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Amendola Communications Named to 2023 Agency Elite Top 100 by PRNEWS

Boutique Healthcare & Health Tech Firm Singled Out for Innovation and Flexibility with Clients   

SCOTTSDALE, Ariz., Sept. 27, 2022 – Amendola Communications announced today that it has been named one of the 100 most innovative PR and communication firms by industry authority PRNEWS.

In naming Amendola to the 2023 Agency Elite Top 100, PRNEWS cited its recent innovations, including broadening its strong focus on healthcare technology vendors to innovators in life sciences and disease research. PRNEWS also noted that Amendola implemented a flexible business model to work with several clients to help them develop messaging and corporate branding at a significantly expanded level.

“Flexibility and evolution are two words that immediately come to mind when I think about the agencies on this year’s list,” says Erika Bradbury, Editorial Director, PRNEWS. “The firms this year stood out for their work on the most important issues of today, including DEI initiatives, social impact causes and COVID-19 relief work, as well as their understanding of the importance of being nimble in an always-on media world.”

“We’re thrilled to be recognized by PRNEWS,” said agency Chief Executive Officer Jodi Amendola. “Public relations is an ever-changing industry and we believe continually evolving and expanding our offerings and capabilities is the best way to service our clients.”

Amendola has built a loyal customer base among the healthcare, health IT and life sciences industries by delivering significant, measurable results for healthcare, healthcare tech and pharma-focused organizations, many of whose leaders have hired us at successive companies. To see other awards Amendola has won and to learn more about the agency, click here.  

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

Media Contact:

Marcia Rhodes

Amendola Communications

mrhodes@acmarketingpr.com

5 Ways To Make Work From Home Work For Your Business

At the time, I did not realize we were so innovative. When I founded the agency in 2003, it was clear to me that with the Internet, email, phones, and the nature of our public relations and marketing communication services, not everyone needed to be in the same office all the time. I also recognized that I could more easily attract and retain the best talent for our agency – whether they were in California, Texas, Massachusetts or North Carolina – by not forcing them to relocate to our office in Scottsdale, Arizona.

In 2021, our agency looks prescient considering most of my staff have always worked from their homes. In reality, at the time, I was just doing what was best for my business. To this day, though, employee after employee tells me that the choice to work from home, not uprooting their families and starting a new life in a new town, was a major attractive feature in joining our agency.

As the COVID-19 pandemic continues throughout most of the country—and survey after survey show how much employees prefer to work from home—some employers are considering that they may need to loosen their policies to allow more team members to work from home. Although it might make it harder for our agency to compete for talent, I would encourage you to do it. Here’s how to make work from home work for your company:

  1. Set Clear Expectations

Like all businesses, our agency runs on deadlines. Whether it is an article, press release, white paper or PR plan, having clear, accountable deadlines ensures that the distractions of working from home do not detract from productivity.

Another expectation we have is accessibility and responsiveness. We offer flexible schedules as long as the work gets done and clients are happy, but when a member of our team says they will be in their office, we expect that they will indeed be available either by email, phone or for web meetings. That availability is important for internal communication, but it is even more crucial to better serve our clients. Being available and responsive to them must always be the top priority during work hours.

2. Communicate, communicate, communicate

Although many companies use Slack and other business communication platforms, our team has still found email to be the most effective and easiest way to stay in touch with each other on a daily basis. Of course, we have plenty of phone calls and web conferences, but the bulk of our daily communication runs on email.

Once again, if one of our clients wants to use a business communication platform, our account teams happily use that method. The key is the consistency of communication and setting the expectation of a prompt response during a team member’s regular schedule.

3. Show Me the Schedule

Our account teams do a lot of writing, editing, and strategic planning, which is much easier without the distractions and interruptions of email and meetings. We also do not want to disrupt any of their client meetings with our internal questions or calls.

For these reasons and others, our account teams make their schedules public so their managers and colleagues can visualize their availability. Other than client meetings, our teams also make sure to block time in their schedule for writing, editing or creating a presentation. Blocking a schedule sends a message like an office door being open or closed. As a colleague, you know what it means when you see it.

4. Company-Wide Meetings Are a Must

Although the actual time seems to constantly change, our agency still meets regularly on a web conference to talk about agency updates, share success stories and best practices and even feature guest speakers. To keep it fun, we compile positive feedback that team members have received from clients or colleagues and share them. We also have a drawing where a positive comment is drawn at random and the person receiving the compliment wins a gift card. We call it our “kudos” drawing and it is always an uplifting way to close a meeting.

