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Alliance for Better Health engages Amendola communications for marketing services

PR and marketing firm to help the organization communicate its goal of transforming the care delivery system

SCOTTSDALE, Ariz., January 29, 2019 – Amendola, a nationally recognized, award-winning health care and technology public relations and marketing agency, is pleased to announce that it has partnered with Alliance for Better Health to provide PR and marketing services to the organization.

Amendola will help Alliance for Better Health develop its PR strategy and collaborate with the organization to develop an integrated, coordinated marketing plan.

“Alliance for Better Health’s mission, its innovative approach to building health equity, and its focus on addressing social determinants of health is admirable and inspirational. We expect to see great things from this organization in the coming years and we’re excited to help them get the word out about the amazing work they’re doing,” said CEO Jodi Amendola.

The New York-based Alliance for Better Health’s innovation program is providing more than $5 million to dozens of organizations in the Capital Region to demonstrate new concepts that are proactive in maximizing the health of individuals and, as a result, reducing the need for medical care and the financial burden of that care on individuals, business and taxpayers.

Alliance for Better Health CEO Jacob Reider, M.D., is passionate about addressing social determinants of health, but recognizes there’s still a lot of work to do to raise awareness of its benefits. “It’s so important, but many managed care organizations, community-based organizations and independent physicians struggle to effectively adopt best practices and coordinate services,” Reider said. “Engaging Amendola is just part of our commitment to helping organizations promote the health of people and communities.”

Amendola will be responsible for creating a comprehensive media relations plan that will include securing trade, national and local media placements to showcase the results CMOs, CBOs and IPAs have had when working with Alliance for Better Health. Press releases and contributed content will position the team as content experts and thought leaders and secure speaking opportunities and awards.

About Alliance for Better Health

Alliance for Better Health engages medical and social service providers in developing innovative solutions to promote the health of people and communities, with a goal of transforming the care delivery system into one that incentivizes health and prevention. Established in 2015 as a Performing Provider System in the New York State Delivery System Reform Incentive Payment program (DSRIP), Alliance partners with more than 2,000 providers and organizations across a six- county area in New York’s Tech Valley and Capital Region.

CAREMINDr Engages Amendola Communications for Public Relations, Marketing and Content Development

SCOTTSDALE, Ariz., October 30, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR and marketing agency of record for CAREMINDr, a Silicon Valley-based mobile-enabled remote patient monitoring (mRPM) solution.

Amendola is leveraging a broad range of PR, marketing and content services to promote CAREMINDr’s innovative automated, turnkey mRPM solution to Medicare Advantage plans and other health plans and managed care organizations, physicians’ practices, employer groups and health systems. The CAREMINDr-Amendola collaboration is already shining a light on CAREMINDr’s thought leadership and innovation in the space, including published and accepted articles in leading media outlets such as Medical Economics, Healthcare IT News, Managed Healthcare Executive and AMGA’s Group Practice Journal.

Founded in 2017, CAREMINDr allows providers to efficiently monitor and “check in” with patients between appointments through automated, scheduled, condition-specific and clinically relevant patient-reported data capture. Consistent mobile communication, actionable insights and timely interventions enable providers to boost patient engagement to improve chronic care management, care transitions and outcomes. CAREMINDr offers health plans, health systems, physician groups and other organizations focused on population health management the tools needed to empower providers in achieving the Institute for Healthcare Improvement’s Triple Aim of lower costs, healthier populations and more satisfied patients.

“We knew we needed an experienced PR and marketing partner to tell CAREMINDr’s story about how we’re helping providers and payers improve patient engagement and outcomes while lowering healthcare costs,” said Harry Soza, CEO of CAREMINDr. “When I thought about the best agency I had worked with, Jodi Amendola and her team came to mind immediately. We chose Amendola because they have the healthcare industry expertise, media relationships and marketing strategies that will enable more health plans, health systems and medical practices to learn more about CAREMINDr and how we can optimize outcomes for their patients or members.”

