Entries by Lisa Chernikoff

Why Strategy Matters (but Action Matters More) When It Comes to PR

We’ve all heard of analysis paralysis—the state of over-analyzing or over-thinking a situation so much that a decision is never made and the outcome is impacted. Recently I’ve been witnessing a curious yet similar phenomenon at healthcare IT companies across the country—and the analysis paralysis is all about “strategy.” As in overall corporate strategy and […]

Content Marketing in Eight Seconds or Less

As you work on your content strategy, think about this: According to a recent study, the average person now loses concentration after only eight seconds. I would ask you to pause and think about that but then I’ll risk of losing the remaining seconds of your attention entirely – if I haven’t already. As a […]

Why PR Will Be Your Sales Team’s Best Friend in 2017

I always get excited about the first month of a new year. January is like back-to-school season for grown-ups. It’s the ideal time to rethink your current way of doing things—and to consider abandoning the status-quo for a fresh, new approach. Especially when it comes to the relationship between your PR, marketing and sales teams. […]