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Managed IT, Cybersecurity Leader Anatomy IT Selects Amendola for Strategic PR Services

Award-winning, full-service health IT agency to help educate hospitals, physicians’ practices on using technology to deliver exceptional patient care

SCOTTSDALE, Ariz., Dec. 12, 2023 – With cybersecurity attacks keeping healthcare CIOs up at night, Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is pleased to announce that Anatomy IT has selected the firm for strategic PR services. Amendola will promote Anatomy IT’s important role guiding healthcare organizations in the use of technology and cybersecurity solutions.

Amendola is implementing a comprehensive PR plan to demonstrate Anatomy IT’s industry-leading technology and services, new offerings, accomplishments, customer wins, and industry partnerships.

“Amendola came highly recommended to us for its unrivaled healthcare and health IT PR knowledge, bench strength and media relationships,” Anatomy IT CEO Frank Forte said. “They hit the ground running and have already delivered amazing results. We look forward to a long and successful partnership.”

Agency CEO Jodi Amendola said: “Anatomy IT enables mid-size healthcare organizations to realize the same information technology efficiency and scalability benefits as large healthcare systems at a fraction of the cost. We are excited to promote its important initiatives and differentiators to the marketplace to showcase Anatomy IT’s unrivaled healthcare IT and cybersecurity expertise that enable healthcare providers of all sizes to deliver exceptional patient care.”

Anatomy IT has consistently demonstrated its ability to adapt and innovate with its comprehensive platform, including managed IT, cybersecurity, cloud, value-based care services, HIPAA compliance, and strategic IT planning. Recently, Anatomy IT was recognized on the prestigious Inc. 5000 list of the fastest-growing private companies in America for 2023.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About Anatomy IT

Anatomy IT helps healthcare providers deliver exceptional patient care through technology and cybersecurity solutions. With 30+ years of experience, we understand healthcare organizations’ unique risks, opportunities, and challenges. Anatomy IT is one of the largest and fastest-growing healthcare IT companies, partnering with over 1,750 clients serving 38,000 healthcare staff nationwide, including ASCs, physician groups, and hospitals.

Media Contact: Marcia G. Rhodes for Amendola, mrhodes@acmarketingpr.com

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Learn To Speak The Language Of Your Client’s (Many) Target Audiences

Healthcare PR and marketing agency pros work with multiple clients at a time. That’s a lot of technologies, services, business strategies, marketing messages, workflows, timelines, and personalities to understand and manage.  

It’s easy for us to feel overwhelmed because healthcare technology clients by definition are working on cutting-edge technologies that can be challenging to comprehend, never mind explain to an audience. Conversing regularly with healthcare startup founders about the clinical-grade, model-informed, reverse-engineered algorithm they developed to transform healthcare as we know it – when they weren’t working their side gig as a highly regarded neurosurgeon – is a humbling experience. My encyclopedic knowledge of BoJack Horseman episodes barely measures up.

But here’s where things get even more complicated: Not only does each client have all that stuff I mentioned in the first paragraph, they also are trying to reach multiple audiences.

That matters, because to craft an effective message you need to both identify and understand the target audience. The first question I ask clients when we’re on a call with a subject matter expert to get information for a writing assignment – a byline, a press release, a white paper – is, “Who’s the target audience?” Even if I already know, I’ll ask anyway just to make sure we’re all on the same page and to get more details. Plus it’s a great icebreaker!

Know what each audience cares about

At the most basic level, every healthcare technology company has three distinct audiences: customers (both potential and existing), investors, and the media. Let’s start with the less complicated audiences: investors and the media.

Investors view healthcare technology as, well, an investment. So while they may thoroughly believe in the technology and what it will do for patients, providers, payers or some other stakeholder, their primary interest is whether their investment pays off. Investors want to hear about the market opportunity, growth strategy, financial and growth metrics, the expertise and experience of the management team, and how the company intends to become profitable.

A media audience is looking for an interesting story. That might be the background of your client’s founders, the scope of the challenge your client is trying to address, and how many lives the client’s product or service will change. Even media outlets that drill down into the details of healthcare technology, business, and policy want to cast the content they publish in human terms.