Amendola is promoting CAREMINDr through numerous PR, marketing and content marketing programs, supported by Amendola’s top-tier media research and relations. The agency is working with CAREMINDr to increase brand awareness and thought leadership by communicating its core value proposition to target audiences, drawing on Amendola’s deep industry knowledge and significant media relationships in health IT. Amendola is also delivering a wide range of content demonstrating the thought leadership and expertise of CAREMINDr’s leaders, all of whom are leaders and innovators in various fields of healthcare, health insurance and population health management.

“CAREMINDr’s CEO Harry Soza is a serial healthcare tech entrepreneur who brings innovation and creativity to every project he touches; I’m so thrilled to be working with him again,” said Jodi Amendola, CEO of Amendola Communications. “The vast majority of Americans are active users of smartphones and other mobile devices, so CAREMINDr’s convenient, efficient and clinically relevant mRPM solution is a smart and timely way for providers and health plans to engage patients to take ownership of their own health for better outcomes and lower costs.”

About CAREMINDr

CAREMINDr, a Silicon Valley company, is led by a team of experienced healthcare executives, technology experts and leading physicians that deliver proven technology solutions to healthcare organizations nationwide. CAREMINDr leverages the power of mobile-enabled remote patient monitoring (mRPM) to bridge the gap between physician appointments for stronger patient engagement and more efficient population health management. The automated, turnkey solution enables physicians to effortlessly “check in” on patients between visits. Patients conveniently and efficiently provide biometric, objective and subjective data. This approach monitors health status and social determinants, on a condition-dependent, clinically relevant schedule. The mRPM approach enables physicians to reduce ED visits and unnecessary hospital admissions and readmissions, while improving patient engagement, outcomes and satisfaction. Find out more at www.caremindr.com

Media Contact:
Tara Stultz
Amendola Communications
440.225.9595
tstultz@acmarketingpr.com

PeriGen Taps Amendola Communications for Fully Integrated Marketing Plan

SCOTTSDALE, Ariz., October 9, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that PeriGen, an innovator of perinatal early warning systems, has engaged Amendola to develop and implement a fully integrated marketing and PR program. Based on a prior engagement, PeriGen is now looking to the firm to focus on thought leadership, content marketing, and lead generation and nurturing.

 

The United States currently has the worst maternal morbidity in the developed world (26.4 deaths per 100,000 live births), and studies have demonstrated that more than 50 percent of bad outcomes in childbirth are preventable. To address these preventable complications in both mothers and babies, PeriGen has developed artificial intelligence (AI)-powered solutions that automate the identification of early warning signs during labor, supporting clinicians with standardized analysis and timely alerting of troubling trends so that they can follow protocols in a more consistent and timely way.

 

Amendola will leverage a broad range of marketing, public relations and content strategies to promote PeriGen’s market-leading maternal and fetal surveillance systems. The content marketing will include bylined articles and website content and will highlight the thought leadership and subject matter expertise of PeriGen’s leadership and its clinical end users. This includes a recently published USA Today Letter to the Editor addressing maternal mortality.

 

“We are extremely glad to be working with Amendola Communications in a more expanded capacity,” said Matthew Sappern, CEO of PeriGen. “We feel that their public relations and marketing capabilities, specific to the health IT industry, are unparalleled. With their strategic guidance and personnel, we will greatly increase the awareness of PeriGen and what our solutions can do to lower negative outcomes during childbirth.”

 

PeriGen has developed PeriWatch™ Vigilance™, a new fetal and maternal early warning system (EWS) that automatically identifies patients whose conditions are worsening, facilitating more timely interventions. Able to work alongside existing perinatal systems, PeriWatch Vigilance is an early warning system that alerts care teams to clinical trends that may require intervention.

