One of the trickiest jobs of a PR professional consists of guiding corporate executives to the proper mix of marketing and thought leadership in various types of writing. The easy part, relatively speaking, is persuading them that if they insist on promoting their product directly in a bylined article, it won’t be published. In case […]
About Ken Terry
Ken Terry joined Amendola Communications as a writer in January 2018. From 1993 to 2007, he was a senior editor at Medical Economics Magazine. As a freelancer from 2008 to 2017, he contributed regularly to Medical Economics, Medscape Medical News, InformationWeek Healthcare, FierceHealthIT, CIO.com, and Hospitals & Health Networks. He has received journalism awards from the American Society of Business Publication Editors (2000), the American Society of Healthcare Publication Editors (2001-2002), and American Business Media, which gave him a Neal award in 2007. In addition, he authored the book Rx For Health Care Reform (Vanderbilt University Press, 2007).
Terry also wrote white papers, bylined articles, case studies and press releases for various firms in the health IT sector. Among the companies that commissioned his work were IBM Watson Health, Phytel, AT&T, Microsoft, McKesson, Allscripts, and the Institute for Health Technology Transformation.
Entries by Ken Terry
Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch what to whom. In most cases, a little thought and preparation can help PR pros avoid these kinds of mistakes. Yet they continue to be made on a […]
When health IT professionals head to HIMSS, interoperability will be a major issue, as it has been for many years. Various interoperability solutions are always on the horizon, but never quite come to fruition. The reasons go beyond technological capabilities; healthcare organizations and IT vendors have simply not been able to think outside the box […]
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