Contributing a bylined article in a print or online healthcare publication is one of the best ways to up your PR/marketing game by building your organization’s reputation as a credible information source and bringing attention to your capabilities as a solutions provider. Here’s what the research tells us: Earned media is the most trusted form […]
In 2010, the PR Director of the health IT association I worked for asked me to shoot video of staff and members. I did a double-take. I was a managing editor. Magazine articles, case studies, blog posts, Newsletters, books if you needed prose, I was your guy. But video? My “qualifications” included being a classic […]
Matt Schlossberg spent more than seven years at HIMSS where he wore many publishing and marketing communications hats. Now at Amendola, Matt and the team have created a guide to HIMSS16 full of insider insight into how to make a big splash at our industry’s biggest event. Get the Amendola “Hacking HIMSS” guide here.
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