 

“PeriGen is a visionary company that gives clinicians the tools they need to improve—and even save—babies’ and moms’ lives,” said Jodi Amendola, CEO of Amendola Communications. “We will be leveraging our deep health IT and healthcare experience to spread the word about the important work that PeriGen is doing to combat complications during labor and delivery. Together, we will execute strategic marketing programs and develop content that will increase awareness among healthcare and insurance organizations of the strong clinical and financial outcomes that PeriGen’s solutions deliver.”

 

About PeriGen

PeriGen offers innovative perinatal software solutions that incorporate artificial intelligence (AI) to enhance clinical efficiency and standardization of care during childbirth. Led by skilled OB practitioners and IT visionaries, PeriGen has created the PeriWatch platform to provide consistent analysis and efficient display of complex data in real-time to promote better human recognition and communication about impending problems during labor. With PeriWatch clinicians can spend more time on direct patient care and less time on manual calculations and data manipulation. To learn more, visit www.perigen.com; follow us on TwitterLinkedInYouTube, and Facebook; or call 984.208.4250 or email.

 

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

 

 

 

 

 

 

 

 

 

PatientPing Taps Amendola to Support Strategic Growth Initiatives

SCOTTSDALE, Ariz., Sept. 25, 2018—Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that PatientPing has selected Amendola as its agency of record to lead its PR and marketing strategy. PatientPing is a Boston-based care coordination platform that reduces the cost of healthcare by seamlessly connecting providers with crucial information about shared patients.

Amendola will leverage a broad range of public relations, marketing and content services to help drive PatientPing’s expansion of a nationwide community of providers coordinating care through real-time notifications, or “Pings,” that keep providers informed when patients receive care anywhere across the continuum. Amendola will craft engaging content to showcase the thought leadership and expertise of PatientPing’s corporate leadership and the success stories of its end users.

“Amendola came highly recommended to us by a leading healthcare data analytics company whose amazing success with the agency speaks volumes,” said Jay Desai, PatientPing co-founder and CEO. “Amendola hit the ground running and we’re excited about working together to spread the word about how the PatientPing platform enables providers, payers and other healthcare organizations to leverage real-time data to achieve the shared goal of improving the efficiency of the healthcare system—and ultimately, achieving better patient satisfaction and outcomes.”

Amendola will work with PatientPing to increase brand awareness and engagement by crystallizing its core value proposition to target audiences and drawing on Amendola’s deep industry knowledge and top-tier media relationships in health IT.

“Safe and effective care coordination and transitions continue to challenge healthcare organizations,” said Jodi Amendola, CEO of Amendola Communications. “This partnership is rewarding for the Amendola team because our strategy and tactics will increase awareness among key stakeholders that they can effectively address this challenge with PatientPing’s proven solutions that share real-time patient information across care teams in any location.”

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About PatientPing
PatientPing is a Boston-based care coordination platform that reduces the cost of healthcare by seamlessly connecting providers to coordinate patient care. The platform allows providers to collaborate on shared patients through Pings–real-time notifications when patients receive care–and Stories–important patient context at the point of care–and allows provider organizations, payers, governments, individuals and the organizations supporting them to leverage this real-time data to reach their shared goals of improving the efficiency of our healthcare system. For more information, please visit www.patientping.com.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

CTG Chooses Amendola Communications as North American Public Relations Partner

SCOTTSDALE, Ariz., August 28, 2018—Although they say you can’t go home again, don’t tell that to CTG, a provider of reliable information technology (IT) solutions and services to organizations in North America and Western Europe. Amendola Communications, a nationally recognized, award-winning public relations and marketing agency, announced today that it has been selected as CTG’s public relations agency of record in North America across all of its lines of business. This marks the second PR engagement between Amendola and CTG, in addition to a number of individual projects that the two firms have worked on together.

CTG’s PR program will focus on promoting the company’s solutions in various industries, including healthcare and life sciences, tech, oil and gas, manufacturing, and a strong strategic staffing offering across all lines of business. The Amendola team will apply its industry expertise, longstanding relationships with editors and writers, and content development capabilities to help CTG expand its business.

