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DisposeRx Engages Amendola for Strategic PR, Content, Social Media and Marketing Strategy and Services

Healthcare agency to elevate PR and marketing program for drug disposal company

SCOTTSDALE, Ariz., June 11, 2019 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced today that DisposeRx, Inc., has hired the agency to provide strategic PR and marketing services, including media relations, content creation, marketing materials and social media.

DisposeRx, based in Sanford, NC, is committed to the eradication of leftover medications through its innovative, at-home technology. Through its proprietary blend of FDA-approved materials, DisposeRx provides an eco-friendly, site-of-use solution for the disposal of unused medications, meaning a drug can be safely, quickly and efficiently neutralized and disposed of wherever leftover drugs are kept, including the home medicine cabinet. The ability to bring the solution to the problem of leftover medications is especially important for opioids and other prescription drugs, which can lead to accidental poisonings—especially in children—and to drug diversion, abuse and death.

When water and the DisposeRx powder are added to medications in a pill bottle and shaken, the drugs dissolve and a gel is formed, rendering the medications unavailable and unusable; the contents can then be thrown away in the household trash, reducing diversion, exposure and harm. This is the only site-of-use disposal method that uses a government-approved prescription vial with a child-resistant closure to capture the drugs and is eco-friendly when discarded.

As John Holaday, PhD, chairman, founder and CEO of DisposeRx says: “Because the powder and water are added to the prescription vial itself, as the leftover pills dissolve, they become part of the gel solution.” Compared to current suggested disposal guidelines, DisposeRx’s packets are met with the highest level of customer satisfaction. DisposeRx is available with opioid prescriptions free-of-charge at leading pharmacies across the United States.

Dr. Holaday says he and DisposeRx leadership decided to work with the Amendola team because of their deep expertise and contacts in healthcare, as well as their understanding of the societal significance of DisposeRx as an extremely important disposal mechanism. “As a nation, we are all extremely concerned about the after-effects of prescriptions that are left in medicine cabinets and can be diverted, contributing to the opioid epidemic and other societal and public health problems,” Dr. Holaday said. “Our mission is to educate consumers about the need for proper leftover medication management, and Amendola is our strategic weapon in reaching decision-makers and influencers quickly, as well as helping us accelerate our continued growth. With our efforts and Amendola’s support, we can tackle the major issue of eco-friendly, at-home, site-of-use disposal, and shed light on the tragic consequences of drug diversion and the environmental consequences of improperly disposing of leftover medications.”

Jodi Amendola, CEO of Amendola, said that the agency is focusing on advancing DisposeRx’s important mission to educate stakeholders such as retail pharmacists, health plans, pharmacy benefit managers and healthcare providers about practical, convenient, cost-effective and safe medication disposal. “Increasing the adoption of DisposeRx packets can decrease the potential misuse of leftover drugs, including accidental poisonings, overdoses and death,” she said. “Our public relations and marketing programs will directly address the question, ‘What do I do with my unused medications to prevent misuse, while also protecting the environment?’”

Amendola is implementing a comprehensive media relations plan that will include aggressive media relations to showcase the results of DisposeRx’s innovation, partnerships and social responsibility and community involvement. A multi-pronged communications approach will include press releases and media engagement; bylined thought leadership articles; and speaking engagements and awards to position DisposeRx as subject matter experts and thought leaders. In addition, Amendola will manage multi-media, interactive marketing activities to fuel DisposeRx’s adoption and lead generation.

About DisposeRx Packets

DisposeRx packets contain a blend of proprietary solidifying materials that provide an at-home, site-of-use solution for the neutralization and eco-friendly disposal of unused medications. When water and DisposeRx powder are added to drugs in a prescription vial and shaken, the drugs are chemically and physically sequestered in a viscous polymer gel. DisposeRx is made of materials that are FDA approved for oral medications. For more information and to order DisposeRx packets, please visit our website at: https://disposerx.com/

About DisposeRx, Inc.

Located in North Carolina, DisposeRx, Inc. is a drug disposal company with a mission to eradicate the misuse of unused medications through innovative at-home, site-of-use technology. The company is spearheading programs to educate consumers and communities about at-home, site-of-use medication disposal solutions to prevent drug addiction and poisonings, overdoses and deaths. DisposeRx’s easy-to-use disposal solution empowers users to secure a healthier home by facilitating the efficient disposal of unwanted medications.

