Foundation for Chiropractic Progress Selects Amendola to Power Market Awareness of Chiropractic Advancement

Award-winning firm to implement robust PR, digital and content creation program

SCOTTSDALE, Ariz. – Jan. 23, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare marketing and public relations agency, announced today the Foundation for Chiropractic Progress (F4CP) has engaged the firm to develop an integrated marketing communications program to generate public awareness of the benefits of chiropractic care, highlighting clinical evidence. F4CP is a national not-for-profit organization dedicated to educating the public about chiropractic care.


“We conducted an in-depth search of nearly a dozen healthcare agencies, and Amendola was the clear choice to advance our mission of establishing F4CP as the trusted resource for evidence-based data and education about the benefits of chiropractic care,” said Sherry McAllister, DC, executive vice president of F4CP. “Our goal is to empower our members to educate and engage consumers with knowledge about how chiropractic can benefit them, embrace and share this knowledge and advance the profession as a whole.


Kent S. Greenawalt, CEO of Foot Levelers and chairman of the F4CP Board of Directors said, “We were attracted to Amendola’s veteran team, who demonstrated passion, creative strengths, media savvy and impressive experience in the chiropractic profession. Their strategic guidance will play a key role in increasing credibility and recognition among target media and digital influencers of the important role chiropractic care plays in pain management, wellness and maintaining a healthy lifestyle.”


With the goals of supporting membership and building credibility for chiropractic care by capitalizing on national industry trends and developments to showcase the multiple benefits of chiropractic care — from delivering safe, drug-free, cost-effective pain relief to optimizing wellness — Amendola will provide a broad spectrum of marketing services. These include aggressive media relations, social media services and a range of content demonstrating thought leadership and evidence-based data of chiropractic care through bylined articles, blog posts, press releases, white papers, ebooks, email campaigns and much more.


“With wellness taking center stage, chiropractic care is rapidly gaining momentum – reshaping care as we know it,” said Amendola CEO, Jodi Amendola. “F4CP’s role in the market has tremendous value and we look forward to extending its reach by highlighting success stories, leveraging a treasure trove of evidenced-based data and promoting high-value content to make an even greater impact.”


With a team of experienced and seasoned PR professionals, Amendola develops and implements public relations, digital/social media, content marketing, messaging/branding, web design and marketing programs for a diversified healthcare and HIT client base. Amendola provides extensive strategic counsel and helps clients – from start-ups to Fortune 500 companies – achieve their business objectives including market expansion, strategic acquisition or public offering.


About Foundation for Chiropractic Progress

A not-for-profit organization, the Foundation for Chiropractic Progress (F4CP) informs and educates the general public about the value of chiropractic care and its role in drug-free pain management. Visit; call 866-901-F4CP (3427). Social media: FacebookTwitterLinkedInPinterestYouTube.


Media Contact:  Marcia Rhodes | 480.664.8412 ext. 15  |

Altarum Institute’s Payformance Solutions Selects Amendola Communications as Public Relations Partner

SCOTTSDALE, Ariz., Jan. 9, 2018Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that it has been selected as the agency of record for Payformance Solutions, a leading provider of value-based reimbursement solutions and services. Amendola will leverage long-standing relationships with healthcare editors and writers as well as deep industry expertise to help share how Payformance bridges the gap between payers and providers in evaluating and negotiating value-based reimbursement contracts. This comes soon after the agency developed Payformance Solutions’ website content.

“When I start working with a new healthcare IT company, Amendola is my first call,” said Brett Furst, founder and CEO of Foresight Ventures and a strategic advisor to Payformance Solutions. “They have effectively positioned two previous companies I worked for with tremendous success. I appreciate their deep industry expertise and relationships, and know that they will take Payformance to the next level.”

Payformance Solutions equips payers and providers with the technical tools and resources required to design, evaluate, build, measure and negotiate value-based reimbursement contracts while aligning financial goals with improved patient outcomes. Backed by the respected, nonprofit research and consulting organization, Altarum Institute, the company delivers a full-service approach that helps ensure an organization’s transition to value-based care accelerates smoothly with speed and flexibility while improving the quality of care.

Amendola will provide media and analyst relations, utilizing its extensive relationships throughout the industry to bring focus to the nuances of value-based care and help establish Payformance Solutions as a thought leader.

“It’s a testament to Amendola to have repeat clients such as Brett Furst and I so much appreciate his vote of confidence,” according to Amendola CEO Jodi Amendola. “In years past, there has been a level of uncertainty between payers and providers due to differing objectives. Payformance Solutions is bridging that divide and helping organizations navigate a new reimbursement model through value-based contracts. We are excited to work with Payformance and educate the industry about the important services it is delivering.”

About Payformance Solutions

Payformance Solutions is a value-based reimbursement service provider dedicated to advancing payment transformation in the healthcare industry. Leveraging our affiliation with nonprofit research and consulting organization Altarum Institute, we launched a suite of services to equip payers and providers with the technical tools and resources required to design, evaluate, build, measure and negotiate value-based reimbursement contracts while aligning financial goals with improved patient outcomes. For more information, visit:

Marcia Rhodes  | 480.664.8412 ext. 15  |