MDClone Engages Amendola for Strategic PR and Marketing Services

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Award-winning healthcare PR agency to collaborate with healthcare data leader to amplify thought leadership and company milestones

SCOTTSDALE, Ariz., Dec. 13, 2022 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that MDClone, a digital health company and leader in synthetic data, has selected the firm to amplify client successes, thought leadership, and industry best practices.

Amendola is implementing comprehensive PR and media plans to demonstrate MDClone’s industry-leading technology and services, new offerings, accomplishments, customer wins, and industry partnerships.

“Healthcare organizations have a strong need for real-world data to inform research initiatives, but often struggle to access it due to restrictive privacy laws and fragmented, incomplete patient records,” said Erin Giegling, vice president of marketing, MDClone. “Our partnership with Amendola will enable us to educate the industry on the value of accessing healthcare data by showcasing our ability to help clients deliver better outcomes through privacy-enabled shared data sets.”

“MDClone is dedicated to empowering healthcare organizations with the tools, processes, and services they need to translate data into better outcomes,” said Amendola CEO Jodi Amendola. “We are excited to collaborate with MDClone to amplify its accomplishments in enabling health systems and life sciences companies to maximize data utility while maintaining patient privacy.”

MDClone was founded in Israel in 2016. The MDClone ADAMS Platform includes innovative data publishing capabilities that further enhance the protection of patient privacy. MDClone’s unique technology enables any user of a healthcare organization to organize, access, and protect the privacy of patient data, empowering healthcare workers to rapidly transform ideas into actionable insights and take action.

Recently, MDClone was awarded Best Healthcare Big Data Platform by the MedTech Breakthrough Awards in 2021 and 2022. MDClone was also selected as a Technology Pioneer by the World Economic Forum in 2021 for the powerful MDClone ADAMS Platform.

MDClone is backed by some of the most prominent investors in the U.S. and Israel, including: aMoon, Lightspeed, OrbiMed, Warburg Pincus, and Viola Growth.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About MDClone

MDClone offers an innovative, self-service data analytics environment powering exploration, discovery, and collaboration throughout healthcare ecosystems cross-institutionally and globally. The powerful underlying infrastructure of the MDClone ADAMS Platform allows users to overcome common barriers in healthcare in order to organize, access, and protect the privacy of patient data while accelerating research, improving operations and quality, and driving innovation to deliver better patient outcomes. Founded in Israel in 2016, MDClone serves major health systems, payers, and life science customers in the United States, Canada, and Israel. Visit mdclone.com for more information.   

Media Contact:

Marcia Rhodes, mrhodes@acmarketingpr.com

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Amendola Communications Wins Three MarCom Awards

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Boutique Healthcare & Health Tech PR Firm Wins Two Golds and an Honorable Mention for Campaigns for ABOUT, Verana Health and 4medica.   

SCOTTSDALE, Ariz., Nov. 1, 2022 – Amendola Communications, a nationally recognized healthcare and technology public relations and marketing firm, has won three MarCom Awards for work on behalf of clients.

Amendola won Gold for campaigns for ABOUT and Verana Health and an Honorable Mention for work for 4medica. The annual international awards sponsored by the Association of Marketing and Communications Professionals honor excellence in marketing and communications.  

“We’re thrilled to win the MarCom Awards,” said agency Chief Executive Officer Jodi Amendola. “While we measure our success in the results we produce for clients, recognition from your peers is gratifying because they, better than anyone, know how much work and creativity goes into a winning campaign.”

Amendola won Gold for helping ABOUT (formerly Central Logic) raise awareness of the importance of care orchestration. Amendola created a 120-day plan that shaped the narrative with key stakeholders and established ABOUT’s reputation as a thought leader in care access and orchestration. Tactics included press releases, byline articles, executive interviews, blog posts, and social media.

Amendola’s second Gold was for its work promoting the launch of Verana Health’s VeraQ™ population health data engine and curated, disease- and therapeutic-specific Qdata™ modules in three therapeutic areas. Amendola helped to position VeraQ and Qdata as a source for quality insights, specifically targeting trade press within three medical specialties. Tactics included: press releases, blog posts authored by clinical experts, targeted media outreach and interviews, social media promotion, and analyst meetings through which Amendola positioned Verana Health as a key innovator.

