Mardi Larson, Senior Account Director
Mardi Larson is a Sabre award-winning strategic communications/PR professional with B2B and B2C experience. Across her more than 25-year career, she has worked for entrepreneurial start-up companies and mature brands helping them secure mass awareness and gain much-deserved recognition.
As a brand journalist, corporate storyteller and a PESO expert, she helps clients create and maximize strategic content across Paid, Earned, Shared and Owned channels. “Earned” results are her specialty – whether with media, social media, industry analysts or bloggers/vloggers. Mardi started her career in High Performance Computing at Cray, where she helped the company break into new industries including automotive, aerospace, chemical, pharmaceutical and biomedical. She has worked on tech brands including Fujitsu, Tech Data, Sun Microsystems, Conservis and eVisit.
Her consumer brand work includes Sperry Top-Sider, Keds, PetSmart and Payless ShoeSource, where her successful PR idea to create a “high-low” fashion story with Payless shoes on the runway at New York Fashion Week ignited the Payless Designer Collections. Mardi has also worked with celebrities including Ellen DeGeneres, Martha Stewart, Shaquille O’Neal, Stacy London, the Barry Goldwater Family, and Christian Siriano, as well as as futurists, health/wellness gurus, eco-friendly/sustainable activists, industry analysts and disruptors.
Mardi has a Journalism degree from UW-Eau Claire and most recently served as Content Marketing Director, heading PR, AR and Corporate Communications for eVisit, where she led the AR effort that secured eVisit the Solo Leader position in the Forrester Wave for Digital Health and Gartner’s Market Guide for Virtual Care Solutions.