Media Contact:

Tara Stultz
Amendola Communications
440.225.9595
tstultz@acmarketing.com

 

Amendola Communications Expands Marketing and Communications Team, Appointing Stacy State as Senior Account Director  

SCOTTSDALE, Ariz., May 29, 2019—Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that Stacy State has joined the team as a senior account director. State will create and manage integrated marketing and communications programs, develop lead-generation initiatives, provide strategic counsel, and tell clients’ stories to targeted audiences by leveraging media relations and influencer relationships and strategies.

Stacy State

State brings nearly 20 years of marketing and product development experience across several healthcare verticals including providers, payers and health IT platform vendors. Having held marketing leadership roles at healthcare companies such as Humana and ZirMed (now Waystar), she has a proven track record of driving growth through lead generation strategies; developing and executing strategic communications and marketing programs; and leveraging PR and innovative digital strategies to transform brands.

“Amendola has a stellar reputation in the industry, and I’m excited to join an award-winning team of healthcare and health IT experts committed to the success and growth of our clients,” State said.

The agency’s CEO Jodi Amendola said clients will benefit from State’s marketing expertise as well as her ability to advance PR strategies to drive tangible business results for healthcare innovators, ranging from start-ups to mid-size and Fortune 100 companies. “Stacy’s deep knowledge of the healthcare industry ecosystem and extensive experience leading marketing strategies will allow her to bring immediate positive results for our clients,” Amendola said.

Prior to Amendola, State held the role of director of marketing for Advantum Health, a billing services company focused on physician and hospital billing. At Advantum, she served on the executive leadership team, creating a new brand for the company and guiding them through three strategic acquisitions.

Before that, State served as the director of enterprise marketing for ZirMed, a revenue cycle management company. State played an integral role in introducing ZirMed to the hospital and health system market and increasing year-over-year revenue bookings by millions of dollars. At Humana, she led initiatives that included new product development, mergers and acquisitions, clinical program communications, and customer messaging and engagement.

State earned her MBA from Indiana University and her bachelor of arts degree in sociology from the University of Kentucky.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

Get Your Marketing and PR Programs Ready for Summer

Healthcare IT public relations agency Amendola Communications offers three ideas to help keep marketing and PR programs filled with energy and enthusiasm

SCOTTSDALE, Ariz., April 24, 2019—As we near the end of spring, we’re reminded that vacation season is just around the corner. But while we firmly believe busy marketers and PR professionals deserve plenty of fun in the sun, we know that a good communications strategy never takes a day off.

That’s why Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, offers three suggested posts from its blog to keep your PR programs fresh, vital and effective–even during the laziest days of summer. (To receive more tips like these from more than a dozen of the agency’s experts, be sure to subscribe to the blog today.)

Take a holistic approach to your content strategy

We’ve all heard that these days content is king. But all too often organizations focus more on delivering a high volume of content rather than whether that content will actually help them achieve their business objectives. The best results come when organizations build cohesive, holistic campaigns based on well-defined strategies instead of posting individual pieces on whatever happens to capture their interest that day. Read the full post here.

Make the most of your professional PR writer

Speaking of content, once the holistic strategy is in place, it’s time to start getting the organization’s subject matter experts together with the writer who will help them turn their expertise into PR gold. While it can be difficult for these experts (especially those at the executive level) to think about adding a call with a writer to their already busy schedules, the rewards are great if those calls are approached correctly. Here are five tips to assure everyone is happy with the process – and the outcome.

Follow these tips for a terrific media interview—every time

After doing a few successful media interviews it can be easy for busy executives to fall into the trap of feeling like they don’t need to do much to prepare anymore. But interview opportunities are like snowflakes. Each has its own unique characteristics that can throw even the most experienced veterans off-message if they’re not ready. This blog post explains some of the basics interviewees should do every time to optimize every media conversation—and to make sure that they don’t inadvertently say something they don’t want to see in a media outlet.

Amendola’s blog covers all things public relations and marketing. A go-to source for communications professionals, the blog publishes on a weekly basis and features subject matter experts in every aspect of publicizing and marketing healthcare technology companies.

Media Contact:
Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com

 

 

Amendola Appoints Seasoned Communications and Public Relations Leader Jennifer Cohen as Senior Account Director

SCOTTSDALE, Ariz., April 2, 2019Amendola, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that Jennifer Cohen has joined the agency as senior account director. Cohen will create and manage client programs and initiatives, provide strategic counsel, and represent the agency’s healthcare/healthcare IT clients in front of media and digital influencers.

Jenn Cohen

Cohen brings to the agency nearly 15 years of experience building, managing and executing marketing, communication and PR programs. Having worked for companies such as Change Healthcare and NextGen Healthcare, Cohen has a wealth of experience leading high-performing teams; building and executing strategic communications and marketing programs; and leveraging PR and innovative digital strategies to transform and protect her clients’ brands.