5. Check-in Regularly

Every six months, we have a formal check-in where a manager will talk with a team member about their work, accomplishments, challenges and solicit feedback to find out how we can improve as an agency. Since we are still relatively a small company with 25 team members, I also still check in with people I haven’t spoken to in a while on a more personal level to see how they are feeling about work, their life and if we can support them in any way. Since we can’t have impromptu “water cooler” or coffee machine moments, these random check-ins help nurture a sense of closeness and camaraderie that is difficult to cultivate when we don’t see each other in person as often.

A bonus tip: If your work-from-home team feels comfortable traveling, have a company-wide retreat either once a year or every couple of years, depending on your company’s size and budget. It is always rewarding when we can get together in a fun location, enjoy meals and learn from each other. The fact that we so rarely get to see each other in person makes the retreats especially meaningful for our team.

So whether you plan to bring all, some or none of the team back to the office once the pandemic is under control, I recommend instituting an option to work from home, if it is feasible for your company. Our teams appreciate the perk and show it to us every day in their high quality of work and client service.

Amendola Communications Honored as a Top Healthcare Agency in Ragan and PR Daily’s Ace Awards

SCOTTSDALE, Ariz., May 22, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT (HIT) public relations and marketing agency, announced today that it has added another accolade from the PR industry. The agency was recently recognized in the overall Healthcare Agency category in Ragan and PR Daily’s Ace Awards 2017.

The Honorable Mention award is just the latest national recognition for the agency, which provides a full range of PR and marketing services, including media and analyst relations, messaging, media training, content development and management, social media, digital and online marketing, collateral development, website design and content creation, crisis management, strategic counsel and other services.

“We have received many awards focused on specific campaigns, but we’re especially proud of this award from Ragan and PR Daily because it recognizes the agency as a whole our work, how we operate, our development of a high-performance team and culture, and the results we generate for clients,” said Jodi Amendola, CEO of Amendola Communications. “We’ve lived and breathed healthcare technology for nearly two decades and, as a result, have developed a team of healthcare veterans with the experience, connections and creativity to drive meaningful business results for businesses of all sizes, whether they’re early-stage startups or established public companies.”

The Ace Awards honor individuals, in-house teams and agencies in communications and marketing. Entrants represent the most talented and innovative thinkers across a variety of industries.

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

4medica Reengages Amendola Communications for Content Creation and Public Relations

MARINA DEL REY, CA and SCOTTSDALE, AZ Nov. 1, 2017–Amendola Communications, an award-winning healthcare marketing and public relations agency, is pleased to welcome back 4medica, the market leader in moving clinical data in real time across the healthcare continuum, to its customer family. Amendola has previously served as 4medica’s public relations agency of record. In this newest engagement, Amendola will produce quality content and provide additional public relations support.

The reengagement is a timely one as 4medica pivots from being identified largely with its top ranking laboratory and imaging connectivity solutions, to broader recognition as an expert in real time clinical data integration and data management accuracy with its highly patented and innovative Big Data MPI.

“We know from experience there is no agency better suited or more familiar with the healthcare IT space– to help amplify our positioning than Amendola,” said Gregory Church, President, 4medica.

Church added, “Jodi Amendola and her team also have a strong commitment to client service that has proven to help us quickly act on important opportunities.”

Beyond static electronic health records to true clinical data interoperability

In a diversified health IT field, 4medica has earned its position as one of the leading clinical data exchange vendors. The company has seen firsthand the need for the fluid flow of data throughout the healthcare organization, without sacrificing data accuracy, quality and security.

To that end, 4medica offers an expansive portfolio of solutions for health systems, hospitals, laboratories, imaging centers, health information exchanges (HIEs), accountable care organizations (ACOs), health plans and other diagnostic care organizations. These solutions include:

  • ClinXdata, a powerful platform for clinical data exchange
  • 4medica Big Data MPI, which performs patient identity matching at unprecedented speed and scale
  • Revenue cycle management services to make lab orders management a revenue-generating function

All 4medica solutions reside in a highly secure cloud environment that adheres to HIPAA’s stringent data security and privacy standards. This is of particular importance for healthcare data that is rapidly becoming digital.

“We are so pleased to be working with 4medica again, a company that has been at the forefront of healthcare data’s digital transformation. We look forward to helping 4medica create and promote content that memorably articulates its value proposition to a variety of healthcare audiences,” said Jodi Amendola, CEO of Amendola.

Amendola will deliver a range of content from bylined articles and informative briefs to press releases and award application abstracts–that highlights 4medica’s thought leadership and expertise. Amendola will also provide public relations to promote 4medica’s newsworthy events and milestones.