“We are very excited to be working with Amendola Communications again, especially with their extraordinary communication experience, media relationships and knowledge, and proven reputation for results,” said Amanda LeBlanc, Chief Marketing Officer and VP, Marketing of CTG. “CTG’s strategic plans for growth will require a strong PR partner that can help us rise above a crowded field. Our clients have told us that our reliability, in terms of doing what we say we’ll do, on time and on budget, is one of our greatest assets. We feel the same about Amendola Communications. We are looking forward to taking full advantage of the knowledge and expertise of their entire team.”

For more than 50 years, CTG has built a reputation as the most reliable IT services provider across multiple industries. The company delivers high-value, industry-specific strategies, solutions, services, and staffing. The company boasts a Fortune 1000 client list that spans 74 of the 83 major industries defined by the Standard Industrial Classification (SIC) codes, many of them with long-standing relationships.

Amendola will support CTG with a comprehensive media relations program, pitching the knowledge and experience of its numerous subject matter experts for interviews and contributed content as well as bringing its press releases to the attention of the media. The agency will also provide event-related media support, support for speaker opportunities and content development, webinar programming guidance, as well as collaborating with the CTG team on new ways to take advantage of social media.

“CTG is an incredible company with a long history of doing great work for its clients, so we are delighted to have them back on our client roster,” said Jodi Amendola, CEO of Amendola Communications. “They have a stellar reputation in healthcare, which is where Amendola began and where we first began our working relationship.  Today, we’re looking forward to working with them to generate opportunities to increase visibility beyond just the healthcare space to all the industries that CTG serves. It says a lot about us that they chose to return, and in an expanded capacity.”

About CTG:

Over the last three decades, CTG has provided reliable IT solutions and services to more than 145 enterprise information management clients. Our more than 500 Information Management professionals help clients recognize the true business value of their data by transforming, managing, and visualizing it through our solution suite. Our EIM services have helped meet the unique needs of companies in various industries, including manufacturing, energy, government, healthcare and life sciences, telecommunications, and financial services. CTG has operations in North America, Western Europe, and India. The company regularly posts news and other important information online at www.ctg.com.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

Kaufman Hall Taps Amendola Communications as PR Agency of Record to Support Strategic Growth Initiatives

SCOTTSDALE, ARIZ. – August 7, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, announced today its selection as the agency of record for Kaufman Hall, a leading provider of management consulting services, enterprise performance management and decision support software.

Amendola won the business after a competitive agency review process. It will provide strategic counsel, media relations and content development for Kaufman Hall’s three industry sectors, healthcare, financial institutions and higher education. The agency will build upon Kaufman Hall’s stellar brand reputation in these industries for its software and management consulting services.

“At its core, Kaufman Hall solves complex business problems for its clients. In a similar vein, we require a communications agency that not only understands the complexities and nuances of what we do but also can bring big ideas to the table and execute on them,” said Rob Kunzler, chief marketing officer of Kaufman Hall. “Amendola’s experienced team has demonstrated its ability to deliver value and its commitment to working closely with us to form a trusted, long-term partnership.”

“We’re excited to partner with Kaufman Hall, which has been helping executives to navigate rapid market changes in healthcare, finance and higher education for more than 30 years,” said Jodi Amendola, chief executive officer of Amendola Communications. “The company has built its reputation on consulting, performance improvement technologies, and data and analytics—and even more importantly, on its strong customer base of top-tier organizations that rely on its counsel and expertise.

Our collaboration will help to further elevate Kaufman Hall’s thought leaders’ profiles among journalists, prospective clients and key stakeholders across industries.”

