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Pivot Point Consulting Engages Amendola for Strategic PR and Marketing Services

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Health IT PR award-winning agency and Best in KLAS consulting firm partner to amplify client successes and industry best practices

SCOTTSDALE, Ariz., Oct.13, 2020 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that Pivot Point Consulting has selected the firm to amplify client successes and industry best practices after a competitive review of agencies.

With 450+ consultants and serving more than 100 provider and payer organizations nationwide, Pivot Point Consulting, a Vaco Company based in Brentwood, Tenn. provides Best in KLAS healthcare IT services ranging from advisory, implementation, optimization, managed services and talent solutions.

“Pivot Point Consulting is thrilled to have Amendola in our corner,” said Rachel Marano, Pivot Point Consulting’s Managing Partner and Co-Founder. “Having been recognized as the 2020 Best in KLAS Overall IT Services Firm, as well as a Best Place to Work by Modern Healthcare, we’re excited to join forces to share our story with a broader audience who may not be as familiar with the successful outcomes we’ve accomplished with our clients in mission-critical segments including Managed Services, Revenue Cycle, M&A, Telehealth and Data Analytics.”

“We look forward to the opportunity to broadcast Pivot Point Consulting’s experiences and KLAS-ranked quality in the market,” said agency CEO, Jodi Amendola. “They are a fast-rising powerhouse in the health IT consulting industry — executing innovative strategies for their clients and creating a truly differentiated experience for their consultants.”

Amendola is implementing a comprehensive media and communications plan that will showcasethe success of Pivot Point Consulting’s collaborative work with their clients and bring greater awareness of their breadth of services and innovations as a healthcare IT consulting and advisory leader.

“Our goal is not only to tell our story, but more importantly to share and celebrate the excellent work our clients and consultants are doing,” says Marano. “We are excited to drive the healthcare IT conversation forward at a time when learning and sharing lessons with the community has never been more important.”

About Amendola 

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About Pivot Point Consulting 

Pivot Point Consulting, the 2020 Best in KLAS: Overall IT Services Firm, enables healthcare organizations to realize the most value from their technology and data through their Advisory, Implementation, Optimization, Managed Services and Talent Solutions. Pivot Point Consulting works with provider and payer organizations and has 450+ employees serving over 100 clients nationwide. Pivot Point Consulting has earned many industry and workplace quality awards including: Best in KLAS: Overall IT Services Firm (2020), Top Three Best in KLAS for HIT Implementation and Support (2015, 2016, 2017, 2018, 2019), Highest Rated Vendor in KLAS Implementation Services in the Select Category (2017), #1 in KLAS for Epic Consulting in the Select Category (2016), and was named one of Modern Healthcare’s Best Places to Work (2020). For more information, visit www.pivotpointconsulting.com and follow Pivot Point Consulting on LinkedIn.

Media Contact: 

Marcia Rhodes 
Amendola Communications 
mrhodes@acmarketingpr.com 

Your Agency Partner Team Extension or Another Vendor?

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You went through the rigorous process to find a new agency partner. Whether it was for lobbying, communications, marketing or website development, this process took you and your team time. Now you have them onboard what next? How do you optimize your relationship to make sure you leverage the best of your partners and they don’t just become another vendor?

First, you have to decide what you want: a partner or a vendor. A partner is an extension of your team they know the ins and outs of your company, have a stake in seeing you succeed and are involved in the strategic planning for the department. Vendors on the other hand are order takers they do what you say and don’t offer that additional strategic layer that asks questions about why something is being done or if it aligns with the business goals.

While vendors are critical to an organizations’ success, is that what you want or need after you selected a new agency? In my experience, no that is not what you want. You want the group that pushes back and pushes your thinking to make sure you get the results you need.

Once you commit to making the agency a partner, it will take time and education to get them to be that additional strategic arm. It is just like a new hire they need to be brought up to speed. That can be done a number of ways:

Kickoff and intro meetings with key stakeholders Have short intro calls with your potential spokespeople, decision makers and anyone who will be working with the agency. Allow the agency to pick their brain, get to know them and understand the nuances of the organization.
Provide the agency with all relevant information If you think you gave your new partner everything, give them more every logo, plan, report, pitch or piece of marketing collateral. They want to see how your company talks and thinks so that they can align with that process.
Give them the inside scoop that will help them help you Hopefully your scope of work clearly aligns with what you are measured on, but it is helpful to tell the agency what types of reports or updates help you look good. If your boss likes marketing data and analysis, they can build their reports on those points and less on the anecdotal outcomes.
Collaborate with them In the first few weeks or months, the agency will provide thoughts or counsel on how your organization is working. They are trying to help and fresh eyes can often have good ideas or help processes improve. If they give you advice, work with them to understand their side and then educate them on the nuances of the organization.

If part of your job is to manage an agency, just know that we want to help you and make you look good too. If you bring the agency in as part of your team and make them a partner, we promise it will help you in the long run.