You can best understand what type of content specific media outlets are interested in publishing by actually reading what they publish. (Pro tip!) If your client is all about the revenue cycle, you’re not likely to draw interest from a website that covers medical devices.

Customers are more complicated because many healthcare companies may be trying to reach several subsets of customers. For example, one of Amendola’s clients I write for markets its platform to hospitals, health information exchanges, labs and clinics, and health plans. Each of those target audiences has its own priorities and needs. As a marketing/PR agency, it is our job to effectively address the specific pain points of each target audience.

Listen, research, and listen some more

So how can we best understand each of the client’s target audiences? One way is to talk with someone at the client who interacts regularly with customers and prospective customers.  

For example, if the target audience is customers and potential customers, I would want to hear from sales executives. They are the people who listen to customers describe their business goals and challenges, explain what problems they need to overcome, and articulate what they need (or don’t need) from the type of solution the client is selling. Once you can identify the problems a customer wants solved, you have the raw ingredients for crafting a targeted, compelling message using the customer’s language.

Unfortunately, sometimes it’s hard for a PR/marketing agency team to get time with a client’s sales exec because they’re busy selling (hopefully!). It’s much more common for agencies to work with the client’s technologists, who typically are among the founders. While their ability to explain the company’s technology within the context of various use cases is indispensable, it’s the sales team that understands challenges from the customer’s perspective. They have an outside-in perspective, rather than the inside-out view of many technologists.

A less direct way to learn about a target audience is through online research. That includes using ChatGPT and other generative AI tools to find information. (Just make sure it’s not hallucinated info.) Learning the lay of the land within a client’s competitive sphere provides more perspective to help inform the content you create. Large consulting agencies such as McKinsey and Accenture have ambitious healthcare practices that offer comprehensive market analyses.

Developing customer personas also can help marketing/PR agencies hone their messages by providing a crystal-clear picture of a target audience. What are the backgrounds, values, preferences, and pain points of the chief technology officers targeted by your client? They undoubtedly would be different to those of the chief financial officer or chief medical officer. Interviews, surveys, and feedback can be used to refine those personas.

Conclusion

No healthcare client has a single target audience. All of them at some point will need to communicate the appropriate messages to investors, the media, and various customer groups. Marketing/PR professionals must be fluent in all these languages to ensure they are helping clients achieve their goals.

Amendola Brings Home 3 Awards for Outstanding Health Tech PR & Marketing Programs

Leading Healthcare, health tech-focused agency also a finalist for Ragan PR Daily Agency of the Year

SCOTTSDALE, Ariz., Nov. 14, 2023 – Amendola Communications (Amendola), a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, has won three MarCom awards and is a finalist for Agency of the Year in another top awards program.

Amendola won two Platinums and one Gold in the Public Relations category of the MarCom Awards, one of the largest global creative competitions in the world. The first Platinum was for work the agency did on behalf of KeyCare, the nation’s first virtual care platform built with Epic’s EHR platform. Amendola designed and executed a strategic PR plan that successfully launched the startup in a crowded marketplace, including creating sales material, an e-book, news release, and securing multiple interviews and article placements.

“We chose to work with Amendola because their people are great and they have a long track record of success in healthcare,” said Lyle Berkowitz, MD, CEO of KeyCare. “As a new company in a crowded space, we needed to make sure every one of our potential clients knew who we were and how we were different. Amendola came through amazingly well by navigating us through strategy, helping us create fantastic content and ensuring a huge array of placements. As a result, our message is getting across, clients know who we are, and our company is growing tremendously.” 

The second Platinum win in MarCom’s PR category was for helping DrFirst launch an awards program to recognize healthcare organizations using technology in innovative ways to improve patient care. Gaining recognition for a new awards program in a field crowded with them required Amendola to call upon its years of experience and solid relationships throughout the industry.

“Our collaboration with Amendola has spanned several years, and their expertise ensured a strong launch for our Healthiverse Heroes Awards, as well as well-deserved attention for the honorees,” said G. Cameron Deemer, CEO of DrFirst.

Amendola won Gold in the PR category for helping Equality Health showcase its value-based care model by writing compelling thought leadership articles and placing them in leading healthcare industry publications.

