misuse, while also protecting the environment?’”

Amendola is implementing a comprehensive media relations plan that will include aggressive media relations to showcase the results of DisposeRx’s innovation, partnerships and social responsibility and community involvement. A multi-pronged communications approach will include press releases and media engagement; bylined thought leadership articles; and speaking engagements and awards to position DisposeRx as subject matter experts and thought leaders. In addition, Amendola will manage multi-media, interactive marketing activities to fuel DisposeRx’s adoption and lead generation.

About DisposeRx Packets

DisposeRx packets contain a blend of proprietary solidifying materials that provide an at-home, site-of-use solution for the neutralization and eco-friendly disposal of unused medications. When water and DisposeRx powder are added to drugs in a prescription vial and shaken, the drugs are chemically and physically sequestered in a viscous polymer gel. DisposeRx is made of materials that are FDA approved for oral medications. For more information and to order DisposeRx packets, please visit our website at: https://disposerx.com/

About DisposeRx, Inc.

Located in North Carolina, DisposeRx, Inc. is a drug disposal company with a mission to eradicate the misuse of unused medications through innovative at-home, site-of-use technology. The company is spearheading programs to educate consumers and communities about at-home, site-of-use medication disposal solutions to prevent drug addiction and poisonings, overdoses and deaths. DisposeRx’s easy-to-use disposal solution empowers users to secure a healthier home by facilitating the efficient disposal of unwanted medications.

Media Contact:

Tara Stultz
Amendola Communications
440.225.9595
tstultz@acmarketing.com

 

Air Methods Engages Amendola for Full-Service PR, Content, Marketing & Digital Strategy and Execution

SCOTTSDALE, Ariz., May 7, 2019 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has announced it has been selected as the outsourced marketing and PR partner for Air Methods, the leading air medical services provider that delivers lifesaving care to more than 70,000 people every year.

Amendola will elevate Air Methods’ position within the industry through a broad range of integrated PR, media relations, digital marketing, crisis planning, messaging and content development services. Through the engagement, Amendola will develop and execute a holistic plan that educates the healthcare and aviation markets on Air Methods’ offerings. The program also will showcase stories of how Air Methods saves lives by delivering high-quality “critical care in the air” and transport for trauma and emergency medical situations.

“We conducted an agency search and it was clear that Amendola would provide the strategic guidance and tactical execution we needed,” said JaeLynn Williams, executive vice president of sales and marketing for Air Methods. “Amendola is hands down the best integrated healthcare PR and marketing partner we could have imagined! They have executed beyond expectations and have quickly elevated our positioning among healthcare providers, insurers and most importantly, patients, demonstrating our vital role within the healthcare continuum.”

Williams added, “Amendola’s broad healthcare industry expertise, along with their strongly established media relationships, will ensure that all stakeholders have a clear view of how crucial air medical services are to millions of Americans, and how Air Methods leads our industry in care quality, safety and patient advocacy.”

Founded in 1980 with one helicopter and a single hospital contract, Air Methods has grown to the largest air medical service provider in the country, with more than 300 bases serving 48 states. Today, Air Methods is an essential healthcare service in rural areas where 85 million Americans are within an hour of critical care facilities only if transported by air.

Amendola will promote Air Methods through numerous PR and content development programs, supported by Amendola’s top-tier industry and media relations. The agency will work with Air Methods to enlighten providers, payers and patients about Air Methods’ critical care value proposition through a broad range of targeted content, drawing on Amendola’s deep industry knowledge and diverse media relationships in healthcare, business and consumer media. Amendola also will be responsible for delivering a range of content demonstrating the thought leadership and expertise of Air Methods leaders and highlighting examples of the many patient lives that have been saved thanks to its skilled and experienced air medical professionals.

“Air Methods’ story of lifesaving and innovative emergency medical care is inspiring,” said Jodi Amendola, CEO of Amendola Communications. “We value their trusted partnership and are excited to share their story as well as insight from Air Methods’ leaders with more providers, insurers and consumers across a spectrum of media outlets, social and digital platforms.”

About Air Methods

Air Methods (www.airmethods.com) is the leading air medical provider, delivering lifesaving care to more than 70,000 people every year. With nearly 40 years of air medical experience, Air Methods is the preferred partner for hospitals and one of the largest community-based providers of air medical services. United Rotorcraft is the Company’s products division specializing in the design and manufacture of aeromedical and aerospace technology. Air Methods’ fleet of owned, leased or maintained aircraft features more than 450 helicopters and fixed wing aircraft.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

 

 

 

 

 

 

 

 

 

Holon Solutions Taps Amendola to Advance its Standing as the Leading Liberator of Healthcare Data

Healthcare PR agency to expand Holon’s reach through media relations and marketing 

SCOTTSDALE, Ariz., April 16, 2019 – Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that Holon Solutions has chosen Amendola as its primary agency of record. This partnership for media relations and PR will support Holon as they work to bring true interoperability to the healthcare space.

