Entries by Michelle Noteboom

Best Practices for Making Bad Publicity Better

True or false: There is no such thing as bad publicity. If you said “true”, you are likely of the mindset that as long as someone is talking about you or your company, it’s an indication you are relevant and you’re pleased that your brand is being reinforced in the market. If you are a […]

What to do when PR is “not working”

Every so often a client will tell us they aren’t sure our PR (public relations) efforts are working. The first time a client expressed that sentiment to me I was immediately defensive – because we had been placing well-written bylines in industry publications, coordinated multiple interviews and helped them populate their website with meaningful press […]

Simple Language and Communication Success

Love him or hate him, Donald Trump continues to demonstrate some of the best – and worst – PR practices. Included in the best category: Trump’s mastery of “simple language.” This recent article exploring the “linguistic” decline of Trump’s language got me thinking about Trump’s repetitive use of simple words and phrases. Some people theorize […]

Public speaking tips for the timid and the talented

Whether you are a health IT professional, in the PR world or a practicing clinician, chances are you’ve spoken in a public forum at some point in your career. Perhaps you’ve delivered a presentation at a HIMSS conference that included a great health IT ROI story. Maybe your biggest presentation was in front of a […]

Trump’s Twitter Tricks

Last March I wrote a blog entitled, “PR Tips from The Donald.” At the time, no one really believed Donald Trump would have the staying power to win the Republican nomination, much less the presidency. Obviously, he proved us wrong. President-elect Trump continues to be a PR machine and shows no sign of slowing down […]

5 Writing Tips for New Bloggers

Writing is hard. Most of my life I’ve been formulating great books in my head, but I’ve never had the discipline to write more than a few hundred words on these sure-to-win-a-Pulitzer-prize novels. Perhaps that is why I am drawn to blogging. Blog posts are relatively short and sweet and typically concentrate on a single […]