Entries by Marcia Rhodes

6 Ways Trade Outlets Trump National Media for B2B Marketing and PR

Whenever we ask clients about their “dream placement,” national media (especially the New York Times and the Wall Street Journal) always top the list. These multi-platform outlets, after all, attract millions of eyeballs on a daily basis. Although there is no denying the substantial publicity boost a mainstream media outlet can bring, trade pubs and […]

Rhodes’ Map to Turbocharged Presentations

When it comes to HIMSS Global Conference speaker proposals, Amendola Communications enjoys a 75% win rate. That means that out of 12 speaking abstracts we write and submit on behalf of our clients, nine are accepted. Quite impressive considering that HIMSS has a less than 30% acceptance rate. In fact, for HIMSS18, 742 proposals were […]

Have press releases seen their day?

Entrepreneur recently ran a scathing article blasting press releases titled, Is Sending Out a Press Release Really Worth the Money? The article questions the value businesses receive from issuing press releases, calling releases “borderline useless,” serving mainly as a way for PR agencies to fleece clients. I beg to differ. As someone who has been […]

iN2L Returns to Amendola Communications and Expands Public Relations and Content Program

SCOTTSDALE, Ariz. – Aug. 29, 2017 – Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that It’s Never 2 Late (iN2L), the leader in providing person-centered engagement, content and technology solutions for seniors, has selected Amendola Communications as its agency of record. Amendola will provide a range of public relations and […]

Facts Tell But Stories Sell

“Story telling is the oldest form of teaching,” Matt Cavallo declared when we met on May 23. I couldn’t agree more. Great story telling has always intrigued me. Maybe that’s why I’m in PR. I have always believed that behind every organization is a zealous individual with an epic story waiting to be shared. It’s […]

How to Make the News, Even When You’re Not the Headline

Many companies hire PR agencies because they want to make the news, i.e., see their stories splashed on the front pages of USA Today or the Wall Street Journal or featured in a top-tier technology publication. Such a media hit rarely happens overnight, as the bar for a solo feature profile is incredibly high. To […]

More than One Way to Milk the PR Machine

After 14 months, dozens of emails, numerous brainstorming sessions – not to mention several bottles of Tums – my PR team was excited to have our client profiled by Forbes. And then, just like the careful-what-you-wish-for dot-com Super Bowl ad, very quickly the number of article views grew – at last count, it was up […]

5 Ways to Build Credibility with Healthcare Consumers

Over the last couple of years there has been a significant shift in the way consumers approach healthcare. Rather than viewing it as something to consider when they are sick or injured, more and more they are taking control of their own healthcare choices and focusing on wellness as well. Smartphone apps and watches (or […]