Holon Solutions, based in Alpharetta, Georgia, is leading the industry in data liberation, leveraging technology to surface data from any electronic health record (EHR) or third-party solution and bring those insights directly to the point of care.

Julie Mann, Chief Commercial Officer, Holon Solutions noted that Amendola’s work with other health IT leaders made for a natural partnership: “Holon’s technology works with virtually any EHR or data repository, unlocking data to support providers as they work to bring better care to patients. Because of the experience Amendola has working in this space, they genuinely understand the importance of bringing an interoperability standard to the industry. We’re excited to have their help as we work to spread our message and expand the adoption of our vendor-agnostic solution.”

“Holon Solutions is solving an important problem that has been plaguing the healthcare space for far too long. Their technology genuinely has a positive impact on patient care through improved data access,” said agency CEO Jodi Amendola. “We are pleased to help them expand their industry presence through advanced public relations. I genuinely believe in the Holon mission. It’s an honor to work with them, as they strive to free patient data from disparate systems that hinder effective analytics.”

As part of a comprehensive media relations plan, Amendola will secure placements that highlight the interoperability crisis and how Holon’s technology is solving the problem. In addition, a larger communications strategy will include press releases, contributed content, speaking engagements, and potential awards as Holon’s leadership and customers are positioned as industry thought leaders. Amendola will also be working with Holon to expand its marketing efforts, helping the company to reach new customers in need of data liberation that supports value-based care initiatives.

About Holon Solutions

Holon Solutions is a healthcare information technology company that liberates the data to liberate the care, putting the right information in front of the right people at the right time through our reimagined interoperability platform. Holon empowers risk-bearing organizations to optimize patient outcomes and financial performance by surfacing actionable, patient-specific insights directly to the point of care. Holon’s agnostic platform CollaborNet® surfaces contextual insights within the provider workflow, seamlessly shares clinical data from health plans and vendors, and automates documentation exchange and referrals across health communities independent of the technologies in play.  Our team of innovators is focused on removing the administrative burden from clinicians through our patented, sensor-based solutions.  We are grateful to be recognized by Healthcare Informatics as the “2018 Innovator of the Year for Value-Based Care.”

For more information about how Holon helps healthcare organizations fulfill the promise of value-based care, visit www.holonsolutions.com.

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Media Contact:

Linda Healan

Amendola Communications

404-725-7117

Lhealan@acmarketingpr.com

 

 

Central Logic Engages Amendola for Strategic PR and Marketing Strategy and Services

Healthcare agency to build thought leadership and share of voice for transfer center solutions company

SCOTTSDALE, Ariz., March 19, 2019 – Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that Central Logic has engaged the agency to provide strategic PR and marketing communications services.

Central Logic, based in Salt Lake City, Utah, is a leader in transfer center technology solutions. Its data-driven transfer center platform ensures patients get access to the right care without delay.

Central Logic CEO Angie Franks noted that the company’s people and products are key to the success of the transfer centers it works with. “The Amendola team understands not only our communications objectives, but also our commitment to driving better clinical outcomes for patients and delivering a financial ROI for our clients. We’re excited to work with them to spread that message.”

“Central Logic has an experienced leadership team with both business acumen and a deep appreciation of the challenges that providers and referring physicians face, especially when it comes to timely, safe and efficient patient transfers,” said agency CEO Jodi Amendola. “Increasing their share of voice in healthcare through thought leadership, content development and media placements isn’t just a PR win for Central Logic, it’s a win for all of the hospital and health system leaders who can learn from them.”

Amendola will create a comprehensive media relations plan that will include securing media placements to showcase the results Central Logic’s partnerships drive. A multi-pronged communications approach will include press releases and media pitches, contributed content, speaking engagements and awards to position the team as subject matter experts and thought leaders. In addition, Amendola will assist with videos and marketing activities to help with lead generation and sales enablement.

About Central Logic

For health systems, managing patient transfers is a life-saving endeavor. Central Logic is a pioneer in the space and was founded solely to support this mission. Our flexible, purpose-built solutions provide superior real-time visibility and unmatched business intelligence to optimize the operations of health system patient flow command centers. Clients count on Central Logic to deliver strong growth, find new ways to improve patient outcomes and make their operations more effective, today and into the future. Based in Utah, Central Logic is an industry leader with a 96% customer retention rate working to get patients the right care, at the right place, without delay. For more information, visit www.centrallogic.com.