Amendola also has been named one of four finalists for Ragan PR Daily’s Content Marketing Awards’ prestigious Agency of the Year. This competition honors the most effective and productive teams in public relations and marketing. The winner will be announced at the end of November.  

“What a wonderful way to celebrate our 20th anniversary,” said agency CEO Jodi Amendola. “Winning the three MarCom awards and being named a finalist for Agency of the Year is the result of two decades of refining our practices and honing our skills to produce the best possible results for our clients. We’re proud and excited to be recognized for our hard work and dedication and look forward to continued success.”

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

Media Contact:

Marcia G. Rhodes, mrhodes@acmarketingpr.com

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SnapCare Selects Amendola for Strategic Messaging, Marketing & PR Services to Introduce New Name & Platform to the Healthcare Continuum

SCOTTSDALE, Ariz., Nov. 9, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that it has been selected by SnapCare™, an AI-enabled workforce marketplace that serves the entire continuum of care. On the heels of leading SnapCare’s corporate relaunch, which included changing its name and introducing a new business model, Amendola is implementing a comprehensive PR and thought leadership program.

“SnapCare is entering the next phase of its corporate identity and rolling out a new platform that will transform healthcare workforce management. It’s essential that we deliver our message to the right audiences in a thorough and compelling manner,” said Robin Milne, Chief Marketing Officer, SnapCare. “Amendola was a natural choice for its expertise and experience in digital health PR and marketing.”

SnapCare’s tech-enabled platform offers healthcare facilities complete visibility into the ideal talent mix for their unique needs and associated costs. Its workforce solutions significantly improve client savings and efficiencies, minimizing the need for intermediate agencies, returning control to healthcare facilities, and ensuring total transparency in pay and pricing.

According to Jodi Amendola, CEO of Amendola Communications, “It’s no secret that healthcare is struggling with staffing shortages. It’s more than a problem. It is a crisis that will continue to escalate as healthcare workers retire, transition to new roles, or just quit their jobs. We are delighted to introduce SnapCare’s timely and much needed new platform, which offers a unique approach to the problem.”

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About SnapCare

SnapCare™ is an AI-enabled workforce marketplace that serves the entire continuum of care. Our platform offers healthcare facilities complete visibility into the ideal talent mix for their unique needs and associated costs. We designed our workforce solutions to significantly improve client savings and efficiencies, minimizing the need for intermediate agencies, returning control to healthcare facilities, and ensuring total transparency in pay and pricing. Our pioneering technology and comprehensive services offer a smarter way for facilities to manage their workforce needs and deliver quality patient care. ​

For more information, visit SnapCare.com and follow SnapCare on LinkedIn and YouTube.

Media contact: Marcia G. Rhodes, Amendola Communications, mrhodes@acmarketingpr.com

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Why Down Times Call for More Marketing, Not Less

Tips From The A-Team

The foreman of an orchard reported to the owner that the trees were growing fewer apples and only on the higher and harder-to-reach branches. What should we do, the foreman asked.

Let’s spend less on ladders, the owner said.

That doesn’t make sense, but many businesses react similarly during economic downturns by cutting their marketing and PR budgets, the very things that generate sales and visibility.

We asked our team of experts for their thoughts on why marketing, PR and social media are more important than ever in difficult times. Here’s what they had to share.

A good agency will work with clients to get the most out of a reduced budget, says Senior Account and Content Director Michelle Noteboom: “The right PR team will help you find ways to maximize the value of your PR investment by creatively repurposing well-crafted thought leadership content and earned media placements.”

Tough times often lead to increased competition for a shrinking pie. Doing less marketing puts a company at a disadvantage, says VP Marcia Rhodes: “PR can help differentiate a company from its competitors by highlighting its unique value proposition, featuring its strengths, and showcasing success stories. Effective PR can position a company as a thought leader, innovator, or industry expert, giving it a competitive edge and attracting clients who are seeking stability and reliability.”

Tough times don’t last forever, but tough companies do. Smart companies will take the opportunity during a downturn to position themselves for when the economy recovers, says Senior Account Director Mardi Larson. “Remaining top of mind among your key audiences is important so when conditions improve, they’ll remember you. Plus, with competing companies falling out of the PR field, it’s time to pounce and seize the opportunity to amplify and own your position in the marketplace through earned media,” she says.