Most recently Cohen held the role of corporate communications director for NextGen Healthcare, where she served as a C-suite advisor, guiding the executive leadership team through a brand transformation and two strategic acquisitions. Additionally, she led employee and client communications, public and media relations, and investor relations, ensuring relevant and consistent communications to both internal and external stakeholders.

Prior to NextGen Healthcare, Cohen served as director of strategic product marketing and communications for Change Healthcare, one of the largest independent healthcare IT companies in the United States, servicing customers across the entire care continuum.

“Jenn brings a rich portfolio of skills and relevant experience developing comprehensive marketing, communication and PR strategies for companies of all sizes,” said the agency’s CEO Jodi Amendola. “Her deep understanding of the healthcare/HIT landscape and extensive experience leading M&A strategies will bring additional capabilities to the robust and diverse Amendola PR and marketing team.”Cohen holds a bachelor of arts degree in journalism and strategic media planning from Arizona State University.

Media Contact: Marcia Rhodes, 480.664.8412, ext. 15, mrhodes@ACmarketingPR.com

Central Logic Engages Amendola for Strategic PR and Marketing Strategy and Services

Healthcare agency to build thought leadership and share of voice for transfer center solutions company

SCOTTSDALE, Ariz., March 19, 2019 – Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that Central Logic has engaged the agency to provide strategic PR and marketing communications services.

Central Logic, based in Salt Lake City, Utah, is a leader in transfer center technology solutions. Its data-driven transfer center platform ensures patients get access to the right care without delay.

Central Logic CEO Angie Franks noted that the company’s people and products are key to the success of the transfer centers it works with. “The Amendola team understands not only our communications objectives, but also our commitment to driving better clinical outcomes for patients and delivering a financial ROI for our clients. We’re excited to work with them to spread that message.”

“Central Logic has an experienced leadership team with both business acumen and a deep appreciation of the challenges that providers and referring physicians face, especially when it comes to timely, safe and efficient patient transfers,” said agency CEO Jodi Amendola. “Increasing their share of voice in healthcare through thought leadership, content development and media placements isn’t just a PR win for Central Logic, it’s a win for all of the hospital and health system leaders who can learn from them.”

Amendola will create a comprehensive media relations plan that will include securing media placements to showcase the results Central Logic’s partnerships drive. A multi-pronged communications approach will include press releases and media pitches, contributed content, speaking engagements and awards to position the team as subject matter experts and thought leaders. In addition, Amendola will assist with videos and marketing activities to help with lead generation and sales enablement.

About Central Logic

For health systems, managing patient transfers is a life-saving endeavor. Central Logic is a pioneer in the space and was founded solely to support this mission. Our flexible, purpose-built solutions provide superior real-time visibility and unmatched business intelligence to optimize the operations of health system patient flow command centers. Clients count on Central Logic to deliver strong growth, find new ways to improve patient outcomes and make their operations more effective, today and into the future. Based in Utah, Central Logic is an industry leader with a 96% customer retention rate working to get patients the right care, at the right place, without delay. For more information, visit www.centrallogic.com.

Media Contact:

Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

 

Amendola Communications Appoints Rachael Britnell Account Director

Branding and digital marketing specialist brings a strong health IT background to healthcare and technology PR and marketing agency

SCOTTSDALE, Ariz., Jan. 8, 2019 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, today announced that Rachael Britnell has joined the agency as account director.

Britnell specializes in health IT brand marketing and creative and strategic campaign planning, management and implementation. Well-versed in content marketing, media relations and social media, Britnell is a perfect fit with Amendola’s emphasis on digital marketing and lead generation.

“What impressed us about Rachael was her strong ability to communicate our clients’ brand messages. She’s a pro at driving awareness,” said CEO Jodi Amendola. “Like the rest of our team, she also has a strong background in and knowledge of the healthcare technology industry.”

Britnell most recently served as marketing leader at Strata Decision Technology, which develops software tools and decision-making processes for senior financial and operational decision-makers in the healthcare industry. At Strata, Britnell developed and drove the company’s marketing strategy and oversaw the management of marketing programs and campaigns tied to generating brand awareness.

“Amendola’s increasing emphasis on an integrated marketing approach and the opportunity to position clients as thought leaders through creative storytelling truly excites me,” Britnell said. “The healthcare industry is changing so fast, and Amendola’s elite client base has a passion for the innovation that’s driving that change.”

