Entries by Megan Smith

Crisis Management – Why Your Plan Should Include More Than Just Managing the Crisis Itself

Turn on the news today and you realize that crises come in multiple forms. Scandals, data breaches, natural disasters and public health concerns are just the tip of the iceberg. The importance of having an actionable, tested plan with holding statements is well documented and understood. C-suite, IT, marketing, human resources and other departments all […]

Programmatic Advertising – The New Drip Campaigns

Earlier this month, eMarketer covered research from Dun & Bradstreet about the growth of programmatic marketing and how it will influence account-based marketing. Interestingly, 63% of B2B marketers in the research were using programmatic buy in their efforts – and 48% were using personalization for their ad placements. The example of how B2B marketers are […]

Your Agency Partner – Team Extension or Another Vendor?

You went through the rigorous process to find a new agency partner. Whether it was for lobbying, communications, marketing or website development, this process took you and your team time. Now you have them onboard – what next? How do you optimize your relationship to make sure you leverage the best of your partners and […]

Creating a Holistic Content Strategy

I have a confession: I truly believe in the underlying meaning of clichés: What doesn’t kill you makes you stronger. All that glitters isn’t gold. Read between the lines. But my favorite is that content is king. To me, the content and the strategy for leveraging it make or break a campaign in a heartbeat. […]