“The No. 1 mistake I see companies make during tough economic times is cutting their marketing and PR when, in fact, marketing and PR are what is going to bring your company awareness, which, as we know, leads to business,” says Katlyn Nesvold, Senior Account Director.

An economic slowdown is the time to dig in, says Senior Social Media Account Director Michelle Smith. “In a down economy, investing in your brand and social media presence is crucial for standing out, establishing yourself as an industry leader, and attracting new business opportunities. By creating a unique brand voice and consistently sharing valuable content, you can build credibility and differentiate yourself from the competition, ensuring your business thrives even in challenging times.”

In times of economic uncertainty, businesses want to work with vendors they trust, says Grace Vinton, Account Director and Media Specialist. “Having a solid PR program can help you build that industry trust and help you close the deals you’re trying to close,” she says.

If a downturn prevents a business from creating new marketing content, it can always recycle old material, says Account Manager Maddie Noteboom: “Content marketing can cost far less than traditional marketing, making it one of the most cost-effective methods to connect to your target audience. One low-cost content marketing strategy I recommend to clients is a content refresh. Dig into the archives of old blog posts, ebooks, white papers and infographics, and update them with new insights, fresher graphics, and revamped SEO.”

The experts agree. If you want to harvest apples, invest in ladders.

Amendola Honored for Market-Moving Public Relations and Marketing Work

Healthcare, health tech and life sciences-focused agency recognized by PRWeek for Best in Health Innovation PR campaign and Gartner for Small Idea, Big Impact podcast launch

SCOTTSDALE, Ariz., March 14, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is proud to announce that it has been singled out by two professional organizations for outstanding work performed on behalf of clients.

Amendola has been named a finalist in the 2023 PRWeek Healthcare Awards in the Best in Health Innovation category. Amendola designed and led a PR strategy to raise awareness within the healthcare industry of Talkdesk, a provider of contact center software. PRWeek’s awards showcase and celebrate the best campaigns, projects, agencies, in-house teams and individuals across the fast-growing healthcare and pharmaceutical PR sectors.

The agency also is a finalist in the Gartner Marketing and Communications Awards in the Small Idea, Big Impact category for its work on behalf of Medicomp Systems, a provider of diagnostically connected patient data solutions. Amendola worked with Medicomp to create and launch the popular Tell Me Where IT Hurts podcast, which has helped the client reach a wider audience and develop deeper relationships within the healthcare community. The Gartner Awards are a global, annual program to recognize leading marketing and communications professionals and initiatives that have achieved real, measurable business outcomes.

Winners of both competitions will be announced May 24.    

“Recognition from our peers is always wonderful,” said agency CEO Jodi Amendola. “Even more importantly, each of the initiatives recognized by the judges made a market-moving difference for our clients, and that’s what we’re most proud of.”

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

Media Contact:

Marcia G. Rhodes, mrhodes@acmarketingpr.com

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Qventus Engages Amendola for Strategic PR and Marketing Services

Award-winning Healthcare IT PR Agency and Care Operations Automation Leader Partner to Bring World-Class Operations to Health Systems

SCOTTSDALE, Ariz., Sept. 14, 2022 – Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, announced that Qventus, the leader in AI-powered software for care operations automation, has selected the firm to amplify client successes and industry best practices.

Qventus knows manual operational processes are holding health systems back from improving resource utilization, reducing staff workload, and growing strategic revenue. To address these challenges, health systems across the country are automating their care operations — the operational activities involved in the delivery of care, such as OR access and growth, discharge planning, and more. Qventus provides AI-powered automation software that simplifies everything from growing OR revenue to improving discharge planning and transitions of care.

“It can be challenging for health systems to understand the enormous strategic, operational, and financial value they can attain by automating care operations. We needed an agency with a deep knowledge of healthcare IT to help us tell the story of what’s possible,” said Greg Schneider, Chief Marketing Officer, Qventus. “Amendola is a proven PR leader in the healthcare and healthcare IT space. They have the expertise, energy and industry connections to tell our story.”

Qventus, which is based in Mountain View, Calif., earlier this year raised $50 million in growth capital, an investment that will allow it to expand its technology to additional hospitals and health systems across the United States.