Media Contact:

Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

 

VisiQuate Engages Amendola for Strategic PR, Marketing and Content Program

Award-winning health IT agency to elevate thought leadership for top healthcare business analytics solutions leader

SCOTTSDALE, Ariz., Feb. 26, 2019Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has been selected as the agency of record for VisiQuate, a leader in business analytics serving healthcare enterprises.

VisiQuate previously engaged Amendola to launch a successful media relations campaign, which drove the decision to expand the engagement. With the expanded program, Amendola will implement a broad range of PR, marketing and content strategies to generate awareness around VisiQuate’s healthcare business analytics solutions—including Ana, the industry’s first virtual Chief Artificial Intelligence Officer. VisiQuate’s solutions enable healthcare organizations to connect disparate data sources, automate complex business processes, and adopt artificial intelligence (AI) and machine learning to transform the way healthcare organizations use data to eliminate the waste involved with revenue cycle management.

“Healthcare technology solutions, when powered by AI and machine learning, is rapidly being recognized and welcomed across the industry,” said Brian Robertson, CEO of VisiQuate. “We chose to expand our existing partnership with Amendola due to their unmatched healthcare technology expertise, strategy and relationships that lead to high-value engagements with media, industry influencers and stakeholders across the healthcare continuum.”

“VisiQuate is shaking up healthcare analytics as we know it,” said Jodi Amendola, CEO of Amendola. “From developing the industry’s first virtual Chief Artificial Intelligence Officer to their solutions focused on improving cash flow while also improving patient outcomes, their contributions are allowing clinicians to focus on delivering quality care rather than time-intensive administrative burdens. We look forward to a strong continued partnership with VisiQuate to build thought leadership, drive awareness and deliver measurable results.”

Amendola will create and execute a comprehensive, strategic plan that will include securing trade and national media placements to showcase the strong outcomes revenue cycle professionals have had when working with VisiQuate. Press releases and contributed content will position the team as thought leaders, while speaking opportunities and awards will continue to showcase the innovative and disruptive work being done to improve patient outcomes through the use of better business intelligence.

About VisiQuate

VisiQuate is an expert managed service that helps clients achieve peak business health. With advanced AI capabilities, VisiQuate integrates complex data and presents it as role-personalized insights and actionable workflows. Root causes, trends, and opportunities become clear, leading to real-world results. VisiQuate’s virtual AI assistant, Ana, is informed by the experience of industry leaders and delivers reports within seconds of being asked, suggesting next steps that yield greater value. To learn more, visit www.visiquate.com.

Media Contact:
Jenn Cohen
Amendola Communications

404.759.3933
jcohen@acmarketingpr.com

Alliance for Better Health engages Amendola communications for marketing services

PR and marketing firm to help the organization communicate its goal of transforming the care delivery system

SCOTTSDALE, Ariz., January 29, 2019 – Amendola, a nationally recognized, award-winning health care and technology public relations and marketing agency, is pleased to announce that it has partnered with Alliance for Better Health to provide PR and marketing services to the organization.

Amendola will help Alliance for Better Health develop its PR strategy and collaborate with the organization to develop an integrated, coordinated marketing plan.

“Alliance for Better Health’s mission, its innovative approach to building health equity, and its focus on addressing social determinants of health is admirable and inspirational. We expect to see great things from this organization in the coming years and we’re excited to help them get the word out about the amazing work they’re doing,” said CEO Jodi Amendola.

The New York-based Alliance for Better Health’s innovation program is providing more than $5 million to dozens of organizations in the Capital Region to demonstrate new concepts that are proactive in maximizing the health of individuals and, as a result, reducing the need for medical care and the financial burden of that care on individuals, business and taxpayers.

Alliance for Better Health CEO Jacob Reider, M.D., is passionate about addressing social determinants of health, but recognizes there’s still a lot of work to do to raise awareness of its benefits. “It’s so important, but many managed care organizations, community-based organizations and independent physicians struggle to effectively adopt best practices and coordinate services,” Reider said. “Engaging Amendola is just part of our commitment to helping organizations promote the health of people and communities.”

Amendola will be responsible for creating a comprehensive media relations plan that will include securing trade, national and local media placements to showcase the results CMOs, CBOs and IPAs have had when working with Alliance for Better Health. Press releases and contributed content will position the team as content experts and thought leaders and secure speaking opportunities and awards.