About Kaufman Hall

Kaufman Hall provides software and management consulting to help organizations realize sustained success amid changing market conditions. Since 1985, Kaufman Hall has been a trusted advisor to boards and executive management teams, helping them incorporate proven methods into their strategic planning and financial management processes, and quantify the financial impact of their plans and strategic decisions to consistently achieve their goals.

Kaufman Hall services use a rigorous, disciplined, and structured approach that is based on the principles of corporate finance. The breadth and integration of Kaufman Hall advisory services are unparalleled, encompassing strategy; performance improvement; financial and capital planning; cost transformation; treasury and capital markets management; and mergers, acquisitions, partnerships, and joint ventures.

Kaufman Hall software includes the Axiom Suite, providing sophisticated, flexible performance management solutions that empower finance professionals to analyze results, model the future, and optimize organizational decision making. Solutions for long-range planning, budgeting and forecasting, performance reporting, capital planning, and cost accounting deliver decision support, reporting, and analytics within an integrated software platform. Kaufman Hall’s Peak Software empowers healthcare organizations with clinical benchmarks, data, and analytics to provide a higher quality of care for optimized performance and improved patient outcomes.

Media Contact:  Marcia Rhodes | 480.664.8412 ext. 15 | mrhodes@acmarketingpr.com

 

 

 

 

 

VisitPay Selects Amendola Communications for Public Relations and Content Development

SCOTTSDALE, Ariz., June 5, 2018—Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR agency of record for VisitPay.

Amendola will utilize a broad range of public relations and content services to promote VisitPay’s market-leading platform for fully automated patient financial engagement.

Founded in 2010, VisitPay is the developer of a cloud-based platform used by major providers to deliver transparency, choice and control to patients managing healthcare financial transactions and outstanding balances. Through VisitPay, patients can access a complete and comprehensive accounting of their financial obligations, as well as critical health plan and healthcare information, through health system-branded portals.

For health systems, VisitPay’s proprietary analytics tailors consistent and fully compliant financing options to the unique needs of individual patients and their families, creating a simplified billing experience that drives both higher payment rates and improved patient satisfaction scores.

“VisitPay counts some of the largest and most innovative health systems as clients. We wanted a public relations agency that could capitalize on that momentum,” said Will Reilly, Vice President of Marketing at VisitPay. “Amendola’s deep experience in health IT will help us shape and lead the conversation on patient financial experience.”

Amendola will promote VisitPay through a number of public relations and content marketing programs, supported by Amendola’s top-tier media research and relations. The agency will work with VisitPay to increase brand awareness and thought leadership by delivering its core value proposition to target audiences, drawing on its deep industry knowledge and significant media relationships in health IT. Amendola will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of VisitPay’s corporate and client-based leadership.

“Hospitals and health systems are challenged with uncovering the tools and strategies for bringing transparency, choice and control to the patient financial experience,” said Jodi Amendola, CEO of Amendola Communications. “Our collective experience in the patient-as-payer space will be instrumental in helping VisitPay reach its public relations objectives.”

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About VisitPay
VisitPay is the first and only platform for Patient Financial Health. The culmination of seven years learning and development, this proprietary cloud-based platform enables health systems to dramatically increase the amount paid on patient balances because patients can finally exercise control over their financial health. VisitPay is proudly headquartered in Boise, Idaho, one of the most livable cities in the country, where it has assembled a powerful team focused on predictive analytics, user-driven software design and consumer finance. More information about the company and its solutions can be found at www.visitpay.com.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

Lightbeam Health Selects Amendola Communications to Boost Market Visibility as a Leading Population Health Vendor

SCOTTSDALE, ARIZ. – May 10, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, announced today that it has been selected as the agency of record for Lightbeam Health Solutions, a leader in end-to-end population health management solutions and services. Amendola will promote Lightbeam’s brand, solutions and thought leaders through its deep relationships with industry media, influencers and events.

Irving, Texas-based Lightbeam integrates data warehousing, data analytics, health information exchange and care management capabilities to deliver the most comprehensive population health management solutions in healthcare. Lightbeam’s technology provides the guidance needed to deliver the right care at the right time, while reducing costs and delivering outstanding financial results.