“Eliminating waste and achieving greater operational efficiencies is essential for hospitals and health systems to remain fiscally sound. Qventus has shown it can help its clients accomplish that,” said agency CEO Jodi Amendola. “Working with companies whose services truly benefit the industry makes our job more rewarding and fulfilling.”

Amendola, which beat out multiple agencies in an extensive review, is implementing a comprehensive media and communications plan for Qventus that will showcasethe company’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About Qventus

Qventus is the leading provider of AI-based software for care operations automation. Integrating with EHRs, the Qventus platform uses AI, machine learning, and behavioral science to power best-practice solutions for inpatient, perioperative, emergency department, and command center settings. As a partner to leading health systems and hospitals across the country, including Boston Medical Center, M Health Fairview, Saint Luke’s Health System, ThedaCare, and UAMS Health, Qventus delivers proven outcomes, including 30-50% fewer excess days, 1 full day reduction in length of stay, and over 2 new cases added per operating room per month. For more, visit www.qventus.com.

Media Contact:

Marcia G. Rhodes

Amendola Communications

mrhodes@acmarketingpr.com

3 Easy Steps To Writing a Value Proposition That Sells

A value proposition is a simple statement that tells your customers and prospects why you are in business. At its core, it’s the promise your company gives customers about what it will deliver and why they should choose your product.

Value propositions form the foundation of marketing campaigns and sales pitches, so they can’t be vague or too general. The stronger the statement, the easier it will be to sell your product or services.

Putting in the pre-work to build a rock-solid value proposition is well worth the effort and will help you include precise results that benefit customers.  By following these three steps, you can create a value statement that sells:

STEP 1: Define your target market and ideal customers

Start by defining the most likely buyer of your product or services. You can conduct formal research using a third-party vendor or informal research on the internet. Narrow down your target by asking answering the following questions:

  • Is your target a person or a business?
  • Where are they located? 
  • What do they think or know about your current brand?
  • If a person, how old are they? What gender? What is their socio-economic background? 
  • Who else is competing for their loyalty in your market space?
  • Where does your target go to find information, e.g., Facebook, LinkedIn, Twitter? 
  • What are their pain points?
  • What do they value?

STEP 2: Identify the problem you are trying to solve

How will you know if customers will buy your product or service? The answer is you must identify the problem(s) you are trying to solve. Otherwise, your solution won’t resonate with the customers you specified above. 

To clearly articulate the problem, think of your customer pain points as unmet needs. Then, answer the question, “How will your product or service specifically meet those needs?”

Examples of customer pain points include:

  • Inconsistent customer experiences
  • Poor quality of service or products
  • Complicated buying process
  • Not available on a preferred channel
  • Too expensive for what it delivers

STEP 3: Identify your unique market differentiators

To outperform competitors, you must identify distinguishing characteristics that only your company can own. These should be unique. If potential customers believe all available offerings deliver the same value, they will buy whatever’s available at the lowest price.

Ask questions that identify what benefits customers will gain from working with you. Examples of market advantages include:

  • Reputation – Employees, customers, partners, and the public hold positive opinions about your organization.
  • Innovation – The capability to develop new approaches using new or proprietary technology.
  • Customer Satisfaction – Processes and approaches consistently pleasing customers and resolving issues quickly.
  • A unique geographic location – Easier access to services for customer convenience.
  • Recognition – A logo and Brand image are quickly recognized and associated with quality.

Need more help? You can find free value proposition templates on marketing sites like Hubspot or check out this post from the Amendola blog.

SyTrue Engages Amendola for Strategic PR and Marketing Services

Award-winning Healthcare IT PR agency to collaborate with leader in modernizing payer workflows to amplify client successes and industry best practices

SCOTTSDALE, Ariz., April 5, 2022 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that SyTrue, the leader in modernizing payer workflows to reduce costs and increase efficiencies, has selected the firm as its agency of record to amplify client successes and industry best practices after a competitive review of agencies.

SyTrue enables healthcare payers to make sense of fragmented, dirty data, driving greater transparency that increases productivity, reduces costs and enhances revenue. SyTrue’s innovative clinical Natural Language Processing (NLP) Operating System NLP OS™ synthesizes, normalizes and transforms unstructured clinical data into a strategic enterprise-wide digital asset that catalyzes informed decision-making for risk adjustment, care coordination and payment integrity.

