Entries by Ken Terry

Thought leadership or not?

One of the trickiest jobs of a PR professional consists of guiding corporate executives to the proper mix of marketing and thought leadership in various types of writing. The easy part, relatively speaking, is persuading them that if they insist on promoting their product directly in a bylined article, it won’t be published. In case […]

6 Common Pitching Errors to Avoid

Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch what to whom. In most cases, a little thought and preparation can help PR pros avoid these kinds of mistakes. Yet they continue to be made on a […]

Where is Interoperability Going?

When health IT professionals head to HIMSS, interoperability will be a major issue, as it has been for many years. Various interoperability solutions are always on the horizon, but never quite come to fruition. The reasons go beyond technological capabilities; healthcare organizations and IT vendors have simply not been able to think outside the box […]