I have a confession: I truly believe in the underlying meaning of clichés: What doesn’t kill you makes you stronger. All that glitters isn’t gold. Read between the lines. But my favorite is that content is king. To me, the content and the strategy for leveraging it make or break a campaign in a heartbeat. […]
About Megan Smith
Megan Smith has more than a decade of public relations and marketing experience. Throughout her career, she has focused on business-to-business marketing with an emphasis on healthcare and technology. She began her career at Dodge Communications, where she held a variety of account management positions. In these roles, she provided strategic counsel to clients about holistic communications programs to ensure that a cohesive brand and message was conveyed to the market. She oversaw all content created for clients, created and executed social media campaigns, and managed advertising purchases.
Megan also worked at Edelman on the corporate team in the Atlanta office. During her time there, she was responsible for developing and executing integrated communications marketing plans for B2B and technology clients. Most recently, Megan served as the director of client services and as e-commerce consultant for EYStudios, a specialty web design and development firm. In this role, she helped build relationships with clients and provided counsel on how to grow their business through increasing traffic and improving conversions as well as content marketing.
Megan earned her MBA in Marketing from Georgia State University and her bachelor’s degree in Public Relations from the University of Georgia.
Entries by Megan Smith
- Amendola Communications Top 10 Blog Posts of 2018January 16, 2019 - 7:08 am
- Making HIMSS19 CountJanuary 9, 2019 - 7:06 am
- Amendola Communications Appoints Rachael Britnell Account DirectorJanuary 8, 2019 - 4:00 am
- Creating a Holistic Content StrategyJanuary 2, 2019 - 7:05 am
- Client Planning Should Resemble Meticulous Preparations for the Lewis and Clark ExpeditionDecember 19, 2018 - 7:05 am