I have a confession. I’m not ashamed. It’s my truth. I love a webinar. I love everything about it. I love writing the title and description. I love promoting it and watching the registration count rise each day. I love when the day finally arrives and the presentation comes to life. I even love the […]
About Lisa Chernikoff
Lisa Chernikoff has over a decade of experience in marketing and public relations. She began her career at the University of Michigan Health System where she worked closely with communications leaders and subject matter experts to write press releases on hospital news and industry hot topics. After spending a short time in consumer PR, Lisa returned to her healthcare roots, spending 4 years at the American Health Information Management Association (AHIMA). At AHIMA, she drove communication strategy for certification initiatives like the association’s clinical documentation improvement credential. She also led new initiatives to engage student members, including a career prep webinar series and a ground-breaking healthcare IT career map to advance the HIM profession.
Then, as the marketing leader at Strata Decision Technology, a Chicago-based healthcare IT company, Lisa collaborated with the executive team to support the company’s rapid growth with a strong integrated marketing and communications plan. Most recently, at Procured Health, a Chicago-based startup, she launched a content marketing and media relations program to emphasize the company’s thought leadership. At Procured Health, Lisa also launched a new executive webinar series and secured countless speaking engagements to increase brand awareness. Lisa has a bachelor's degree in communications studies from the University of Michigan in Ann Arbor.
Entries by Lisa Chernikoff
We’ve all heard of analysis paralysis—the state of over-analyzing or over-thinking a situation so much that a decision is never made and the outcome is impacted. Recently I’ve been witnessing a curious yet similar phenomenon at healthcare IT companies across the country—and the analysis paralysis is all about “strategy.” As in overall corporate strategy and […]
As a marketing and PR professional who has spent countless hours in tradeshow booths and walked more than 20,000 steps at the HIMSS conference while wearing heels, I’ve experienced both the glory and the defeat of being an exhibitor. And while there is no better feeling than packing up your boxes, tearing down the booth […]
As you work on your content strategy, think about this: According to a recent study, the average person now loses concentration after only eight seconds. I would ask you to pause and think about that but then I’ll risk of losing the remaining seconds of your attention entirely – if I haven’t already. As a […]
Here’s a valuable lesson for anyone involved in content marketing. Recently, I was chatting with a small group of guests at a party. Then, the other partygoers gracefully exited the conversation—and suddenly, I was trapped. I looked right. I looked left. But my efforts were futile. I was officially stuck in a never-ending conversation. Yes, I […]
I always get excited about the first month of a new year. January is like back-to-school season for grown-ups. It’s the ideal time to rethink your current way of doing things—and to consider abandoning the status-quo for a fresh, new approach. Especially when it comes to the relationship between your PR, marketing and sales teams. […]
- Video: Going from Serviceable Company Spokesperson to Media Rock StarJune 19, 2019 - 6:05 am
- Trade Shows and Events: Four Ways to Improve Your ROIJune 12, 2019 - 6:12 am
- DisposeRx Engages Amendola for Strategic PR, Content, Social Media and Marketing Strategy and ServicesJune 11, 2019 - 6:00 am
- The Science of Marketing and Public RelationsJune 5, 2019 - 6:05 am
- Amendola Communications Expands Marketing and Communications Team, Appointing Stacy State as Senior Account Director May 29, 2019 - 6:01 am