About Alliance for Better Health

Alliance for Better Health engages medical and social service providers in developing innovative solutions to promote the health of people and communities, with a goal of transforming the care delivery system into one that incentivizes health and prevention. Established in 2015 as a Performing Provider System in the New York State Delivery System Reform Incentive Payment program (DSRIP), Alliance partners with more than 2,000 providers and organizations across a six- county area in New York’s Tech Valley and Capital Region.

CAREMINDr Engages Amendola Communications for Public Relations, Marketing and Content Development

SCOTTSDALE, Ariz., October 30, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR and marketing agency of record for CAREMINDr, a Silicon Valley-based mobile-enabled remote patient monitoring (mRPM) solution.

Amendola is leveraging a broad range of PR, marketing and content services to promote CAREMINDr’s innovative automated, turnkey mRPM solution to Medicare Advantage plans and other health plans and managed care organizations, physicians’ practices, employer groups and health systems. The CAREMINDr-Amendola collaboration is already shining a light on CAREMINDr’s thought leadership and innovation in the space, including published and accepted articles in leading media outlets such as Medical Economics, Healthcare IT News, Managed Healthcare Executive and AMGA’s Group Practice Journal.

Founded in 2017, CAREMINDr allows providers to efficiently monitor and “check in” with patients between appointments through automated, scheduled, condition-specific and clinically relevant patient-reported data capture. Consistent mobile communication, actionable insights and timely interventions enable providers to boost patient engagement to improve chronic care management, care transitions and outcomes. CAREMINDr offers health plans, health systems, physician groups and other organizations focused on population health management the tools needed to empower providers in achieving the Institute for Healthcare Improvement’s Triple Aim of lower costs, healthier populations and more satisfied patients.

“We knew we needed an experienced PR and marketing partner to tell CAREMINDr’s story about how we’re helping providers and payers improve patient engagement and outcomes while lowering healthcare costs,” said Harry Soza, CEO of CAREMINDr. “When I thought about the best agency I had worked with, Jodi Amendola and her team came to mind immediately. We chose Amendola because they have the healthcare industry expertise, media relationships and marketing strategies that will enable more health plans, health systems and medical practices to learn more about CAREMINDr and how we can optimize outcomes for their patients or members.”

Amendola is promoting CAREMINDr through numerous PR, marketing and content marketing programs, supported by Amendola’s top-tier media research and relations. The agency is working with CAREMINDr to increase brand awareness and thought leadership by communicating its core value proposition to target audiences, drawing on Amendola’s deep industry knowledge and significant media relationships in health IT. Amendola is also delivering a wide range of content demonstrating the thought leadership and expertise of CAREMINDr’s leaders, all of whom are leaders and innovators in various fields of healthcare, health insurance and population health management.

“CAREMINDr’s CEO Harry Soza is a serial healthcare tech entrepreneur who brings innovation and creativity to every project he touches; I’m so thrilled to be working with him again,” said Jodi Amendola, CEO of Amendola Communications. “The vast majority of Americans are active users of smartphones and other mobile devices, so CAREMINDr’s convenient, efficient and clinically relevant mRPM solution is a smart and timely way for providers and health plans to engage patients to take ownership of their own health for better outcomes and lower costs.”

About CAREMINDr

CAREMINDr, a Silicon Valley company, is led by a team of experienced healthcare executives, technology experts and leading physicians that deliver proven technology solutions to healthcare organizations nationwide. CAREMINDr leverages the power of mobile-enabled remote patient monitoring (mRPM) to bridge the gap between physician appointments for stronger patient engagement and more efficient population health management. The automated, turnkey solution enables physicians to effortlessly “check in” on patients between visits. Patients conveniently and efficiently provide biometric, objective and subjective data. This approach monitors health status and social determinants, on a condition-dependent, clinically relevant schedule. The mRPM approach enables physicians to reduce ED visits and unnecessary hospital admissions and readmissions, while improving patient engagement, outcomes and satisfaction. Find out more at www.caremindr.com

Media Contact:
Tara Stultz
Amendola Communications
440.225.9595
tstultz@acmarketingpr.com

PeriGen Taps Amendola Communications for Fully Integrated Marketing Plan

SCOTTSDALE, Ariz., October 9, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that PeriGen, an innovator of perinatal early warning systems, has engaged Amendola to develop and implement a fully integrated marketing and PR program. Based on a prior engagement, PeriGen is now looking to the firm to focus on thought leadership, content marketing, and lead generation and nurturing.