The Honorable Mention was for helping 4medica raise awareness among healthcare providers of patient safety problems caused by duplicate records and how 4medica can solve them. Amendola created and executed a comprehensive plan to put the problem squarely on the radar of the target audience and position 4medica as a solution. Tactics included: press releases, bylined articles in relevant media outlets, interviews, blog posts, social media and email campaigns.

Amendola also won two Golds and an Honorable Mention in the 2019 MarCom Awards.

Amendola has built a loyal customer base among the healthcare, health IT and life sciences industries by delivering significant, measurable results for healthcare, healthcare tech and pharma-focused organizations, many of whose leaders have hired us at successive companies. To see other awards Amendola has won and to learn more about the agency, click here.  

About MarCom Awards

MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,500 print and digital entries are submitted from dozens of countries. MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital, and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community. Entrants are not charged entry fees for work they create pro bono for nonprofits. In the past few years alone, AMCP has contributed more than $250,000 to charitable causes.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

Media Contact:

Marcia Rhodes

Amendola Communications

mrhodes@acmarketingpr.com

Amendola Communications Named to 2023 Agency Elite Top 100 by PRNEWS

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Boutique Healthcare & Health Tech Firm Singled Out for Innovation and Flexibility with Clients   

SCOTTSDALE, Ariz., Sept. 27, 2022 – Amendola Communications announced today that it has been named one of the 100 most innovative PR and communication firms by industry authority PRNEWS.

In naming Amendola to the 2023 Agency Elite Top 100, PRNEWS cited its recent innovations, including broadening its strong focus on healthcare technology vendors to innovators in life sciences and disease research. PRNEWS also noted that Amendola implemented a flexible business model to work with several clients to help them develop messaging and corporate branding at a significantly expanded level.

“Flexibility and evolution are two words that immediately come to mind when I think about the agencies on this year’s list,” says Erika Bradbury, Editorial Director, PRNEWS. “The firms this year stood out for their work on the most important issues of today, including DEI initiatives, social impact causes and COVID-19 relief work, as well as their understanding of the importance of being nimble in an always-on media world.”

“We’re thrilled to be recognized by PRNEWS,” said agency Chief Executive Officer Jodi Amendola. “Public relations is an ever-changing industry and we believe continually evolving and expanding our offerings and capabilities is the best way to service our clients.”

Amendola has built a loyal customer base among the healthcare, health IT and life sciences industries by delivering significant, measurable results for healthcare, healthcare tech and pharma-focused organizations, many of whose leaders have hired us at successive companies. To see other awards Amendola has won and to learn more about the agency, click here.  

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

Media Contact:

Marcia Rhodes

Amendola Communications

mrhodes@acmarketingpr.com

HHS Technology Group Partners with Amendola for Strategic PR and Marketing Services

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Award-winning Healthcare IT Marketing & PR agency to collaborate with leader in data and analytics software solutions and services

SCOTTSDALE, Ariz., Sept. 21, 2022 – Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that HHS Technology Group (HTG), a leader in purpose-built data and analytics software and solutions for the public and private sector, has selected the firm as its agency of record to assist with messaging, marketing, and promotion of its distinct technology solutions, including its recent collaboration on the COVID-19 Research Database designed to create a scalable, repeatable model accelerating real-world pandemic research.

“Healthcare systems, researchers, and agencies need a reliable technology partner to accelerate innovation utilizing our purpose-built platform that allows the harmonization, exploration, visualization, and modeling of patient data,” said Brett Furst, president of HTG. “We are excited to deepen our relationship with Amendola as we help answer some of healthcare’s most complex questions. Based on HTG’s previous relationship working with Amendola and my experience engaging them at other companies, I am confident in Amendola’s exceptional abilities to strengthen HTG’s position as an industry thought leader and drive our success with customers.”

Amendola is implementing a comprehensive media and communications plan for HTG to showcase the company’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships.

HTG recently announced a collaboration to offer public and private sector access to resources for the fight against the invisible epidemic of chronic kidney disease (CKD) and long-term COVID-19. This news follows HTG’s partnership providing access to the COVID-19 Research Database, a pro bono initiative led by numerous prominent companies to scale an open research database to extract and operationalize insights about critical health challenges. HTG also provides modular, interoperable solutions certified by the Centers for Medicare & Medicaid Services (CMS), enabling state agencies to quickly transform their legacy Medicaid Management Information Systems (MMIS) into a modern program.