About 4medica
4medica provides the industry’s leading SaaS (Software-as-a-Service) big data MPI, clinical data exchange and integration platform to help healthcare organizations of diverse types create a seamless view of the patient care experience and help further drive better health outcomes. The clinical data exchange platform integrates with and builds upon disparate systems to facilitate interoperable data exchange across various care settings to promote care continuity. The cloud computing model is scalable, lower cost, maintenance-free, easy to use and deployable in a few months or less, eliminating large capital outlays or resource utilization. This is especially critical for hospitals and physician health organizations of all types and sizes. 4medica connects hundreds of institutional facilities including hospitals, health systems, physicians, laboratories, radiology centers and pathology clinics. More than 35,000 physicians use its solutions every day. Learn more at www.4medica.com and www.bigdatampi.com.

Media Contact: Marcia Rhodes | mrhodes@acmarketingpr.com | 602-793-1561

Surgical Analytics Pioneer caresyntax, Inc., Selects Amendola Communications for Public Relations and Content Creation

SCOTTSDALE, Ariz., October 3, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today its selection as the agency of record for Boston-based caresyntax, Inc., which helps hospitals and ambulatory surgical centers identify and manage risk, automate workflows, enhance knowledge sharing and reduce surgical variability. Amendola shares caresyntax’s passion for improving the healthcare ecosystem to deliver quality improvements and favorable patient outcomes.

Caresyntax targets the more than 80 percent of clinical and operational data in surgery that exists outside of EHRs, produced by medical devices, people, sensors and checklists. By combining these procedural workflow data with clinical outcomes, healthcare providers can unlock crucial insights toward improving performance.

“Caresyntax is serious about significantly moving the needle to improve outcomes in the operating room, while also eliminating wasted capacity,” said caresyntax CEO Dennis Kogan. “We needed an agency that understands clinician pain points during this era of transition to value-based care. Amendola showed its readiness on Day One to help us refine our core messages, and get them out to potential customers and the wider provider community.”

Amendola will work with caresyntax to increase brand awareness and thought leadership by driving excitement for the value of its platform among surgeons, nurses, quality managers, and health organization leaders. Amendola with draw on its deep network of industry leaders and significant media relationships in healthcare IT. Amendola also will be responsible for delivering a range of content, demonstrating the thought leadership and expertise of caresyntax’s subject matter experts.

“Downtime in the operating room and clinical variability are key cost drivers for surgery departments, and caresyntax is at the forefront of tackling these issues by improving efficiency and clinician workflows,” said Jodi Amendola, CEO of Amendola Communications. “We look forward to elevating the caresyntax brand across the hospital and health system ecosystem, using our deep expertise in the healthcare IT space. Our proven track record will help accelerate progress towards caresyntax’s PR goals.”

About caresyntax

Caresyntax, a surgical analytics and integration services company with North American headquarters in Boston, helps hospitals and ambulatory surgical centers identify and manage risk, automate workflows, enhance knowledge sharing, and reduce surgical variability.

Converging IoT technology and surgical analytics, the caresyntax platform is used in nearly 6,000 operating rooms worldwide, transforming unstructured clinical and operational data into actionable, real-time insights. Clinical teams, as a result, enhance performance, control surgical variation and improve patient outcomes.

Partnering with GE, Medtronic and Siemens in the U.S., caresyntax is a sister company of Berlin-based S-CAPE GmbH, a global operating room integration specialist with 25 years of successful installations in Europe, the Middle East and Asia Pacific. For more information, visit www.caresyntax.com.

Media Contact: Jodi Amendola | jamendola@acmarketingpr.com |602-614-3182

Advice for Journalists Considering a Career in Public Relations

Admit it, reporters and editors: Many of you are a little curious to learn about tips for journalists considering a career in public relations, or at least you have been at some point.

That’s OK. No one could blame you and you’ve got plenty of reasons:

  • Newspapers have hemorrhaged so many jobs over the last 10 years that a major industry trade group threw in the towel on tracking job losses.
  • Before you say, “Everyone knows newspapers have been bleeding jobs, but that’s been offset by growth at digital publishers,” consider one factor: That statement isn’t true. Hiring at digital media outlets “pales in comparison to the number of journalists laid off in the newspaper industry,” according to Columbia Journalism Review.
  • The occupation “desktop publisher” (sounds a lot like a journalist to me) appears on the U.S. Bureau of Labor Statistics list of fastest-declining occupations between 2014 and 2024, along with telephone operators, mail carriers, sewing machine operators and a lot of other occupations that aren’t very appealing to young people.
  • Most disturbing, perhaps, is the absolute dominance of Facebook and Google in the advertising market. Between 2012 and 2016, the two giants alone accounted for 70 percent of the growth of ALL advertising revenues, a figure which is inclusive of radio and TV ads. If we focus only on the U.S. digital advertising, the numbers are even more bleak: Last year, Google and Facebook accounted for an “astounding” 99 percent of the growth in that market last year.
  • Further, with Facebook and Google controlling 65 percent of new digital ad revenues, don’t expect a big surge in hiring from other digital publishers any time soon.

