Health IT insiders, journalists share what topics they’ll be tracking at HIMSS17. HIMSS17, the juggernaut of all healthcare technology conferences (a.k.a. #HIMSSanity) is just weeks away, and soon we’ll all be high on interoperability, blockchain, burnout and whatever other trending buzzwords permeate the convention center air this year. In fact, I can’t wait. Next to […]
Effective storytelling has always been an integral strategy of PR and marketing. But in today’s digital world, where online users are flooded with information, sometimes “showing,” rather than “telling” your story can be an effective approach for communicating your message. Infographics are an excellent tool for turning content especially complex data into a colorful, compelling, […]
The success of any PR pro hinges greatly on their relationships with journalists. These relationships do not occur overnight, and are gradually built on trust, respect, an understanding of journalists’ needs, and their knowledge of the industry. But as anyone in PR knows, that magic formula doesn’t lend itself to every press release, product launch […]
Having worked for a professional hospital CIO association for over six years, I’ve moderated and attended my fair share of health IT vendor webinars. I’ve seen the good, the bad, and the ugly. Webinars should not be taken lightly, and should ultimately provide educational insight to attendees and your business. A webinar can help establish […]
Having worked for a professional hospital CIO association for over six years, I’ve moderated and attended my fair share of health IT vendor webinars. I’ve seen the good, the bad, and the ugly. Webinars should not be taken lightly, and should ultimately provide educational insight to attendees and your business. Webinars can help establish you […]
It’s a brand new year and HIMSS season (a.k.a. #HIMSSanity) is officially upon us. The Amendola team is in full swing preparing clients for the big show in Las Vegas, from media kit development and booth collateral to social media campaigns and on-site support for interviews and analyst briefings. It goes without saying that garnering […]
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