About Amendola Communications

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, live sciences/pharma, and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands and groundbreaking startups disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned PR and marketing team understands the healthcare ecosystem’s ongoing complexities and provides strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About HHS Technology Group

HHS Technology Group is a software and solutions company serving the needs of commercial enterprises and government agencies. HHS Technology Group delivers modular software solutions, custom development, and integration services for the modernization and operation of systems supporting a broad spectrum of business and government needs. For more information about HHS Technology Group, visit www.hhstechgroup.com.

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Media contact: mrhodes@acmarketingpr.com

Qventus Engages Amendola for Strategic PR and Marketing Services

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Award-winning Healthcare IT PR Agency and Care Operations Automation Leader Partner to Bring World-Class Operations to Health Systems

SCOTTSDALE, Ariz., Sept. 14, 2022 – Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, announced that Qventus, the leader in AI-powered software for care operations automation, has selected the firm to amplify client successes and industry best practices.

Qventus knows manual operational processes are holding health systems back from improving resource utilization, reducing staff workload, and growing strategic revenue. To address these challenges, health systems across the country are automating their care operations — the operational activities involved in the delivery of care, such as OR access and growth, discharge planning, and more. Qventus provides AI-powered automation software that simplifies everything from growing OR revenue to improving discharge planning and transitions of care.

“It can be challenging for health systems to understand the enormous strategic, operational, and financial value they can attain by automating care operations. We needed an agency with a deep knowledge of healthcare IT to help us tell the story of what’s possible,” said Greg Schneider, Chief Marketing Officer, Qventus. “Amendola is a proven PR leader in the healthcare and healthcare IT space. They have the expertise, energy and industry connections to tell our story.”

Qventus, which is based in Mountain View, Calif., earlier this year raised $50 million in growth capital, an investment that will allow it to expand its technology to additional hospitals and health systems across the United States.

“Eliminating waste and achieving greater operational efficiencies is essential for hospitals and health systems to remain fiscally sound. Qventus has shown it can help its clients accomplish that,” said agency CEO Jodi Amendola. “Working with companies whose services truly benefit the industry makes our job more rewarding and fulfilling.”

Amendola, which beat out multiple agencies in an extensive review, is implementing a comprehensive media and communications plan for Qventus that will showcasethe company’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About Qventus

Qventus is the leading provider of AI-based software for care operations automation. Integrating with EHRs, the Qventus platform uses AI, machine learning, and behavioral science to power best-practice solutions for inpatient, perioperative, emergency department, and command center settings. As a partner to leading health systems and hospitals across the country, including Boston Medical Center, M Health Fairview, Saint Luke’s Health System, ThedaCare, and UAMS Health, Qventus delivers proven outcomes, including 30-50% fewer excess days, 1 full day reduction in length of stay, and over 2 new cases added per operating room per month. For more, visit www.qventus.com.

Media Contact:

Marcia G. Rhodes

Amendola Communications

mrhodes@acmarketingpr.com

Lumeon Engages Amendola for Strategic PR and Marketing Services

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Award-winning Healthcare, Digital Health and Life Sciences PR agency and Care Orchestration Leader Partner to Raise Awareness of Automating Manual Tasks and Empowering Care Teams

SCOTTSDALE, Ariz., July 14, 2022 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that Lumeon, the leading care orchestration solution provider, has selected the firm to amplify client successes, thought leadership, and industry best practices.

According to Greg Miller, chief growth officer at Lumeon: “Amendola is part of our success formula for integrated PR and marketing programs that generate results. We selected Amendola to showcase how Lumeon’s capabilities and solutions help providers confront the aftermath of a global pandemic with technology that provides a lifeline to clinicians and care teams facing endless manual tasks, which often prevent them from delivering the most value to their patients.”

Amendola is implementing comprehensive PR and marketing plans to demonstrate Lumeon’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships.

“Lumeon brings deep automation to the manual tasks in healthcare that keep clinicians and care teams from performing at the top of their licenses, while at the same time, alleviating the burden on care teams that are over-stressed and suffering from burnout,” said Amendola CEO, Jodi Amendola. “The opportunity to represent Lumeon as it grows its U.S. market share is an exciting time for us, and we look forward to being the communications engine to bring this objective to fruition.”