 

The United States currently has the worst maternal morbidity in the developed world (26.4 deaths per 100,000 live births), and studies have demonstrated that more than 50 percent of bad outcomes in childbirth are preventable. To address these preventable complications in both mothers and babies, PeriGen has developed artificial intelligence (AI)-powered solutions that automate the identification of early warning signs during labor, supporting clinicians with standardized analysis and timely alerting of troubling trends so that they can follow protocols in a more consistent and timely way.

 

Amendola will leverage a broad range of marketing, public relations and content strategies to promote PeriGen’s market-leading maternal and fetal surveillance systems. The content marketing will include bylined articles and website content and will highlight the thought leadership and subject matter expertise of PeriGen’s leadership and its clinical end users. This includes a recently published USA Today Letter to the Editor addressing maternal mortality.

 

“We are extremely glad to be working with Amendola Communications in a more expanded capacity,” said Matthew Sappern, CEO of PeriGen. “We feel that their public relations and marketing capabilities, specific to the health IT industry, are unparalleled. With their strategic guidance and personnel, we will greatly increase the awareness of PeriGen and what our solutions can do to lower negative outcomes during childbirth.”

 

PeriGen has developed PeriWatch™ Vigilance™, a new fetal and maternal early warning system (EWS) that automatically identifies patients whose conditions are worsening, facilitating more timely interventions. Able to work alongside existing perinatal systems, PeriWatch Vigilance is an early warning system that alerts care teams to clinical trends that may require intervention.

 

“PeriGen is a visionary company that gives clinicians the tools they need to improve—and even save—babies’ and moms’ lives,” said Jodi Amendola, CEO of Amendola Communications. “We will be leveraging our deep health IT and healthcare experience to spread the word about the important work that PeriGen is doing to combat complications during labor and delivery. Together, we will execute strategic marketing programs and develop content that will increase awareness among healthcare and insurance organizations of the strong clinical and financial outcomes that PeriGen’s solutions deliver.”

 

About PeriGen

PeriGen offers innovative perinatal software solutions that incorporate artificial intelligence (AI) to enhance clinical efficiency and standardization of care during childbirth. Led by skilled OB practitioners and IT visionaries, PeriGen has created the PeriWatch platform to provide consistent analysis and efficient display of complex data in real-time to promote better human recognition and communication about impending problems during labor. With PeriWatch clinicians can spend more time on direct patient care and less time on manual calculations and data manipulation. To learn more, visit www.perigen.com; follow us on TwitterLinkedInYouTube, and Facebook; or call 984.208.4250 or email.

 

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

 

 

 

 

 

 

 

 

 

PatientPing Taps Amendola to Support Strategic Growth Initiatives

SCOTTSDALE, Ariz., Sept. 25, 2018—Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that PatientPing has selected Amendola as its agency of record to lead its PR and marketing strategy. PatientPing is a Boston-based care coordination platform that reduces the cost of healthcare by seamlessly connecting providers with crucial information about shared patients.

Amendola will leverage a broad range of public relations, marketing and content services to help drive PatientPing’s expansion of a nationwide community of providers coordinating care through real-time notifications, or “Pings,” that keep providers informed when patients receive care anywhere across the continuum. Amendola will craft engaging content to showcase the thought leadership and expertise of PatientPing’s corporate leadership and the success stories of its end users.

“Amendola came highly recommended to us by a leading healthcare data analytics company whose amazing success with the agency speaks volumes,” said Jay Desai, PatientPing co-founder and CEO. “Amendola hit the ground running and we’re excited about working together to spread the word about how the PatientPing platform enables providers, payers and other healthcare organizations to leverage real-time data to achieve the shared goal of improving the efficiency of the healthcare system—and ultimately, achieving better patient satisfaction and outcomes.”

Amendola will work with PatientPing to increase brand awareness and engagement by crystallizing its core value proposition to target audiences and drawing on Amendola’s deep industry knowledge and top-tier media relationships in health IT.

“Safe and effective care coordination and transitions continue to challenge healthcare organizations,” said Jodi Amendola, CEO of Amendola Communications. “This partnership is rewarding for the Amendola team because our strategy and tactics will increase awareness among key stakeholders that they can effectively address this challenge with PatientPing’s proven solutions that share real-time patient information across care teams in any location.”

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About PatientPing
PatientPing is a Boston-based care coordination platform that reduces the cost of healthcare by seamlessly connecting providers to coordinate patient care. The platform allows providers to collaborate on shared patients through Pings–real-time notifications when patients receive care–and Stories–important patient context at the point of care–and allows provider organizations, payers, governments, individuals and the organizations supporting them to leverage this real-time data to reach their shared goals of improving the efficiency of our healthcare system. For more information, please visit www.patientping.com.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com