No doubt, it’s hard out there for a journalist. So, naturally, you may be thinking about transitioning to a new career that builds on many of the skills you’ve developed as a reporter and editor writing, interviewing, editing, researching and the like. Lots of us have been there.

I spent nearly a decade in journalism, and worked in corporate communications and public relations for about the last four years. As someone who has seen how the sausage is made on both sides of the industry, I offer the following thoughts, observations and tips for journalists who are interested in a career in public relations.

Continue to think like a journalist: That’s not to say that after starting in PR you need to think exactly like you did as a journalist. Once you acquire more PR experience you’ll have an advantage over others in the field: You’ll have the ability to think both as a journalist and PR professional. Your guidance on what does or does not capture media interest will serve you very well with clients, who typically have a wealth of knowledge and experience in their own industry and are anxious to learn how journalists work.

Become more client-focused: Journalist are a bit like a lone wolf: Largely self-reliant and able to chart their own course to find the nourishment they need to survive. For journalists that nourishment comes in the form of stories that will attract readers and clicks (“publish or perish,” after all). Corporate culture is a bit of change from that, and in many cases, the change is positive. You’ll actually get to work as part of a team rather than primarily writing articles by yourself although that cooperation with and reliance on others may take some getting used to at first.

Another difference is the number of approvers. In journalism, it’s essentially you and your editor. In PR, there is your internal team, and there is the client team, which often includes members of the marketing department as well as individual subject matter experts. Everyone in the process brings their own perspective, which may not always align with what you may have been taught in journalism school. That’s ok, though. It helps you expand your universe and the ways you can communicate.

Stress out less about deadlines: No matter the profession they’re in, everyone seems to think that they’re faced with constant deadline pressures and always rushing to get to the next task, whatever that task may be. However, in my own experience from working in journalism and with corporations, corporate deadlines are usually longer than “today” (unlike journalism), and are more likely to get pushed back when needed. Why might this be? I suspect it comes down to organizational focus. A media outlet or publishing company is in the business of publishing news. Articles are the “widgets” that these companies produce to pull in revenues from advertisers.

For corporations that are clients of PR firms, publishing content is not their primary focus. The content is part of a larger plan with many moving parts. In other words, content isn’t the “widget;” it’s support for the widget, which means content deadlines are dependent on when the widget is ready. Further, corporations typically have more layers of approval that any given piece of content must pass through before seeing the light of day.

Get used to being the pursuer, instead of the one being pursued: As a journalist, PR professionals are constantly vying for your attention, all looking to obtain media coverage for their clients. It’s ok to confess that that felt good sometimes. Well, forget about that feeling. In PR, the tables have turned and you may be expected at times to pursue inexperienced journalists from small media outlets who nonetheless aren’t particularly interested in what you have to say at the moment. If your ego can’t handle that (not to mention lots of your pitches being met with rejection or indifference) PR probably isn’t the best field for you.

Maintain your journalism contacts: Attending a conference or other gathering with a number of fellow journalists? Grab some business cards not only from potential sources you’ll be writing about, but from other reporters, too. Those journalist contacts you make will serve you very well in public relations, and because they’ve seen you as one of themselves, they may respect you a bit more when you’re pitching or sharing story ideas.

Confession time – this is one area where I fell short as a reporter. When I attended conferences, I was so preoccupied with building my network of sources and finding stories that I neglected to interact as much as I should have with journalists – aside from the times we spent together sitting in the press area. So take a step back from your articles, interviews and research and spend some time getting to know the reporters you’re working shoulder-to-shoulder with. If and when you join a PR firm, you’ll be glad you did because you’ll have a pre-built, solid network of journalist contacts the first day you walk in the door. And that’s invaluable to the clients who are depending on you to get their stories told.

These are just one ex-reporter’s tips for journalists considering a career in public relations. There are many paths to PR, and journalism is but one. Regardless of how you come to PR and how you obtain the necessary skills, the abilities that journalism cultivates – writing, interviewing, editing, researching will play a critical role in your success.

iN2L Returns to Amendola Communications and Expands Public Relations and Content Program

SCOTTSDALE, Ariz. Aug. 29, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that It’s Never 2 Late (iN2L), the leader in providing person-centered engagement, content and technology solutions for seniors, has selected Amendola Communications as its agency of record. Amendola will provide a range of public relations and content services that promote iN2L as a pioneer and innovator whose mission is to make life worth living for older adults by enabling them to connect, engage and enjoy life leveraging technology.