Lumeon is a digital health company that provides a highly configurable care orchestration platform that automates key steps and workflow in care coordination processes. The Lumeon platform integrates data from multiple sources, applies clinical knowledge in real time, and uses intelligent automation to individualize the care of every patient – at scale.  

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About Lumeon

Lumeon is a digital health company that provides a highly configurable cloud-based care orchestration platform that automates all steps in the care coordination process. The platform enables care teams to work at top-of-license by delivering the right care, at the right time, addressing the unique needs of every patient. By integrating data from multiple sources, applying clinical knowledge in real time, and using intelligent automation to individualize the care of every patient, Lumeon helps organizations focused on integrating the delivery of care to reduce manual tasks and ease the burden on care teams. To learn more, visit www.lumeon.com.

Media Contact:

Marcia Rhodes

Amendola Communications

mrhodes@acmarketingpr.com

Bulldog PR Awards 2022 Honors Amendola for HSBlox Value-Based Care Campaign

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SCOTTSDALE, Ariz. July 7, 2022 – Amendola announced today that it has won a 2022 Bulldog PR Award in the Best Thought Leadership category for its HSBlox campaign, solidifying the company’s reputation as a top public relations (PR) and marketing communications agency for healthcare and health IT. The Bulldog PR Awards, which celebrate the best and brightest corporate communications and PR efforts, honored Amendola with a Bronze award for a campaign it developed to increase awareness of HSBlox in the value-based care (VBC) space.

The overarching goal of the campaign was to communicate the challenges of VBC models and the ways in which HSBlox uses contract modeling, network build-out, contract administration, permissioned data exchange and payment technologies to integrate traditional medical networks with non-medical ones (i.e., social services agencies, community-based organizations) to bring VBC administration to fruition. Amendola set on a course of creating third-party references by engaging industry analysts and media outlets. The firm researched top healthcare industry analysts, reporters and publications covering VBC, social determinants of health (SDOH), and health equity. Amendola then built a weekly cadence of media campaigns, alternating among proactive, issues-based pitching; HSBlox news; and thought leadership. 

Amendola drafted pitches and contributed content that added new elements to the media and analyst coverage over the last few years.  For example, while most coverage focused on the need to address SDOH in VBC program models, fewer articles discussed the challenges of incorporating digitized unstructured data in a way that made it part of a patient’s entire medical record for whole-person health. Lastly, Amendola pitched briefings with top analyst firms covering VBC and the payer markets. 

The campaign secured 17 briefings with eight different analyst firms over a 10-month period. Those briefings resulted in four analyst reports or blog posts, 19 pieces of vendor-neutral contributed content, and five podcast appearances. 

“We are proud to be recognized for the hard work that our team put into executing this brand awareness campaign,” said agency CEO, Jodi Amendola. “Our PR initiatives enabled HSBlox sales leaders to leverage the earned content created by the campaign to escort prospects through the sales funnel and underscore the importance of the digital infrastructure needed to successfully achieve VBC models.”

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About HSBlox

HSBlox is an Atlanta-based technology company empowering healthcare organizations with the tools and support to deliver value-based care (VBC) successfully and sustainably.  HSBlox’s CureAlign® platform enables healthcare organizations to administer value-based programs, including contract modeling, network build-out, contract administration, permissioned data exchange and payment. Recently, the company released CureAlign 3.5, combining its Contract Builder and modeling capabilities with its Contract Library for seamless deployment of value-based programs. Along with CureAlign’s one-of-a-kind hierarchical approach to VBC participant onboarding, alternative payment models can combine global reimbursement programs with episode-specific arrangements to deliver unparalleled transparency in pursuit of the Quintuple Aim for healthcare improvement.

Follow HSBlox on LinkedIn to see the latest about value-based program administration or visit www.hsblox.com to read more about scaling of value-based programs.

Media contact:

Marcia Rhodes

Amendola Communications

mrhodes@acmarketingpr.com

Amendola Nabs Hermes Creative Award for HSBlox Thought Leadership Campaign

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SCOTTSDALE, ARIZ., May 18, 2022 — The Association of Marketing and Communication Professionals has named Amendola, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, as a Gold Winner in the 2022 Hermes Creative Awards competition. Amendola earned the award in the Strategic Campaigns category for a thought leadership program the agency executed on behalf of value-based care (VBC) administration pioneer HSBlox.