Britnell earned her undergraduate degree in marketing and advertising at Eastern Illinois University in Charleston, Illinois, and holds a master’s degree in integrated marketing communications from Roosevelt University in Chicago.

Media Contact: Marcia Rhodes | 480.664.8412 x 15 | mrhodes@acmarketingpr.com

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AMENDOLA COMMUNICATIONS APPOINTS MEGAN SMITH AS SENIOR ACCOUNT DIRECTOR

Specialist in integrated communications and digital strategies joins award-winning healthcare PR team

SCOTTSDALE, Ariz., Nov.  27, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, today announced that Megan Smith has joined the agency as senior account director.

Megan H. Smith

Smith joins Amendola with more than a decade of public relations, marketing and account management experience in healthcare, technology and ecommerce. During her career, Smith has held increasingly responsible positions with Edelman and Dodge Communications, where she helped companies build and execute strategic communications and marketing programs, leveraging traditional PR, marketing communications and digital strategies to evolve, promote and protect her clients’ brands.

Most recently, Smith served as the Director of Client Services and ecommerce for EYStudios, a specialty ecommerce web design and development firm. In this role, she helped build relationships with more than 25 clients and provided counsel on how to grow their business through increasing traffic and improving conversions as well as content marketing.

“Megan brings a remarkable skillset and history of success in integrated communications campaigns and digital strategies to her role as senior account director,” said Jodi Amendola, CEO of Amendola Communications. “Her in-depth experience, proven creativity, and reputation for exceptional client relations will help ensure that our clients receive strategic guidance along the best path to continued growth.”

Smith holds an MBA in Marketing from Georgia State University and a bachelor’s degree in Public Relations from the University of Georgia.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

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PeriGen Taps Amendola Communications for Fully Integrated Marketing Plan

SCOTTSDALE, Ariz., October 9, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that PeriGen, an innovator of perinatal early warning systems, has engaged Amendola to develop and implement a fully integrated marketing and PR program. Based on a prior engagement, PeriGen is now looking to the firm to focus on thought leadership, content marketing, and lead generation and nurturing.

 

The United States currently has the worst maternal morbidity in the developed world (26.4 deaths per 100,000 live births), and studies have demonstrated that more than 50 percent of bad outcomes in childbirth are preventable. To address these preventable complications in both mothers and babies, PeriGen has developed artificial intelligence (AI)-powered solutions that automate the identification of early warning signs during labor, supporting clinicians with standardized analysis and timely alerting of troubling trends so that they can follow protocols in a more consistent and timely way.

 

Amendola will leverage a broad range of marketing, public relations and content strategies to promote PeriGen’s market-leading maternal and fetal surveillance systems. The content marketing will include bylined articles and website content and will highlight the thought leadership and subject matter expertise of PeriGen’s leadership and its clinical end users. This includes a recently published USA Today Letter to the Editor addressing maternal mortality.

 

“We are extremely glad to be working with Amendola Communications in a more expanded capacity,” said Matthew Sappern, CEO of PeriGen. “We feel that their public relations and marketing capabilities, specific to the health IT industry, are unparalleled. With their strategic guidance and personnel, we will greatly increase the awareness of PeriGen and what our solutions can do to lower negative outcomes during childbirth.”

 

PeriGen has developed PeriWatch™ Vigilance™, a new fetal and maternal early warning system (EWS) that automatically identifies patients whose conditions are worsening, facilitating more timely interventions. Able to work alongside existing perinatal systems, PeriWatch Vigilance is an early warning system that alerts care teams to clinical trends that may require intervention.

 

“PeriGen is a visionary company that gives clinicians the tools they need to improve—and even save—babies’ and moms’ lives,” said Jodi Amendola, CEO of Amendola Communications. “We will be leveraging our deep health IT and healthcare experience to spread the word about the important work that PeriGen is doing to combat complications during labor and delivery. Together, we will execute strategic marketing programs and develop content that will increase awareness among healthcare and insurance organizations of the strong clinical and financial outcomes that PeriGen’s solutions deliver.”

 

About PeriGen

PeriGen offers innovative perinatal software solutions that incorporate artificial intelligence (AI) to enhance clinical efficiency and standardization of care during childbirth. Led by skilled OB practitioners and IT visionaries, PeriGen has created the PeriWatch platform to provide consistent analysis and efficient display of complex data in real-time to promote better human recognition and communication about impending problems during labor. With PeriWatch clinicians can spend more time on direct patient care and less time on manual calculations and data manipulation. To learn more, visit www.perigen.com; follow us on TwitterLinkedInYouTube, and Facebook; or call 984.208.4250 or email.