“As a result of fragmented, incomplete patient data, health plans routinely miss opportunities to improve payment integrity, risk adjustment and population health,” said SyTrue Founder and CEO Kyle Silvestro. “We look forward to partnering with Amendola to share the story of how SyTrue enables payers to make sense of disorganized data to increase productivity, reduce costs and enhance revenue.”

“Issues such as inaccurate payments, unneeded tests and procedures and overly complex pricing cost health plans millions of dollars a year in lost revenue,” said agency CEO Jodi Amendola. “With its NLP OS™ enterprise solution that reads and understands medical records, SyTrue is fundamentally improving the way healthcare experts interact with patient records.”

Amendola is implementing a comprehensive media and communications plan for SyTrue that will showcasethe company’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships. Recently, SyTrue announced that SyTrue payer clients benefited from 35% to 55% increases in productivity and ROIs between $13 and $28 per audit using SyTrue’s payment integrity tools and services. SyTrue also shared that in 2021, it capped off a year of tremendous growth in the company’s client base, number of employees and transaction volume.

About Amendola Communications

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About SyTrue
SyTrue, the leader in modernizing payer workflows to reduce costs and increase efficiencies, enables healthcare payers to make sense of fragmented, dirty data, driving greater transparency that increases productivity, reduces costs and enhances revenue. Healthcare payers must analyze extensive amounts of unstructured data to identify insights from patients’ episodic health records, which cannot be accessed by traditional methods of search and require expensive chart reviews. SyTrue’s innovative clinical Natural Language Processing (NLP) Operating System NLP OS™ synthesizes, normalizes and transforms unstructured clinical data into a strategic enterprise-wide digital asset that catalyzes informed decision-making for risk adjustment, care coordination and payment integrity. Developed by clinicians and data scientists with deep healthcare domain expertise, SyTrue’s solutions boost the productivity of review teams and generate higher ROI on chart reviews through greater accuracy, speed, repeatability and scalability. SyTrue is trusted by top-tier health plans who have leveraged NLP OS™ to process more than 10 billion health records, yielding insights that lead to increased efficiencies and improvements in financial performance.

Media Contact:

Marcia Rhodes | Mrhodes@acmarketingpr.com

Vim Engages Amendola Communications for PR and Marketing Services

Award-winning Healthcare IT PR agency and healthcare technology platform partner to amplify client successes and industry best practices

SCOTTSDALE, Ariz., Oct. 14, 2021 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that Vim, a leading technology company building digital infrastructure for health plans, care providers, and the members they mutually serve, has selected the firm to amplify client successes and industry best practices after a competitive review of agencies.

Vim uses technology to seamlessly connect payers to providers at healthcare’s last mile: clinical workflow at the point of care. The healthcare technology company’s product capabilities address critical cost, quality, and experience to improve healthcare and drive accelerated provider performance and enhanced member experience at a fraction of the effort or cost of existing approaches.

“After thoughtful consideration, we chose Amendola as our public relations firm of record,” said Oron Afek, CEO and co-founder of Vim. “We were impressed by their team’s deep knowledge of the healthcare and health tech space, connections within the industry, and proven track record of successful representation. We’re excited to collaborate with them and share our unique value with the market.”

“This is an important time in healthcare as the industry reexamines its traditional reimbursement structures and looks for opportunities to make long-term improvements that benefit patients,” said agency CEO Jodi Amendola. “By interfacing with both payers and providers, Vim offers services that can affect change in a meaningful way. We are eager to assist Vim in their ambitious efforts to better align the American healthcare system towards value-based care models.”

Amendola is implementing a comprehensive media and communications plan for Vim that will showcase the company’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships.

About Amendola Communications

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About Vim

Founded in 2015, Vim connects data to workflow at healthcare’s “last mile”: within clinical operations at the point of patient care. Health plans, patients, and medical providers of every size – from independent practitioners to integrated delivery systems – use Vim software to connect data and care across the health system. Vim’s mission is to power affordable, high quality health care through seamless connectivity. For more information, please visit getvim.com.

Media Contact: Marcia Rhodes, Amendola Communications, mrhodes@acmarketingpr.com