In a VBC system, providers such as hospitals and doctors are paid by health insurers based on patient outcomes rather than the current ​“fee-for-service” model. Ultimately, payers reward medical providers for helping patients become healthier. 

The award-winning thought leadership campaign, which ran from February 2021 through February 2022, focused on raising awareness of data and payment exchange challenges—and solutions—associated with VBC models. Specifically, the program illustrated how HSBlox technology enables timely payment of services to social services agencies.

Amendola built a weekly cadence of media campaigns that included proactive, issues-based media pitching, company news and general thought leadership.​ Amendola successfully crafted new, creative story angles for media around emerging VBC models and secured briefings with top analyst firms covering payer markets.​

The campaign yielded impressive results, including 17 briefings with eight analyst firms, 19 pieces of vendor-neutral content placed in high-value media outlets and five podcast appearances.

“The value-based care landscape is a crowded, competitive market that makes it difficult for any one player to stand out,” agency CEO Jodi Amendola explained. “To set HSBlox apart, we targeted analysts and publications focused on value-based care and health equity and positioned HSBlox as an innovator and valued resource.”

HSBlox solutions assist healthcare stakeholders at the intersection of value-based care and precision health with a secure, information-rich approach to event-based, patient-centric digital healthcare processes—empowering whole health in traditional care settings, the home and in the community.

“Our team’s work armed HSBlox’s sales leaders with high-value content to help move prospects through the sales funnel by underscoring the value of their digital infrastructure for success in a value-based care environment,” Amendola said.

AMCP’s Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. AMCP consists of several thousand marketing, communication, advertising, public relations and digital media professionals.

About Amendola

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, health IT and life sciences decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

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Media contact:

Marcia Rhodes

MRhodes@acmarketingpr.com

Iris Telehealth Engages Amendola for Strategic PR and Media Relations Services

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Award-winning health tech PR agency to elevate the profile of telepsychiatry service provider

SCOTTSDALE, Ariz., April 26, 2022 – Amendola Communications, a nationally recognized, award-winning healthcare and technology marketing and public relations firm, announced that Iris Telehealth, a leading provider of telepsychiatry services for community mental health centers, community health centers, hospitals, and health systems across the U.S., has selected the firm to manage PR, media relations, and thought leadership. Iris conducted an extensive agency search and selected Amendola for its successful track record, industry acumen, and bench strength.

“The COVID-19 pandemic has magnified the importance of addressing mental health as a part of overall public health,” said agency CEO Jodi Amendola. “Providing easy and convenient access to accredited psychiatric services from quality behavioral health professionals is essential to this effort. Iris Telehealth’s use of telemedicine to expand clinically sound psychiatric services to patients and healthcare organizations is making a tangible impact in this regard, and we’re enthused to help execute their vision of enabling a better world through healthy minds.”

Amendola is implementing a comprehensive public relations, thought leadership, communications, and media plan for Iris Telehealth that will showcase its value proposition, services, accomplishments, customer wins, and industry partnerships. The agency successfully kicked off the relationship by supporting the Austin, Texas-based company’s recent Series B funding. Amendola garnered significant media coverage for this major milestone, including an audience reach of more than 61 million via placements in high-profile healthcare trade and business media such as MobiHealthNews, MedCity News, Digital Health Business and Technology, Axios, Fortune, and STAT as well as local Austin media.

“There’s a nationwide need to provide timely, quality behavioral healthcare, and our track record shows we can help health systems and community organizations sustainably improve care for their communities,” said Dan Ferris, Chief Marketing Officer of Iris Telehealth. “We’re teaming up with Amendola Communications to drive awareness of our unique value to the healthcare market and our mission of supporting the mental wellbeing of patient populations that need it most. Our Series B announcement was our first effort to gain more market awareness and we know that with Amendola’s help, this is just the beginning.” 

Iris Telehealth has grown exponentially over the last 18 months as healthcare organizations seek to provide timely, quality care to their patients. Iris’s combination of high-quality providers, best-in-class support, expertise to optimize care models, and technology has enabled customers to reimagine how behavioral health services are provided across the continuum of care.