Previously, iN2L engaged Amendola to elevate its social media presence. The firm successfully executed a program that generated the following results for iN2L in the first six months: 28% new page likes on Facebook; 17% new Twitter followers and 30% new LinkedIn connections.

“I have always been impressed with the Amendola team’s in-depth knowledge of the healthcare IT, long-term care and resident/patient engagement space, as well as their strong commitment to results-oriented client service,” said Tom Bang, chief executive officer of iN2L. “They proactively hit the ground running with several earned article placements in tier one press, multiple media interviews, and strategic guidance from a team of six senior level executives. We’re delighted to be working with them again.”

iN2L works with over 2,000 senior living communities including independent living, assisted living, nursing homes and adult day programs in all 50 states and three countries. iN2L integrates the hardware, software and media with personalized educational and therapeutic content necessary to allow virtually any person with any interest in using a computer, regardless of background, physical or intellectual abilities, to do so pleasurably, engagingly and without frustration.

“A repeat client is a testament to the value we bring to our partnerships,” said Jodi Amendola, CEO of Amendola Communications. “We look forward to advancing iN2L’s mission in the marketplace and to working once again with industry leaders, Tom Bang and Jack York.”

Amendola Communications will provide public relations and marketing communications services, including social media programming, strategic counsel and media relations. The agency will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of iN2L’s subject matter experts, including bylined articles, blog posts, press releases and other communication materials.

About It’s Never 2 Late
It’s Never 2 Late (iN2L) develops digital engagement technology for senior living community residents, with over 2,500 installations in the United States and Canada. The company’s picture-based, touchscreen interface provides easy connectivity to the Internet, regardless of users’ physical and cognitive abilities. iN2L’s media library offers 4,000 social, educational, spiritual and gaming content options. For more information, visit www.in2l.com.

About Amendola Communications

Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact:

Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com

Clarify Health Solutions Selects Amendola Communications for Public Relations and Content Creation

SCOTTSDALE, Ariz., February 14, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, is pleased to announce that it has been selected as the agency of record for Clarify Health Solutions. Amendola will utilize a broad range of public relations and content services to promote Clarify Health’s belief that real-time care guidance powered by predictive analytics can orchestrate the far better healthcare journeys that we all deserve.

“Clarify Health’s mission is to improve healthcare and make a meaningful impact through our unique real-time care traffic control system,” said Jean Drouin, MD, CEO and co-founder of Clarify Health. “We searched for an agency that would serve as a partner and foster broad awareness and industry connections. Amendola shares our ambitions and has the knowledge and experience to help us reach our goals as we grow.”

Clarify Health has built a breakthrough digital care guidance system that seamlessly integrates powerful analytics, artificial intelligence, real-time patient navigation and smart workflows. Its analytics platform currently processes over 200 million records to illuminate the care and practices of over three million patients and a million physicians. Using AI to surface actionable insights and identify issues before they occur, Clarify supports clinicians and hospitals in delivering more precise and personalized care that is also more affordable. Clarify Health brings together committed and passionate colleagues with backgrounds in big data and AI engineering from financial services together with extensive clinical operations expertise.

Amendola will work with Clarify Health to increase brand awareness and thought leadership by delivering its core value proposition to target audiences, drawing on its deep industry knowledge and significant media relationships in healthcare IT. Amendola will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of Clarify Health’s subject matter experts.

“Value-based care has broad implications for the healthcare industry and creates opportunities for companies that can execute on a vision to improve healthcare delivery,” said Jodi Amendola, CEO of Amendola Communications. “Our knowledge of the healthcare IT space and proven track record of elevating clients will be instrumental in helping Clarify Health reach its PR objectives. We are excited to work with their team.”

About Clarify Health
Clarify Health Solutions believes that patients and those who care for them deserve far better care. Clarify Health works to improve the lives of patients and their caregivers by delivering an innovative real-time care guidance platform that enables more satisfying, better outcome, higher value healthcare. The Clarify Health digital platform seamlessly integrates powerful analytics, artificial intelligence, real-time patient navigation and smart workflows to proactively guide patients and their caregivers through personalized care journeys. Providers and payers receive faster, more actionable insights to deliver more delightful care. Clarify Health brings together committed and passionate colleagues with backgrounds in big data and AI engineering from financial services together with extensive clinical operations expertise. For more information, please visit http://www.clarifyhealth.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.
Media Contact | Marcia Rhodes | Ph: 480.664.8412, ext. 15 | mrhodes@ACMarketingPR.com