“Lightbeam is committed to equipping providers with the solutions needed to improve the lives of whole populations of patients across the continuum of care, while helping them to better manage the cost of that care,” said Jorge Miranda, EVP of Lightbeam Health Solutions. “We look forward to benefitting from Amendola’s strategic vision and expert execution as we continue to help healthcare organizations and ACOs make the challenging journey from volume to value.”

“Population health management is a crowded field with numerous companies struggling to achieve the sort of end-to-end solution that Lightbeam has developed,” said Jodi Amendola, CEO of Amendola Communications. “We are thrilled to partner with Lightbeam’s leadership—several of whom we have worked with in previous companies—to accelerate their ability to attract new customers and partnerships.”

About Lightbeam Health Solutions

Lightbeam Health Solutions delivers a revolutionary model for managing patient populations and associated risk. Lightbeam’s vision is to bring health data into the light through the use of analytics, and to provide the insight and capabilities healthcare clients need to ensure patients receive the right care at the right time. Lightbeam’s platform facilitates end-to-end population health management for ACOs, payers, provider groups, health systems, and other healthcare organizations aspiring to provide superior care at a lower cost. For more information, visit

www.lightbeamhealth.com and follow us on LinkedIn and Twitter.

Media Contact:  Marcia Rhodes | 480.664.8412 ext. 15 | mrhodes@acmarketingpr.com

 

 

 

 

 

 

 

 

 

Foundation for Chiropractic Progress Selects Amendola to Power Market Awareness of Chiropractic Advancement

Award-winning firm to implement robust PR, digital and content creation program

SCOTTSDALE, Ariz. – Jan. 23, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare marketing and public relations agency, announced today the Foundation for Chiropractic Progress (F4CP) has engaged the firm to develop an integrated marketing communications program to generate public awareness of the benefits of chiropractic care, highlighting clinical evidence. F4CP is a national not-for-profit organization dedicated to educating the public about chiropractic care.

 

“We conducted an in-depth search of nearly a dozen healthcare agencies, and Amendola was the clear choice to advance our mission of establishing F4CP as the trusted resource for evidence-based data and education about the benefits of chiropractic care,” said Sherry McAllister, DC, executive vice president of F4CP. “Our goal is to empower our members to educate and engage consumers with knowledge about how chiropractic can benefit them, embrace and share this knowledge and advance the profession as a whole.

 

Kent S. Greenawalt, CEO of Foot Levelers and chairman of the F4CP Board of Directors said, “We were attracted to Amendola’s veteran team, who demonstrated passion, creative strengths, media savvy and impressive experience in the chiropractic profession. Their strategic guidance will play a key role in increasing credibility and recognition among target media and digital influencers of the important role chiropractic care plays in pain management, wellness and maintaining a healthy lifestyle.”

 

With the goals of supporting membership and building credibility for chiropractic care by capitalizing on national industry trends and developments to showcase the multiple benefits of chiropractic care — from delivering safe, drug-free, cost-effective pain relief to optimizing wellness — Amendola will provide a broad spectrum of marketing services. These include aggressive media relations, social media services and a range of content demonstrating thought leadership and evidence-based data of chiropractic care through bylined articles, blog posts, press releases, white papers, ebooks, email campaigns and much more.

 

“With wellness taking center stage, chiropractic care is rapidly gaining momentum – reshaping care as we know it,” said Amendola CEO, Jodi Amendola. “F4CP’s role in the market has tremendous value and we look forward to extending its reach by highlighting success stories, leveraging a treasure trove of evidenced-based data and promoting high-value content to make an even greater impact.”

 

With a team of experienced and seasoned PR professionals, Amendola develops and implements public relations, digital/social media, content marketing, messaging/branding, web design and marketing programs for a diversified healthcare and HIT client base. Amendola provides extensive strategic counsel and helps clients – from start-ups to Fortune 500 companies – achieve their business objectives including market expansion, strategic acquisition or public offering.