About Amendola Communications

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content, and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About Iris Telehealth 

Iris Telehealth helps healthcare organizations consistently increase access to quality mental healthcare for their patients by providing the clinicians, staff support, and knowledge to build a sustainable telepsychiatry department. With clinical grounding and emphasis on human relationships, Iris Telehealth identifies best-fit providers for each unique organization and ensures long-term commitment to meeting their partner’s needs, allowing them to provide the highest quality care to their patients and community. For more information, please visit iristelehealth.com. 

Media Contact:

Marcia Rhodes

Amendola Communications

mrhodes@acmarketingpr.com

SyTrue Engages Amendola for Strategic PR and Marketing Services

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Award-winning Healthcare IT PR agency to collaborate with leader in modernizing payer workflows to amplify client successes and industry best practices

SCOTTSDALE, Ariz., April 5, 2022 – Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced that SyTrue, the leader in modernizing payer workflows to reduce costs and increase efficiencies, has selected the firm as its agency of record to amplify client successes and industry best practices after a competitive review of agencies.

SyTrue enables healthcare payers to make sense of fragmented, dirty data, driving greater transparency that increases productivity, reduces costs and enhances revenue. SyTrue’s innovative clinical Natural Language Processing (NLP) Operating System NLP OS™ synthesizes, normalizes and transforms unstructured clinical data into a strategic enterprise-wide digital asset that catalyzes informed decision-making for risk adjustment, care coordination and payment integrity.

“As a result of fragmented, incomplete patient data, health plans routinely miss opportunities to improve payment integrity, risk adjustment and population health,” said SyTrue Founder and CEO Kyle Silvestro. “We look forward to partnering with Amendola to share the story of how SyTrue enables payers to make sense of disorganized data to increase productivity, reduce costs and enhance revenue.”

“Issues such as inaccurate payments, unneeded tests and procedures and overly complex pricing cost health plans millions of dollars a year in lost revenue,” said agency CEO Jodi Amendola. “With its NLP OS™ enterprise solution that reads and understands medical records, SyTrue is fundamentally improving the way healthcare experts interact with patient records.”

Amendola is implementing a comprehensive media and communications plan for SyTrue that will showcasethe company’s current technology and services, new offerings, accomplishments, customer wins, and industry partnerships. Recently, SyTrue announced that SyTrue payer clients benefited from 35% to 55% increases in productivity and ROIs between $13 and $28 per audit using SyTrue’s payment integrity tools and services. SyTrue also shared that in 2021, it capped off a year of tremendous growth in the company’s client base, number of employees and transaction volume.

About Amendola Communications

Amendola is an award-winning, insights-driven public relations and marketing firm that integrates media relations, social media, content and lead gen programs to move healthcare, life sciences/pharma and healthcare IT decision-makers to action. The agency represents some of the industry’s best-known brands as well as groundbreaking startups that are disrupting the status quo. Nearly 90% of its client base represents multi-year clients and/or repeat client executives. Amendola’s seasoned team of PR and marketing pros understand the ongoing complexities of the healthcare ecosystem and provide strategic guidance and creative direction to drive positive ROI, boost reputation and increase market share. Making an impact since 2003, Amendola combines traditional and digital media to fuel meaningful and measurable growth. For more information about the industry’s “A-Team,” visit www.acmarketingpr.com, and follow us on Twitter and LinkedIn.

About SyTrue
SyTrue, the leader in modernizing payer workflows to reduce costs and increase efficiencies, enables healthcare payers to make sense of fragmented, dirty data, driving greater transparency that increases productivity, reduces costs and enhances revenue. Healthcare payers must analyze extensive amounts of unstructured data to identify insights from patients’ episodic health records, which cannot be accessed by traditional methods of search and require expensive chart reviews. SyTrue’s innovative clinical Natural Language Processing (NLP) Operating System NLP OS™ synthesizes, normalizes and transforms unstructured clinical data into a strategic enterprise-wide digital asset that catalyzes informed decision-making for risk adjustment, care coordination and payment integrity. Developed by clinicians and data scientists with deep healthcare domain expertise, SyTrue’s solutions boost the productivity of review teams and generate higher ROI on chart reviews through greater accuracy, speed, repeatability and scalability. SyTrue is trusted by top-tier health plans who have leveraged NLP OS™ to process more than 10 billion health records, yielding insights that lead to increased efficiencies and improvements in financial performance.

Media Contact:

Marcia Rhodes | Mrhodes@acmarketingpr.com