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Jodi Amendola Named to PR News’ Distinguished List of ‘Top Women in PR 2021’

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Amendola Communications CEO honored in ‘Entrepreneurs’ category for leadership in healthcare, digital health and life sciences communications amid pandemic

SCOTTSDALE, Ariz. – July 28, 2021 – Amendola Communications is thrilled to share the news that CEO Jodi Amendola has received PR News’ “Top Women in PR 2021” accolades in the “Entrepreneurs” category. Jodi [headshot available here] and her fellow award recipients will be honored at a virtual gala at 3 p.m. ET today.

The “Top Women in PR Awards” recognizes the inspiring, innovative and supportive women making an impact not only for their companies, but within the PR industry as a whole.

Marcia Rhodes, vice president of Amendola Communications, nominated Jodi for the honor.

“Over the past 8 years that I’ve worked for Amendola, I’ve seen Jodi continue to build her full-service agency into a leader in healthcare, health IT and life sciences public relations, marketing and social media. I’m impressed every day by Jodi’s drive, enthusiasm, humility and humanity. Jodi’s flexibility, initiative and business skills enabled Amendola to grow even during the height of the COVID-19 pandemic, even as many agencies were experiencing massive layoffs. She is a great leader, PR and marketing professional, mentor and friend.”

Throughout her career, Jodi has been driven by a desire to change healthcare for the better and for everyone. Combined with a razor-sharp industry acumen, this vision has served as the foundation for the success of Amendola Communications during the past 18 years. She has grown the agency to include a staff of 25 and approximately 50 national PR, marketing, digital marketing, content marketing and social media clients.

Under Jodi’s leadership, Amendola Communications has continually evolved its strategic approach. As early as the mid-2000s, she foresaw the need for an integrated model that provides clients with holistic public relations and marketing programs. Today, each client campaign is built upon a foundation of analytics and metrics with a multi-faceted program consisting of public relations, marketing, digital marketing, SEO, paid search management and/or paid social. In an ever-changing industry, Jodi has remained a trusted resource for healthcare IT analysts and editors, who depend on her agency for high-quality client interviews, articles and case studies.

Even amid the pandemic in 2020, Amendola Communications continued to experience business success, largely due to some quick pivots of Jodi’s business model focused on helping Amendola’s clients who were adapting their healthcare, health IT and life sciences products and services to help fight the pandemic and keep people healthier.

“I’m honored to receive this PR News award along with many other outstanding women,” Jodi said. “My secret to success is really very simple—I believe in hard work, authenticity and giving back. I hire great people who share my passion for healthcare and for changing the world around us, one client at a time.”

To read more about what has inspired Jodi Amendola personally and professionally, please see recent articles in Authority Magazine and Forbes.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead-gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best known brands, as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

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Media Contact:    
Marcia G. Rhodes, Amendola Communications, 480.664.8412 ext. 15, mrhodes@acmarketingpr.com   

Jodi Amendola Honored as One of Ragan’s “Top Women in Communications”

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Amendola Communications CEO recognized in the “Leader” category for her outstanding achievements in building a high-performing PR and marketing agency

SCOTTSDALE, Ariz., May 19, 2020 Ragan Communications confirmed what most healthcare and health IT companies (and her employees) already know when it recognized Jodi Amendola in the “Leaders” category in its inaugural “Top Women in Communications” Awards.

Ms. Amendola was honored for her achievements in leading Amendola Communications to become an award-winning, “go-to” agency for PR and marketing within the healthcare and health IT industries. The agency has consistently developed award-winning campaigns and programs for start-ups, mid-tier and large industry organizations, and has helped take multiple clients to initial public offerings, merger and acquisition or other positive financial outcomes.

“I am thrilled to receive this recognition from Ragan, but none of it would be possible without our great clients and the outstanding team we have built,” said Amendola, who is CEO of her eponymous agency. “When I first started Amendola Communications there were just three of us working out of a spare bedroom. It was hard to imagine then that one day we would have 25 brilliant PR and marketing professionals spread across every region of the country and more than 40 of the top healthcare and health IT companies on our client roster. It’s been an incredible journey so far, and the best is yet to come. I am grateful and humbled to receive this award, and to stand with so many other tremendous women leaders.”

Ragan’s Top Women in Communications Awards are presented annually to women who are making a significant impact in their day-to-day job and career, advancing the profession while accelerating growth for their organizations. A Top Woman in Communication inspires she is fearless and an indefatigable player in the game. To qualify in the Leader category, the nominee must lead with conviction and empathy, and have a team that looks up to her.

Amendola Communications has been on a hot streak this awards season. The agency recently had three client campaigns earn recognition in the 2019 MarCom Awards, and won “Campaign of the Year” for its work with client Health Catalyst in the Business Intelligence Group 2019 Public Relations and Marketing Excellence Awards.

About Amendola
Amendola is an award-winning national public relations, marketing communications, digital and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit https://www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact: 
Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com

How Social Media Can Make Or Break Your Business’s Reputation

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Jodi Amendola Forbes Councils Member

Forbes Agency Council COUNCIL POST Leadership

POST WRITTEN BY

Jodi Amendola

Jodi Amendola is CEO of Amendola, an award-winning healthcare and technology public relations and marketing agency based in Scottsdale, AZ.

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Ah, social media. Has any invention ever been simultaneously so loved and so hated?

The dream, of course, is that social media connects us all in a community of understanding and shared experiences. We hope that others will share their experiences and connection to our brand and that their followers will do the same. It does happen sometimes. But there’s also a darker side to all that sharing — one that businesses must be aware of.

We’ve all heard stories about how viral videos (think: United Airlines) or other posts on major social platforms can damage an organization’s reputation. What starts out small can quickly gain momentum, and all of a sudden, you have a very visible PR crisis on your hands. …

https://www.forbes.com/sites/forbesagencycouncil/2019/08/09/how-social-media-can-make-or-break-your-businesss-reputation/#71cd4eb6dbd4
Jodi Amendola Healthcare Radio Now interview

A-Team CEO Jodi Amendola Interview on HealthcareNOW Radio

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We’re always excited when one of our own steps out from behind the scenes to grab the spotlight. In this episode of “What’s My Tagline?” from HealthcareNOW Radio, host Carol Flagg interviews Amendola Communications CEO (and self-described HIT Connector) Jodi Amendola. Jodi, of course, was recently named one of PR News’ Top Women in PR for 2017.

Over the course of the 27 minute discussion, Jodi shares her personal story on how she got started in healthcare IT, how Amendola Communications came to be one of the top healthcare IT PR firms in the country, and how the industry has changed from the early days of print, when it could take three months for a story to appear, to the 24 x 7 news cycle of today.

She then goes into detail on how to be successful exhibiting and speaking at HIMSS – including the planning that goes into it and the follow-up needed to maximize the benefits afterward. Jodi also shares some specific examples of how AC clients have been successful in reaching their target audiences, whether those are prospects, journalists, or analysts. The interview ends with Jodi sharing her look ahead to what 2018 will bring. Definitely worth a listen!