 

About Foundation for Chiropractic Progress

A not-for-profit organization, the Foundation for Chiropractic Progress (F4CP) informs and educates the general public about the value of chiropractic care and its role in drug-free pain management. Visit www.f4cp.com; call 866-901-F4CP (3427). Social media: FacebookTwitterLinkedInPinterestYouTube.

 

Media Contact:  Marcia Rhodes | 480.664.8412 ext. 15  | mrhodes@acmarketingpr.com

4medica Reengages Amendola Communications for Content Creation and Public Relations

MARINA DEL REY, CA and SCOTTSDALE, AZ—Nov. 1, 2017–Amendola Communications, an award-winning healthcare marketing and public relations agency, is pleased to welcome back 4medica, the market leader in moving clinical data in real time across the healthcare continuum, to its customer family. Amendola has previously served as 4medica’s public relations agency of record. In this newest engagement, Amendola will produce quality content and provide additional public relations support.

The reengagement is a timely one as 4medica pivots from being identified largely with its top ranking laboratory and imaging connectivity solutions, to broader recognition as an expert in real time clinical data integration and data management accuracy with its highly patented and innovative Big Data MPI.

“We know from experience there is no agency better suited—or more familiar with the healthcare IT space– to help amplify our positioning than Amendola,” said Gregory Church, President, 4medica.

Church added, “Jodi Amendola and her team also have a strong commitment to client service that has proven to help us quickly act on important opportunities.”

Beyond static electronic health records to true clinical data interoperability

In a diversified health IT field, 4medica has earned its position as one of the leading clinical data exchange vendors. The company has seen firsthand the need for the fluid flow of data throughout the healthcare organization, without sacrificing data accuracy, quality and security.

To that end, 4medica offers an expansive portfolio of solutions for health systems, hospitals, laboratories, imaging centers, health information exchanges (HIEs), accountable care organizations (ACOs), health plans and other diagnostic care organizations. These solutions include:

  • ClinXdata®, a powerful platform for clinical data exchange
  • 4medica Big Data MPI, which performs patient identity matching at unprecedented speed and scale
  • Revenue cycle management services to make lab orders management a revenue-generating function

All 4medica solutions reside in a highly secure cloud environment that adheres to HIPAA’s stringent data security and privacy standards. This is of particular importance for healthcare data that is rapidly becoming digital.

“We are so pleased to be working with 4medica again, a company that has been at the forefront of healthcare data’s digital transformation. We look forward to helping 4medica create and promote content that memorably articulates its value proposition to a variety of healthcare audiences,” said Jodi Amendola, CEO of Amendola.

Amendola will deliver a range of content—from bylined articles and informative briefs to press releases and award application abstracts–that highlights 4medica’s thought leadership and expertise. Amendola will also provide public relations to promote 4medica’s newsworthy events and milestones.

About 4medica
4medica provides the industry’s leading SaaS (Software-as-a-Service) big data MPI, clinical data exchange and integration platform to help healthcare organizations of diverse types create a seamless view of the patient care experience and help further drive better health outcomes. The clinical data exchange platform integrates with and builds upon disparate systems to facilitate interoperable data exchange across various care settings to promote care continuity. The cloud computing model is scalable, lower cost, maintenance-free, easy to use and deployable in a few months or less, eliminating large capital outlays or resource utilization. This is especially critical for hospitals and physician health organizations of all types and sizes. 4medica connects hundreds of institutional facilities including hospitals, health systems, physicians, laboratories, radiology centers and pathology clinics. More than 35,000 physicians use its solutions every day. Learn more at www.4medica.com and www.bigdatampi.com.

Media Contact: Marcia Rhodes | mrhodes@acmarketingpr.com  | 602-793-1561