 

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

 

 

 

 

 

 

 

 

 

Amendola Communications Honored as a Top Healthcare Agency in Ragan and PR Daily’s Ace Awards

SCOTTSDALE, Ariz., May 22, 2018Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT (HIT) public relations and marketing agency, announced today that it has added another accolade from the PR industry. The agency was recently recognized in the overall Healthcare Agency category in Ragan and PR Daily’s Ace Awards 2017.

The Honorable Mention award is just the latest national recognition for the agency, which provides a full range of PR and marketing services, including media and analyst relations, messaging, media training, content development and management, social media, digital and online marketing, collateral development, website design and content creation, crisis management, strategic counsel and other services.

“We have received many awards focused on specific campaigns, but we’re especially proud of this award from Ragan and PR Daily because it recognizes the agency as a whole – our work, how we operate, our development of a high-performance team and culture, and the results we generate for clients,” said Jodi Amendola, CEO of Amendola Communications. “We’ve lived and breathed healthcare technology for nearly two decades and, as a result, have developed a team of healthcare veterans with the experience, connections and creativity to drive meaningful business results for businesses of all sizes, whether they’re early-stage startups or established public companies.”

The Ace Awards honor individuals, in-house teams and agencies in communications and marketing. Entrants represent the most talented and innovative thinkers across a variety of industries.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

Content Marketing in Eight Seconds or less

Content Marketing in Eight Seconds or Less

As you work on your content strategy, think about this: According to a recent study, the average person now loses concentration after only eight seconds. I would ask you to pause and think about that but then I’ll risk of losing the remaining seconds of your attention entirely – if I haven’t already. As a “fun fact,” researchers noted that even goldfish which are “notoriously ill-focused” have an average attention span of nine seconds.

So, whether that fact is fun or concerning is still be determined, but it really isn’t that shocking. This study simply quantifies the impact of a highly digitized lifestyle on the human brain. After all, we live in a world where our phones are constantly buzzing with emails, texts, news alerts, and social media notifications. We live in a world where…

Sorry, I got distracted for a moment. Did you know that Kim and Kanye are expecting their third child via surrogate? My phone just vibrated with that “breaking” news, as well as four work emails, three personal emails, and two trivial text messages. And even if celebrity gossip isn’t your guilty pleasure, you’re likely experiencing a similar scenario every hour of every day.

But to be clear, the aha moment from this study is not that goldfish are smarter than us. It’s an aha moment for us as marketing and public relations professionals. The study has profound implications for those of us who communicate for a living. To be successful, we must adapt our strategies and tactics to the reality of eight second attention spans.

Why evolving content doesn’t mean dumbing it down

In today’s world of digital and information overload, crafting content that is relevant and meaningful for your target audience is mission-critical. Remember that having shorter attention spans doesn’t mean that your customers are not decision-makers. It doesn’t mean that they’re less intelligent. It doesn’t mean that they don’t have the same pain points. It just means that they need to absorb information differently. It just means that despite downloading your white paper, they’re probably not getting past page one. There’s no shame. It’s the new normal.

That’s why evolving your content marketing is not about dumbing down the information. It’s not about simplifying or going back to basics. It’s about making your content snackable. In fact, your new bite-sized content can still convey the same concepts and ideas as the longer pieces—but that content must be more concise and free of fluff.

Even more importantly, it must provide just a taste to satisfy their brief hunger and keep their interest. It must leave the audience wanting more of your content snacks. That’s what marketing is all about.

How to create tasty content snacks – a recipe for success

Snackable content for the eight second attention span is just a new way of creating, organizing, and promoting content. To create tasty content snacks, you don’t need to start from scratch. You don’t need all new ingredients. Your content kitchen is likely full of big, heavy content meals which can be remixed and reused to fit the new snackable content mold. The good news is that one content meal equals several content snacks.

Now, let’s enter the content kitchen and see how to turn those content meals into content snacks. Here are three examples:

  1. Transform your white paper into an infographic and a cheat sheet with must-do’s.
  2. Transform your case study into a checklist of best practices, or a series of checklists that span everything from implementation to training and optimization.
  3. Transform your 30-minute webinar into a sequence of 30 second videos that highlight that key learning objectives.

And rather than being sad about the lost of art of white paper reading, keep in mind that multiple content snacks derived from the same content meal not only convey the same messages but also can easily become a lead nurturing campaign or useful follow-up references for your sales team to share with prospects.

I think it’s time to stop mourning the white paper. Instead, it’s time to cook up some bite-sized content. After all, it’s just waiting to be eaten.